2,814 Senior Digital Marketing Manager Content Strategy jobs in Kenya
Digital Marketing Manager, Content Strategy
Posted 20 days ago
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Job Description
As a remote-first professional, you will conceptualize, produce, and manage engaging content, including blog posts, articles, social media updates, website copy, email newsletters, and multimedia content (videos, infographics). Your focus will be on aligning content with our brand voice, target audience interests, and marketing objectives. You will also oversee the content calendar, ensuring timely and consistent delivery of high-quality materials.
Key responsibilities include SEO optimization of all content to improve search engine rankings and drive organic traffic. You will conduct keyword research, analyze website analytics, and monitor content performance to identify trends and opportunities for improvement. Furthermore, you will manage social media channels, fostering community engagement and expanding our reach. This role involves collaborating with internal teams, including design and sales, as well as external agencies or freelancers, to ensure cohesive brand messaging.
The ideal candidate will possess a strong understanding of digital marketing principles, content marketing best practices, and SEO/SEM strategies. Excellent writing, editing, and storytelling skills are essential, along with a keen eye for detail and a creative mindset. You should be adept at using various digital marketing tools, content management systems (CMS), and social media management platforms. This is a fully remote position, requiring strong self-discipline, excellent communication, and the ability to thrive in a virtual team environment.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 4-6 years of experience in digital marketing, with a significant focus on content strategy and creation.
- Proven success in developing and executing content marketing campaigns that drive engagement and conversions.
- Strong understanding of SEO, SEM, social media marketing, and email marketing.
- Excellent writing, editing, and proofreading skills, with a portfolio showcasing diverse content creation.
- Proficiency with CMS platforms (e.g., WordPress) and marketing automation tools.
- Experience with analytics tools (e.g., Google Analytics) to measure content performance.
- Ability to manage multiple projects and deadlines in a fast-paced, remote environment.
- Strong collaboration and communication skills.
- Experience marketing to audiences in the Garissa, Garissa, KE region or similar demographic is a plus but not required for this remote role.
Senior Digital Marketing Manager - Content Strategy
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies and content plans for a portfolio of clients.
- Oversee the creation of high-quality, engaging content, including blog posts, website copy, social media updates, email newsletters, and video scripts.
- Drive organic growth through SEO best practices, keyword research, and on-page/off-page optimization.
- Manage and grow social media presence across relevant platforms, fostering community engagement and brand awareness.
- Plan and execute paid digital advertising campaigns (PPC, social media ads), optimizing for ROI.
- Analyze campaign performance using analytics tools (Google Analytics, social media insights, etc.) and provide regular reports with actionable insights.
- Collaborate with graphic designers, web developers, and other team members to ensure cohesive campaign execution.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage client relationships, ensuring clear communication and successful campaign delivery.
- Identify new content opportunities and digital marketing channels to enhance client strategies.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on content strategy and creation.
- Proven ability to develop and execute successful digital marketing campaigns across multiple channels.
- Expertise in SEO, SEM, social media marketing, email marketing, and content management systems (CMS).
- Proficiency with digital marketing analytics tools (e.g., Google Analytics).
- Excellent writing, editing, and proofreading skills, with a strong portfolio of published work.
- Experience managing multiple clients or projects simultaneously in a remote setting.
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
- Creative thinker with a passion for storytelling and digital innovation.
- Familiarity with graphic design principles and video production is a plus.
Remote Digital Marketing Manager - Content Strategy
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and implement a data-driven digital content strategy aligned with marketing goals and brand objectives.
- Create, curate, and manage engaging content for various digital channels, including social media, blogs, websites, email newsletters, and video platforms.
- Plan and manage the editorial calendar, ensuring consistent and timely content delivery.
- Optimize content for search engines (SEO) to increase visibility and organic traffic.
- Analyze content performance using web analytics tools (e.g., Google Analytics) and social media insights, providing regular reports and recommendations for improvement.
- Collaborate with designers, videographers, and other content creators to produce high-quality multimedia content.
- Manage social media communities, fostering engagement and responding to audience inquiries.
- Develop and execute digital advertising campaigns to promote content and drive lead generation.
- Stay up-to-date with the latest digital marketing trends, content formats, and platform best practices.
- Conduct competitive analysis to identify opportunities and stay ahead of industry trends.
- Manage content budgets and ensure ROI for marketing initiatives.
- Develop and maintain brand voice and messaging consistency across all content.
- Identify and engage with influencers and brand advocates.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on content strategy and creation.
- Proven track record of developing and executing successful content marketing campaigns.
- Excellent writing, editing, and storytelling skills, with a portfolio of published work.
- Proficiency in SEO best practices and content optimization techniques.
- Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
- Strong understanding of various digital marketing channels and their role in the customer journey.
- Ability to analyze data and translate insights into actionable strategies.
- Excellent project management and organizational skills.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote environment.
- Creative mindset with a passion for digital communication and brand building.
- Familiarity with content management systems (CMS) like WordPress is a plus.
This remote position offers a dynamic and creative work environment, allowing you to shape the digital narrative of a growing media company from anywhere.
Digital Marketing Specialist - SEO & Content Strategy
Posted 6 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive SEO strategies, including on-page optimization, off-page link building, and technical SEO audits.
- Conduct thorough keyword research and analysis to identify opportunities and inform content creation.
- Create and manage content calendars, ensuring alignment with SEO goals and target audience interests.
- Write and edit high-quality, engaging content for websites, blogs, social media, and other digital platforms.
- Monitor and analyze website traffic and SEO performance using tools like Google Analytics, Google Search Console, and SEMrush.
- Identify technical SEO issues and collaborate with web development teams to implement solutions.
- Stay updated on the latest search engine algorithms, SEO best practices, and digital marketing trends.
- Provide clients with regular reports on SEO performance, insights, and recommendations.
- Advise clients on content marketing strategies to drive organic traffic and engagement.
- Collaborate with paid media specialists to ensure integrated digital marketing efforts.
- Assist in developing client proposals and presentations related to SEO and content services.
- Bachelor's degree in Marketing, Communications, English, or a related field.
- Minimum of 3 years of experience in SEO and content marketing, preferably within an agency setting.
- Proven track record of improving organic search rankings and driving qualified traffic through SEO initiatives.
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
- Strong understanding of on-page, off-page, and technical SEO principles.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Experience in developing and executing content marketing strategies.
- Ability to analyze data, identify trends, and make data-driven recommendations.
- Strong communication and interpersonal skills, with the ability to explain complex SEO concepts clearly.
- Highly organized, detail-oriented, and capable of managing multiple projects effectively in a remote work environment.
- Must be based in Kenya and available to work remotely from Kericho, Kericho, KE or any other suitable location.
Remote Digital Marketing Specialist - Content Strategy
Posted 20 days ago
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Job Description
Senior Digital Marketing Specialist - Content Strategy
Posted 20 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and execute comprehensive digital marketing strategies with a primary focus on content creation and distribution.
- Create and manage editorial calendars, ensuring a consistent flow of high-quality content across various digital channels.
- Oversee the creation of engaging content, including blog posts, website copy, social media updates, email newsletters, and video scripts.
- Conduct keyword research and SEO analysis to optimize content for search engines and improve organic visibility.
- Analyze digital marketing campaign performance using tools like Google Analytics, social media insights, and marketing automation platforms.
- Develop and implement social media marketing strategies to increase brand awareness and engagement.
- Manage email marketing campaigns, including list segmentation, content personalization, and performance tracking.
- Collaborate with design, video production, and PR teams to ensure content alignment and brand consistency.
- Stay up-to-date with the latest digital marketing trends, algorithms, and best practices.
- Identify opportunities for content optimization and A/B testing to improve engagement and conversion rates.
- Monitor competitor digital marketing activities and identify best practices and potential threats.
- Provide regular reports on digital marketing performance, insights, and recommendations for improvement.
- Manage relationships with external content creators or agencies as needed.
- Develop and maintain brand voice and tone guidelines for all digital content.
- Contribute to the overall digital marketing strategy and innovation.
- A Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- A minimum of 5 years of progressive experience in digital marketing, with a strong emphasis on content strategy and creation.
- Proven track record of developing and implementing successful digital marketing campaigns that drive engagement and conversions.
- Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency in digital analytics tools (e.g., Google Analytics, social media analytics).
- Excellent writing, editing, and storytelling skills, with a keen eye for detail.
- Strong understanding of content management systems (CMS) and marketing automation platforms.
- Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced, remote environment.
- Creative thinker with a data-driven approach to marketing.
- Experience in managing social media platforms and communities.
- Strong research and analytical skills.
- Excellent communication and collaboration skills.
Digital Marketing Manager - Performance & SEO
Posted 9 days ago
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Job Description
Responsibilities:
- Develop and implement data-driven digital marketing strategies focused on performance and SEO.
- Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to achieve target KPIs.
- Oversee and execute comprehensive SEO strategies, including keyword research, on-page optimization, link building, and technical SEO.
- Analyze website traffic and user behavior using analytics tools (e.g., Google Analytics) to identify trends and insights.
- Develop and manage email marketing campaigns and automation workflows.
- Collaborate with content teams to ensure content is optimized for search engines and user engagement.
- Monitor campaign performance, generate regular reports, and provide actionable recommendations for improvement.
- Stay abreast of the latest digital marketing trends, algorithm updates, and industry best practices.
- Manage relationships with external agencies and vendors as needed.
- Drive continuous improvement in conversion rates and customer acquisition costs.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on performance marketing and SEO.
- Demonstrated success in managing and optimizing PPC campaigns.
- Expertise in SEO best practices, tools, and analytics platforms (Google Analytics, SEMrush, Ahrefs).
- Experience with email marketing platforms and CRM systems.
- Strong analytical and reporting skills with the ability to translate data into actionable insights.
- Excellent understanding of the full digital marketing funnel.
- Proven ability to work independently and manage projects effectively in a remote setting.
- Strong communication and collaboration skills.
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Senior Digital Marketing Manager - SEO/SEM
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and implement data-driven SEO and SEM strategies to increase organic and paid traffic.
- Conduct in-depth keyword research, competitor analysis, and site audits to identify optimization opportunities.
- Manage and optimize paid search campaigns across platforms like Google Ads and Bing Ads, including budget allocation, bid management, and ad copy creation.
- Oversee on-page and off-page SEO efforts, including content optimization, link building, and technical SEO.
- Analyze website traffic and campaign performance using tools like Google Analytics, SEMrush, and Ahrefs, providing actionable insights and reports.
- Collaborate with content creators, web developers, and other marketing team members to ensure cohesive campaign execution.
- Stay up-to-date with the latest SEO and SEM trends, algorithm updates, and industry best practices.
- Manage and mentor junior marketing team members remotely.
- Develop and manage the digital marketing budget effectively.
- Drive continuous improvement in website engagement, conversion rates, and ROI.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on SEO and SEM.
- Proven track record of successfully developing and executing SEO and SEM strategies that drive measurable results.
- Expertise with Google Analytics, Google Ads, Bing Ads, and SEO tools (e.g., SEMrush, Ahrefs, Moz).
- Strong understanding of website analytics, user experience (UX), and conversion rate optimization (CRO).
- Excellent analytical, problem-solving, and strategic thinking skills.
- Superior written and verbal communication skills, with the ability to present complex information clearly.
- Experience managing remote teams and projects effectively.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced remote environment.
- Certifications in Google Ads and Google Analytics are highly desirable.
Digital Marketing Manager - SEO & SEM Specialist
Posted 20 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement effective SEO and SEM strategies to increase organic and paid search visibility.
- Conduct in-depth keyword research and competitive analysis.
- Perform technical SEO audits and implement site optimizations to improve crawlability and indexability.
- Develop and execute on-page and off-page SEO strategies, including content optimization and link building.
- Manage and optimize Google Ads campaigns, including bid management, ad copywriting, and landing page optimization.
- Monitor and analyze website traffic, campaign performance, and conversion rates using tools like Google Analytics.
- Prepare regular reports on campaign performance, insights, and recommendations for improvement.
- Collaborate with content teams to ensure content aligns with SEO best practices and search intent.
- Stay current with search engine algorithm updates and digital marketing trends.
- Identify new opportunities for digital growth and campaign optimization.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on SEO and SEM.
- Proven track record of successfully managing SEO and SEM campaigns that drive measurable results.
- Expertise in using SEO tools (e.g., SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics, Google Search Console).
- In-depth knowledge of Google Ads platform and PPC best practices.
- Strong understanding of technical SEO aspects (site speed, mobile optimization, structured data).
- Excellent analytical, problem-solving, and strategic thinking skills.
- Strong written and verbal communication skills.
- Ability to work independently, manage priorities, and meet deadlines in a remote environment.
- Experience with A/B testing and conversion rate optimization is a plus.
Remote Digital Marketing Manager - SEO/SEM Specialist
Posted 20 days ago
Job Viewed
Job Description
Key responsibilities include conducting thorough keyword research, analyzing website traffic and user behavior, optimizing website content and structure for search engines, and managing paid advertising campaigns across platforms like Google Ads and Bing Ads. You will also be tasked with tracking, analyzing, and reporting on campaign performance using tools such as Google Analytics, SEMrush, and other relevant analytics platforms. The ideal candidate will have a deep understanding of current SEO best practices, algorithm updates, and the latest trends in digital marketing. You should be adept at creating compelling ad copy, managing bid strategies, and optimizing landing pages for conversion. This role requires excellent analytical skills, a creative mindset, and the ability to translate complex data into actionable insights. As a remote employee, you will need strong self-management skills, excellent written and verbal communication, and the ability to collaborate effectively with cross-functional teams through virtual channels. You will contribute to the overall marketing strategy, working closely with content creators, social media managers, and other digital specialists to ensure cohesive campaign execution. Your efforts will directly impact our client's online presence and revenue growth, making this a high-impact role.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on SEO and SEM.
- Proven track record of developing and executing successful SEO and SEM strategies.
- Proficiency with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs) and analytics platforms (e.g., Google Analytics).
- Experience managing paid search campaigns (Google Ads, Bing Ads) with a focus on ROI.
- Strong understanding of content marketing, social media marketing, and email marketing principles.
- Excellent analytical, problem-solving, and reporting skills.
- Outstanding written and verbal communication abilities.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Creative thinking and a passion for staying current with digital marketing trends.
This is an exciting opportunity for a skilled Digital Marketing Manager to leverage their expertise in a flexible, remote-first environment. If you are passionate about driving online growth and thrive in a dynamic digital landscape, we encourage you to apply. Join a team dedicated to innovative marketing and make a significant impact on our client's success.