2 Senior Digital Marketing Specialist Content Strategy jobs in whatjobs
Senior Digital Marketing Specialist - Content Strategy
Posted 20 days ago
Job Viewed
Job Description
Our client, a leader in the Media & PR landscape, is looking for a highly creative and data-driven Senior Digital Marketing Specialist with a specialization in Content Strategy. This role is fully remote, allowing you to develop and implement cutting-edge digital marketing campaigns from anywhere in Kenya. You will be responsible for crafting compelling content strategies that drive engagement, enhance brand visibility, and achieve key marketing objectives.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive digital marketing strategies with a primary focus on content creation and distribution.
- Create and manage editorial calendars, ensuring a consistent flow of high-quality content across various digital channels.
- Oversee the creation of engaging content, including blog posts, website copy, social media updates, email newsletters, and video scripts.
- Conduct keyword research and SEO analysis to optimize content for search engines and improve organic visibility.
- Analyze digital marketing campaign performance using tools like Google Analytics, social media insights, and marketing automation platforms.
- Develop and implement social media marketing strategies to increase brand awareness and engagement.
- Manage email marketing campaigns, including list segmentation, content personalization, and performance tracking.
- Collaborate with design, video production, and PR teams to ensure content alignment and brand consistency.
- Stay up-to-date with the latest digital marketing trends, algorithms, and best practices.
- Identify opportunities for content optimization and A/B testing to improve engagement and conversion rates.
- Monitor competitor digital marketing activities and identify best practices and potential threats.
- Provide regular reports on digital marketing performance, insights, and recommendations for improvement.
- Manage relationships with external content creators or agencies as needed.
- Develop and maintain brand voice and tone guidelines for all digital content.
- Contribute to the overall digital marketing strategy and innovation.
- A Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- A minimum of 5 years of progressive experience in digital marketing, with a strong emphasis on content strategy and creation.
- Proven track record of developing and implementing successful digital marketing campaigns that drive engagement and conversions.
- Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency in digital analytics tools (e.g., Google Analytics, social media analytics).
- Excellent writing, editing, and storytelling skills, with a keen eye for detail.
- Strong understanding of content management systems (CMS) and marketing automation platforms.
- Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced, remote environment.
- Creative thinker with a data-driven approach to marketing.
- Experience in managing social media platforms and communities.
- Strong research and analytical skills.
- Excellent communication and collaboration skills.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Specialist - Content Strategy
Posted 20 days ago
Job Viewed
Job Description
Our client is a dynamic and forward-thinking media company seeking a highly creative and strategic Senior Digital Marketing Specialist with a specialization in Content Strategy to join their fully remote marketing team. This role is essential for developing and executing innovative content marketing initiatives that drive brand awareness, engagement, and lead generation across all digital channels. You will be responsible for crafting compelling narratives, managing content calendars, and overseeing the creation and distribution of high-quality content tailored to our diverse target audiences. The ideal candidate will possess a deep understanding of digital marketing best practices, SEO principles, social media marketing, and content analytics. You will work closely with designers, videographers, copywriters, and other marketing professionals to ensure a cohesive and impactful brand message. As a remote-first team member, you will excel in virtual collaboration, leveraging project management tools and communication platforms to drive projects forward efficiently. Your responsibilities will include conducting market research to identify content opportunities, developing comprehensive content strategies aligned with business objectives, and analyzing content performance to optimize future campaigns. You will also play a key role in managing and growing our client's online presence, including website content, blog posts, social media updates, email campaigns, and video content. A strong creative flair, excellent writing and editing skills, and a data-driven approach to marketing are crucial. If you are a passionate storyteller with a proven ability to create engaging digital content and thrive in a collaborative, remote work environment, this is an exceptional opportunity to shape our client's digital narrative and make a significant impact.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive content marketing strategies aligned with business goals.
- Create, curate, and manage engaging content across various digital platforms (website, blog, social media, email).
- Conduct market research and audience analysis to identify content opportunities and trends.
- Optimize content for search engines (SEO) to increase organic visibility and traffic.
- Manage the editorial calendar and ensure timely publication of content.
- Collaborate with design and multimedia teams to produce visually appealing and impactful content.
- Analyze content performance metrics and provide regular reports on key insights and recommendations.
- Monitor and engage with online communities and social media channels.
- Stay abreast of the latest digital marketing trends and best practices in content strategy.
- Manage and grow the company's online brand presence and voice.
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on content strategy and creation.
- Proven ability to develop and execute successful content marketing campaigns.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Proficiency in SEO best practices and keyword research tools.
- Experience with social media marketing platforms and management tools.
- Familiarity with content management systems (CMS) and analytics platforms (e.g., Google Analytics).
- Strong understanding of digital marketing principles and current trends.
- Excellent communication and interpersonal skills for effective remote collaboration.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
This advertiser has chosen not to accept applicants from your region.
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