2,023 Senior Brand Manager Global Fmcg Expansion jobs in Kenya

• Develop and execute comprehensive brand strategies to increase market share and brand equity.
• Conduct market research and consumer insights analysis to identify trends and opportunities.
• Manage the entire product lifecycle, from concept development to market launch and post-launch evaluation.
• Develop and implement integrated marketing campaigns across various channels, including digital, traditional advertising, and in-store promotions.
• Manage brand budgets, ensuring efficient allocation of resources and optimal ROI.
• Collaborate with sales, R&D, supply chain, and external agencies to ensure seamless execution of brand plans.
• Monitor competitor activities and market dynamics, adapting strategies as needed.
• Build and maintain strong relationships with key stakeholders, including distributors, retailers, and advertising partners.
• Analyze sales data and brand performance metrics, providing regular reports and strategic recommendations.
• Ensure brand consistency in all marketing communications and consumer touchpoints.
• Lead product innovation initiatives and identify new market opportunities.

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or equivalent is a plus.
• Minimum of 5 years of experience in brand management, specifically within the FMCG industry.
• Proven track record of successfully launching and managing FMCG brands.
• Strong understanding of marketing principles, consumer behavior, and market research methodologies.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills.
• Experience with digital marketing, social media strategy, and e-commerce is highly desirable.
• Ability to work independently and collaboratively in a remote environment, managing multiple projects effectively.
• Proficiency in market analysis tools and MS Office Suite.
• Creative thinking and a passion for building strong consumer brands.

• Develop and execute comprehensive product marketing strategies and plans for assigned product lines.
• Conduct market research, competitive analysis, and customer segmentation to identify market opportunities and define target audiences.
• Create compelling product positioning and messaging that resonates with target customers.
• Develop sales enablement materials, including presentations, datasheets, and competitive battlecards.
• Collaborate with product management, sales, and marketing teams to ensure successful product launches and ongoing commercial success.
• Develop and manage marketing campaigns across various channels, including digital, social media, and trade shows.
• Analyze product performance, sales data, and market feedback to identify areas for improvement.
• Train and support the sales team on product features, benefits, and value propositions.
• Manage product marketing budgets and measure the effectiveness of marketing initiatives.
• Stay up-to-date with industry trends and competitive activities.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in product marketing, preferably within the FMCG industry.
• Proven track record of developing and executing successful product marketing strategies.
• Strong understanding of marketing principles, consumer behavior, and market research.
• Excellent written and verbal communication skills, with the ability to craft compelling messaging.
• Experience with digital marketing tools and social media platforms.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects simultaneously and work effectively in a remote environment.
• Experience collaborating with cross-functional teams.
• Proficiency in CRM and marketing automation software is a plus.

• Develop and implement comprehensive product marketing strategies for new and existing FMCG products tailored to the unique characteristics of emerging markets.
• Conduct in-depth market research, competitive analysis, and consumer insights gathering to identify market opportunities and potential threats.
• Define product positioning, messaging, and go-to-market strategies that resonate with target audiences.
• Collaborate with cross-functional teams, including product development, sales, digital marketing, and regional teams, to ensure seamless product launches and ongoing marketing support.
• Create compelling marketing collateral, sales enablement tools, and digital content to support product promotion.
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Monitor and analyze marketing campaign performance, track key metrics, and provide regular reports on progress and outcomes.
• Identify and build relationships with key stakeholders, including distributors, retailers, and media partners.
• Stay informed about industry trends, consumer preferences, and competitive activities in the FMCG landscape.
• Provide leadership and mentorship to junior marketing team members, fostering a collaborative and high-performing environment.

• A Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
• Minimum of 8 years of progressive experience in product marketing within the FMCG industry, with a significant portion focused on emerging markets.
• Demonstrated success in developing and executing successful go-to-market strategies for consumer products.
• Strong understanding of consumer behavior, market dynamics, and marketing principles relevant to developing economies.
• Excellent analytical skills with the ability to interpret market data and translate insights into actionable strategies.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence and engage diverse audiences.
• Proven ability to manage multiple projects simultaneously in a fast-paced, remote work setting.
• Proficiency in marketing analytics tools and CRM software.
• Creative thinking and a passion for innovation in marketing.
• Experience in digital marketing and social media strategies is highly desirable.

• Develop and execute product marketing strategies and plans.
• Conduct market research and competitive analysis to identify opportunities.
• Define product positioning, messaging, and value propositions.
• Lead go-to-market strategies for new product launches.
• Create compelling marketing collateral, sales enablement materials, and presentations.
• Collaborate with product management, engineering, and sales teams.
• Develop and manage marketing campaigns to drive demand generation.
• Analyze product performance and market feedback to inform strategy.
• Stay abreast of industry trends and competitive landscape.
• Present product strategies and updates to stakeholders.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in product marketing, preferably in the technology sector.
• Proven track record of developing and executing successful product marketing strategies.
• Strong understanding of market research, competitive analysis, and customer segmentation.
• Excellent written and verbal communication skills, with strong presentation abilities.
• Experience in creating marketing collateral and sales enablement tools.
• Ability to work collaboratively with cross-functional teams.
• Demonstrated success in launching new products.

Position: Head of Product Marketing

Location: Nairobi, Kenya

Type: Full-time

Reporting to: Chief Product Officer

About SunCulture
Founded in 2012, SunCulture's Vision is to build a world where people take control of their environment in rewarding and sustainable ways. SunCulture does this by developing and commercializing life changing technology that solves the biggest daily challenges for the world's 570 million smallholder farming households. We are the largest distributor of solar water pumps / solar irrigation for smallholder farmers in Africa and were selected by Fast Company as one of the World's Most Innovative Companies in 2021. Here is a good explainer video recently made by CNBC. Over the last 5 years the company has grown significantly and now employs 400+ people around the world.

About The Role
SunCulture specializes in solar power irrigation systems and has various products that support customers' needs. The Head of Product will lead our product managers in developing and commercializing life changing technology that solves the biggest daily challenges for the world's 570 million smallholder farming households.

We're looking for a visionary Head of Product Marketing to join our team. You'll play a crucial role in shaping the future of our product portfolio and making a positive impact in the world.

Key Responsibilities

• Build and Lead the Product Marketing Function - Establish and grow a high-performing Product Marketing team within the Global Product org — covering positioning, go-to-market (GTM) strategy, and customer insight.
• Craft Clear, Scalable Messaging - Define differentiated messaging frameworks that articulate the value of our complex portfolio — from solar-powered hardware to inclusive financial and insurance products.
• Lead Global Go-to-Market Execution - Own the strategy and orchestration of product launches across markets, coordinating with Product, Commercial, and Op Co teams to ensure successful rollouts and adoption.
• Develop Deep Market and Customer Understanding - Build scalable data driven persona models, segment insights, and competitive landscapes — ensuring that GTM and product decisions are grounded in customer reality.
• Enable Sales and Local Execution - Create sales product playbooks, pitch decks, and training materials. Partner with Op Cos to localize and deliver these assets effectively.
• Drive Product Adoption and Engagement - Partner with Sales, Growth and CX to design lifecycle programs that drive usage, retention, and upsell across our blended product offerings. Measure everything.
• Create a Feedback Loop Between Market and Product - Ensure a tight and structured feedback from customers, partners, and frontline teams informs roadmap and messaging evolution.

Does this sound like you?

• 7+ years of experience in Product Marketing, including leadership roles in a growth-stage companies
• Experience in multi-product environments — ideally with combinations of hardware, fintech, insurance, and/or services.
• Proven success leading global or regional GTM in complex, cross-functional organizations in Sub Saharan Africa
• Strong communicator and strategic thinker who will navigate ambiguity and simplify complexity.
• Comfortable working across cultural and operational contexts — especially in Sub Saharan Africa
• Bias toward action, outcomes, and collaboration — with the ability to lead through influence.
• Experience working with distributed sales and marketing teams, particularly in field-driven models.

Interested?

Please apply online via this job portal. We respond to all candidates; however only shortlisted candidates will be interviewed.

Please Note

SunCulture is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.

• Develop and execute comprehensive product marketing strategies for new and existing SaaS products.
• Craft clear, concise, and compelling product messaging and positioning that resonates with target audiences.
• Create high-impact sales enablement materials, including presentations, datasheets, battlecards, and demo scripts.
• Conduct market research, competitive analysis, and customer interviews to gather insights and inform strategy.
• Develop and manage product launch plans, coordinating with product management, sales, and marketing teams.
• Define target customer segments and buyer personas, understanding their needs and pain points.
• Drive demand generation activities through effective marketing campaigns and content creation.
• Train and enable the sales team on product features, benefits, and competitive differentiators.
• Monitor market trends, competitive activities, and customer feedback to identify opportunities and risks.
• Collaborate with product management to provide market feedback for product roadmap development.
• Measure and report on the effectiveness of product marketing initiatives.

• Bachelor's degree in Marketing, Business, Communications, or a related field. An MBA is a plus.
• Minimum of 5 years of experience in product marketing, preferably within the SaaS industry.
• Proven experience in developing and executing successful go-to-market strategies.
• Excellent understanding of SaaS business models, market dynamics, and customer acquisition.
• Strong written and verbal communication skills, with the ability to create compelling marketing collateral.
• Proficiency in market research, competitive analysis, and persona development.
• Experience with sales enablement tools and CRM systems (e.g., Salesforce).
• Ability to work effectively with cross-functional teams, including product, sales, and engineering.
• Strong analytical and problem-solving skills.
• Demonstrated ability to work independently and manage multiple projects in a remote setting.