599 Senior Brand Manager Fast Moving Consumer Goods Fmcg jobs in Kenya
Brand Manager, Fast-Moving Consumer Goods (FMCG)
Posted 19 days ago
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Job Description
Our client, a renowned leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager to drive the growth and success of their product portfolio. This is a fully remote position, offering the flexibility to manage your brand portfolio from anywhere. You will be responsible for developing and executing comprehensive brand strategies, including market analysis, consumer insights, product positioning, marketing communications, and promotional campaigns. The ideal candidate will possess a deep understanding of the FMCG market, consumer behavior, and brand building principles. You will work closely with cross-functional teams, including sales, product development, and advertising agencies, to ensure cohesive brand execution across all touchpoints. This role requires strong analytical skills to monitor brand performance, identify market opportunities, and adapt strategies accordingly. You will lead the development of marketing plans, manage budgets, and measure the effectiveness of brand initiatives. The ability to translate consumer insights into compelling brand narratives and engage target audiences is crucial. We are looking for a creative, results-oriented individual with a proven track record in brand management within the FMCG industry. This remote role demands excellent communication, leadership, and project management skills, as well as the ability to thrive in a dynamic and fast-paced environment. Your strategic vision will be instrumental in enhancing brand equity and driving market share.
Responsibilities:
Responsibilities:
- Develop and implement integrated brand strategies to drive market growth and brand equity.
- Conduct market research and consumer analysis to identify trends and opportunities.
- Define product positioning, messaging, and target audience strategies.
- Oversee the creation and execution of marketing campaigns across various channels (digital, traditional).
- Manage brand budgets and ensure optimal allocation of resources.
- Monitor brand performance, analyze sales data, and report on key metrics.
- Collaborate with product development teams on new product launches and line extensions.
- Manage relationships with advertising agencies, media partners, and other vendors.
- Ensure brand consistency and adherence to brand guidelines across all communications.
- Stay informed about competitive activities and market dynamics.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 4-6 years of experience in brand management within the FMCG sector.
- Proven track record of successfully developing and managing consumer brands.
- Strong understanding of marketing principles, consumer insights, and market research.
- Experience with digital marketing, social media, and integrated campaign management.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong communication, presentation, and interpersonal skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
- Proficiency in market analysis and financial modeling related to brand performance.
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Senior Brand Manager - Fast-Moving Consumer Goods (FMCG)
Posted 19 days ago
Job Viewed
Job Description
Our client, a prominent player in the FMCG sector, is looking for a strategic and results-driven Senior Brand Manager to lead brand initiatives within a fully remote work environment. This role is responsible for developing and executing comprehensive brand strategies that enhance market share, drive consumer engagement, and ensure long-term brand growth. The ideal candidate will possess a deep understanding of consumer insights, market dynamics, and integrated marketing communications. You will lead cross-functional teams, manage marketing budgets, and champion the brand's vision across all touchpoints. This is an exciting opportunity to shape the future of iconic brands from anywhere.
Responsibilities:
Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and tactics.
- Conduct in-depth market and consumer research to identify key trends, opportunities, and challenges.
- Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
- Oversee the development and execution of integrated marketing campaigns across digital, traditional, and social media channels.
- Collaborate with sales, product development, and R&D teams to ensure brand consistency and drive innovation.
- Monitor brand performance metrics, analyze data, and provide actionable insights and recommendations.
- Lead and motivate cross-functional teams to achieve brand goals.
- Manage agency relationships and ensure the quality of all marketing materials.
- Identify and capitalize on new business and product development opportunities.
- Stay abreast of competitive activities and industry best practices.
- Master's degree in Business Administration, Marketing, or a related field.
- Minimum of 7 years of experience in brand management, preferably within the FMCG industry.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of marketing principles, consumer behavior, and market research methodologies.
- Experience in developing and executing integrated marketing campaigns.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders in a remote setting.
- Proficiency in marketing analytics tools and software.
- Demonstrated leadership capabilities and experience managing cross-functional teams.
- Creative and innovative mindset with a passion for building strong brands.
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Remote Brand Manager - Fast-Moving Consumer Goods (FMCG)
Posted 19 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Remote Brand Manager. This role is 100% remote, offering flexibility while driving brand growth across key markets. You will be responsible for developing and executing comprehensive brand strategies, including market research, product positioning, advertising campaigns, and promotional activities. Your expertise will guide product development, pricing strategies, and channel management to enhance brand visibility and market share. You will analyze sales data, consumer insights, and competitive landscapes to identify opportunities and threats, translating these into actionable plans. Collaboration with cross-functional teams, including sales, marketing, R&D, and supply chain, is essential. You will manage brand budgets, track ROI, and report on key performance indicators. The ideal candidate possesses a Bachelor's or Master's degree in Marketing, Business Administration, or a related field, coupled with a minimum of 5 years of progressive experience in brand management within the FMCG industry. Proven success in launching new products and revitalizing existing brands is a must. You should be proficient in market analysis tools, digital marketing platforms, and project management software. Exceptional communication, presentation, and analytical skills are required for this remote role. This position offers the opportunity to shape iconic brands from your home office, impacting consumers across regions including Kisumu, Kisumu, KE . We are looking for a creative thinker with a passion for understanding consumer behavior and a data-driven approach to brand building. Your ability to influence stakeholders and lead initiatives virtually will be key to your success.
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Fast-Moving Consumer Goods (FMCG) Brand Manager
Posted 19 days ago
Job Viewed
Job Description
Our client is seeking an experienced and strategic Fast-Moving Consumer Goods (FMCG) Brand Manager to lead product marketing efforts within a fully remote setting. This role is instrumental in developing and executing brand strategies that drive market share and consumer engagement for our client's diverse product portfolio. The ideal candidate will possess a comprehensive understanding of the FMCG landscape, consumer insights, and integrated marketing communications. You will be responsible for defining brand positioning, developing annual marketing plans, and managing the execution of campaigns across multiple channels, including digital, social media, and traditional advertising. Key responsibilities include conducting market research, analyzing competitor activities, and identifying new growth opportunities. You will collaborate closely with cross-functional teams, including sales, product development, and supply chain, to ensure brand objectives are met. Budget management, performance tracking, and reporting on key brand metrics will also be integral to this position. This role requires strong leadership skills, exceptional analytical abilities, and a proven capacity to manage complex projects autonomously in a remote work environment. If you are a passionate brand builder with a track record of success in the FMCG sector and are looking for a challenging remote opportunity, we encourage you to apply. You'll contribute significantly to shaping the future of our client's brands from wherever you work, impacting initiatives related to their presence in Naivasha, Nakuru, KE .
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Fast-Moving Consumer Goods (FMCG) Brand Manager - Remote
Posted 17 days ago
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Job Description
Our client, a prominent player in the FMCG sector, is seeking an experienced and visionary Brand Manager to lead the strategic development and execution of their key brands. This is a fully remote opportunity, allowing you to contribute significantly to brand growth from any location. The successful candidate will be responsible for all aspects of brand management, from market research and product positioning to marketing strategy, campaign execution, and performance analysis. You will possess a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG industry. The ability to develop compelling brand narratives and drive growth through innovative marketing initiatives is essential. This role requires a strategic thinker with strong analytical skills and a passion for building strong, resonant brands.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive brand strategies to drive market share and profitability.
- Conduct market research, analyze consumer insights, and identify new market opportunities.
- Define product positioning, messaging, and target audience for assigned brands.
- Develop and execute integrated marketing campaigns across various channels (digital, traditional, in-store).
- Manage brand budgets and allocate resources effectively to maximize ROI.
- Collaborate with cross-functional teams including sales, product development, and supply chain.
- Monitor brand performance, track key metrics, and provide regular reports with actionable insights.
- Oversee the development of marketing collateral and promotional materials.
- Ensure brand consistency across all touchpoints and communications.
- Identify and manage relationships with external agencies and partners.
- Lead new product development initiatives from a brand perspective.
- Analyze competitive activities and adapt strategies accordingly.
This advertiser has chosen not to accept applicants from your region.
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Fast-Moving Consumer Goods (FMCG) Regional Sales Manager
Posted 11 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and results-oriented Regional Sales Manager to spearhead sales initiatives. This position is entirely remote, allowing you to operate from your preferred location within Kenya. The successful candidate will be responsible for driving sales growth, expanding market share, and building strong relationships with distributors and retailers across their assigned region. You will develop and execute strategic sales plans, set ambitious sales targets, and monitor performance against these goals. Key responsibilities include managing a remote sales team, providing them with coaching and support, analyzing sales data to identify trends and opportunities, and forecasting sales volumes. You will also be involved in market analysis, competitor monitoring, and developing promotional strategies to boost product visibility and sales. Effective communication and negotiation skills are paramount for success in this role, as you will be interacting with a diverse range of stakeholders. A deep understanding of the FMCG market and distribution channels in Kenya is essential. We are looking for an individual with a proven track record of success in sales management, preferably within the FMCG industry. A Bachelor's degree in Business Administration, Marketing, or a related field is required, along with at least 7 years of relevant experience. This is a remote-first role, demanding strong self-discipline, excellent organizational skills, and the ability to work autonomously. If you are a strategic thinker with exceptional leadership qualities and a passion for driving sales in the fast-paced FMCG environment, we invite you to apply. This exciting opportunity is based in **Garissa, Garissa, KE**, offering a chance to significantly impact our client's sales performance nationwide. You will be instrumental in shaping our client's presence in key markets through innovative sales approaches and robust channel management.
This advertiser has chosen not to accept applicants from your region.
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Brand Manager - Fast Moving Consumer Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and results-oriented Brand Manager to lead the strategy and execution for their key product lines. This is an exciting remote opportunity for a seasoned marketing professional to drive brand growth, market share, and consumer engagement. You will be responsible for developing and implementing comprehensive brand strategies, including market analysis, product positioning, marketing communications, and promotional activities. Your role will involve close collaboration with cross-functional teams, including sales, product development, supply chain, and external agencies, to ensure successful brand execution and achieve business objectives. The ideal candidate will have a proven track record in brand management within the FMCG industry, with a strong understanding of consumer insights, market trends, and competitive landscapes. You should possess excellent analytical, strategic thinking, and communication skills, with the ability to inspire and lead teams. This remote position offers the flexibility to work from anywhere, provided you have a stable internet connection and can effectively collaborate with a distributed team. You will be empowered to take ownership of your brands, develop innovative marketing campaigns, and measure their impact on business performance. This role is crucial for driving the success and profitability of our client's portfolio.
Key Responsibilities:
This fully remote position is ideal for a candidate seeking flexibility while contributing to a leading FMCG company. Based in spirit out of Naivasha, Nakuru, KE , you'll be a key part of driving brand success nationwide.
Key Responsibilities:
- Develop and execute annual brand plans and marketing strategies.
- Conduct market research and consumer insight analysis to identify growth opportunities.
- Define product positioning, key messaging, and target audience for brands.
- Manage the marketing budget and allocate resources effectively.
- Oversee the development and implementation of integrated marketing campaigns across all channels.
- Collaborate with sales teams to ensure effective go-to-market strategies.
- Manage relationships with advertising agencies, media partners, and other external vendors.
- Monitor brand performance, sales data, and market share, providing actionable insights.
- Identify opportunities for product innovation and line extensions.
- Lead cross-functional teams to ensure alignment and successful execution of brand initiatives.
This fully remote position is ideal for a candidate seeking flexibility while contributing to a leading FMCG company. Based in spirit out of Naivasha, Nakuru, KE , you'll be a key part of driving brand success nationwide.
This advertiser has chosen not to accept applicants from your region.
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Senior Fast-Moving Consumer Goods (FMCG) Product Manager
Posted 19 days ago
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Job Description
Our client, a leading player in the FMCG sector, is seeking an experienced and dynamic Senior FMCG Product Manager to lead product strategy and development for their diverse portfolio. This role is fully remote, allowing you to contribute to our innovative projects from anywhere. You will be responsible for defining product roadmaps, conducting market research, analyzing consumer trends, and collaborating closely with R&D, marketing, sales, and supply chain teams to bring new products to market and enhance existing ones. The ideal candidate has a proven track record of successfully launching and managing FMCG products, with a deep understanding of consumer behavior, competitive landscapes, and brand positioning. You will translate market insights into actionable product plans, manage product lifecycle from concept to commercialization, and drive profitable growth. As a remote team member, you will leverage digital collaboration tools to foster strong communication and alignment across geographically dispersed teams. This position demands strategic thinking, exceptional analytical abilities, and strong leadership skills to influence stakeholders and ensure product success. You will oversee market analysis, pricing strategies, promotional planning, and sales forecasting for your product lines. Furthermore, you will work on identifying new market opportunities and developing innovative solutions to meet evolving consumer needs. Experience with digital marketing and e-commerce platforms is highly advantageous. This role offers a unique opportunity to make a significant impact on our product offerings and market presence, working remotely to support our business needs in **Ongata Rongai, Kajiado, KE**, and the broader market.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive product strategies and roadmaps for FMCG products.
- Conduct thorough market research, competitive analysis, and consumer insights gathering.
- Define product requirements and specifications for new product development.
- Collaborate with R&D, marketing, sales, and operations teams to ensure successful product launches.
- Manage the entire product lifecycle, from ideation through to end-of-life.
- Analyze sales data and market performance to identify opportunities for growth and improvement.
- Develop and implement effective pricing and promotional strategies.
- Ensure product quality and compliance with all relevant regulations.
- Present product strategies and performance updates to senior management.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 6-8 years of progressive experience in product management within the FMCG industry.
- Demonstrated success in launching and managing consumer packaged goods.
- Strong understanding of market dynamics, consumer behavior, and branding principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proven ability to lead cross-functional teams and influence stakeholders.
- Exceptional communication, presentation, and interpersonal skills for effective remote collaboration.
- Proficiency in market research tools and data analysis software.
- Ability to thrive in a fast-paced, dynamic, and remote work environment.
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Head of Operations, Fast-Moving Consumer Goods
Posted 17 days ago
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Job Description
Our client, a prominent player in the FMCG sector, is looking for a dynamic and results-oriented Head of Operations to lead its diverse operational functions. This is a fully remote position, allowing you to drive efficiency and innovation from any location. You will be responsible for overseeing all aspects of production, supply chain management, inventory control, logistics, and quality assurance to ensure seamless operations and maximize profitability. Key duties include developing and implementing operational strategies, optimizing processes, managing budgets, and leading cross-functional teams to achieve performance targets. The ideal candidate will have extensive experience in operations management within the FMCG industry, with a proven track record of driving efficiency, reducing costs, and improving product quality. Strong leadership, strategic planning, and problem-solving skills are essential. Proficiency in supply chain software, ERP systems, and manufacturing best practices is required. You will be instrumental in ensuring our products reach consumers effectively and efficiently, maintaining high standards of quality and customer satisfaction. This role demands a forward-thinking approach to operational challenges and the ability to adapt to rapidly changing market demands. Your leadership will be critical in scaling operations and driving sustainable growth for the company. This position supports our extensive operational network associated with Kitale, Trans-Nzoia, KE , and is managed entirely remotely.
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Senior Brand Manager - Fast-Moving Consumer Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished Senior Brand Manager to spearhead brand strategy and growth initiatives. This pivotal role requires a strategic thinker with a deep understanding of consumer insights, market dynamics, and brand building within the FMCG landscape. You will be responsible for developing and executing comprehensive brand plans, encompassing product innovation, marketing communications, pricing strategies, and channel development, aimed at enhancing brand equity and market share. This hybrid position requires a blend of remote strategic planning and in-person collaboration at our offices in **Garissa, Garissa, KE**, with occasional travel as needed. Your core duties will involve conducting in-depth market and consumer research to identify opportunities and threats, translating these insights into compelling brand narratives, and leading cross-functional teams – including marketing, sales, product development, and supply chain – to ensure cohesive execution of brand strategies. You will manage brand budgets, measure campaign performance, and optimize marketing spend for maximum ROI. The ideal candidate will have a proven track record of launching and growing successful FMCG brands, demonstrating strong leadership, excellent communication, and robust analytical capabilities. A passion for understanding consumer behavior and a creative flair for brand storytelling are essential. This role offers a unique opportunity to shape the future of a prominent brand in a dynamic market.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement integrated brand strategies and marketing plans.
- Conduct market research and analyze consumer trends to identify growth opportunities.
- Lead product innovation pipeline and go-to-market strategies.
- Manage brand P&L, including pricing, promotion, and profitability.
- Oversee advertising, digital marketing, and PR campaigns.
- Collaborate with sales teams to ensure effective trade marketing and distribution.
- Monitor brand performance metrics and provide regular reports.
- Manage external agency relationships (advertising, PR, market research).
- Ensure consistent brand messaging and positioning across all touchpoints.
- Drive cross-functional alignment to achieve brand objectives.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 7 years of experience in brand management, preferably within the FMCG sector.
- Demonstrated success in developing and executing impactful brand strategies.
- Strong understanding of consumer insights, market analysis, and financial acumen.
- Excellent leadership, communication, and presentation skills.
- Proficiency in marketing analytics and digital marketing tools.
- Ability to work effectively in a hybrid work environment.
- Creative thinking and a passion for brand building.
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