2,089 Remote Fmcg Brand Manager Market Expansion jobs in Kenya
Remote FMCG Brand Manager - Market Expansion
Posted 15 days ago
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Job Description
Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Brand Manager to drive market expansion through fully remote operations. This position is critical for developing and implementing brand strategies that enhance market share and consumer engagement. You will be responsible for all aspects of brand management, including market research, product positioning, marketing campaign development, and budget management, all executed remotely. Key duties involve analyzing consumer insights, identifying market opportunities, collaborating with cross-functional teams (sales, product development, advertising) via digital platforms, and managing brand communication across various channels. The ideal candidate will have a strong background in FMCG brand management, with a demonstrable history of successful product launches and brand growth initiatives. Proficiency in market analysis tools, digital marketing strategies, and campaign performance tracking is essential. You should possess exceptional analytical, creative, and communication skills, coupled with a strategic mindset and the ability to work independently and lead remote teams. Experience with integrated marketing campaigns and a deep understanding of consumer behavior within the FMCG landscape are highly valued. This is a remote-first role, offering the flexibility to work from any location and requiring a high level of autonomy and proactive engagement. You will be instrumental in shaping brand perception, driving sales volume, and expanding our client's footprint in new and existing markets. Join a fast-paced and forward-thinking company that champions remote collaboration and offers significant opportunities for professional growth. Contribute to the success of iconic brands and redefine consumer experiences from your home office. This role is based remotely and serves the market around Kakamega, Kakamega, KE .
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Fast-Moving Consumer Goods (FMCG) Brand Manager
Posted 24 days ago
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Job Description
Our client, a rapidly growing player in the FMCG sector, is seeking an innovative and results-driven Fast-Moving Consumer Goods (FMCG) Brand Manager to spearhead brand strategy and execution in a remote-first environment. This role is critical for building brand awareness, driving market share, and achieving ambitious sales targets. You will be responsible for developing and implementing comprehensive marketing plans, managing the brand's positioning, and ensuring consistent brand messaging across all channels. The ideal candidate will have a deep understanding of consumer behavior, market trends, and the competitive landscape within the FMCG industry.
Key responsibilities include: developing and executing integrated marketing campaigns, overseeing product launches and promotions, conducting market research and competitive analysis to identify growth opportunities, and managing the brand's budget effectively. You will work closely with sales, product development, and external agencies to ensure cohesive brand experiences. The Brand Manager will also be responsible for monitoring brand performance, analyzing sales data, and providing strategic recommendations for optimization. This is a fully remote position, offering the flexibility to manage brand initiatives from anywhere, with a particular focus on driving growth and engagement within the Kisumu, Kisumu, KE region and beyond. You will be a key architect in shaping the future success of our brands.
Qualifications necessary: A Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA or Master's in Marketing is a strong plus. Minimum of 6 years of progressive experience in brand management, specifically within the FMCG sector, with a proven track record of successful brand campaigns and market growth. Demonstrable experience in developing and executing strategic marketing plans and managing multi-channel campaigns. Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. Excellent communication, presentation, and interpersonal skills. Experience managing marketing budgets and working with cross-functional teams and external partners. Ability to thrive in a remote, fast-paced, and dynamic work environment. This role offers an exciting opportunity to significantly impact brand perception and market success from a remote position, contributing to our efforts in Kisumu, Kisumu, KE .
Key responsibilities include: developing and executing integrated marketing campaigns, overseeing product launches and promotions, conducting market research and competitive analysis to identify growth opportunities, and managing the brand's budget effectively. You will work closely with sales, product development, and external agencies to ensure cohesive brand experiences. The Brand Manager will also be responsible for monitoring brand performance, analyzing sales data, and providing strategic recommendations for optimization. This is a fully remote position, offering the flexibility to manage brand initiatives from anywhere, with a particular focus on driving growth and engagement within the Kisumu, Kisumu, KE region and beyond. You will be a key architect in shaping the future success of our brands.
Qualifications necessary: A Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA or Master's in Marketing is a strong plus. Minimum of 6 years of progressive experience in brand management, specifically within the FMCG sector, with a proven track record of successful brand campaigns and market growth. Demonstrable experience in developing and executing strategic marketing plans and managing multi-channel campaigns. Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. Excellent communication, presentation, and interpersonal skills. Experience managing marketing budgets and working with cross-functional teams and external partners. Ability to thrive in a remote, fast-paced, and dynamic work environment. This role offers an exciting opportunity to significantly impact brand perception and market success from a remote position, contributing to our efforts in Kisumu, Kisumu, KE .
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Fast-Moving Consumer Goods (FMCG) Brand Manager - Remote
Posted 21 days ago
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Job Description
Our client, a prominent player in the FMCG sector, is seeking an experienced and visionary Brand Manager to lead the strategic development and execution of their key brands. This is a fully remote opportunity, allowing you to contribute significantly to brand growth from any location. The successful candidate will be responsible for all aspects of brand management, from market research and product positioning to marketing strategy, campaign execution, and performance analysis. You will possess a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG industry. The ability to develop compelling brand narratives and drive growth through innovative marketing initiatives is essential. This role requires a strategic thinker with strong analytical skills and a passion for building strong, resonant brands.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive brand strategies to drive market share and profitability.
- Conduct market research, analyze consumer insights, and identify new market opportunities.
- Define product positioning, messaging, and target audience for assigned brands.
- Develop and execute integrated marketing campaigns across various channels (digital, traditional, in-store).
- Manage brand budgets and allocate resources effectively to maximize ROI.
- Collaborate with cross-functional teams including sales, product development, and supply chain.
- Monitor brand performance, track key metrics, and provide regular reports with actionable insights.
- Oversee the development of marketing collateral and promotional materials.
- Ensure brand consistency across all touchpoints and communications.
- Identify and manage relationships with external agencies and partners.
- Lead new product development initiatives from a brand perspective.
- Analyze competitive activities and adapt strategies accordingly.
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Fast-Moving Consumer Goods (FMCG) Regional Sales Manager
Posted 15 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and results-oriented Regional Sales Manager to spearhead sales initiatives. This position is entirely remote, allowing you to operate from your preferred location within Kenya. The successful candidate will be responsible for driving sales growth, expanding market share, and building strong relationships with distributors and retailers across their assigned region. You will develop and execute strategic sales plans, set ambitious sales targets, and monitor performance against these goals. Key responsibilities include managing a remote sales team, providing them with coaching and support, analyzing sales data to identify trends and opportunities, and forecasting sales volumes. You will also be involved in market analysis, competitor monitoring, and developing promotional strategies to boost product visibility and sales. Effective communication and negotiation skills are paramount for success in this role, as you will be interacting with a diverse range of stakeholders. A deep understanding of the FMCG market and distribution channels in Kenya is essential. We are looking for an individual with a proven track record of success in sales management, preferably within the FMCG industry. A Bachelor's degree in Business Administration, Marketing, or a related field is required, along with at least 7 years of relevant experience. This is a remote-first role, demanding strong self-discipline, excellent organizational skills, and the ability to work autonomously. If you are a strategic thinker with exceptional leadership qualities and a passion for driving sales in the fast-paced FMCG environment, we invite you to apply. This exciting opportunity is based in **Garissa, Garissa, KE**, offering a chance to significantly impact our client's sales performance nationwide. You will be instrumental in shaping our client's presence in key markets through innovative sales approaches and robust channel management.
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3
Remote Senior Fast-Moving Consumer Goods (FMCG) Brand Manager
Posted 2 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly strategic and results-oriented Remote Senior FMCG Brand Manager to lead brand strategy and execution from a distance. This fully remote position requires a deep understanding of the FMCG market, consumer insights, brand development, and marketing campaign management. You will be responsible for shaping brand vision, driving market share growth, and enhancing brand equity through innovative marketing initiatives. The ideal candidate possesses exceptional analytical skills, creativity, and a proven track record of success in brand management within the FMCG industry.
Key Responsibilities:
Qualifications:
This role is based in **Eldoret, Uasin Gishu, KE**, but is a fully remote position. If you are a dynamic and strategic brand leader looking for an impactful remote career opportunity, we encourage you to apply.
Key Responsibilities:
- Develop and implement comprehensive brand strategies to achieve market share, sales volume, and profitability goals.
- Conduct market research and analyze consumer insights to identify growth opportunities and inform brand positioning.
- Manage the brand's marketing budget, ensuring optimal allocation of resources for maximum impact.
- Lead the development and execution of integrated marketing campaigns across various channels, including digital, ATL, and BTL.
- Collaborate with sales teams to ensure effective product launches and promotional activities.
- Oversee product innovation and development processes, from concept to commercialization.
- Monitor brand performance, market trends, and competitor activities, making strategic adjustments as needed.
- Build and maintain strong relationships with advertising agencies, media partners, and other external stakeholders.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Mentor and guide junior brand management team members.
- Analyze sales data and market performance metrics to report on ROI and key learnings.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a significant advantage.
- Minimum of 6 years of progressive experience in brand management within the FMCG sector.
- Demonstrated success in developing and executing impactful brand strategies and marketing campaigns.
- Strong understanding of consumer behavior, market dynamics, and brand positioning principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proven ability to manage budgets, projects, and cross-functional teams remotely.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in market research tools and data analysis software.
- Creative mindset with a passion for building strong consumer brands.
- Experience with digital marketing and e-commerce within the FMCG context is highly desirable.
This role is based in **Eldoret, Uasin Gishu, KE**, but is a fully remote position. If you are a dynamic and strategic brand leader looking for an impactful remote career opportunity, we encourage you to apply.
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4
Brand Manager - Consumer Goods
Posted 21 days ago
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Job Description
Our client, a leading player in the fast-moving consumer goods (FMCG) sector, is looking for an innovative and results-oriented Brand Manager to join their dynamic, fully remote team. This position is pivotal in developing and executing brand strategies that drive market share and consumer engagement. The ideal candidate will possess a strong understanding of the FMCG landscape, consumer insights, and marketing principles. You will be responsible for managing the brand's overall image, developing marketing campaigns, overseeing product launches, and analyzing market trends. This role requires a creative thinker with exceptional strategic planning and execution skills. You will collaborate with cross-functional teams, including sales, product development, and creative agencies, all within a remote work setting. Key responsibilities include conducting market research, defining target audiences, managing brand budgets, and measuring the effectiveness of marketing initiatives. The successful candidate will have a proven track record of building and growing brands, excellent communication and presentation skills, and the ability to thrive in a fast-paced, virtual environment. We are seeking an individual who is passionate about consumer behavior and driven by data to inform brand decisions. This role, though focused on our market presence in **Nyeri, Nyeri, KE**, is conducted entirely remotely, offering significant flexibility. If you are a strategic marketer with a passion for building compelling brands and excel in a remote-first culture, we invite you to apply and contribute to our continued success.
This advertiser has chosen not to accept applicants from your region.
5
Brand Manager - Fast-Moving Consumer Goods (FMCG)
Posted 24 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and results-oriented Brand Manager to lead brand development and marketing initiatives. This is a fully remote position, offering the flexibility to drive brand growth from anywhere. You will be responsible for developing and executing comprehensive marketing strategies, managing brand positioning, overseeing product launches, and analyzing market trends to ensure brand success and market share growth. The ideal candidate will have a deep understanding of the FMCG market, strong analytical skills, and a proven ability to develop and implement innovative marketing campaigns that resonate with consumers. Your leadership will be key to enhancing brand equity and achieving ambitious sales targets.
Responsibilities:
Responsibilities:
- Develop and implement annual brand marketing plans, including advertising, promotions, digital marketing, and public relations strategies.
- Conduct market research and competitive analysis to identify consumer insights, market trends, and opportunities for growth.
- Manage the brand's overall positioning, messaging, and visual identity across all touchpoints.
- Oversee the development and execution of new product launches, from concept to market.
- Collaborate with sales teams to ensure effective go-to-market strategies and achieve sales targets.
- Manage marketing budgets, ensuring efficient allocation of resources and maximizing ROI.
- Analyze brand performance metrics, sales data, and consumer feedback to identify areas for improvement and optimization.
- Develop and maintain strong relationships with advertising agencies, media partners, and other external stakeholders.
- Ensure brand consistency and compliance with all regulatory requirements.
- Lead and mentor junior marketing staff, fostering a culture of creativity and performance.
- Stay abreast of emerging marketing trends and technologies within the FMCG industry.
- Develop compelling creative briefs and guide the development of marketing materials.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or Master's degree is a significant advantage.
- Minimum of 5-7 years of progressive experience in brand management, specifically within the FMCG sector.
- Proven track record of developing and executing successful marketing strategies that have driven brand growth and market share.
- In-depth understanding of the FMCG landscape, consumer behavior, and retail dynamics.
- Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
- Excellent project management, communication, and interpersonal skills.
- Experience with digital marketing, social media marketing, and e-commerce platforms.
- Proficiency in marketing analytics tools and software.
- Ability to work independently and effectively in a fully remote environment.
- Demonstrated leadership capabilities and experience managing cross-functional teams.
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Brand Manager - Fast-Moving Consumer Goods
Posted 24 days ago
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Job Description
Our client is seeking a dynamic and results-oriented Brand Manager to lead the strategy and execution for key brands within the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote position, offering unparalleled flexibility to manage your brand portfolio and drive growth from anywhere. You will be responsible for developing and implementing comprehensive brand strategies, including market analysis, product positioning, marketing communications, and promotional campaigns. This role requires a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG industry. Responsibilities include conducting market research to identify new opportunities and consumer insights, developing compelling brand narratives and messaging, and managing the marketing budget effectively. You will collaborate with cross-functional teams, including sales, product development, and advertising agencies, to ensure cohesive brand execution across all touchpoints. The ideal candidate will possess a proven track record of successful brand management, with demonstrated experience in launching new products and revitalizing existing brands. Strong analytical skills, excellent project management abilities, and exceptional communication and presentation skills are essential. You should be adept at leveraging digital marketing channels and social media to build brand awareness and engagement. This role demands a strategic thinker with a creative flair and a passion for building strong, resonant brands. You must be a self-starter, capable of working independently and driving initiatives to successful completion in a remote environment. This is an exciting opportunity to shape the future of prominent FMCG brands and make a significant impact on market share and consumer perception. We are looking for an experienced professional who can lead with vision and inspire teams towards achieving ambitious brand objectives. Your strategic insights will be crucial in navigating the competitive FMCG landscape.
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7
Remote Brand Manager - Consumer Goods
Posted 17 days ago
Job Viewed
Job Description
Our client, a rapidly growing force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and results-oriented Brand Manager to join their fully remote team. This position is crucial for developing and executing comprehensive brand strategies that drive market share and consumer engagement. You will be responsible for overseeing all aspects of brand management, from market research and competitive analysis to product positioning, marketing campaign development, and budget management. As a remote-first employee, you will have the unique opportunity to shape brand narratives and consumer perceptions from your home office, collaborating closely with marketing, sales, and product development teams located globally. Your insights into consumer trends and market dynamics will be vital in creating compelling brand experiences and fostering brand loyalty. The ideal candidate will possess a strategic mindset, a creative flair for marketing, and a strong understanding of the FMCG landscape. Proven experience in developing and launching successful marketing campaigns, managing product portfolios, and analyzing sales performance data is essential. This is an exciting chance to make a significant impact on well-known brands and contribute to the strategic direction of our client, all while enjoying the benefits of a flexible, remote work environment. We are looking for a self-starter with excellent communication skills, the ability to work autonomously, and a passion for building strong consumer connections. This role demands a proactive approach to identifying new market opportunities and a data-driven methodology for measuring campaign success. The **job location** for this role is fully remote, allowing you to contribute from any suitable location while supporting a dynamic and diverse market presence.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement long-term brand strategies and annual marketing plans.
- Conduct market research and consumer insights analysis to identify trends and opportunities.
- Manage brand positioning, messaging, and visual identity across all touchpoints.
- Oversee the creation and execution of integrated marketing campaigns (digital, social media, traditional).
- Collaborate with product development teams on new product launches and portfolio management.
- Analyze sales data, market share, and campaign performance to optimize strategies.
- Manage brand budgets and ensure effective allocation of resources.
- Liaise with external agencies and vendors to execute marketing initiatives.
- Monitor competitor activities and market developments.
- Foster strong relationships with internal stakeholders to ensure brand consistency.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in brand management within the FMCG sector.
- Proven track record of developing and executing successful marketing strategies.
- Strong understanding of market research, consumer behavior, and digital marketing.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing marketing budgets and ROI analysis.
- Ability to work independently and collaboratively in a remote setting.
- Proficiency in marketing analytics tools and platforms.
- A creative and innovative approach to brand building.
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Senior Brand Manager - Fast-Moving Consumer Goods (FMCG)
Posted 17 days ago
Job Viewed
Job Description
Our client, a leading player in the FMCG sector with a diverse portfolio of popular brands, is seeking a dynamic and strategic Senior Brand Manager to drive growth and market share for their key product lines. This is a fully remote position, offering the flexibility to work from your preferred location. You will be responsible for developing and executing comprehensive brand strategies, including market analysis, positioning, advertising, and promotional campaigns. Your role will involve in-depth understanding of consumer insights, market trends, and competitive landscapes to identify opportunities and challenges. You will manage brand budgets, P&L responsibility, and collaborate closely with cross-functional teams, including sales, marketing, product development, and external agencies, to ensure cohesive brand execution. Developing compelling brand narratives, overseeing product innovation pipelines, and ensuring consistent brand messaging across all touchpoints are crucial aspects of this role. Experience in managing successful FMCG brands, a strong understanding of marketing principles and digital marketing strategies, and proven analytical skills are essential. The ideal candidate will possess exceptional leadership, communication, and interpersonal skills, with a demonstrated ability to influence stakeholders and drive results. You will be a strategic thinker, creative problem-solver, and a passionate brand advocate. This is an exciting opportunity to shape the future of prominent FMCG brands and make a significant impact on their market performance. You will have the autonomy to develop innovative strategies and lead impactful campaigns in a dynamic, remote-first environment. Your ability to analyze market data and translate it into actionable brand plans will be key to your success. Continuous monitoring of brand health and competitive activity will ensure agility and responsiveness in a fast-paced market.
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