2 Remote Fmcg Brand Manager Market Expansion jobs in whatjobs
Remote FMCG Brand Manager - Market Expansion
Posted 15 days ago
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Job Description
Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Brand Manager to drive market expansion through fully remote operations. This position is critical for developing and implementing brand strategies that enhance market share and consumer engagement. You will be responsible for all aspects of brand management, including market research, product positioning, marketing campaign development, and budget management, all executed remotely. Key duties involve analyzing consumer insights, identifying market opportunities, collaborating with cross-functional teams (sales, product development, advertising) via digital platforms, and managing brand communication across various channels. The ideal candidate will have a strong background in FMCG brand management, with a demonstrable history of successful product launches and brand growth initiatives. Proficiency in market analysis tools, digital marketing strategies, and campaign performance tracking is essential. You should possess exceptional analytical, creative, and communication skills, coupled with a strategic mindset and the ability to work independently and lead remote teams. Experience with integrated marketing campaigns and a deep understanding of consumer behavior within the FMCG landscape are highly valued. This is a remote-first role, offering the flexibility to work from any location and requiring a high level of autonomy and proactive engagement. You will be instrumental in shaping brand perception, driving sales volume, and expanding our client's footprint in new and existing markets. Join a fast-paced and forward-thinking company that champions remote collaboration and offers significant opportunities for professional growth. Contribute to the success of iconic brands and redefine consumer experiences from your home office. This role is based remotely and serves the market around Kakamega, Kakamega, KE .
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Remote FMCG Brand Manager - Market Expansion
Posted today
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Job Description
Our client, a rapidly growing player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and results-oriented Remote FMCG Brand Manager to drive brand strategy and market penetration. This is a fully remote position, allowing you to shape iconic brands from anywhere. The successful candidate will be responsible for developing and executing comprehensive brand plans, from market research and product positioning to campaign management and performance analysis. You will possess a deep understanding of consumer insights, market dynamics, and integrated marketing communications within the FMCG landscape.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement innovative brand strategies to enhance market share and brand equity.
- Conduct thorough market research, competitor analysis, and consumer insight generation to identify growth opportunities.
- Manage the brand's P&L, ensuring profitability and efficient resource allocation.
- Oversee the development and execution of integrated marketing campaigns across various channels (digital, traditional, point-of-sale).
- Collaborate with sales teams to ensure effective product launches and promotional activities.
- Manage relationships with external agencies (advertising, PR, digital) to deliver impactful brand initiatives.
- Monitor brand performance metrics, analyze campaign effectiveness, and provide regular reports with actionable recommendations.
- Identify and develop new product concepts and line extensions in alignment with brand strategy.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Stay abreast of emerging FMCG trends, consumer behavior shifts, and competitive landscape changes.
- Manage budgets effectively and ensure optimal ROI for all brand activities.
- Lead cross-functional teams to achieve brand objectives.
- Drive innovation in product development and marketing approaches.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Proven experience in brand management within the FMCG industry.
- Demonstrated success in developing and executing effective brand strategies and marketing campaigns.
- Strong analytical skills with the ability to interpret market data and consumer insights.
- Excellent understanding of marketing principles, including digital marketing and traditional advertising.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote work environment.
- Experience in managing budgets and P&Ls.
- Proficiency in market research methodologies and tools.
- Creative thinking and a passion for building strong brands.
- Familiarity with the Kenyan FMCG market is advantageous.
This advertiser has chosen not to accept applicants from your region.
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