1,911 Marketing Director jobs in Kenya

• Develop and implement comprehensive digital marketing strategies aligned with brand objectives and target audience.
• Manage and grow social media presence across key platforms, creating engaging content calendars and fostering community interaction.
• Oversee the creation and execution of content marketing initiatives, including blog posts, articles, videos, and infographics.
• Drive organic search visibility through SEO best practices and manage paid search campaigns (SEM) to maximize ROI.
• Develop and manage email marketing campaigns, including segmentation, automation, and A/B testing for optimal engagement.
• Plan, execute, and optimize digital advertising campaigns across various channels (e.g., Google Ads, social media ads).
• Analyze campaign performance data, website traffic, and customer behavior, providing regular reports and actionable insights to optimize strategies.
• Collaborate with internal creative teams and external agencies to ensure brand consistency and high-quality campaign execution.
• Stay ahead of digital marketing trends, emerging technologies, and competitor activities to identify new opportunities.
• Manage digital marketing budgets effectively to achieve desired outcomes.
• Lead and mentor a remote team of digital marketing specialists.
• Ensure all digital marketing activities adhere to brand guidelines and ethical standards.

• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
• Minimum of 7 years of progressive experience in digital marketing, with a significant focus on brand management in the consumer goods or FMCG sector.
• Proven success in developing and executing integrated digital marketing campaigns that drive measurable results.
• Expertise in SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising.
• Proficiency with digital analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
• Strong understanding of consumer behavior and digital trends.
• Excellent leadership, communication, and project management skills.
• Ability to think strategically and creatively, with a data-driven approach to decision-making.
• Demonstrated ability to work effectively and manage a remote team.
• Experience with e-commerce platforms is advantageous.

Position Title:
Solar Sales Manager Retail
OR
Solar Sales Manager C&I (2 Positions)

Department:
Sales

Reports To:
Chief Executive Officer

Main Purpose of the Role

As the Sales manager managing
EITHER
Retail (trade) Business
OR
C&I Projects, you will be responsible for driving the company's commercial strategy with a strong focus on sales, marketing, and business development. You will ensure that revenue targets are consistently met through Commercial & Industrial (C&I), Residential,
OR
Trade segments. This role involves building and maintaining strong client relationships, expanding market presence, and optimizing profitability while ensuring compliance with industry standards.

Key Roles and Responsibilities

• Sales & Marketing Strategy:
  Develop and implement comprehensive sales and marketing strategies aligned with company objectives and market trends to deliver revenue growth.
• Market Intelligence:
  Conduct market analysis to identify opportunities, trends, risks, and competitor activities. Use insights to refine sales and marketing approaches.
• Business Development:
  Lead initiatives to expand the customer base, penetrate new markets, and establish strategic partnerships that drive growth.
• Client Relationship Management:
  Serve as the key contact for major clients, including corporates, industries, institutions, and residential customers, providing tailored solar energy solutions.
• Product & Brand Management:
  Oversee product positioning, branding, and messaging to ensure alignment with customer needs and market dynamics.
• Team Leadership:
  Lead, mentor, and motivate the commercial team to achieve sales targets, while fostering a high-performance and collaborative culture.
• Solution Positioning:
  Collaborate with technical and product teams to create compelling value propositions that differentiate the company in the market.
• Partnership Development:
  Identify and build alliances with stakeholders such as financial institutions, government agencies, and distributors to enhance market penetration.
• Budget & Resource Management:
  Develop and manage commercial budgets to maximize ROI while ensuring prudent resource allocation.
• Contract Negotiation:
  Lead contract negotiations ensuring favorable terms, risk mitigation, and customer satisfaction throughout the project lifecycle.
• Performance Monitoring:
  Establish and track KPIs to monitor sales performance, identify gaps, and implement corrective measures.
• Risk & Compliance Management:
  Ensure adherence to legal, regulatory, and contractual obligations while managing commercial risks.
• Continuous Improvement:
  Stay updated on solar industry trends, market shifts, and emerging technologies to continuously improve the company's competitive edge.
• Reporting:
  Prepare accurate weekly and monthly commercial performance reports for management decision-making.

Knowledge, Skills & Abilities

• Bachelor's degree in Business Administration, Marketing, Renewable Energy, or a related field (Master's will be an added advantage).
• At least 5 years' proven experience in sales and marketing, with at least two (2) in leadership roles, preferably in renewable energy/solar.
• Demonstrated success in achieving multi-million sales targets and driving revenue growth.
• Strong leadership and team management skills with the ability to inspire, coach, and hold teams accountable.
• Excellent communication, negotiation, and interpersonal skills with executive-level stakeholders.
• Strategic thinker with analytical ability to translate market insights into actionable strategies.
• Solid understanding of solar industry market trends, technologies, financing models, and regulatory environment.
• Proficiency in data analysis, forecasting, and use of CRM/ERP systems to drive commercial performance.
• Ability to thrive in a fast-paced, dynamic business environment with shifting priorities.

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Manage and optimize all paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Oversee SEO initiatives, including keyword research, on-page optimization, and link building, to improve organic search rankings.
• Develop and execute engaging content marketing strategies to attract and retain target audiences.
• Manage social media presence across relevant platforms, driving engagement and community growth.
• Lead email marketing campaigns, including segmentation, automation, and performance analysis.
• Analyze website traffic, campaign performance, and customer data using tools like Google Analytics.
• Provide actionable insights and recommendations for campaign optimization and future strategies.
• Collaborate with cross-functional teams (sales, product, creative) to ensure cohesive messaging and brand consistency.
• Manage the digital marketing budget effectively, allocating resources for maximum impact.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Conduct market research and competitor analysis to identify new opportunities.
• Develop and manage lead generation programs and nurture campaigns.
• Oversee the creation of compelling marketing collateral and landing pages.
• Measure and report on the performance of all digital marketing efforts against KPIs.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 7 years of experience in digital marketing, with a strong focus on performance marketing and brand building.
• Proven experience in developing and executing successful integrated digital marketing campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in Google Analytics, Google Ads, and major social media advertising platforms.
• Experience with marketing automation tools (e.g., HubSpot, Marketo) is a plus.
• Strong analytical skills and ability to translate data into actionable insights.
• Excellent written and verbal communication skills.
• Demonstrated ability to manage budgets and drive ROI.
• Experience leading teams or projects in a remote setting is highly desirable.
• Creative thinking and problem-solving abilities.
• A passion for digital innovation and achieving measurable business results.

• Develop and implement a robust e-commerce strategy to drive online sales and profitability.
• Manage and optimize the company's e-commerce website and associated platforms.
• Oversee the planning and execution of digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising.
• Analyze website traffic, conversion rates, and customer behavior to identify opportunities for growth.
• Develop and manage online merchandising strategies, ensuring product presentation and availability.
• Enhance the online customer experience to improve satisfaction and loyalty.
• Collaborate with marketing, IT, and customer service teams to ensure seamless operations.
• Manage the e-commerce budget and track ROI for all digital marketing initiatives.
• Stay abreast of emerging e-commerce trends, technologies, and competitor activities.
• Identify and implement A/B testing and other optimization techniques to improve website performance.

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.
• Minimum of 7 years of experience in e-commerce management, with a strong focus on retail.
• Demonstrated success in driving online sales growth and profitability.
• Expertise in e-commerce platforms, digital marketing tools, and analytics.
• Strong understanding of SEO, SEM, social media marketing, and conversion rate optimization.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Proven leadership and project management abilities.
• Exceptional communication and interpersonal skills.
• Ability to work independently and collaboratively in a remote setting.
• Experience with online merchandising and content management systems.

• Develop and implement comprehensive e-commerce strategies to maximize online revenue and market share.
• Manage and optimize the company's e-commerce website(s), ensuring a seamless user experience.
• Oversee all aspects of online product merchandising, content management, and promotional campaigns.
• Analyze e-commerce performance data, identify trends, and provide actionable insights to improve sales and conversion rates.
• Manage digital marketing initiatives, including SEO, SEM, social media marketing, and email marketing.
• Identify and implement new e-commerce technologies and platforms to enhance customer engagement.
• Collaborate with cross-functional teams, including marketing, operations, and customer service.
• Monitor competitor activities and market trends to identify new opportunities.
• Manage relationships with third-party vendors and e-commerce partners.
• Ensure compliance with all relevant e-commerce regulations and data privacy laws.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 6 years of progressive experience in e-commerce management, with a strong focus on retail.
• Proven track record of successfully driving online sales growth and improving customer acquisition.
• In-depth knowledge of e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
• Strong understanding of digital marketing channels and analytics tools (e.g., Google Analytics).
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in managing online advertising campaigns and optimizing for ROI.
• Exceptional communication, leadership, and project management abilities.
• Ability to work independently and manage multiple priorities in a remote setting.
• Experience with CRM systems and customer data management is a plus.

• Develop and implement comprehensive e-commerce strategies to drive online sales.
• Manage and optimize product listings, descriptions, and imagery on the e-commerce platform.
• Plan, execute, and analyze digital marketing campaigns (SEM, SEO, social media ads).
• Oversee social media content creation, scheduling, and community management.
• Analyze website traffic, user behavior, and conversion rates to identify areas for improvement.
• Develop and manage email marketing campaigns to nurture leads and retain customers.
• Monitor industry trends and competitor activities to stay competitive.
• Collaborate with design and development teams to enhance user experience on the website.
• Manage online customer service inquiries and feedback effectively.
• Track and report on key e-commerce metrics and KPIs.
• Ensure brand consistency across all online channels.
• Manage promotional activities and online sales events.

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of experience in e-commerce management and digital marketing.
• Proven success in managing online sales and driving revenue growth.
• Strong understanding of SEO, SEM, social media marketing, and content marketing.
• Proficiency with e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
• Experience with social media management tools (e.g., Hootsuite, Buffer).
• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Strong copywriting and content creation abilities.
• Ability to work independently and manage multiple projects in a remote environment.
• Excellent communication and interpersonal skills.
• Experience in budget management for digital marketing campaigns.
• Knowledge of A/B testing and conversion rate optimization techniques.

• Develop and implement integrated digital marketing campaigns across multiple channels.
• Manage and optimize SEO and SEM strategies to improve organic and paid search rankings and drive qualified traffic.
• Oversee social media presence, content creation, and community engagement to build brand loyalty.
• Design and execute email marketing campaigns, including lead nurturing and customer retention strategies.
• Create and manage engaging content for the company blog, website, and other digital platforms.
• Analyze campaign performance, track key metrics (ROI, CPA, LTV), and provide actionable insights and reports.
• Manage the digital marketing budget effectively to maximize return on investment.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with sales, product development, and creative teams to ensure cohesive brand messaging.
• Conduct market research and competitor analysis to identify new opportunities and threats.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 5+ years of experience in digital marketing, with a strong focus on e-commerce.
• Proven experience in managing SEO, SEM, social media, email marketing, and content marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, Mailchimp, and social media management platforms.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Excellent written and verbal communication skills.
• Experience with A/B testing and conversion rate optimization (CRO).
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience with marketing automation platforms is a plus.
• Creative mindset with a passion for innovative marketing solutions.

SaaS Sales Executive – Kenya Market (Hiring under DJUBO Reseller Partner)

Applications are open only to candidates based in Nairobi.
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We are seeking a motivated, high-performing SaaS Sales Executive to drive revenue growth by acquiring new customers and expanding business with existing clients in the 
Kenya hospitality sector
. You will be responsible for identifying prospects, building strong relationships, and closing deals. If you're passionate about technology, have a knack for sales, and understand the hospitality domain, we want you on our team. 
This role will be hired under DJUBO's authorized reseller partner in Kenya.

Key Responsibilities

• Prospecting & Lead Generation:
• Identify, qualify, and generate new business opportunities through outbound and inbound efforts.
• Maintain a strong pipeline of leads and follow up on marketing-generated inquiries.
• Client Engagement:
• Conduct product demonstrations (remote and in-person) to hotel owners, GMs, revenue managers, and decision-makers.
• Understand customer pain points and tailor solutions to meet their business needs.
• Sales Process Management:
• Own the full sales cycle from prospecting to closure.
• Negotiate contracts and close deals to meet or exceed sales targets.
• Collaboration:
• Work closely with the marketing and customer success teams to ensure seamless onboarding and handoff.
• Provide feedback to the product team based on customer insights.
• CRM & Reporting:
• Maintain accurate records of sales activities in the CRM (e.g., Salesforce, HubSpot).
• Provide regular reports and forecasts to sales leadership.

Qualifications

• Bachelor's degree in Business, Hospitality, Marketing, or a related field.
• 2- 3 years of experience in B2B SaaS sales, preferably in hospitality tech.
• Proven track record of meeting or exceeding sales targets.
• Familiarity with sales methodologies (e.g., SPIN, Challenger, MEDDIC).
• Excellent communication, presentation, and negotiation skills.
• Strong understanding of the hospitality industry and hotel tech stack (PMS, CRS, RMS, Channel Manager).

Preferred Skills

• Experience working with cloud-based sales tools (CRM, LinkedIn Sales Navigator, etc.).
• Understanding of hotel distribution landscape and OTA dynamics.
• Ability to manage multiple stakeholders and a long sales cycle.
• Self-motivated and results-oriented with a strong work ethic.

Benefits

• Competitive base salary + uncapped Sales Incentives.
• Opportunity to work with a fast-growing SaaS company transforming hospitality.
• Learning and development opportunities.

• Develop and implement overarching digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
• Plan, execute, and manage integrated online marketing campaigns from conception to completion.
• Define key performance indicators (KPIs) for all campaigns and track performance against objectives.
• Analyze campaign data to identify trends, insights, and areas for optimization.
• Manage and allocate digital marketing budgets effectively to maximize ROI.
• Oversee content creation and distribution to ensure brand consistency and audience engagement.
• Collaborate with internal teams (e.g., sales, product, design) and external agencies to align marketing efforts.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Provide regular reports on campaign performance and strategic recommendations to senior leadership.
• Mentor and guide junior marketing team members.
• Utilize marketing automation tools for campaign execution and lead nurturing.

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree is a plus.
• Minimum of 7 years of experience in digital marketing, with a significant focus on campaign management and strategy.
• Proven success in developing and executing high-impact digital marketing campaigns.
• Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising, email marketing, and content marketing.
• Proficiency with marketing analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Strong analytical and problem-solving skills, with the ability to interpret complex data.
• Excellent written and verbal communication skills, essential for remote collaboration.
• Demonstrated leadership abilities and experience managing teams or projects.
• Ability to work independently and manage multiple projects in a fast-paced, remote environment.