1,220 Marketing Director jobs in Kenya
Digital Marketing Director
Posted 5 days ago
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E-commerce Marketing Director
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As the E-commerce Marketing Director, your responsibilities will include overseeing all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, and content strategy. You will manage the e-commerce website's user experience, conversion rate optimization (CRO), and A/B testing initiatives. A significant part of your role will involve analyzing market trends, identifying customer insights, and developing targeted campaigns to drive traffic, conversions, and customer loyalty. You will manage the marketing budget, track key performance indicators (KPIs), and report on campaign effectiveness to executive leadership. Building and leading a high-performing remote marketing team will be essential for success.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree or MBA being a strong plus. A minimum of 8 years of experience in e-commerce marketing, with at least 4 years in a leadership role, is required. Proven expertise in managing online advertising platforms (e.g., Google Ads, Facebook Ads), CRM systems, and e-commerce analytics tools (e.g., Google Analytics) is essential. Strong strategic thinking, analytical skills, and a deep understanding of consumer behavior in the digital space are paramount. Excellent communication, project management, and team leadership skills are necessary for this fully remote position. This is an exceptional opportunity to shape the digital presence and growth trajectory of an exciting online brand.
Digital Marketing Strategy Lead
Posted 4 days ago
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Senior FMCG Brand Manager - Remote Marketing Strategy Lead
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As a Senior FMCG Brand Manager, you will be responsible for developing and executing comprehensive marketing strategies that build brand equity, drive sales, and increase market share. Your role will involve market analysis, consumer insights, product innovation, advertising, and promotional planning. You will work closely with cross-functional teams, including sales, product development, and R&D, to ensure brand success.
Key Responsibilities:
- Develop and implement integrated marketing plans for assigned FMCG brands.
- Conduct market research and consumer analysis to identify growth opportunities and consumer needs.
- Manage the brand's P&L, ensuring profitability and achieving sales targets.
- Develop new product concepts and strategies, working with product development teams.
- Oversee advertising, promotion, and media planning activities.
- Collaborate with the sales team to ensure effective go-to-market strategies.
- Monitor brand performance, market trends, and competitor activities.
- Manage external agencies, including advertising and research firms.
- Ensure brand consistency across all marketing communications and touchpoints.
- Analyze sales data and campaign results to optimize marketing spend and strategy.
- Mentor junior brand team members.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- A minimum of 6 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successfully managing and growing consumer brands.
- Strong understanding of marketing principles, market research, and consumer behavior.
- Experience with digital marketing, social media, and e-commerce strategies for CPG brands.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong financial acumen and experience in budget management.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Creative and innovative mindset with a passion for building strong brands.
Creative Director, Digital Marketing
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Senior Creative Director, Digital Marketing
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Key Responsibilities:
- Develop and implement cutting-edge creative strategies for digital marketing campaigns, including social media, email marketing, content marketing, and paid advertising.
- Lead and inspire a team of creative professionals, fostering a collaborative and high-performance environment.
- Oversee the creation of compelling visual assets, written content, and multimedia elements that align with brand guidelines and marketing objectives.
- Ensure a consistent and engaging brand voice and visual identity across all digital platforms.
- Collaborate with marketing, product, and sales teams to translate business goals into creative solutions.
- Manage creative project workflows from concept to final delivery, ensuring timely execution and high-quality output.
- Stay current with digital marketing trends, emerging technologies, and creative best practices.
- Analyze campaign performance data and use insights to optimize creative strategies.
- Present creative concepts and campaign strategies to senior leadership and stakeholders.
- Manage relationships with external creative agencies and vendors as needed.
Qualifications:
- Bachelor's degree in Fine Arts, Graphic Design, Marketing, Communications, or a related creative field. Master's degree preferred.
- Minimum of 8 years of experience in creative direction, digital marketing, or advertising, with a strong portfolio showcasing digital campaigns.
- Proven experience leading and managing creative teams.
- Exceptional conceptual thinking, design skills, and storytelling abilities.
- Deep understanding of digital marketing channels, social media platforms, and content strategy.
- Proficiency in design software (e.g., Adobe Creative Suite) and digital collaboration tools.
- Excellent communication, presentation, and interpersonal skills.
- Ability to manage multiple projects, prioritize effectively, and thrive in a fast-paced, remote environment.
- Experience in (Specific Industry, e.g., e-commerce, SaaS, media) is a significant advantage.
- A strong passion for creativity and innovation in the digital space.
Senior Creative Director - Digital Marketing
Posted today
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Qualifications:
- Bachelor's degree in Marketing, Graphic Design, Advertising, or a related field.
- Minimum of 8 years of experience in creative direction, with a significant focus on digital marketing.
- Proven track record of developing and executing successful digital marketing campaigns.
- Strong portfolio demonstrating creative concept development and execution across digital channels.
- Excellent leadership, team management, and communication skills.
- Proficiency in Adobe Creative Suite and digital marketing platforms.
- Deep understanding of branding, user experience, and digital design principles.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
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Director of Sports Marketing
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Director of Sports Marketing
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Remote Digital Marketing Manager - Brand Strategy
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