1,911 Marketing Director jobs in Kenya

Digital Marketing Manager, Brand Awareness

30300 Moiben KES140000 Annually WhatJobs

Posted 4 days ago

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Job Description

full-time
Our client is seeking an experienced and visionary Digital Marketing Manager to spearhead brand awareness campaigns and enhance our online presence. This role is critical in shaping our brand's narrative and connecting with our target audience across all digital channels. As a fully remote position, you will have the opportunity to develop and execute innovative strategies that drive engagement, reach, and recognition for our brand. You will be responsible for managing all aspects of digital marketing, including SEO, SEM, social media marketing, content creation, email marketing, and influencer collaborations. The primary goal is to build a strong, recognizable brand that resonates with consumers and drives long-term loyalty.

Key Responsibilities include:
  • Developing and implementing comprehensive digital marketing strategies focused on brand awareness and engagement.
  • Managing and optimizing SEO efforts to improve search engine rankings and organic traffic.
  • Overseeing paid advertising campaigns (PPC, social media ads) to maximize reach and ROI.
  • Developing and executing engaging content marketing strategies, including blog posts, articles, videos, and infographics.
  • Managing social media platforms, creating compelling content, and fostering community interaction.
  • Designing and implementing email marketing campaigns to nurture leads and build customer relationships.
  • Collaborating with external agencies and influencers to expand brand reach.
  • Analyzing digital marketing campaign performance using tools such as Google Analytics, SEMrush, and social media analytics.
  • Providing regular reports on key metrics and insights to senior management.
  • Staying abreast of the latest digital marketing trends and technologies.
  • Managing the digital marketing budget effectively.
  • Ensuring brand consistency across all digital touchpoints.

The ideal candidate will possess a Bachelor's degree in Marketing, Communications, or a related field. A Master's degree or relevant certifications are a plus. A minimum of 5-7 years of experience in digital marketing, with a proven track record of successful brand awareness campaigns, is required. Expertise in SEO, SEM, content strategy, social media marketing, and email marketing is essential. Strong analytical skills and the ability to translate data into actionable insights are crucial. Excellent written and verbal communication skills, along with strong project management capabilities, are necessary for this role. The ability to work independently, manage multiple projects simultaneously, and thrive in a dynamic remote work environment is critical. This is an exciting opportunity for a creative and data-driven marketer to build and elevate a brand's presence in the digital landscape. Your strategic vision will be instrumental in connecting with our audience and establishing a lasting brand identity.
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Remote Digital Marketing Manager - Consumer Brands

80100 Nairobi, Nairobi KES120000 Annually WhatJobs

Posted 25 days ago

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Job Description

full-time
Our client is seeking a creative and strategic Remote Digital Marketing Manager to lead their digital marketing initiatives for consumer brands. This fully remote position requires a visionary leader who can develop and execute innovative digital strategies to enhance brand awareness, drive customer engagement, and boost sales. You will oversee all aspects of digital marketing, including social media, content marketing, SEO/SEM, email marketing, and paid advertising. The ideal candidate is a seasoned digital marketer with a proven track record in the consumer goods sector and a deep understanding of current digital trends.

Responsibilities:
  • Develop and implement comprehensive digital marketing strategies aligned with brand objectives and target audience.
  • Manage and grow social media presence across key platforms, creating engaging content calendars and fostering community interaction.
  • Oversee the creation and execution of content marketing initiatives, including blog posts, articles, videos, and infographics.
  • Drive organic search visibility through SEO best practices and manage paid search campaigns (SEM) to maximize ROI.
  • Develop and manage email marketing campaigns, including segmentation, automation, and A/B testing for optimal engagement.
  • Plan, execute, and optimize digital advertising campaigns across various channels (e.g., Google Ads, social media ads).
  • Analyze campaign performance data, website traffic, and customer behavior, providing regular reports and actionable insights to optimize strategies.
  • Collaborate with internal creative teams and external agencies to ensure brand consistency and high-quality campaign execution.
  • Stay ahead of digital marketing trends, emerging technologies, and competitor activities to identify new opportunities.
  • Manage digital marketing budgets effectively to achieve desired outcomes.
  • Lead and mentor a remote team of digital marketing specialists.
  • Ensure all digital marketing activities adhere to brand guidelines and ethical standards.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
  • Minimum of 7 years of progressive experience in digital marketing, with a significant focus on brand management in the consumer goods or FMCG sector.
  • Proven success in developing and executing integrated digital marketing campaigns that drive measurable results.
  • Expertise in SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising.
  • Proficiency with digital analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
  • Strong understanding of consumer behavior and digital trends.
  • Excellent leadership, communication, and project management skills.
  • Ability to think strategically and creatively, with a data-driven approach to decision-making.
  • Demonstrated ability to work effectively and manage a remote team.
  • Experience with e-commerce platforms is advantageous.
This is an exceptional remote opportunity for a strategic marketing leader to shape the digital future of prominent consumer brands. If you are passionate about building brands online and driving growth through innovative digital strategies, we encourage you to apply. The role is associated with **Mombasa, Mombasa, KE**, but is entirely remote.
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Solar Sales Manager- Retail OR Sales Manager C&I

New
Nairobi, Nairobi KES1200000 - KES3600000 Y People Wellness Consultants

Posted today

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Job Description

Position Title:
Solar Sales Manager Retail
OR
Solar Sales Manager C&I (2 Positions)

Department:
Sales

Reports To:
Chief Executive Officer

Main Purpose of the Role

As the Sales manager managing
EITHER
Retail (trade) Business
OR
C&I Projects, you will be responsible for driving the company's commercial strategy with a strong focus on sales, marketing, and business development. You will ensure that revenue targets are consistently met through Commercial & Industrial (C&I), Residential,
OR
Trade segments. This role involves building and maintaining strong client relationships, expanding market presence, and optimizing profitability while ensuring compliance with industry standards.

Key Roles and Responsibilities

  • Sales & Marketing Strategy:
    Develop and implement comprehensive sales and marketing strategies aligned with company objectives and market trends to deliver revenue growth.
  • Market Intelligence:
    Conduct market analysis to identify opportunities, trends, risks, and competitor activities. Use insights to refine sales and marketing approaches.
  • Business Development:
    Lead initiatives to expand the customer base, penetrate new markets, and establish strategic partnerships that drive growth.
  • Client Relationship Management:
    Serve as the key contact for major clients, including corporates, industries, institutions, and residential customers, providing tailored solar energy solutions.
  • Product & Brand Management:
    Oversee product positioning, branding, and messaging to ensure alignment with customer needs and market dynamics.
  • Team Leadership:
    Lead, mentor, and motivate the commercial team to achieve sales targets, while fostering a high-performance and collaborative culture.
  • Solution Positioning:
    Collaborate with technical and product teams to create compelling value propositions that differentiate the company in the market.
  • Partnership Development:
    Identify and build alliances with stakeholders such as financial institutions, government agencies, and distributors to enhance market penetration.
  • Budget & Resource Management:
    Develop and manage commercial budgets to maximize ROI while ensuring prudent resource allocation.
  • Contract Negotiation:
    Lead contract negotiations ensuring favorable terms, risk mitigation, and customer satisfaction throughout the project lifecycle.
  • Performance Monitoring:
    Establish and track KPIs to monitor sales performance, identify gaps, and implement corrective measures.
  • Risk & Compliance Management:
    Ensure adherence to legal, regulatory, and contractual obligations while managing commercial risks.
  • Continuous Improvement:
    Stay updated on solar industry trends, market shifts, and emerging technologies to continuously improve the company's competitive edge.
  • Reporting:
    Prepare accurate weekly and monthly commercial performance reports for management decision-making.

Knowledge, Skills & Abilities

  • Bachelor's degree in Business Administration, Marketing, Renewable Energy, or a related field (Master's will be an added advantage).
  • At least 5 years' proven experience in sales and marketing, with at least two (2) in leadership roles, preferably in renewable energy/solar.
  • Demonstrated success in achieving multi-million sales targets and driving revenue growth.
  • Strong leadership and team management skills with the ability to inspire, coach, and hold teams accountable.
  • Excellent communication, negotiation, and interpersonal skills with executive-level stakeholders.
  • Strategic thinker with analytical ability to translate market insights into actionable strategies.
  • Solid understanding of solar industry market trends, technologies, financing models, and regulatory environment.
  • Proficiency in data analysis, forecasting, and use of CRM/ERP systems to drive commercial performance.
  • Ability to thrive in a fast-paced, dynamic business environment with shifting priorities.
This advertiser has chosen not to accept applicants from your region.

Senior Digital Marketing Manager - Performance & Brand

00202 Ongata Rongai, Rift Valley KES750000 Annually WhatJobs

Posted 1 day ago

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Job Description

full-time
Our client is seeking a highly strategic and results-oriented Senior Digital Marketing Manager to elevate their brand presence and drive measurable growth. This is a fully remote position, empowering you to lead digital marketing initiatives from anywhere in Kenya. You will be responsible for developing and executing integrated digital marketing campaigns that encompass SEO, SEM, social media, content marketing, email marketing, and performance advertising. The ideal candidate possesses a proven track record in driving customer acquisition, enhancing brand visibility, and optimizing marketing ROI.

Responsibilities:
  • Develop and implement comprehensive digital marketing strategies aligned with business objectives.
  • Manage and optimize all paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
  • Oversee SEO initiatives, including keyword research, on-page optimization, and link building, to improve organic search rankings.
  • Develop and execute engaging content marketing strategies to attract and retain target audiences.
  • Manage social media presence across relevant platforms, driving engagement and community growth.
  • Lead email marketing campaigns, including segmentation, automation, and performance analysis.
  • Analyze website traffic, campaign performance, and customer data using tools like Google Analytics.
  • Provide actionable insights and recommendations for campaign optimization and future strategies.
  • Collaborate with cross-functional teams (sales, product, creative) to ensure cohesive messaging and brand consistency.
  • Manage the digital marketing budget effectively, allocating resources for maximum impact.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Conduct market research and competitor analysis to identify new opportunities.
  • Develop and manage lead generation programs and nurture campaigns.
  • Oversee the creation of compelling marketing collateral and landing pages.
  • Measure and report on the performance of all digital marketing efforts against KPIs.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 7 years of experience in digital marketing, with a strong focus on performance marketing and brand building.
  • Proven experience in developing and executing successful integrated digital marketing campaigns.
  • In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
  • Proficiency in Google Analytics, Google Ads, and major social media advertising platforms.
  • Experience with marketing automation tools (e.g., HubSpot, Marketo) is a plus.
  • Strong analytical skills and ability to translate data into actionable insights.
  • Excellent written and verbal communication skills.
  • Demonstrated ability to manage budgets and drive ROI.
  • Experience leading teams or projects in a remote setting is highly desirable.
  • Creative thinking and problem-solving abilities.
  • A passion for digital innovation and achieving measurable business results.

This is an exciting opportunity to shape the digital voice and growth trajectory of our client. While our primary operations are based in Ongata Rongai, Kajiado, KE , this position is fully remote.
This advertiser has chosen not to accept applicants from your region.

Senior E-commerce Manager - Retail

60100 Meru , Eastern KES360000 Annually WhatJobs remove_red_eye View All

Posted 16 days ago

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Job Description

full-time
Our client is seeking a highly strategic and results-driven Senior E-commerce Manager to lead their online retail operations. This is a fully remote position, offering an exciting opportunity to drive growth and innovation in the digital retail space. You will be responsible for developing and executing comprehensive e-commerce strategies, optimizing the online customer journey, and maximizing sales and profitability across all digital channels. Your role will involve managing the e-commerce platform, overseeing digital marketing campaigns, and analyzing website performance to identify areas for improvement. A deep understanding of e-commerce best practices, SEO, SEM, social media marketing, and conversion rate optimization is essential. The ideal candidate will possess a proven track record in managing successful e-commerce businesses, demonstrating expertise in online merchandising, customer acquisition, and retention strategies. You should have excellent analytical and problem-solving skills, with the ability to interpret data and translate it into actionable insights. Strong leadership and project management skills are crucial for coordinating with internal teams (marketing, IT, customer service) and external partners. This is a demanding yet rewarding role for a forward-thinking professional passionate about shaping the future of online retail.This role's fully remote nature provides significant autonomy and flexibility for the successful candidate. We are looking for an individual who can drive continuous improvement in the online customer experience and achieve ambitious growth targets. Your ability to stay ahead of e-commerce trends and implement innovative strategies will be key to success.

Key Responsibilities:
  • Develop and implement a robust e-commerce strategy to drive online sales and profitability.
  • Manage and optimize the company's e-commerce website and associated platforms.
  • Oversee the planning and execution of digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising.
  • Analyze website traffic, conversion rates, and customer behavior to identify opportunities for growth.
  • Develop and manage online merchandising strategies, ensuring product presentation and availability.
  • Enhance the online customer experience to improve satisfaction and loyalty.
  • Collaborate with marketing, IT, and customer service teams to ensure seamless operations.
  • Manage the e-commerce budget and track ROI for all digital marketing initiatives.
  • Stay abreast of emerging e-commerce trends, technologies, and competitor activities.
  • Identify and implement A/B testing and other optimization techniques to improve website performance.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.
  • Minimum of 7 years of experience in e-commerce management, with a strong focus on retail.
  • Demonstrated success in driving online sales growth and profitability.
  • Expertise in e-commerce platforms, digital marketing tools, and analytics.
  • Strong understanding of SEO, SEM, social media marketing, and conversion rate optimization.
  • Excellent analytical, problem-solving, and strategic thinking skills.
  • Proven leadership and project management abilities.
  • Exceptional communication and interpersonal skills.
  • Ability to work independently and collaboratively in a remote setting.
  • Experience with online merchandising and content management systems.
This advertiser has chosen not to accept applicants from your region.

Senior E-commerce Manager - Retail Operations

20100 Mwembe KES7800000 Annually WhatJobs remove_red_eye View All

Posted 17 days ago

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Job Description

full-time
Our client, a prominent player in the retail sector, is seeking an experienced Senior E-commerce Manager to drive online sales growth and enhance the digital customer experience. This is a fully remote position, offering the flexibility to manage and optimize e-commerce operations from your chosen location while collaborating with a dedicated team. You will be responsible for developing and executing e-commerce strategies, managing online platforms, and analyzing performance data to achieve sales targets. The ideal candidate possesses a strong understanding of digital marketing, e-commerce technologies, and retail trends.

Responsibilities:
  • Develop and implement comprehensive e-commerce strategies to maximize online revenue and market share.
  • Manage and optimize the company's e-commerce website(s), ensuring a seamless user experience.
  • Oversee all aspects of online product merchandising, content management, and promotional campaigns.
  • Analyze e-commerce performance data, identify trends, and provide actionable insights to improve sales and conversion rates.
  • Manage digital marketing initiatives, including SEO, SEM, social media marketing, and email marketing.
  • Identify and implement new e-commerce technologies and platforms to enhance customer engagement.
  • Collaborate with cross-functional teams, including marketing, operations, and customer service.
  • Monitor competitor activities and market trends to identify new opportunities.
  • Manage relationships with third-party vendors and e-commerce partners.
  • Ensure compliance with all relevant e-commerce regulations and data privacy laws.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum of 6 years of progressive experience in e-commerce management, with a strong focus on retail.
  • Proven track record of successfully driving online sales growth and improving customer acquisition.
  • In-depth knowledge of e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
  • Strong understanding of digital marketing channels and analytics tools (e.g., Google Analytics).
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Proficiency in managing online advertising campaigns and optimizing for ROI.
  • Exceptional communication, leadership, and project management abilities.
  • Ability to work independently and manage multiple priorities in a remote setting.
  • Experience with CRM systems and customer data management is a plus.
This remote role offers an exciting opportunity to lead digital transformation in the retail space and shape the future of online shopping. If you are a results-driven e-commerce professional, we encourage you to apply.
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Remote E-commerce Manager, Digital Marketing & Sales

01000 Mlolongo, Eastern KES120000 Monthly WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client is seeking a dynamic and results-oriented Remote E-commerce Manager to drive online sales and enhance brand presence across digital channels. This role is pivotal in managing and optimizing our client's e-commerce platform, social media engagement, and overall digital marketing strategy. You will be responsible for developing and executing strategies to increase website traffic, conversion rates, and customer loyalty. Key responsibilities include managing product listings, optimizing website content for SEO, planning and executing digital advertising campaigns, and analyzing sales data to identify trends and opportunities. A significant portion of your role will involve leveraging social media platforms to build community, engage with customers, and drive sales. You will stay ahead of the curve on e-commerce trends, social media best practices, and digital marketing innovations. This is a fully remote position, requiring excellent organizational skills, creativity, and the ability to work autonomously. Strong analytical skills are essential for tracking campaign performance, understanding customer behavior, and making data-driven decisions. You will collaborate closely with marketing, sales, and product teams to ensure a cohesive online customer experience. The ideal candidate will have a proven track record in managing successful e-commerce operations and digital marketing campaigns, preferably within a remote setting. Experience with e-commerce platforms (e.g., Shopify, WooCommerce), social media management tools, and analytics platforms (e.g., Google Analytics) is required. This role offers a fantastic opportunity to shape the online presence of our client and drive significant business growth from **Mlolongo, Machakos, KE** or any suitable remote location. You must be highly motivated, results-driven, and possess excellent communication skills.

Responsibilities:
  • Develop and implement comprehensive e-commerce strategies to drive online sales.
  • Manage and optimize product listings, descriptions, and imagery on the e-commerce platform.
  • Plan, execute, and analyze digital marketing campaigns (SEM, SEO, social media ads).
  • Oversee social media content creation, scheduling, and community management.
  • Analyze website traffic, user behavior, and conversion rates to identify areas for improvement.
  • Develop and manage email marketing campaigns to nurture leads and retain customers.
  • Monitor industry trends and competitor activities to stay competitive.
  • Collaborate with design and development teams to enhance user experience on the website.
  • Manage online customer service inquiries and feedback effectively.
  • Track and report on key e-commerce metrics and KPIs.
  • Ensure brand consistency across all online channels.
  • Manage promotional activities and online sales events.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 3-5 years of experience in e-commerce management and digital marketing.
  • Proven success in managing online sales and driving revenue growth.
  • Strong understanding of SEO, SEM, social media marketing, and content marketing.
  • Proficiency with e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
  • Experience with social media management tools (e.g., Hootsuite, Buffer).
  • Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics).
  • Strong copywriting and content creation abilities.
  • Ability to work independently and manage multiple projects in a remote environment.
  • Excellent communication and interpersonal skills.
  • Experience in budget management for digital marketing campaigns.
  • Knowledge of A/B testing and conversion rate optimization techniques.
This advertiser has chosen not to accept applicants from your region.
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Digital Marketing Manager - E-commerce

40100 Kisumu KES150000 Monthly WhatJobs remove_red_eye View All

Posted 23 days ago

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Job Description

full-time
Our client is looking for a dynamic and results-oriented Digital Marketing Manager to lead their marketing efforts in Kisumu, Kisumu, KE . This role involves developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive customer acquisition, and increase online sales. You will be responsible for managing all digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing. The ideal candidate will have a deep understanding of the e-commerce landscape and a proven ability to deliver measurable results. This is a hybrid role, requiring a blend of remote work flexibility and in-office collaboration to foster teamwork and strategic alignment.

Responsibilities:
  • Develop and implement integrated digital marketing campaigns across multiple channels.
  • Manage and optimize SEO and SEM strategies to improve organic and paid search rankings and drive qualified traffic.
  • Oversee social media presence, content creation, and community engagement to build brand loyalty.
  • Design and execute email marketing campaigns, including lead nurturing and customer retention strategies.
  • Create and manage engaging content for the company blog, website, and other digital platforms.
  • Analyze campaign performance, track key metrics (ROI, CPA, LTV), and provide actionable insights and reports.
  • Manage the digital marketing budget effectively to maximize return on investment.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Collaborate with sales, product development, and creative teams to ensure cohesive brand messaging.
  • Conduct market research and competitor analysis to identify new opportunities and threats.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • 5+ years of experience in digital marketing, with a strong focus on e-commerce.
  • Proven experience in managing SEO, SEM, social media, email marketing, and content marketing.
  • Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, Mailchimp, and social media management platforms.
  • Strong analytical skills and the ability to interpret data to drive marketing decisions.
  • Excellent written and verbal communication skills.
  • Experience with A/B testing and conversion rate optimization (CRO).
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
  • Experience with marketing automation platforms is a plus.
  • Creative mindset with a passion for innovative marketing solutions.
This is an excellent opportunity for a skilled marketing professional to make a significant impact and grow within a reputable organization. If you are passionate about driving digital growth and have a strategic mindset, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.

SaaS Sales Executive – Kenya Market

New
Nairobi, Nairobi KES1200000 - KES2400000 Y DJUBO

Posted today

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SaaS Sales Executive – Kenya Market (Hiring under DJUBO Reseller Partner)

Applications are open only to candidates based in Nairobi.
Share your resumes on

We are seeking a motivated, high-performing SaaS Sales Executive to drive revenue growth by acquiring new customers and expanding business with existing clients in the 
Kenya hospitality sector
. You will be responsible for identifying prospects, building strong relationships, and closing deals. If you're passionate about technology, have a knack for sales, and understand the hospitality domain, we want you on our team. 
This role will be hired under DJUBO's authorized reseller partner in Kenya.

Key Responsibilities

  • Prospecting & Lead Generation:
  • Identify, qualify, and generate new business opportunities through outbound and inbound efforts.
  • Maintain a strong pipeline of leads and follow up on marketing-generated inquiries.
  • Client Engagement:
  • Conduct product demonstrations (remote and in-person) to hotel owners, GMs, revenue managers, and decision-makers.
  • Understand customer pain points and tailor solutions to meet their business needs.
  • Sales Process Management:
  • Own the full sales cycle from prospecting to closure.
  • Negotiate contracts and close deals to meet or exceed sales targets.
  • Collaboration:
  • Work closely with the marketing and customer success teams to ensure seamless onboarding and handoff.
  • Provide feedback to the product team based on customer insights.
  • CRM & Reporting:
  • Maintain accurate records of sales activities in the CRM (e.g., Salesforce, HubSpot).
  • Provide regular reports and forecasts to sales leadership.

Qualifications

  • Bachelor's degree in Business, Hospitality, Marketing, or a related field.
  • 2- 3 years of experience in B2B SaaS sales, preferably in hospitality tech.
  • Proven track record of meeting or exceeding sales targets.
  • Familiarity with sales methodologies (e.g., SPIN, Challenger, MEDDIC).
  • Excellent communication, presentation, and negotiation skills.
  • Strong understanding of the hospitality industry and hotel tech stack (PMS, CRS, RMS, Channel Manager).

Preferred Skills

  • Experience working with cloud-based sales tools (CRM, LinkedIn Sales Navigator, etc.).
  • Understanding of hotel distribution landscape and OTA dynamics.
  • Ability to manage multiple stakeholders and a long sales cycle.
  • Self-motivated and results-oriented with a strong work ethic.

Benefits

  • Competitive base salary + uncapped Sales Incentives.
  • Opportunity to work with a fast-growing SaaS company transforming hospitality.
  • Learning and development opportunities.
This advertiser has chosen not to accept applicants from your region.

Senior Digital Marketing Manager - Campaign Strategy

20100 Mwembe KES160000 Annually WhatJobs remove_red_eye View All

Posted 7 days ago

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Job Description

full-time
Our client is searching for an experienced and results-oriented Senior Digital Marketing Manager to lead their comprehensive marketing campaigns. This is a fully remote role, offering the flexibility to work from home and contribute to a globally distributed team. The ideal candidate will possess a deep understanding of the digital marketing landscape, with a proven ability to develop, execute, and optimize integrated campaigns that drive brand awareness, lead generation, and customer engagement. You will be responsible for setting strategic direction, managing budgets, analyzing performance, and collaborating effectively with various stakeholders.

Responsibilities:
  • Develop and implement overarching digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
  • Plan, execute, and manage integrated online marketing campaigns from conception to completion.
  • Define key performance indicators (KPIs) for all campaigns and track performance against objectives.
  • Analyze campaign data to identify trends, insights, and areas for optimization.
  • Manage and allocate digital marketing budgets effectively to maximize ROI.
  • Oversee content creation and distribution to ensure brand consistency and audience engagement.
  • Collaborate with internal teams (e.g., sales, product, design) and external agencies to align marketing efforts.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Provide regular reports on campaign performance and strategic recommendations to senior leadership.
  • Mentor and guide junior marketing team members.
  • Utilize marketing automation tools for campaign execution and lead nurturing.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree is a plus.
  • Minimum of 7 years of experience in digital marketing, with a significant focus on campaign management and strategy.
  • Proven success in developing and executing high-impact digital marketing campaigns.
  • Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising, email marketing, and content marketing.
  • Proficiency with marketing analytics tools such as Google Analytics, Adobe Analytics, or similar.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data.
  • Excellent written and verbal communication skills, essential for remote collaboration.
  • Demonstrated leadership abilities and experience managing teams or projects.
  • Ability to work independently and manage multiple projects in a fast-paced, remote environment.
This fully remote position allows you to make a substantial impact on our client's marketing efforts, working from anywhere while contributing to their success within the **Naivasha, Nakuru, KE** market. Join a team that values innovation and data-driven results.
This advertiser has chosen not to accept applicants from your region.
 

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