3,684 Marketing Director jobs in Kenya

Digital Marketing Director

20100 Mwembe KES360000 Annually WhatJobs

Posted 1 day ago

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Job Description

full-time
Our client is seeking a dynamic and results-driven Digital Marketing Director to lead their online presence and drive customer acquisition. This is a fully remote position, offering the flexibility to work from anywhere while shaping our client's digital strategy. You will be responsible for developing and executing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, content marketing, and email marketing. The ideal candidate will have a deep understanding of digital marketing trends, a proven ability to manage budgets, and a track record of delivering measurable ROI.

Key Responsibilities:
  • Develop and implement a cutting-edge digital marketing strategy to increase brand awareness and drive lead generation.
  • Manage and optimize all digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.
  • Oversee the creation of engaging and high-quality content for various digital platforms.
  • Analyze marketing campaign performance data and provide actionable insights and recommendations for improvement.
  • Manage the digital marketing budget, ensuring optimal allocation of resources and maximum ROI.
  • Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment.
  • Stay abreast of the latest digital marketing trends, tools, and best practices.
  • Collaborate with cross-functional teams, including sales, product development, and creative, to ensure cohesive marketing efforts.
  • Develop and execute A/B testing strategies to continuously improve campaign performance.
  • Manage relationships with third-party vendors and agencies as needed.
  • Report on key performance indicators (KPIs) to senior leadership, providing regular updates on campaign effectiveness and strategic progress.
  • Drive customer engagement and loyalty through innovative digital initiatives.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is a plus.
  • Minimum of 7 years of experience in digital marketing, with at least 3 years in a leadership or directorial role.
  • Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
  • Demonstrated experience in managing significant digital marketing budgets and achieving ROI targets.
  • Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
  • Excellent leadership, communication, and team management skills.
  • Proficiency in marketing automation platforms, analytics tools (e.g., Google Analytics), and CRM systems.
  • Experience in a remote-first work environment is essential.
  • Creative thinking and a passion for innovation in digital marketing.
  • Ability to thrive in a fast-paced, results-oriented environment.
This is an exceptional opportunity to lead a vital function for our client and make a significant impact on their growth trajectory. We are looking for a strategic thinker and hands-on leader who can elevate their digital marketing efforts to new heights.
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Marketing Director - FMCG

80100 Nairobi, Nairobi KES400000 Annually WhatJobs

Posted 2 days ago

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full-time
Our client is a leading multinational corporation in the Fast-Moving Consumer Goods (FMCG) sector, seeking a visionary Marketing Director to spearhead their brand strategy in a completely remote capacity. This senior leadership role is responsible for shaping and executing integrated marketing plans that drive brand growth, market penetration, and consumer engagement across diverse product portfolios. The ideal candidate will be a strategic powerhouse with a proven track record of success in the FMCG industry, possessing a deep understanding of consumer insights, market trends, and digital transformation. You will lead and inspire a remote marketing team, manage significant budgets, and collaborate with global stakeholders to achieve ambitious business objectives. This is a pivotal opportunity to influence the trajectory of well-known brands from anywhere.

Responsibilities:
  • Develop and implement comprehensive, multi-year marketing strategies for assigned FMCG brands.
  • Lead market research initiatives to identify consumer needs, market opportunities, and competitive landscapes.
  • Oversee the creation and execution of innovative marketing campaigns across all channels, including digital, social media, traditional advertising, and in-store promotions.
  • Manage the marketing budget, ensuring optimal allocation of resources and maximizing return on investment.
  • Drive product innovation and development, collaborating with R&D and product management teams.
  • Build and mentor a high-performing, remote marketing team, fostering a culture of collaboration and excellence.
  • Analyze marketing performance metrics, derive actionable insights, and present findings to senior leadership.
  • Strengthen brand equity and ensure consistent brand messaging across all touchpoints.
  • Forge strong relationships with external agencies, media partners, and key stakeholders.
  • Stay at the forefront of marketing technology and emerging trends to drive digital transformation.
Qualifications:
  • Master's degree in Marketing, Business Administration, or a related field.
  • Minimum of 10 years of progressive marketing experience, with a significant portion within the FMCG industry.
  • Demonstrated success in developing and executing impactful marketing strategies for consumer brands.
  • Expertise in brand management, consumer insights, digital marketing, and integrated communications.
  • Proven ability to lead and manage cross-functional teams in a remote work environment.
  • Exceptional strategic thinking, analytical, and problem-solving skills.
  • Outstanding communication, presentation, and interpersonal abilities.
  • Strong financial acumen and experience managing large marketing budgets.
  • Experience with global or multi-regional brand management is highly advantageous.
  • A creative and forward-thinking mindset, with a passion for consumer engagement.
This is a fully remote leadership role, providing extensive autonomy and flexibility. While administratively connected to Mombasa, Mombasa, KE , your scope of work will be broad, impacting national and international markets. We are looking for a seasoned marketing executive ready to drive significant brand success.
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Senior Marketing Director

80105 Nairobi, Nairobi KES380000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client is seeking a highly strategic and innovative Senior Marketing Director to lead their fully remote marketing division. This executive-level position is responsible for shaping and executing comprehensive marketing strategies that drive brand growth, customer acquisition, and revenue generation. You will lead a distributed team of marketing professionals, overseeing all aspects of brand management, digital marketing, content strategy, and campaign execution. The ideal candidate will possess a proven track record in developing and implementing successful marketing initiatives, exceptional leadership skills, and a deep understanding of modern marketing principles and technologies. This role demands a visionary leader capable of inspiring a remote team and achieving ambitious marketing objectives.

Responsibilities:
  • Develop and implement integrated marketing strategies to achieve company objectives and drive business growth.
  • Lead and manage a remote marketing team, fostering a high-performance and collaborative culture.
  • Oversee all marketing channels, including digital marketing, content marketing, social media, email marketing, and public relations.
  • Manage the marketing budget, ensuring optimal allocation of resources and maximum ROI.
  • Define key performance indicators (KPIs) and track marketing campaign performance, providing regular reports and insights.
  • Drive brand strategy, ensuring consistent messaging and brand positioning across all touchpoints.
  • Identify target audiences and develop effective customer acquisition and retention strategies.
  • Oversee the creation and execution of compelling marketing campaigns and content.
  • Conduct market research and competitive analysis to identify opportunities and threats.
  • Foster strong relationships with external agencies, partners, and vendors.
  • Stay abreast of emerging marketing trends, technologies, and best practices.
  • Champion innovation and digital transformation within the marketing department.
  • Ensure all marketing activities comply with relevant regulations and ethical standards.
Qualifications:
  • Master's degree in Marketing, Business Administration, or a related field.
  • Minimum of 10 years of progressive experience in marketing, with at least 5 years in a senior leadership or director-level role.
  • Proven track record of developing and executing successful marketing strategies that have driven significant business growth.
  • Exceptional leadership, team management, and communication skills, with extensive experience managing remote teams.
  • Deep understanding of digital marketing, including SEO, SEM, content marketing, social media, and email marketing.
  • Proficiency in marketing automation platforms and CRM systems.
  • Strong analytical and data interpretation skills, with the ability to translate insights into actionable strategies.
  • Creative thinking and a passion for innovation in marketing.
  • Excellent strategic planning and project management capabilities.
  • Ability to work autonomously and lead effectively in a remote environment.
This is a fully remote position, offering the opportunity to lead impactful marketing initiatives from anywhere, influencing strategies relevant to **Mombasa, Mombasa, KE**. Our client is committed to building a world-class remote marketing team.
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Marketing Director (FMCG)

40100 Abothuguchi West KES250000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a visionary and results-driven Marketing Director to lead their marketing initiatives in a fully remote capacity. This executive role demands a strategic leader with a deep understanding of the FMCG market, consumer behavior, and cutting-edge marketing strategies. You will be responsible for shaping and executing the overall marketing vision, driving brand growth, expanding market share, and enhancing brand equity. Key responsibilities include developing integrated marketing campaigns, overseeing product launches, managing marketing budgets, and leading a team of marketing professionals. The ideal candidate will possess a strong analytical mindset, exceptional leadership qualities, and a proven track record of success in senior marketing roles within the FMCG industry. You will foster a culture of innovation, creativity, and data-driven decision-making. Extensive experience in digital marketing, traditional advertising, public relations, and consumer insights is essential. You will work collaboratively with sales, product development, and executive leadership to align marketing strategies with business objectives. Strategic planning, market analysis, and performance measurement will be critical components of this role. This is a unique opportunity for a seasoned marketing executive to make a significant impact on a leading FMCG brand from a remote setting. If you are a forward-thinking leader passionate about building powerful brands and driving significant business growth, we invite you to apply. This role is based in Garissa, Garissa, KE but is performed entirely remotely.
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Sports Marketing Director

30100 Tuwan KES400000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client is looking for an innovative and dynamic Sports Marketing Director to lead their brand strategy and promotional efforts in the leisure and sports sector. This fully remote position offers a unique opportunity to shape how our client engages with athletes, sports enthusiasts, and sporting organizations worldwide. The ideal candidate will have a profound passion for sports, a comprehensive understanding of sports marketing principles, and a proven ability to develop and execute successful campaigns. You will be responsible for developing marketing strategies that enhance brand visibility, drive engagement, and foster strong relationships with partners and consumers. Key responsibilities include identifying new marketing opportunities, managing marketing budgets, overseeing content creation, and leveraging digital platforms to reach target audiences. This remote role requires exceptional leadership skills, creative thinking, strong analytical abilities, and the capacity to work independently and manage a distributed team. You will be at the forefront of driving growth and establishing our client as a leader in the sports and leisure industry. This is an exciting chance to make a significant impact from anywhere.

Key Responsibilities:
  • Develop and implement comprehensive sports marketing strategies to promote the brand and its offerings.
  • Identify and secure strategic partnerships with athletes, teams, leagues, and sporting events.
  • Create and manage compelling marketing campaigns across various channels, including digital, social media, and traditional advertising.
  • Oversee content creation, ensuring alignment with brand messaging and target audience preferences.
  • Manage marketing budgets effectively, optimizing spend to maximize ROI.
  • Analyze campaign performance data and provide insights and recommendations for improvement.
  • Build and maintain strong relationships with media, influencers, and key stakeholders in the sports industry.
  • Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.
  • Stay informed about industry trends, competitor activities, and emerging opportunities in the sports and leisure landscape.
  • Organize and execute promotional events and activations.
  • Drive brand awareness, customer engagement, and sales growth through innovative marketing initiatives.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Sports Management, or a related field. A Master's degree is a plus.
  • Minimum of 7 years of progressive experience in sports marketing or a related field, with a demonstrated track record of success.
  • Extensive knowledge of the sports industry, including key players, trends, and consumer behavior.
  • Proven experience in developing and executing successful marketing campaigns and strategic partnerships.
  • Strong understanding of digital marketing, social media marketing, and content strategy.
  • Excellent leadership, communication, and interpersonal skills.
  • Strong analytical and project management abilities.
  • Ability to think creatively, solve problems, and make data-driven decisions.
  • Proven ability to work independently and manage a remote team effectively.
  • Passion for sports and a deep understanding of sports culture.
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Digital Marketing Director

30100 Tuwan KES300000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client is seeking a visionary and results-oriented Digital Marketing Director to lead their online marketing initiatives. This is a fully remote position, offering the flexibility to work from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. This role demands a deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and digital advertising. You will lead a team of digital marketing professionals, manage the digital marketing budget, and oversee all online advertising campaigns. The ideal candidate will have a proven track record of success in developing and implementing data-driven digital marketing strategies that deliver measurable ROI. You will be tasked with analyzing market trends, identifying new opportunities, and optimizing campaigns for maximum performance. Responsibilities include managing social media platforms, creating engaging content, optimizing website performance, and driving traffic through various digital channels. You will also collaborate closely with product development, sales, and customer service teams to ensure a cohesive brand message and customer experience. Exceptional leadership, strategic thinking, and analytical skills are essential. The ability to interpret complex data, translate insights into actionable strategies, and present findings clearly to senior management is crucial. A Bachelor's degree in Marketing, Business Administration, or a related field is required. An MBA or advanced marketing certifications will be an added advantage. Extensive experience in digital marketing leadership roles, with a focus on performance marketing and ROI, is highly preferred. Join our client and lead their digital transformation, driving significant growth and engagement in the online space. This role is based out of Eldoret, Uasin Gishu, KE , but you will operate remotely.
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Regional Marketing Director

20400 Mwembe KES400000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client is seeking a visionary Regional Marketing Director to lead marketing initiatives for their diverse portfolio of brands. This role will require a blend of strategic thinking and hands-on execution, with a hybrid work model allowing for collaboration both in-office and remotely. The Director will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth across specified regions. You will oversee all aspects of marketing, including digital marketing, content creation, public relations, event management, and market research. Key responsibilities include managing marketing budgets, analyzing campaign performance, and optimizing strategies based on data-driven insights. The ideal candidate will have a deep understanding of marketing principles, a proven track record in developing successful marketing campaigns, and strong leadership skills. You will lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment. This role demands excellent communication and collaboration skills, the ability to manage multiple projects simultaneously, and a passion for delivering impactful marketing results. Join our client to shape the marketing landscape and make a significant contribution to their brand's success.

Responsibilities:
  • Develop and implement integrated marketing strategies to achieve business objectives.
  • Oversee all marketing channels, including digital, social media, content, PR, and events.
  • Manage the marketing budget effectively and ensure optimal resource allocation.
  • Analyze market trends, customer insights, and competitor activities to inform marketing strategies.
  • Lead and mentor a team of marketing professionals, fostering a high-performance culture.
  • Develop and execute brand campaigns that enhance brand awareness and market positioning.
  • Measure and report on the performance of marketing campaigns against key metrics.
  • Collaborate with sales, product, and other departments to ensure alignment of marketing efforts.
  • Identify and cultivate strategic partnerships to expand market reach.
  • Stay abreast of the latest marketing technologies and best practices.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
  • 8+ years of experience in marketing, with at least 4 years in a leadership role.
  • Proven experience in developing and executing successful marketing strategies across multiple channels.
  • Strong understanding of digital marketing, SEO, SEM, social media, and content marketing.
  • Excellent analytical and problem-solving skills with a data-driven approach.
  • Exceptional leadership, communication, and interpersonal skills.
  • Experience managing marketing budgets and ROI analysis.
  • Ability to work effectively in a hybrid work environment.
  • Experience in the relevant industry is a strong advantage.
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E-commerce Marketing Director

50100 Kakamega, Western KES200000 Annually WhatJobs

Posted 1 day ago

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Job Description

full-time
Our client, a rapidly expanding online retail business, is seeking a dynamic and results-driven E-commerce Marketing Director to lead their digital marketing strategies within a fully remote framework. This senior role will be instrumental in driving online sales growth, enhancing customer acquisition and retention, and building a strong brand presence across all digital channels. The ideal candidate possesses a deep understanding of e-commerce marketing, social media strategy, SEO/SEM, content marketing, and data analytics. You will be responsible for developing and executing comprehensive marketing plans that maximize ROI and deliver exceptional customer experiences. This is a remote-first opportunity, offering the flexibility to manage marketing campaigns from your home office while collaborating with a global team. Responsibilities include: developing and implementing a strategic e-commerce marketing plan to drive traffic, conversions, and revenue, overseeing all digital marketing channels, including SEO, SEM, social media marketing, email marketing, and affiliate marketing, managing and optimizing online advertising campaigns to achieve key performance indicators (KPIs), developing and executing social media strategies to increase brand engagement and customer acquisition, analyzing website traffic, sales data, and marketing campaign performance using tools like Google Analytics, identifying customer segments and developing targeted marketing campaigns, managing the e-commerce website's content strategy and ensuring a seamless user experience, collaborating with product teams to develop effective product launch strategies, staying abreast of the latest e-commerce trends, digital marketing techniques, and competitive landscape, and managing the marketing budget effectively. A bachelor's degree in Marketing, Business Administration, or a related field is required. A minimum of 7 years of experience in e-commerce marketing, with at least 3 years in a senior leadership role, is essential. Proven experience in managing successful digital marketing campaigns and driving significant online sales growth is mandatory. Strong analytical skills and proficiency with e-commerce platforms and marketing analytics tools are required. Excellent leadership, communication, and project management skills are crucial for this remote role. Join us in shaping the future of online retail from anywhere.

This position is fully remote, allowing for strategic marketing leadership across diverse online markets.
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Digital Marketing Director (Remote)

00100 Abothuguchi West KES250000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client is a forward-thinking company experiencing rapid growth and seeking an accomplished Digital Marketing Director to lead its online presence and marketing efforts. This is a fully remote position, offering an exceptional opportunity for a strategic leader to drive digital initiatives from anywhere within Kenya. You will be responsible for developing and executing comprehensive digital marketing strategies that enhance brand awareness, generate qualified leads, and drive customer acquisition and retention. The ideal candidate possesses a deep understanding of the digital landscape, data-driven decision-making, and a proven ability to manage diverse digital channels.

Key Responsibilities:
  • Develop and implement a cohesive digital marketing strategy aligned with overall business objectives.
  • Oversee all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and display advertising.
  • Manage the digital marketing budget effectively, optimizing spend for maximum ROI.
  • Lead the creation and execution of engaging content across digital platforms to attract and retain target audiences.
  • Analyze digital marketing performance data, identifying trends, insights, and areas for improvement.
  • Manage and mentor a team of digital marketing specialists, fostering a collaborative and results-oriented environment.
  • Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
  • Collaborate with sales, product development, and creative teams to ensure integrated marketing efforts.
  • Manage external agency relationships and vendor partnerships.
  • Drive continuous optimization of website user experience and conversion rates.
  • Report on key digital marketing KPIs to senior leadership.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree is highly desirable.
  • Minimum of 8 years of progressive experience in digital marketing, with at least 4 years in a leadership role.
  • Proven track record of developing and executing successful digital marketing strategies that drive significant business results.
  • Expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
  • Strong analytical skills and proficiency with digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Experience with marketing automation platforms and CRM systems.
  • Excellent leadership, team management, and communication skills.
  • Ability to work autonomously and manage multiple projects in a fast-paced, remote environment.
  • Strategic thinker with a creative mindset and a data-driven approach.
  • Experience managing digital advertising campaigns and optimizing for performance.
  • Strong understanding of website management and UX/UI principles.

This is a pivotal leadership opportunity for a seasoned digital marketing professional to shape and execute innovative online strategies for a growing company, enjoying the autonomy and flexibility of a fully remote role.
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Digital Marketing Director (Remote)

20202 Kapsuser KES5000000 Annually WhatJobs

Posted 2 days ago

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full-time
Our rapidly expanding digital agency is seeking a strategic and results-driven Digital Marketing Director to lead our talented remote team. This leadership position requires a visionary individual who can develop and execute comprehensive digital marketing strategies to drive client success and business growth. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising campaigns. The ideal candidate possesses a deep understanding of current digital marketing trends, analytics, and platform best practices. You will lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment. Your core responsibilities will include defining marketing objectives, developing campaign strategies, managing budgets, and analyzing performance metrics to optimize ROI. You will work closely with clients to understand their business goals and translate them into effective digital marketing plans. Strong analytical, strategic thinking, and communication skills are essential, as is the ability to present complex data and insights clearly. This role demands exceptional leadership qualities, creativity, and a proven track record of delivering measurable results in digital marketing. Proficiency with marketing automation tools, CRM systems, and analytics platforms is required. We are looking for a proactive and innovative leader who is passionate about leveraging digital channels to achieve business objectives and guide our clients to achieve unprecedented growth in the online space. This is an unparalleled opportunity to shape the digital presence of numerous businesses from a remote setting.
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