3,684 Marketing Director jobs in Kenya
Digital Marketing Director
Posted 1 day ago
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Key Responsibilities:
- Develop and implement a cutting-edge digital marketing strategy to increase brand awareness and drive lead generation.
- Manage and optimize all digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.
- Oversee the creation of engaging and high-quality content for various digital platforms.
- Analyze marketing campaign performance data and provide actionable insights and recommendations for improvement.
- Manage the digital marketing budget, ensuring optimal allocation of resources and maximum ROI.
- Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Collaborate with cross-functional teams, including sales, product development, and creative, to ensure cohesive marketing efforts.
- Develop and execute A/B testing strategies to continuously improve campaign performance.
- Manage relationships with third-party vendors and agencies as needed.
- Report on key performance indicators (KPIs) to senior leadership, providing regular updates on campaign effectiveness and strategic progress.
- Drive customer engagement and loyalty through innovative digital initiatives.
- Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is a plus.
- Minimum of 7 years of experience in digital marketing, with at least 3 years in a leadership or directorial role.
- Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Demonstrated experience in managing significant digital marketing budgets and achieving ROI targets.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Excellent leadership, communication, and team management skills.
- Proficiency in marketing automation platforms, analytics tools (e.g., Google Analytics), and CRM systems.
- Experience in a remote-first work environment is essential.
- Creative thinking and a passion for innovation in digital marketing.
- Ability to thrive in a fast-paced, results-oriented environment.
Marketing Director - FMCG
Posted 2 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive, multi-year marketing strategies for assigned FMCG brands.
- Lead market research initiatives to identify consumer needs, market opportunities, and competitive landscapes.
- Oversee the creation and execution of innovative marketing campaigns across all channels, including digital, social media, traditional advertising, and in-store promotions.
- Manage the marketing budget, ensuring optimal allocation of resources and maximizing return on investment.
- Drive product innovation and development, collaborating with R&D and product management teams.
- Build and mentor a high-performing, remote marketing team, fostering a culture of collaboration and excellence.
- Analyze marketing performance metrics, derive actionable insights, and present findings to senior leadership.
- Strengthen brand equity and ensure consistent brand messaging across all touchpoints.
- Forge strong relationships with external agencies, media partners, and key stakeholders.
- Stay at the forefront of marketing technology and emerging trends to drive digital transformation.
- Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 10 years of progressive marketing experience, with a significant portion within the FMCG industry.
- Demonstrated success in developing and executing impactful marketing strategies for consumer brands.
- Expertise in brand management, consumer insights, digital marketing, and integrated communications.
- Proven ability to lead and manage cross-functional teams in a remote work environment.
- Exceptional strategic thinking, analytical, and problem-solving skills.
- Outstanding communication, presentation, and interpersonal abilities.
- Strong financial acumen and experience managing large marketing budgets.
- Experience with global or multi-regional brand management is highly advantageous.
- A creative and forward-thinking mindset, with a passion for consumer engagement.
Senior Marketing Director
Posted 2 days ago
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Job Description
Responsibilities:
- Develop and implement integrated marketing strategies to achieve company objectives and drive business growth.
- Lead and manage a remote marketing team, fostering a high-performance and collaborative culture.
- Oversee all marketing channels, including digital marketing, content marketing, social media, email marketing, and public relations.
- Manage the marketing budget, ensuring optimal allocation of resources and maximum ROI.
- Define key performance indicators (KPIs) and track marketing campaign performance, providing regular reports and insights.
- Drive brand strategy, ensuring consistent messaging and brand positioning across all touchpoints.
- Identify target audiences and develop effective customer acquisition and retention strategies.
- Oversee the creation and execution of compelling marketing campaigns and content.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Foster strong relationships with external agencies, partners, and vendors.
- Stay abreast of emerging marketing trends, technologies, and best practices.
- Champion innovation and digital transformation within the marketing department.
- Ensure all marketing activities comply with relevant regulations and ethical standards.
- Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 10 years of progressive experience in marketing, with at least 5 years in a senior leadership or director-level role.
- Proven track record of developing and executing successful marketing strategies that have driven significant business growth.
- Exceptional leadership, team management, and communication skills, with extensive experience managing remote teams.
- Deep understanding of digital marketing, including SEO, SEM, content marketing, social media, and email marketing.
- Proficiency in marketing automation platforms and CRM systems.
- Strong analytical and data interpretation skills, with the ability to translate insights into actionable strategies.
- Creative thinking and a passion for innovation in marketing.
- Excellent strategic planning and project management capabilities.
- Ability to work autonomously and lead effectively in a remote environment.
Marketing Director (FMCG)
Posted 2 days ago
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Sports Marketing Director
Posted 2 days ago
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Job Description
Key Responsibilities:
- Develop and implement comprehensive sports marketing strategies to promote the brand and its offerings.
- Identify and secure strategic partnerships with athletes, teams, leagues, and sporting events.
- Create and manage compelling marketing campaigns across various channels, including digital, social media, and traditional advertising.
- Oversee content creation, ensuring alignment with brand messaging and target audience preferences.
- Manage marketing budgets effectively, optimizing spend to maximize ROI.
- Analyze campaign performance data and provide insights and recommendations for improvement.
- Build and maintain strong relationships with media, influencers, and key stakeholders in the sports industry.
- Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.
- Stay informed about industry trends, competitor activities, and emerging opportunities in the sports and leisure landscape.
- Organize and execute promotional events and activations.
- Drive brand awareness, customer engagement, and sales growth through innovative marketing initiatives.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Sports Management, or a related field. A Master's degree is a plus.
- Minimum of 7 years of progressive experience in sports marketing or a related field, with a demonstrated track record of success.
- Extensive knowledge of the sports industry, including key players, trends, and consumer behavior.
- Proven experience in developing and executing successful marketing campaigns and strategic partnerships.
- Strong understanding of digital marketing, social media marketing, and content strategy.
- Excellent leadership, communication, and interpersonal skills.
- Strong analytical and project management abilities.
- Ability to think creatively, solve problems, and make data-driven decisions.
- Proven ability to work independently and manage a remote team effectively.
- Passion for sports and a deep understanding of sports culture.
Digital Marketing Director
Posted 2 days ago
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Job Description
Regional Marketing Director
Posted 2 days ago
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Job Description
Responsibilities:
- Develop and implement integrated marketing strategies to achieve business objectives.
- Oversee all marketing channels, including digital, social media, content, PR, and events.
- Manage the marketing budget effectively and ensure optimal resource allocation.
- Analyze market trends, customer insights, and competitor activities to inform marketing strategies.
- Lead and mentor a team of marketing professionals, fostering a high-performance culture.
- Develop and execute brand campaigns that enhance brand awareness and market positioning.
- Measure and report on the performance of marketing campaigns against key metrics.
- Collaborate with sales, product, and other departments to ensure alignment of marketing efforts.
- Identify and cultivate strategic partnerships to expand market reach.
- Stay abreast of the latest marketing technologies and best practices.
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
- 8+ years of experience in marketing, with at least 4 years in a leadership role.
- Proven experience in developing and executing successful marketing strategies across multiple channels.
- Strong understanding of digital marketing, SEO, SEM, social media, and content marketing.
- Excellent analytical and problem-solving skills with a data-driven approach.
- Exceptional leadership, communication, and interpersonal skills.
- Experience managing marketing budgets and ROI analysis.
- Ability to work effectively in a hybrid work environment.
- Experience in the relevant industry is a strong advantage.
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E-commerce Marketing Director
Posted 1 day ago
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This position is fully remote, allowing for strategic marketing leadership across diverse online markets.
Digital Marketing Director (Remote)
Posted 2 days ago
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Job Description
Key Responsibilities:
- Develop and implement a cohesive digital marketing strategy aligned with overall business objectives.
- Oversee all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and display advertising.
- Manage the digital marketing budget effectively, optimizing spend for maximum ROI.
- Lead the creation and execution of engaging content across digital platforms to attract and retain target audiences.
- Analyze digital marketing performance data, identifying trends, insights, and areas for improvement.
- Manage and mentor a team of digital marketing specialists, fostering a collaborative and results-oriented environment.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Collaborate with sales, product development, and creative teams to ensure integrated marketing efforts.
- Manage external agency relationships and vendor partnerships.
- Drive continuous optimization of website user experience and conversion rates.
- Report on key digital marketing KPIs to senior leadership.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree is highly desirable.
- Minimum of 8 years of progressive experience in digital marketing, with at least 4 years in a leadership role.
- Proven track record of developing and executing successful digital marketing strategies that drive significant business results.
- Expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
- Strong analytical skills and proficiency with digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with marketing automation platforms and CRM systems.
- Excellent leadership, team management, and communication skills.
- Ability to work autonomously and manage multiple projects in a fast-paced, remote environment.
- Strategic thinker with a creative mindset and a data-driven approach.
- Experience managing digital advertising campaigns and optimizing for performance.
- Strong understanding of website management and UX/UI principles.
This is a pivotal leadership opportunity for a seasoned digital marketing professional to shape and execute innovative online strategies for a growing company, enjoying the autonomy and flexibility of a fully remote role.
Digital Marketing Director (Remote)
Posted 2 days ago
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