3,064 Marketing Campaign Specialist jobs in Kenya

• Develop and execute comprehensive digital marketing strategies and campaigns to achieve defined marketing goals.
• Manage social media platforms, creating engaging content and fostering community interaction.
• Plan and execute paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Develop and manage email marketing campaigns, including list segmentation, content creation, and automation.
• Monitor, analyze, and report on campaign performance metrics (e.g., CTR, conversion rates, ROI) using analytics tools.
• Optimize campaigns for better performance based on data-driven insights.
• Conduct keyword research and implement SEO best practices for content and website optimization.
• Collaborate with content creators, designers, and other marketing team members.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage marketing budgets effectively, ensuring optimal allocation of resources.

• Proven experience as a Digital Marketing Specialist, Campaign Manager, or similar role.
• Demonstrable experience in managing successful digital marketing campaigns across multiple channels.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms (e.g., Mailchimp, HubSpot).
• Strong understanding of SEO, SEM, content marketing, and social media marketing.
• Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
• Creative thinking and ability to generate innovative campaign ideas.
• Strong written and verbal communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Relevant certifications (e.g., Google Ads, Google Analytics) are a plus.
• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

Position:
Senior Business Analyst (Finance/ERP Focus)

Location:
Remote from EMEA

Contract Type:
Full-time vendor

Time Zone Alignment:
IST GMT+1

About

In All Media is a nearshore managed service provider focused on team augmentation and digital product delivery. We assemble senior, LATAM-based squads from our vetted Coderfull community (500+ engineers) that integrate seamlessly with client teams to deliver software, data, cloud, and AI initiatives with speed and rigor. Our model is community-driven, remote-first, and outcomes-oriented, with long-term partnerships across multiple industries. All contracts are directly with In All Media.

Project Overview

Join a critical transformation initiative for a major global enterprise focusing on optimizing and modernizing core
Finance and Enterprise Resource Planning (ERP)
systems. You will be embedded within the PMO and Product team, acting as the crucial bridge between key business stakeholders (including C-level and regional leads) and the technical development/integration squads. The primary challenge involves streamlining complex financial processes, standardizing data definitions across international business units, and ensuring seamless adoption of an enterprise-grade ERP solution. This role is pivotal in driving the discovery, requirements definition, and quality assurance phases to ensure high-impact delivery.

Key Responsibilities

• Deep Process Analysis: Gain in-depth knowledge of current Finance and business practices through shadowing, interviewing, and maintaining a thorough understanding of the supported departments.
• Requirements Management: Analyze, draft, validate, and finalize comprehensive business and technical requirements (user stories, functional specifications) for ERP integration and process enhancement.
• Quality Assurance & UAT: Develop the User Acceptance Testing (UAT) strategy, create detailed test cases, drive UAT completion, and manage defect resolution proactively.
• Change Impact & Prioritization: Proactively examine the change impact of process adjustments on people, strategy, and systems, informing Program Managers on priority of needs.
• Stakeholder Alignment: Engage with PMO leadership to align efforts with the business area's vision, goals, and strategic initiatives.
• Data & Reporting Support: Fulfill ad hoc and recurring reporting requests, identifying reliable data sources, and supporting Business Intelligence (BI) teams.
• Post-Implementation Review: Monitor and measure the effectiveness of processes post-implementation to ensure continued positive impact and appropriateness for the business.

Must-Have Skills

• 5+ years of professional experience as a Business Analyst in an Agile work environment.
• Finance Domain Expertise: Proven experience working with core financial processes (GL, AP, AR, Budgeting, Reporting, etc.).
• ERP Systems Expertise: Hands-on experience working with or implementing major ERP systems (e.g., Workday (preferred), PeopleSoft, SAP, Microsoft D365).
• Core BA Competencies: Skilled in business process modeling/lifecycle management, developing business cases, creating user stories, functional requirements, and data mapping/modeling.
• Fluent English for all daily written and verbal communication, as you will interact with senior leaders globally.

Nice-to-Have Skills

• Strong knowledge of SQL, dashboard design, KPI tracking, and advanced reporting as a data Subject Matter Expert (SME).
• Experience with workflow and project management tools like Jira, Slack, and Asana.
• Familiarity with system migrations or large-scale transformation projects.
• Recognized for independent judgment and developing diplomatic solutions to complex stakeholder issues.

Language

All interviews, documentation, and day-to-day collaboration will be conducted in
English
.

• Develop and execute integrated marketing campaigns across digital and traditional channels.
• Create engaging marketing content, including ad copy, social media posts, email newsletters, and blog articles.
• Manage campaign budgets and track expenditures to ensure ROI.
• Coordinate with designers, copywriters, and other marketing team members to produce campaign assets.
• Analyze campaign performance data, identify key insights, and provide recommendations for optimization.
• Monitor market trends and competitor activities to inform campaign strategies.
• Manage email marketing platforms and execute targeted email campaigns.
• Collaborate with the sales team to ensure alignment between marketing efforts and sales goals.
• Track and report on key marketing metrics, such as lead generation, conversion rates, and customer acquisition cost.
• Maintain a consistent brand voice and messaging across all campaign communications.
• Organize and execute promotional events and activities.
• Stay up-to-date with the latest marketing technologies and best practices.
• Manage relationships with external vendors and agencies as needed.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience in developing and executing marketing campaigns, preferably in an agency or corporate marketing department.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
• Excellent copywriting, editing, and communication skills.
• Proficiency in marketing analytics tools (e.g., Google Analytics) and CRM software.
• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
• Creative thinking and a passion for storytelling.
• Ability to work collaboratively in a team environment.
• Detail-oriented with a commitment to producing high-quality work.
• Experience with graphic design tools or basic design principles is a plus.

• Develop and execute comprehensive marketing campaign strategies aligned with business objectives.
• Plan, manage, and optimize integrated marketing campaigns across multiple channels, including digital (SEO, SEM, social media, email), content marketing, and potentially offline.
• Define campaign goals, target audiences, messaging, and key performance indicators (KPIs).
• Create compelling marketing collateral and content, including ad copy, social media posts, email newsletters, landing pages, and blog articles.
• Manage campaign budgets, ensuring efficient allocation of resources and maximum return on investment (ROI).
• Analyze campaign performance data using analytics tools, generating regular reports and insights.
• Make data-driven recommendations for campaign optimization and future strategies.
• Collaborate with cross-functional teams, including sales, product development, and design, to ensure campaign alignment and success.
• Stay abreast of the latest marketing trends, technologies, and best practices to inform campaign strategies.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Manage relationships with external vendors and agencies as needed.
• Ensure brand consistency across all marketing materials and communications.
• Lead brainstorming sessions and contribute innovative ideas for marketing initiatives.
• Troubleshoot and resolve any campaign-related issues or challenges.
• Maintain up-to-date knowledge of digital marketing platforms and advertising tools.
• Develop and maintain marketing calendars and project timelines.

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, with a strong focus on campaign management and execution.
• Proven track record of successfully planning, implementing, and measuring marketing campaigns that have driven measurable results.
• Deep understanding of digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and CRM software.
• Excellent written and verbal communication skills, with strong copywriting and editing abilities.
• Creative thinker with the ability to develop engaging and effective marketing messages.
• Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Ability to work independently and collaboratively within a remote team environment.
• Strategic thinking and problem-solving capabilities.
• Familiarity with marketing automation platforms is a plus.
• Experience with A/B testing and campaign optimization techniques.

We are building a company called Abe Node. We help businesses with digital marketing (Digital marketing means helping companies do better online.) We help businesses in places like Nairobi and all across Africa.

We need helpers who are smart and want to work hard You can be part of our first team that helps us start.

This is a chance to help from anywhere (remote work). You will help for about 3 months, and you won't get paid. But you will learn a lot

You'll work with the person who started Abe Node. You can make a collection of your work. You will help us begin two online things for people worldwide

If you want to get real experience with digital marketing, work with a team, and join a company that could be great, then this is for you

What You Will Do (Pick One Role):

1. Content + Community Helper

2. Post things on Facebook, Instagram, and WhatsApp.

3. Share content with our community and keep people engaged.

4. Help us stay visible online.

5. Email + Funnels Helper

6. Help us send emails to our audience.

7. Use simple tools to collect leads and guide them through forms.

8. Keep the system organized so nothing gets lost.

9. Creative Helper (Design)

10. Use Canva to make posts, graphics, and ads.

11. Turn ideas into fun memes, carousels, and images.

12. Work with the team to bring our stories to life.

13. Sales + Ads Helper

14. Help us launch simple ads on Facebook.

15. Talk to people who show interest and guide them through our offers.
16. Share results so we know what's working.

What You Get:

Real experience in digital marketing (content, email, ads, design).

Learn by actually doing work that goes online.

A note on your LinkedIn + a certificate when you finish.

Credit for your work to use in your portfolio.

A chance to grow with us and maybe join us for paid jobs later.

Time Needed:

• About 3 to 4 hours a day.
• For 3 months (90 days).
• Work from anywhere, anytime.
• Just do your best and keep your word.

• Manage and grow online sales channels, including but not limited to the company website, marketplace listings, and social commerce platforms.
• Develop and implement effective e-commerce sales strategies to achieve revenue targets and market share growth.
• Conduct market research to identify new sales opportunities, emerging trends, and competitor activities.
• Optimize product listings with compelling descriptions, high-quality images, and relevant keywords to enhance visibility and conversion rates.
• Monitor website traffic, sales performance, and customer behavior analytics to identify areas for improvement.
• Manage inventory levels and coordinate with fulfillment partners to ensure timely order processing and delivery.
• Develop and execute promotional campaigns, discounts, and special offers to drive sales and customer engagement.
• Provide excellent customer service by responding to inquiries, resolving issues, and managing customer feedback across all online touchpoints.
• Collaborate with marketing teams to ensure brand consistency and alignment in all online sales activities.
• Analyze sales data and generate regular reports on performance, insights, and recommendations for the management team.
• Stay updated on the latest e-commerce trends, technologies, and best practices.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience (3+ years) in e-commerce sales, online retail management, or a similar role.
• Demonstrated success in achieving sales targets and driving revenue growth in an online environment.
• In-depth knowledge of e-commerce platforms (e.g., Shopify, WooCommerce, Jumia, Kilimall) and marketplace dynamics.
• Strong understanding of SEO, SEM, and digital marketing principles.
• Excellent analytical and problem-solving skills with the ability to interpret sales data.
• Exceptional written and verbal communication skills.
• Proficiency in using e-commerce analytics tools (e.g., Google Analytics).
• Ability to work independently and manage time effectively in a remote setting.
• Creative thinking and a passion for online retail innovation.
• Experience with CRM software is a plus.

• Developing and implementing data-driven e-commerce sales strategies.
• Managing product catalog, pricing, and promotional activities across various online marketplaces and direct-to-consumer channels.
• Conducting in-depth market research and competitor analysis to identify growth opportunities and stay ahead of industry trends.
• Monitoring sales performance, analyzing key metrics, and generating regular reports with actionable insights.
• Collaborating with marketing teams to develop and execute integrated digital marketing campaigns.
• Optimizing website content and user experience for improved conversion rates.
• Providing excellent customer service and resolving customer inquiries promptly and effectively.
• Staying abreast of the latest e-commerce technologies and best practices.
• Managing relationships with third-party vendors and partners.
• Contributing to the continuous improvement of e-commerce processes and workflows.