2 Marketing Campaign Specialist jobs in whatjobs
Job Description
Our client, a vibrant and growing enterprise in Kisumu, Kisumu, KE , is seeking a creative and organized Marketing Campaign Specialist. This role is pivotal in conceptualizing, executing, and optimizing marketing campaigns that drive customer acquisition and engagement. The ideal candidate will have a strong understanding of marketing principles, excellent communication skills, and a knack for developing compelling campaign narratives across various channels. You will be responsible for managing campaign timelines, coordinating with internal teams and external partners, analyzing campaign performance, and ensuring alignment with overall marketing objectives. This is an on-site position, offering a fantastic opportunity to contribute to a dynamic marketing department within the Kisumu, Kisumu, KE area.
Responsibilities:
Responsibilities:
- Develop and execute integrated marketing campaigns across digital and traditional channels.
- Create engaging marketing content, including ad copy, social media posts, email newsletters, and blog articles.
- Manage campaign budgets and track expenditures to ensure ROI.
- Coordinate with designers, copywriters, and other marketing team members to produce campaign assets.
- Analyze campaign performance data, identify key insights, and provide recommendations for optimization.
- Monitor market trends and competitor activities to inform campaign strategies.
- Manage email marketing platforms and execute targeted email campaigns.
- Collaborate with the sales team to ensure alignment between marketing efforts and sales goals.
- Track and report on key marketing metrics, such as lead generation, conversion rates, and customer acquisition cost.
- Maintain a consistent brand voice and messaging across all campaign communications.
- Organize and execute promotional events and activities.
- Stay up-to-date with the latest marketing technologies and best practices.
- Manage relationships with external vendors and agencies as needed.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience in developing and executing marketing campaigns, preferably in an agency or corporate marketing department.
- Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
- Excellent copywriting, editing, and communication skills.
- Proficiency in marketing analytics tools (e.g., Google Analytics) and CRM software.
- Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
- Creative thinking and a passion for storytelling.
- Ability to work collaboratively in a team environment.
- Detail-oriented with a commitment to producing high-quality work.
- Experience with graphic design tools or basic design principles is a plus.
This advertiser has chosen not to accept applicants from your region.
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Marketing Campaign Specialist
Posted 17 days ago
Job Viewed
Job Description
Our client is seeking a meticulous and results-oriented Marketing Campaign Specialist to drive the execution of impactful marketing initiatives. This is a fully remote position, offering an excellent opportunity to contribute to diverse marketing campaigns from anywhere. The specialist will be responsible for planning, implementing, and monitoring marketing campaigns across various channels to achieve specific business objectives, such as brand awareness, lead generation, and customer engagement. You will work closely with the marketing team to develop campaign strategies, select appropriate channels, and create compelling campaign materials. Key duties include managing campaign timelines, budgets, and performance tracking, as well as analyzing campaign data to identify insights and areas for improvement. Collaboration with content creators, designers, and digital marketing experts will be crucial. We are looking for a highly organized, creative, and data-driven individual with a passion for executing successful marketing campaigns and a strong understanding of different marketing tactics.
Key Responsibilities:
Key Responsibilities:
- Plan, execute, and manage marketing campaigns across multiple channels (digital, social, email, content, etc.).
- Collaborate with the marketing team to define campaign objectives, target audiences, and key performance indicators (KPIs).
- Develop campaign timelines, manage budgets, and ensure timely delivery of campaign components.
- Create and curate compelling campaign messaging and creative assets.
- Monitor campaign performance, analyze data, and provide regular reports on results and insights.
- Optimize campaign strategies based on performance data and market feedback.
- Coordinate with external vendors and agencies as needed for campaign execution.
- Ensure brand consistency across all campaign materials and communications.
- Stay updated on marketing trends and best practices to inform campaign development.
- Support ad-hoc marketing projects and initiatives as required.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3-5 years of experience in marketing campaign management or a similar role.
- Proven ability to plan, execute, and measure the success of marketing campaigns.
- Familiarity with various marketing channels and tactics, both digital and traditional.
- Excellent project management and organizational skills.
- Strong analytical and problem-solving abilities.
- Proficiency in marketing automation tools and analytics platforms is a plus.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple projects in a remote setting.
- Creative thinking and a keen eye for detail.
This advertiser has chosen not to accept applicants from your region.
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