1,290 Head Of Digital Marketing E Commerce jobs in Kenya
Head of Digital Marketing & E-commerce Strategy
Posted 6 days ago
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Job Description
Our client is a rapidly growing e-commerce business seeking an innovative Head of Digital Marketing & E-commerce Strategy to lead our online presence, operating in a fully remote capacity. This executive role is responsible for developing and executing comprehensive digital marketing campaigns and e-commerce strategies to drive customer acquisition, engagement, and sales growth. You will oversee all aspects of our online customer journey, from initial brand awareness through to final purchase and retention. The ideal candidate will have a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate programs, as well as a proven track record in e-commerce platform management and optimization. You will lead a talented remote team, leveraging data analytics to inform decisions and continuously optimize performance across all digital channels.
Responsibilities:
Responsibilities:
- Develop and implement a cohesive digital marketing and e-commerce strategy aligned with business goals.
- Oversee the day-to-day operations of the e-commerce platform, ensuring a seamless user experience.
- Manage and optimize all digital marketing channels, including SEO, SEM, social media, email, and display advertising.
- Develop and execute compelling content marketing strategies to drive engagement and brand loyalty.
- Analyze website traffic, user behavior, and sales data to identify trends and opportunities for improvement.
- Manage the digital marketing budget and allocate resources effectively to maximize ROI.
- Lead and mentor a remote team of digital marketers and e-commerce specialists.
- Collaborate with product development, sales, and customer service teams to ensure a unified brand message and customer experience.
- Stay abreast of the latest digital marketing trends, technologies, and best practices.
- Conduct A/B testing and other experiments to optimize conversion rates and user engagement.
- Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field. MBA or Master's degree preferred.
- Minimum of 7 years of progressive experience in digital marketing and e-commerce, with at least 3 years in a leadership role.
- Proven track record of developing and executing successful online marketing campaigns that drive revenue growth.
- In-depth knowledge of e-commerce platforms (e.g., Shopify, Magento, WooCommerce), CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics).
- Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Strong analytical and data interpretation skills.
- Experience managing remote teams and fostering collaboration in a virtual environment.
- Excellent communication, presentation, and leadership skills.
This advertiser has chosen not to accept applicants from your region.
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Head of Digital Marketing & E-commerce Strategy (Remote)
Posted 22 days ago
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Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is searching for a visionary and results-driven Head of Digital Marketing & E-commerce Strategy to spearhead their online presence and sales initiatives. This is a fully remote position, allowing you to leverage your expertise from anywhere. You will be responsible for developing and executing comprehensive digital marketing campaigns across all relevant channels, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. Your primary goal will be to drive online brand awareness, customer acquisition, engagement, and ultimately, revenue growth through our e-commerce platforms. You will analyze market trends, customer behavior, and competitor activities to identify new opportunities and optimize existing strategies. Key responsibilities include managing the e-commerce website, overseeing online product merchandising, implementing data-driven marketing strategies, and ensuring a seamless customer journey from discovery to purchase. You will work closely with product development, sales, and customer service teams to align digital efforts with overall business objectives. Proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics) and e-commerce platforms is essential. Experience with CRM systems and marketing automation tools is also highly beneficial. This role requires exceptional leadership qualities, strategic thinking, and a deep understanding of the digital landscape. You must be adept at managing budgets, measuring ROI, and reporting on key performance indicators. The ideal candidate is innovative, possesses strong analytical skills, and is passionate about leveraging digital channels to achieve business success, contributing to brand growth even with the operational focus potentially linked to areas such as Mombasa, Mombasa, KE . We are looking for a dynamic leader who can inspire a remote team and drive transformative growth in the digital space.
This advertiser has chosen not to accept applicants from your region.
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Head of Digital Marketing & E-commerce Strategy (FMCG)
Posted 22 days ago
Job Viewed
Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an experienced and strategic Head of Digital Marketing & E-commerce Strategy to spearhead their online presence and sales efforts. This is a critical, fully remote leadership role that will define and execute the digital roadmap for their diverse product portfolio. The successful candidate will be responsible for developing and implementing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media marketing, content marketing, and email marketing, with a strong focus on driving customer acquisition, engagement, and retention.
Furthermore, you will play a pivotal role in shaping and executing the e-commerce strategy, optimizing online sales channels, managing online brand presence, and driving revenue growth through direct-to-consumer (DTC) and third-party e-commerce platforms. You will analyze market trends, consumer behavior, and competitive activities to identify new opportunities and challenges. Key responsibilities include managing digital marketing budgets, measuring and reporting on the performance of all digital marketing campaigns, and continuously optimizing for ROI. The ideal candidate will have a proven track record of success in digital marketing and e-commerce, preferably within the FMCG industry. Strong analytical skills, a data-driven approach, and a deep understanding of consumer behavior are essential. Excellent leadership, communication, and cross-functional collaboration skills are required to work effectively with marketing, sales, product, and IT teams in a remote setting. This is an exciting opportunity to drive significant growth and innovation in a dynamic and competitive market, shaping how consumers interact with our client's brands online.
Furthermore, you will play a pivotal role in shaping and executing the e-commerce strategy, optimizing online sales channels, managing online brand presence, and driving revenue growth through direct-to-consumer (DTC) and third-party e-commerce platforms. You will analyze market trends, consumer behavior, and competitive activities to identify new opportunities and challenges. Key responsibilities include managing digital marketing budgets, measuring and reporting on the performance of all digital marketing campaigns, and continuously optimizing for ROI. The ideal candidate will have a proven track record of success in digital marketing and e-commerce, preferably within the FMCG industry. Strong analytical skills, a data-driven approach, and a deep understanding of consumer behavior are essential. Excellent leadership, communication, and cross-functional collaboration skills are required to work effectively with marketing, sales, product, and IT teams in a remote setting. This is an exciting opportunity to drive significant growth and innovation in a dynamic and competitive market, shaping how consumers interact with our client's brands online.
This advertiser has chosen not to accept applicants from your region.
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Head of Digital Marketing & E-commerce
Posted 21 days ago
Job Viewed
Job Description
Our client is seeking an ambitious and results-driven Head of Digital Marketing & E-commerce to lead their online presence and sales strategy. This remote-first role is vital for driving customer acquisition, engagement, and revenue growth through sophisticated digital marketing campaigns and a seamless e-commerce experience. You will develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. Your responsibilities will include managing the e-commerce platform, optimizing the customer journey, and increasing conversion rates. You will lead a team of digital marketing and e-commerce specialists, fostering a data-driven culture and ensuring alignment with overall business objectives. The ideal candidate will have a deep understanding of consumer behavior online, e-commerce best practices, and the latest digital marketing trends. Proven experience in managing online advertising budgets, analyzing campaign performance, and implementing A/B testing to improve results is essential. Expertise in e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and digital marketing tools (e.g., Google Analytics, HubSpot, Mailchimp) is required. Strong leadership, strategic thinking, and excellent communication skills are critical. You will be responsible for identifying new market opportunities, building brand awareness, and driving customer loyalty. This position demands a proactive and innovative approach to digital growth and a proven ability to manage complex online ecosystems. This is a fully remote position, enabling you to contribute your expertise from anywhere. The successful candidate will be passionate about leveraging digital channels to achieve significant business growth and create exceptional online customer experiences. This role is associated with the **Nairobi, Nairobi, KE** area, but is a fully remote opportunity.
This advertiser has chosen not to accept applicants from your region.
3
Head of Digital Marketing - E-commerce Growth
Posted 20 days ago
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Job Description
Our client is seeking an innovative and results-driven Head of Digital Marketing to spearhead their online growth initiatives. This fully remote position is ideal for a strategic leader passionate about leveraging digital channels to drive brand awareness, customer acquisition, and revenue. You will be responsible for developing and executing a comprehensive digital marketing strategy across all relevant platforms, including SEO, SEM, social media, content marketing, email marketing, and affiliate programs. The ideal candidate will have a proven track record of success in scaling e-commerce businesses and a deep understanding of the digital marketing landscape. You will lead a remote team of marketing specialists, fostering a collaborative and high-performance culture. This role demands strong analytical skills, creativity, and the ability to interpret complex data to optimize campaigns and drive ROI. Essential responsibilities include:
- Developing and implementing a cutting-edge digital marketing strategy aligned with business objectives.
- Managing and optimizing all paid advertising campaigns (Google Ads, social media ads).
- Overseeing SEO strategy to improve organic search rankings and drive traffic.
- Leading content marketing efforts, including blog posts, social media content, and email newsletters.
- Managing social media presence and community engagement initiatives.
- Developing and executing email marketing campaigns to nurture leads and retain customers.
- Analyzing campaign performance using web analytics tools and providing actionable insights.
- Managing the digital marketing budget and ensuring efficient allocation of resources.
- Staying abreast of the latest digital marketing trends, tools, and best practices.
- Leading, mentoring, and developing the remote digital marketing team.
This advertiser has chosen not to accept applicants from your region.
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Head of Digital Marketing & E-commerce (Remote)
Posted 22 days ago
Job Viewed
Job Description
Our client, a rapidly expanding online retail business, is seeking a visionary and results-driven Head of Digital Marketing & E-commerce to lead their remote marketing and sales efforts. This is a critical leadership position responsible for developing and executing comprehensive digital marketing strategies to drive online sales, enhance brand presence, and optimize the customer journey across all digital touchpoints. You will oversee all aspects of e-commerce operations, including website management, online advertising, social media engagement, SEO/SEM, email marketing, and content creation. The ideal candidate possesses a deep understanding of the e-commerce landscape, cutting-edge digital marketing techniques, and consumer behavior trends. You will be responsible for setting ambitious growth targets, managing budgets effectively, and analyzing performance data to inform strategic decisions. This role requires exceptional leadership skills to manage a remote team of marketing and e-commerce specialists, fostering a culture of innovation and collaboration. Strong analytical abilities, strategic thinking, and a proven ability to drive measurable results in online sales are paramount. This is an exciting opportunity to shape the digital future of a growing brand from a remote setting, making a significant impact on its market position and revenue growth. You will be instrumental in developing and implementing innovative campaigns that resonate with our target audience, driving customer acquisition and retention. The role demands a proactive approach to identifying new digital marketing opportunities and optimizing existing channels for maximum ROI. We seek a forward-thinking leader who can guide the company through the evolving digital landscape and achieve sustainable e-commerce success.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive digital marketing and e-commerce strategies.
- Oversee all online advertising campaigns (PPC, social media ads, display advertising).
- Manage and grow the company's social media presence and engagement.
- Drive search engine optimization (SEO) and search engine marketing (SEM) initiatives.
- Develop and execute email marketing campaigns to nurture leads and retain customers.
- Manage the e-commerce platform, ensuring a seamless user experience and driving conversions.
- Create and curate compelling content for the website, social media, and marketing materials.
- Analyze website traffic, sales data, and campaign performance to identify trends and optimize strategies.
- Manage the digital marketing budget and allocate resources effectively.
- Lead and mentor a remote team of digital marketing and e-commerce professionals.
- Stay updated on the latest digital marketing trends, tools, and best practices.
- Collaborate with other departments to ensure brand consistency and integrated marketing efforts.
- Drive customer acquisition, retention, and lifetime value through strategic initiatives.
- Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
- Minimum of 7 years of progressive experience in digital marketing and e-commerce, with at least 3 years in a leadership role.
- Proven track record of driving significant growth in online sales and customer acquisition.
- Expert knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
- Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics).
- Strong leadership, team management, and communication skills.
- Demonstrated ability to manage remote teams effectively.
- Excellent analytical and strategic thinking abilities.
- Experience in the online retail sector is highly desirable.
This advertiser has chosen not to accept applicants from your region.
5
Head of E-commerce and Digital Marketing Strategy
Posted 5 days ago
Job Viewed
Job Description
Our client is seeking a visionary and results-oriented Head of E-commerce and Digital Marketing Strategy to remotely lead their online sales and marketing efforts. This senior leadership role is responsible for developing and executing comprehensive strategies to drive online revenue growth, enhance customer engagement, and build a strong brand presence in the digital space. You will oversee all aspects of the e-commerce platform, including website optimization, conversion rate improvement, customer experience, and the integration of marketing campaigns. This is a fully remote position, requiring a deep understanding of digital marketing trends, e-commerce best practices, and data analytics. Your responsibilities will include managing paid advertising campaigns, SEO/SEM strategies, social media marketing, content marketing, email marketing, and affiliate programs. You will also be responsible for analyzing performance metrics, identifying key insights, and making data-driven recommendations for continuous improvement. The ideal candidate will have a proven track record of success in e-commerce leadership and digital marketing, with extensive experience in developing and implementing successful online growth strategies. Strong analytical, project management, and communication skills are essential. We are looking for an innovative leader who can drive customer acquisition and retention in a competitive online marketplace. This remote role offers an exciting opportunity to shape the digital future of our client's retail operations, with a strategic focus on markets including Ongata Rongai, Kajiado, KE .
This advertiser has chosen not to accept applicants from your region.
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Head of E-commerce & Digital Marketing Strategy - Remote
Posted 1 day ago
Job Viewed
Job Description
Our client, a rapidly growing online retail brand, is seeking a visionary and results-driven Head of E-commerce & Digital Marketing Strategy to lead their digital presence from a fully remote position. This senior leadership role is responsible for defining and executing the company's e-commerce strategy, driving online sales, and building a robust digital marketing ecosystem. You will oversee all aspects of the online customer journey, from website optimization and user experience to conversion rate optimization and customer retention.
Your responsibilities will include developing and managing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media marketing, email marketing, and content marketing. You will be responsible for setting marketing KPIs, analyzing campaign performance, and optimizing strategies to achieve maximum ROI. This role requires a deep understanding of e-commerce platforms, analytics tools (e.g., Google Analytics, Adobe Analytics), and the competitive online landscape. You will lead a team of digital marketing specialists, fostering a data-driven and innovative culture.
Key qualifications include a proven track record of success in driving significant growth in e-commerce sales and online brand engagement. Exceptional analytical, strategic thinking, and leadership skills are essential. You should be proficient in developing and managing complex digital marketing budgets. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with a Master's degree being a plus. A minimum of 8 years of experience in e-commerce and digital marketing, with at least 4 years in a leadership role, is necessary. This role impacts our online presence across regions like Garissa, Garissa, KE , but operates entirely remotely.
Your responsibilities will include developing and managing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media marketing, email marketing, and content marketing. You will be responsible for setting marketing KPIs, analyzing campaign performance, and optimizing strategies to achieve maximum ROI. This role requires a deep understanding of e-commerce platforms, analytics tools (e.g., Google Analytics, Adobe Analytics), and the competitive online landscape. You will lead a team of digital marketing specialists, fostering a data-driven and innovative culture.
Key qualifications include a proven track record of success in driving significant growth in e-commerce sales and online brand engagement. Exceptional analytical, strategic thinking, and leadership skills are essential. You should be proficient in developing and managing complex digital marketing budgets. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with a Master's degree being a plus. A minimum of 8 years of experience in e-commerce and digital marketing, with at least 4 years in a leadership role, is necessary. This role impacts our online presence across regions like Garissa, Garissa, KE , but operates entirely remotely.
This advertiser has chosen not to accept applicants from your region.
7
Head of E-commerce and Digital Marketing
Posted 1 day ago
Job Viewed
Job Description
Our client, a rapidly expanding e-commerce enterprise, is seeking an innovative and results-driven Head of E-commerce and Digital Marketing to lead their remote operations. This pivotal role is responsible for driving online sales growth, enhancing customer engagement, and shaping the brand's digital presence across all online platforms. You will develop and execute comprehensive e-commerce strategies, encompassing website optimization, customer journey mapping, conversion rate optimization (CRO), and online merchandising. Simultaneously, you will spearhead all digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, content marketing, and influencer collaborations, to acquire and retain customers. The ideal candidate will possess a deep understanding of the e-commerce landscape, consumer behavior, and the latest digital marketing trends. Strong analytical skills are essential for interpreting data, generating actionable insights, and optimizing campaigns for maximum ROI. This is a fully remote position, requiring exceptional leadership, strategic thinking, and the ability to motivate and manage a distributed team. You will collaborate closely with cross-functional teams, including product development, sales, and customer service, to ensure a cohesive and exceptional customer experience. If you are passionate about building thriving online businesses, possess a proven track record of driving significant e-commerce growth, and excel in a remote-first work environment, we want to hear from you. This role offers the opportunity to make a substantial impact on a growing brand and shape its future digital success. Your strategic vision and hands-on approach will be key to navigating the competitive e-commerce and digital marketing space.
Responsibilities:
Responsibilities:
- Develop and implement a robust e-commerce strategy to drive revenue growth and profitability.
- Oversee all aspects of the digital marketing function, including SEO, SEM, social media, email, and content marketing.
- Manage and optimize the company's e-commerce platform for user experience and conversion rates.
- Analyze website traffic, sales data, and marketing campaign performance to identify trends and opportunities.
- Develop and execute targeted digital advertising campaigns across various platforms.
- Lead social media strategy to build brand awareness and engage with the online community.
- Manage email marketing campaigns, including list segmentation, automation, and A/B testing.
- Collaborate with product and merchandising teams to ensure alignment between online offerings and customer demand.
- Stay up-to-date with the latest e-commerce and digital marketing technologies and best practices.
- Manage the digital marketing budget effectively and track ROI across all initiatives.
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
- Minimum of 7 years of experience in e-commerce and digital marketing, with a proven track record of driving online sales growth.
- Extensive experience with e-commerce platforms, CMS, and digital marketing tools (e.g., Google Analytics, SEMrush, HubSpot).
- Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing strategies.
- Excellent analytical, strategic thinking, and leadership skills.
- Proven ability to manage remote teams and drive results in a distributed work environment.
- Exceptional communication and interpersonal skills.
This advertiser has chosen not to accept applicants from your region.
8
Head of E-commerce & Digital Marketing
Posted 4 days ago
Job Viewed
Job Description
Our client, a fast-growing e-commerce enterprise, is seeking a strategic and results-driven Head of E-commerce & Digital Marketing to lead their online business operations. This is a fully remote position, allowing you to drive significant growth from your home office. You will be responsible for developing and executing comprehensive e-commerce strategies, managing all digital marketing channels, and optimizing the online customer journey to maximize sales and profitability. The ideal candidate possesses a strong blend of e-commerce expertise, digital marketing acumen, and leadership skills.
Responsibilities:
Responsibilities:
- Develop and implement a data-driven e-commerce strategy to drive revenue growth and market share.
- Oversee all aspects of the online store, including website management, product merchandising, and conversion rate optimization (CRO).
- Manage and optimize all digital marketing channels, including SEO, SEM, social media marketing, email marketing, affiliate marketing, and content marketing.
- Develop and execute social media strategies to enhance brand presence and customer engagement.
- Analyze website traffic, customer behavior, and campaign performance using tools like Google Analytics and report on key performance indicators (KPIs).
- Manage the e-commerce budget, ensuring efficient allocation of resources and maximizing ROI.
- Lead and mentor the e-commerce and digital marketing team.
- Identify and implement new technologies and trends to enhance the online shopping experience.
- Collaborate with cross-functional teams, including operations, customer service, and product development.
- Stay abreast of competitive landscape and market trends to identify new opportunities.
- Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field. An MBA is a plus.
- Minimum of 8 years of experience in e-commerce management and digital marketing, with a proven track record of driving online sales growth.
- Demonstrated expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
- Proficiency with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics, Adobe Analytics).
- Strong understanding of CRO principles and A/B testing methodologies.
- Excellent leadership, strategic thinking, and analytical skills.
- Proven ability to manage budgets and teams effectively.
- Exceptional communication and presentation skills, comfortable working remotely.
- Experience in building and executing successful social media campaigns.
- Knowledge of international e-commerce expansion is advantageous.
This advertiser has chosen not to accept applicants from your region.
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