2 Head Of Digital Marketing E Commerce Growth jobs in whatjobs
Head of Digital Marketing - E-commerce Growth
Posted 20 days ago
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Job Description
Our client is seeking an innovative and results-driven Head of Digital Marketing to spearhead their online growth initiatives. This fully remote position is ideal for a strategic leader passionate about leveraging digital channels to drive brand awareness, customer acquisition, and revenue. You will be responsible for developing and executing a comprehensive digital marketing strategy across all relevant platforms, including SEO, SEM, social media, content marketing, email marketing, and affiliate programs. The ideal candidate will have a proven track record of success in scaling e-commerce businesses and a deep understanding of the digital marketing landscape. You will lead a remote team of marketing specialists, fostering a collaborative and high-performance culture. This role demands strong analytical skills, creativity, and the ability to interpret complex data to optimize campaigns and drive ROI. Essential responsibilities include:
- Developing and implementing a cutting-edge digital marketing strategy aligned with business objectives.
- Managing and optimizing all paid advertising campaigns (Google Ads, social media ads).
- Overseeing SEO strategy to improve organic search rankings and drive traffic.
- Leading content marketing efforts, including blog posts, social media content, and email newsletters.
- Managing social media presence and community engagement initiatives.
- Developing and executing email marketing campaigns to nurture leads and retain customers.
- Analyzing campaign performance using web analytics tools and providing actionable insights.
- Managing the digital marketing budget and ensuring efficient allocation of resources.
- Staying abreast of the latest digital marketing trends, tools, and best practices.
- Leading, mentoring, and developing the remote digital marketing team.
This advertiser has chosen not to accept applicants from your region.
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Head of Digital Marketing & E-commerce Growth
Posted 22 days ago
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Job Description
Our client is seeking a dynamic and results-oriented Head of Digital Marketing & E-commerce Growth to lead their online presence and sales strategies. This senior role is crucial for driving revenue growth, enhancing brand visibility, and optimizing the customer journey across all digital platforms. You will be responsible for developing and executing comprehensive digital marketing campaigns, managing the e-commerce platform, and leveraging social media to build a strong community and drive conversions. This position requires a strategic thinker with a proven track record in digital advertising, SEO/SEM, content marketing, social media management, and e-commerce operations.
The ideal candidate will have extensive experience in defining and implementing data-driven strategies to increase website traffic, improve conversion rates, and maximize customer lifetime value. You will lead a talented team of digital marketers, providing mentorship, guidance, and performance management. This role involves close collaboration with product, sales, and customer service teams to ensure a cohesive brand message and exceptional customer experience. You will also be responsible for managing the digital marketing budget, analyzing campaign performance, and reporting on key metrics to senior leadership. Staying ahead of industry trends, emerging platforms, and new marketing technologies will be essential to maintain a competitive edge. Your expertise in e-commerce analytics, A/B testing, and conversion rate optimization (CRO) will be paramount.
Key Responsibilities:
The ideal candidate will have extensive experience in defining and implementing data-driven strategies to increase website traffic, improve conversion rates, and maximize customer lifetime value. You will lead a talented team of digital marketers, providing mentorship, guidance, and performance management. This role involves close collaboration with product, sales, and customer service teams to ensure a cohesive brand message and exceptional customer experience. You will also be responsible for managing the digital marketing budget, analyzing campaign performance, and reporting on key metrics to senior leadership. Staying ahead of industry trends, emerging platforms, and new marketing technologies will be essential to maintain a competitive edge. Your expertise in e-commerce analytics, A/B testing, and conversion rate optimization (CRO) will be paramount.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies across multiple channels including SEO, SEM, social media, email, and content marketing.
- Oversee the day-to-day operations and strategic growth of the e-commerce platform.
- Drive customer acquisition and retention through targeted campaigns and personalized experiences.
- Manage social media presence, engage with the community, and develop strategies for follower growth and brand advocacy.
- Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics, and translate insights into actionable recommendations.
- Lead and mentor the digital marketing team, fostering a high-performance culture.
- Manage the digital marketing budget, ensuring optimal allocation of resources and maximizing ROI.
- Collaborate with cross-functional teams to ensure brand consistency and deliver integrated customer experiences.
- Stay abreast of digital marketing trends, emerging technologies, and best practices.
- Bachelor's degree in Marketing, Business, Communications, or a related field; Master's degree preferred.
- Minimum of 7 years of progressive experience in digital marketing and e-commerce.
- Proven success in developing and executing data-driven digital marketing strategies that drive measurable results.
- Expertise in SEO, SEM, PPC advertising, social media marketing, email marketing, and content strategy.
- Strong understanding of e-commerce platforms, online merchandising, and conversion rate optimization.
- Proficiency with digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and CRM systems.
- Excellent leadership, communication, and project management skills.
- Experience managing a marketing budget and reporting on key performance indicators (KPIs).
- Demonstrated ability to thrive in a fast-paced, dynamic environment.
This advertiser has chosen not to accept applicants from your region.
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