3 Head Of Digital Marketing E Commerce Strategy jobs in whatjobs
Head of Digital Marketing & E-commerce Strategy
Posted 20 days ago
Job Viewed
Job Description
Our client, a rapidly expanding online retail enterprise, is seeking a visionary and results-driven Head of Digital Marketing & E-commerce Strategy to lead their digital presence from a fully remote capacity. This senior role is responsible for developing and executing comprehensive digital marketing campaigns and e-commerce strategies to drive customer acquisition, engagement, and revenue growth. You will oversee all aspects of online marketing, including SEO, SEM, social media marketing, content marketing, email marketing, affiliate marketing, and influencer collaborations. A key focus will be on optimizing the e-commerce platform, enhancing user experience, and implementing data-driven strategies to maximize conversion rates and customer lifetime value. The ideal candidate will possess a deep understanding of the digital marketing landscape, e-commerce best practices, and emerging trends. You will lead a talented team of digital marketers and e-commerce specialists, fostering a collaborative and high-performance remote work environment. This position requires strong analytical skills, a proven ability to manage budgets effectively, and a passion for leveraging data to inform strategic decisions. As a remote-first leader, exceptional communication, organizational, and project management skills are essential. You will be instrumental in shaping our client's brand identity and market positioning online. This is a fantastic opportunity to drive significant impact within a dynamic and growing company, with the flexibility of working from anywhere. You will be responsible for setting key performance indicators (KPIs), monitoring campaign performance, and providing regular reports on key metrics to executive leadership. Your strategic insights will guide the company's online growth trajectory, ensuring a seamless and engaging customer journey across all digital touchpoints.
Responsibilities:
Responsibilities:
- Develop and implement overarching digital marketing and e-commerce strategies.
- Lead and manage all online marketing channels including SEO, SEM, social media, content, email, and paid advertising.
- Optimize the e-commerce platform for user experience, conversion rates, and sales growth.
- Analyze market trends, customer insights, and competitor activities to identify opportunities.
- Manage and mentor a remote team of digital marketing and e-commerce professionals.
- Define, track, and report on key performance indicators (KPIs) for all digital initiatives.
- Oversee digital marketing budgets and ensure optimal allocation of resources.
- Develop and execute customer acquisition and retention strategies.
- Collaborate with product development, sales, and customer service teams.
- Stay abreast of the latest digital marketing and e-commerce technologies and best practices.
- Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 7 years of experience in digital marketing and e-commerce, with at least 3 years in a leadership role.
- Proven track record of successfully developing and executing data-driven digital strategies.
- In-depth knowledge of SEO, SEM, social media marketing, content strategy, and email marketing platforms.
- Extensive experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics).
- Strong leadership, team management, and communication skills for remote collaboration.
- Excellent analytical, problem-solving, and strategic thinking abilities.
- Experience managing significant digital marketing budgets.
- Ability to thrive in a fast-paced, remote work environment.
This advertiser has chosen not to accept applicants from your region.
0
Head of Digital Marketing & E-commerce Strategy
Posted 20 days ago
Job Viewed
Job Description
Machakos, Machakos, KE
Our client, a rapidly expanding retail brand known for its innovative product offerings, is seeking a visionary Head of Digital Marketing & E-commerce Strategy to lead their fully remote marketing and sales initiatives. This is an exceptional opportunity to architect and execute cutting-edge digital strategies that drive online sales, enhance brand presence, and foster customer engagement, all from a remote location.
As the Head of this critical function, you will be responsible for developing and implementing a comprehensive digital marketing roadmap, encompassing SEO, SEM, social media marketing, content marketing, email marketing, and affiliate programs. You will oversee the strategy and execution of our e-commerce platforms, ensuring a seamless and compelling customer journey from discovery to purchase. Your role will involve analyzing market trends, competitor activities, and customer behavior to identify new growth opportunities and optimize campaign performance.
You will lead a high-performing, remote-based team, fostering a collaborative and results-oriented culture. Key responsibilities include setting ambitious KPIs, managing budgets effectively, and reporting on key metrics to senior leadership. The ideal candidate will possess a deep understanding of e-commerce best practices, user experience optimization, and conversion rate optimization (CRO) techniques. You should be adept at leveraging data analytics to inform strategic decisions and drive continuous improvement across all digital channels.
We are looking for a creative, data-driven leader with a passion for retail and digital innovation. Your ability to develop compelling brand narratives, manage complex digital campaigns, and adapt to the ever-evolving digital landscape will be crucial for success. Excellent leadership, communication, and project management skills are essential, particularly in coordinating efforts within a distributed team.
Qualifications:
Our client, a rapidly expanding retail brand known for its innovative product offerings, is seeking a visionary Head of Digital Marketing & E-commerce Strategy to lead their fully remote marketing and sales initiatives. This is an exceptional opportunity to architect and execute cutting-edge digital strategies that drive online sales, enhance brand presence, and foster customer engagement, all from a remote location.
As the Head of this critical function, you will be responsible for developing and implementing a comprehensive digital marketing roadmap, encompassing SEO, SEM, social media marketing, content marketing, email marketing, and affiliate programs. You will oversee the strategy and execution of our e-commerce platforms, ensuring a seamless and compelling customer journey from discovery to purchase. Your role will involve analyzing market trends, competitor activities, and customer behavior to identify new growth opportunities and optimize campaign performance.
You will lead a high-performing, remote-based team, fostering a collaborative and results-oriented culture. Key responsibilities include setting ambitious KPIs, managing budgets effectively, and reporting on key metrics to senior leadership. The ideal candidate will possess a deep understanding of e-commerce best practices, user experience optimization, and conversion rate optimization (CRO) techniques. You should be adept at leveraging data analytics to inform strategic decisions and drive continuous improvement across all digital channels.
We are looking for a creative, data-driven leader with a passion for retail and digital innovation. Your ability to develop compelling brand narratives, manage complex digital campaigns, and adapt to the ever-evolving digital landscape will be crucial for success. Excellent leadership, communication, and project management skills are essential, particularly in coordinating efforts within a distributed team.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree or relevant certifications are a plus.
- Minimum of 7 years of progressive experience in digital marketing and e-commerce, with at least 3 years in a leadership role.
- Proven track record of developing and executing successful digital marketing strategies that drive significant revenue growth.
- Extensive experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce), CRM systems, and marketing automation tools.
- Strong analytical skills with proficiency in Google Analytics, social media analytics, and other relevant data analysis tools.
- Demonstrated experience in managing remote teams and fostering collaboration.
- Exceptional understanding of SEO, SEM, content marketing, social media, and email marketing best practices.
- Creative thinker with excellent problem-solving and strategic planning abilities.
This advertiser has chosen not to accept applicants from your region.
1
Head of Digital Marketing & E-commerce Strategy
Posted 3 days ago
Job Viewed
Job Description
Our client is a rapidly growing e-commerce business seeking an innovative Head of Digital Marketing & E-commerce Strategy to lead our online presence, operating in a fully remote capacity. This executive role is responsible for developing and executing comprehensive digital marketing campaigns and e-commerce strategies to drive customer acquisition, engagement, and sales growth. You will oversee all aspects of our online customer journey, from initial brand awareness through to final purchase and retention. The ideal candidate will have a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate programs, as well as a proven track record in e-commerce platform management and optimization. You will lead a talented remote team, leveraging data analytics to inform decisions and continuously optimize performance across all digital channels.
Responsibilities:
Responsibilities:
- Develop and implement a cohesive digital marketing and e-commerce strategy aligned with business goals.
- Oversee the day-to-day operations of the e-commerce platform, ensuring a seamless user experience.
- Manage and optimize all digital marketing channels, including SEO, SEM, social media, email, and display advertising.
- Develop and execute compelling content marketing strategies to drive engagement and brand loyalty.
- Analyze website traffic, user behavior, and sales data to identify trends and opportunities for improvement.
- Manage the digital marketing budget and allocate resources effectively to maximize ROI.
- Lead and mentor a remote team of digital marketers and e-commerce specialists.
- Collaborate with product development, sales, and customer service teams to ensure a unified brand message and customer experience.
- Stay abreast of the latest digital marketing trends, technologies, and best practices.
- Conduct A/B testing and other experiments to optimize conversion rates and user engagement.
- Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field. MBA or Master's degree preferred.
- Minimum of 7 years of progressive experience in digital marketing and e-commerce, with at least 3 years in a leadership role.
- Proven track record of developing and executing successful online marketing campaigns that drive revenue growth.
- In-depth knowledge of e-commerce platforms (e.g., Shopify, Magento, WooCommerce), CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics).
- Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Strong analytical and data interpretation skills.
- Experience managing remote teams and fostering collaboration in a virtual environment.
- Excellent communication, presentation, and leadership skills.
This advertiser has chosen not to accept applicants from your region.
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