2,047 Fmcg Brand Manager Regional Focus jobs in Kenya
FMCG Brand Manager - Regional Focus
Posted 16 days ago
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Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and results-driven FMCG Brand Manager to oversee key brands. This is a fully remote position, offering the flexibility to manage your responsibilities from anywhere. You will be responsible for developing and executing strategic brand plans that drive market share, revenue growth, and enhance brand equity within designated regions. Your role will encompass a wide range of activities, including market analysis, consumer insights generation, product innovation, marketing campaign development, and P&L management. You will work closely with sales teams, trade marketing, R&D, and external agencies to ensure cohesive brand execution across all touchpoints. Key responsibilities include identifying consumer needs and market trends, translating them into actionable brand strategies, and developing integrated marketing communications plans encompassing digital, traditional advertising, and in-store promotions. You will manage the brand's budget effectively, ensuring optimal allocation of resources to achieve business objectives. Experience in managing product launches, conducting competitive analysis, and leveraging data analytics to inform brand decisions is crucial. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, coupled with several years of progressive brand management experience in the FMCG industry. Strong analytical, strategic thinking, and project management skills are essential. Excellent communication, presentation, and interpersonal skills are required to effectively collaborate with cross-functional teams and external partners. A deep understanding of the FMCG landscape and consumer behavior is a must. This role offers an exciting opportunity to shape the future of iconic brands and drive significant commercial success within a dynamic and growing industry. Join our client's forward-thinking organization and leverage your expertise to build strong consumer connections and deliver outstanding business results, all within a supportive and flexible remote work environment.
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Digital Marketing Manager - Performance & SEO
Posted 12 days ago
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Job Description
Our client is seeking a highly analytical and results-driven Digital Marketing Manager to lead their performance marketing and SEO strategies. This fully remote position requires a seasoned professional with a proven track record of driving online growth, optimizing campaigns, and improving search engine rankings. You will be responsible for developing and executing comprehensive digital marketing plans that align with business objectives. This includes managing paid search (PPC), social media advertising, affiliate marketing, and email marketing campaigns, with a strong emphasis on performance metrics such as ROI, CPA, and conversion rates. A significant part of this role will involve spearheading our Search Engine Optimization (SEO) initiatives, including on-page, off-page, and technical SEO, to enhance organic visibility and traffic. You will conduct in-depth keyword research, competitive analysis, and website audits to identify opportunities for improvement. The ideal candidate will be adept at using various analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) to track campaign performance, generate insightful reports, and make data-driven recommendations. This role demands strong strategic thinking, creativity, and the ability to manage multiple projects simultaneously in a fast-paced, remote environment. You will work closely with content creators, web developers, and other marketing team members to ensure cohesive campaign execution and a seamless user journey. We are looking for an individual who is passionate about digital marketing, stays ahead of industry trends, and possesses exceptional leadership and communication skills to effectively collaborate with a distributed team. This is an exceptional opportunity to shape and execute impactful digital strategies from anywhere.
Responsibilities:
Responsibilities:
- Develop and implement data-driven digital marketing strategies focused on performance and SEO.
- Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to achieve target KPIs.
- Oversee and execute comprehensive SEO strategies, including keyword research, on-page optimization, link building, and technical SEO.
- Analyze website traffic and user behavior using analytics tools (e.g., Google Analytics) to identify trends and insights.
- Develop and manage email marketing campaigns and automation workflows.
- Collaborate with content teams to ensure content is optimized for search engines and user engagement.
- Monitor campaign performance, generate regular reports, and provide actionable recommendations for improvement.
- Stay abreast of the latest digital marketing trends, algorithm updates, and industry best practices.
- Manage relationships with external agencies and vendors as needed.
- Drive continuous improvement in conversion rates and customer acquisition costs.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on performance marketing and SEO.
- Demonstrated success in managing and optimizing PPC campaigns.
- Expertise in SEO best practices, tools, and analytics platforms (Google Analytics, SEMrush, Ahrefs).
- Experience with email marketing platforms and CRM systems.
- Strong analytical and reporting skills with the ability to translate data into actionable insights.
- Excellent understanding of the full digital marketing funnel.
- Proven ability to work independently and manage projects effectively in a remote setting.
- Strong communication and collaboration skills.
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Digital Marketing Manager - Performance Advertising
Posted 21 days ago
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Job Description
We are looking for a highly skilled and data-driven Digital Marketing Manager to oversee our performance advertising initiatives. This role is designed for a strategic thinker who excels at maximizing ROI through paid media channels. You will be responsible for developing, implementing, and managing comprehensive online advertising campaigns across various platforms, including Google Ads, social media advertising, and other relevant channels. The primary goal is to drive qualified leads, increase website traffic, and boost conversion rates. This position is fully remote, offering you the flexibility to work from your preferred location within Kenya.
Responsibilities:
Responsibilities:
- Develop and execute data-driven performance marketing strategies to achieve lead generation and sales objectives.
- Manage and optimize paid advertising campaigns across Google Ads (Search, Display, Shopping), Meta (Facebook/Instagram), LinkedIn, and other relevant platforms.
- Conduct keyword research, audience segmentation, and bid management to ensure efficient ad spend and maximize ROI.
- Create compelling ad copy and design visually appealing ad creatives in collaboration with the design team.
- Monitor campaign performance daily, analyze key metrics (CTR, CPC, CPA, ROAS), and generate regular performance reports.
- Identify trends and insights to optimize campaigns for improved performance and scalability.
- Manage the digital marketing budget effectively, allocating resources to maximize campaign effectiveness.
- Stay up-to-date with the latest trends, tools, and best practices in digital advertising and performance marketing.
- Collaborate with the content and SEO teams to ensure alignment of paid and organic strategies.
- Conduct A/B testing on ad copy, landing pages, and targeting parameters to continuously improve campaign results.
- Manage retargeting campaigns to re-engage website visitors and lost leads.
- Bachelor's degree in Marketing, Business, or a related quantitative field.
- Minimum of 5 years of hands-on experience in performance marketing and paid media management.
- Proven track record of successfully managing and optimizing large-scale paid advertising campaigns.
- In-depth knowledge of Google Ads, Meta Ads Manager, and other major ad platforms.
- Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
- Experience with Google Analytics and other web analytics tools.
- Proficiency in A/B testing and conversion rate optimization (CRO).
- Excellent written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
- Experience with marketing automation platforms is a plus.
This advertiser has chosen not to accept applicants from your region.
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Digital Marketing Manager - Performance Marketing
Posted 23 days ago
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Job Description
Our client is seeking a data-driven and results-oriented Digital Marketing Manager to lead their performance marketing efforts. This is a fully remote role, offering the exciting opportunity to develop and execute innovative digital campaigns from anywhere. You will be responsible for driving customer acquisition, engagement, and revenue growth through various online channels, with a strong focus on measurable ROI. Your expertise in SEO, SEM, social media advertising, email marketing, and analytics will be crucial in achieving marketing objectives.
Key responsibilities include:
The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field. A minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and paid media, is required. Proven experience managing successful PPC, SEO, and social media advertising campaigns is essential. Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEMrush, HubSpot) is mandatory. Excellent analytical, strategic thinking, and communication skills are necessary. Experience in e-commerce or B2B marketing is a plus. This is a fantastic opportunity to lead digital marketing initiatives in a remote-first environment, driving measurable growth for a dynamic company, based conceptually in Eldoret, Uasin Gishu, KE .
Key responsibilities include:
- Developing and implementing comprehensive digital marketing strategies to drive lead generation and customer acquisition.
- Managing and optimizing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Overseeing SEO strategy and implementation to improve organic search rankings and traffic.
- Developing and executing email marketing campaigns to nurture leads and engage existing customers.
- Managing social media marketing efforts, including content creation and community engagement.
- Analyzing campaign performance data using tools like Google Analytics, and providing actionable insights and recommendations.
- Tracking key performance indicators (KPIs) such as CPA, ROI, conversion rates, and LTV.
- Collaborating with content creators, designers, and web developers to ensure cohesive and effective campaigns.
- Staying current with digital marketing trends, best practices, and emerging technologies.
- Managing the digital marketing budget effectively to maximize return on investment.
The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field. A minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and paid media, is required. Proven experience managing successful PPC, SEO, and social media advertising campaigns is essential. Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEMrush, HubSpot) is mandatory. Excellent analytical, strategic thinking, and communication skills are necessary. Experience in e-commerce or B2B marketing is a plus. This is a fantastic opportunity to lead digital marketing initiatives in a remote-first environment, driving measurable growth for a dynamic company, based conceptually in Eldoret, Uasin Gishu, KE .
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Lead Product Marketing Manager, Emerging Markets
Posted 3 days ago
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Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a seasoned Lead Product Marketing Manager to spearhead their marketing efforts in emerging markets. This is a fully remote position, allowing you to contribute from your preferred location within Kenya. You will be instrumental in developing and executing innovative marketing strategies that drive brand awareness, market share, and revenue growth. This role requires a strategic thinker with a passion for understanding consumer behavior and a proven ability to launch and manage successful product campaigns.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive product marketing strategies for new and existing FMCG products tailored to the unique characteristics of emerging markets.
- Conduct in-depth market research, competitive analysis, and consumer insights gathering to identify market opportunities and potential threats.
- Define product positioning, messaging, and go-to-market strategies that resonate with target audiences.
- Collaborate with cross-functional teams, including product development, sales, digital marketing, and regional teams, to ensure seamless product launches and ongoing marketing support.
- Create compelling marketing collateral, sales enablement tools, and digital content to support product promotion.
- Manage marketing budgets and allocate resources effectively to maximize ROI.
- Monitor and analyze marketing campaign performance, track key metrics, and provide regular reports on progress and outcomes.
- Identify and build relationships with key stakeholders, including distributors, retailers, and media partners.
- Stay informed about industry trends, consumer preferences, and competitive activities in the FMCG landscape.
- Provide leadership and mentorship to junior marketing team members, fostering a collaborative and high-performing environment.
- A Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 8 years of progressive experience in product marketing within the FMCG industry, with a significant portion focused on emerging markets.
- Demonstrated success in developing and executing successful go-to-market strategies for consumer products.
- Strong understanding of consumer behavior, market dynamics, and marketing principles relevant to developing economies.
- Excellent analytical skills with the ability to interpret market data and translate insights into actionable strategies.
- Exceptional communication, presentation, and interpersonal skills, with the ability to influence and engage diverse audiences.
- Proven ability to manage multiple projects simultaneously in a fast-paced, remote work setting.
- Proficiency in marketing analytics tools and CRM software.
- Creative thinking and a passion for innovation in marketing.
- Experience in digital marketing and social media strategies is highly desirable.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Manager - Performance Marketing
Posted 23 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and results-driven Senior Digital Marketing Manager to lead their performance marketing efforts. This is a fully remote position, offering an exciting opportunity to shape and execute cutting-edge digital strategies. The ideal candidate will have extensive experience in driving measurable growth through paid search, social media advertising, display advertising, and affiliate marketing. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns that generate qualified leads, increase brand awareness, and drive customer acquisition and retention. This role requires a deep understanding of analytics, a passion for data-driven decision-making, and the ability to manage significant advertising budgets effectively. You will also be tasked with staying ahead of industry trends and testing new platforms and tactics.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute data-driven digital marketing strategies across multiple channels, including SEM, SEO, social media, display, email, and affiliate marketing.
- Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc., to achieve target KPIs (CPA, ROAS, ROI).
- Conduct keyword research, audience segmentation, and campaign performance analysis to maximize campaign effectiveness.
- Oversee the creation of compelling ad copy, landing pages, and other marketing assets.
- Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for improvement.
- Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
- Collaborate with content creators, web developers, and other marketing team members to ensure cohesive campaign execution.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Conduct A/B testing and other experiments to optimize campaign performance and user experience.
- Develop and implement strategies for customer acquisition, engagement, and retention.
- Manage and grow affiliate marketing programs.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field. Master's degree is a plus.
- 5+ years of experience in digital marketing, with a strong focus on performance marketing and paid acquisition.
- Proven track record of successfully managing large-scale digital advertising budgets and campaigns.
- In-depth knowledge of SEM, SEO, social media advertising, programmatic advertising, and email marketing.
- Expertise with analytics platforms such as Google Analytics, Adobe Analytics, and data visualization tools.
- Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other relevant advertising platforms.
- Strong analytical and problem-solving skills with a data-driven mindset.
- Excellent communication, collaboration, and project management skills.
- Ability to work effectively in a fast-paced, remote environment.
- Experience with marketing automation tools and CRM systems is a plus.
This advertiser has chosen not to accept applicants from your region.
5
Remote Digital Marketing Manager - Performance Marketing
Posted 5 days ago
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Job Description
Our client is seeking a results-driven and data-oriented Remote Digital Marketing Manager to lead their performance marketing initiatives. This role is critical for driving customer acquisition, engagement, and revenue growth through strategic online advertising campaigns. As a fully remote position, you will be responsible for developing, executing, and optimizing multi-channel digital marketing strategies. The ideal candidate possesses a deep understanding of SEO, SEM, social media advertising, content marketing, and email marketing, coupled with strong analytical skills and a passion for achieving measurable marketing outcomes.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to achieve business objectives, including lead generation and customer acquisition.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
- Oversee SEO strategy to improve organic search rankings and drive website traffic.
- Develop and execute content marketing plans, including blog posts, articles, and social media content.
- Manage email marketing campaigns, including list segmentation, campaign creation, and performance analysis.
- Track, analyze, and report on key marketing metrics (e.g., ROI, CPA, conversion rates, website traffic).
- Conduct market research and competitor analysis to identify new opportunities and trends.
- Collaborate with design and content teams to create compelling marketing assets.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Utilize marketing automation tools for campaign execution and lead nurturing.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven track record of successfully developing and executing digital marketing campaigns that drive measurable results.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and advertising platforms.
- Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
- Excellent communication, collaboration, and project management skills, adapted for remote work.
- Experience with marketing automation software (e.g., HubSpot, Marketo) is a plus.
- Creative thinking and a passion for storytelling through digital channels.
- Ability to work independently and manage multiple projects simultaneously.
This advertiser has chosen not to accept applicants from your region.
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Job Description
Our client, a leading innovator in the FMCG sector, is seeking a dynamic and strategic Product Marketing Manager to spearhead the go-to-market strategy for new and existing products. This is a key fully remote role, offering the flexibility to drive product success from wherever you are. You will be responsible for understanding market needs, defining product positioning, developing compelling messaging, and executing marketing plans to achieve business objectives. This role requires a deep understanding of the FMCG market, consumer insights, and effective marketing strategies to drive product adoption and sales.
Key Responsibilities:
Qualifications:
This is an exciting opportunity for a driven marketer to make a significant impact on our client's product portfolio within a fully remote setting. If you have a passion for bringing innovative products to market, we encourage you to apply.
Key Responsibilities:
- Develop and execute comprehensive product marketing strategies and plans for assigned product lines.
- Conduct market research, competitive analysis, and customer segmentation to identify market opportunities and define target audiences.
- Create compelling product positioning and messaging that resonates with target customers.
- Develop sales enablement materials, including presentations, datasheets, and competitive battlecards.
- Collaborate with product management, sales, and marketing teams to ensure successful product launches and ongoing commercial success.
- Develop and manage marketing campaigns across various channels, including digital, social media, and trade shows.
- Analyze product performance, sales data, and market feedback to identify areas for improvement.
- Train and support the sales team on product features, benefits, and value propositions.
- Manage product marketing budgets and measure the effectiveness of marketing initiatives.
- Stay up-to-date with industry trends and competitive activities.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in product marketing, preferably within the FMCG industry.
- Proven track record of developing and executing successful product marketing strategies.
- Strong understanding of marketing principles, consumer behavior, and market research.
- Excellent written and verbal communication skills, with the ability to craft compelling messaging.
- Experience with digital marketing tools and social media platforms.
- Strong analytical and problem-solving skills.
- Ability to manage multiple projects simultaneously and work effectively in a remote environment.
- Experience collaborating with cross-functional teams.
- Proficiency in CRM and marketing automation software is a plus.
This is an exciting opportunity for a driven marketer to make a significant impact on our client's product portfolio within a fully remote setting. If you have a passion for bringing innovative products to market, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Manager - Performance Marketing (Remote)
Posted 16 days ago
Job Viewed
Job Description
Our client is looking for a results-driven Senior Digital Marketing Manager to lead their performance marketing initiatives. This is a fully remote position where you will develop and execute comprehensive strategies to drive customer acquisition, engagement, and revenue growth. Your primary focus will be on optimizing paid advertising campaigns across various channels, including search engines, social media, display networks, and affiliate marketing. You will be responsible for managing budgets, setting KPIs, analyzing campaign performance, and identifying opportunities for improvement. The ideal candidate has a proven track record in performance marketing, a deep understanding of marketing analytics tools (e.g., Google Analytics, Adobe Analytics), and experience with A/B testing and conversion rate optimization (CRO). Expertise in SEO, SEM, programmatic advertising, and social media advertising is essential. You will lead a team of digital marketing specialists, providing guidance and fostering a data-driven culture. Responsibilities include conducting market research, competitor analysis, and staying abreast of the latest digital marketing trends and technologies. You will also collaborate with content creators, designers, and sales teams to ensure cohesive and effective marketing campaigns. Excellent communication, strategic thinking, and project management skills are required. This is a fantastic opportunity to make a significant impact on business growth and shape the digital presence of our client, working flexibly from anywhere, influencing campaigns relevant to **Naivasha, Nakuru, KE**.
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Senior Product Marketing Manager
Posted 21 days ago
Job Viewed
Job Description
Our client, a dynamic technology firm specializing in innovative consumer electronics, is looking for a highly strategic and experienced Senior Product Marketing Manager to lead product positioning and go-to-market strategies. This role is based in our Mombasa, Mombasa, KE office. You will be responsible for developing and executing comprehensive marketing plans for new and existing products, ensuring they resonate with target audiences and achieve business objectives. Your duties will include market research, competitive analysis, defining product messaging and value propositions, and collaborating closely with product management, sales, and marketing teams. The ideal candidate will possess a deep understanding of product marketing principles, a proven ability to translate complex technical features into compelling customer benefits, and exceptional communication and presentation skills. You will drive product launches, create marketing collateral, and develop campaigns that generate demand and drive adoption. This position requires a strategic thinker with a passion for technology and a track record of success in bringing products to market. You will play a pivotal role in shaping the success of our product portfolio. We are seeking a results-oriented professional who can thrive in a collaborative office environment and contribute to our continued growth. If you are a seasoned marketer with a flair for storytelling and a desire to make a significant impact on product success, we encourage you to apply.
Key Responsibilities:
Key Responsibilities:
- Develop and execute product marketing strategies and plans.
- Conduct market research and competitive analysis to identify opportunities.
- Define product positioning, messaging, and value propositions.
- Lead go-to-market strategies for new product launches.
- Create compelling marketing collateral, sales enablement materials, and presentations.
- Collaborate with product management, engineering, and sales teams.
- Develop and manage marketing campaigns to drive demand generation.
- Analyze product performance and market feedback to inform strategy.
- Stay abreast of industry trends and competitive landscape.
- Present product strategies and updates to stakeholders.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in product marketing, preferably in the technology sector.
- Proven track record of developing and executing successful product marketing strategies.
- Strong understanding of market research, competitive analysis, and customer segmentation.
- Excellent written and verbal communication skills, with strong presentation abilities.
- Experience in creating marketing collateral and sales enablement tools.
- Ability to work collaboratively with cross-functional teams.
- Demonstrated success in launching new products.
This advertiser has chosen not to accept applicants from your region.
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