18 E Commerce Merchandising Strategist jobs in Kenya

• Develop and implement data-informed e-commerce merchandising strategies to maximize sales, conversion rates, and average order value.
• Analyze sales performance, customer behavior, and market trends to identify opportunities for product assortment optimization, inventory management, and promotional planning.
• Oversee the visual merchandising of the online store, ensuring product pages are compelling, informative, and optimized for search and conversion.
• Manage and curate product assortments by category, ensuring optimal product placement, navigation, and filtering to enhance customer discoverability.
• Plan and execute online promotions, seasonal campaigns, and site-wide merchandising initiatives in collaboration with marketing and buying teams.
• Utilize web analytics tools (e.g., Google Analytics) to monitor key performance indicators (KPIs) and generate actionable insights for continuous improvement.
• Conduct competitive analysis to stay informed about industry trends, competitor strategies, and emerging e-commerce best practices.
• Collaborate with the UX/UI design team to advocate for improvements that enhance the customer journey and shopping experience.
• Develop and maintain strong relationships with internal teams, including marketing, buying, inventory management, and technology.
• Create detailed performance reports and present findings and strategic recommendations to senior leadership.
• Stay current with digital marketing trends and e-commerce platform capabilities.

• Bachelor's degree in Marketing, Business Administration, Merchandising, or a related field.
• Minimum of 5 years of experience in e-commerce merchandising, digital marketing, or retail buying, with a strong focus on online sales.
• Proven track record of developing and executing successful e-commerce merchandising strategies that have driven significant revenue growth.
• Deep understanding of e-commerce platforms, best practices, and current market trends.
• Proficiency in web analytics tools (e.g., Google Analytics) and A/B testing methodologies.
• Strong analytical and problem-solving skills, with the ability to interpret complex data sets and translate them into actionable strategies.
• Excellent understanding of customer behavior and online shopping trends.
• Strong project management skills and the ability to manage multiple priorities in a fast-paced, remote environment.
• Exceptional communication, presentation, and interpersonal skills.
• Experience with CRM and SEO principles as they relate to e-commerce.

E-commerce Manager (Part-Time or Full-Time) – Solvo Global

Location:
Remote

Schedule:

• Part-Time:
  20 hours/week
• Full-Time Option:
  Monday to Friday, 9:00 AM – 1:00 PM PST
• Industry:
  Skincare / E-commerce / Outdoor Lifestyle

About the Client

Our client is a fast-growing skincare brand built for outdoor enthusiasts. They offer high-performance products designed to protect and nourish skin in all environments. The company is queer-owned, environmentally committed, and radically pro-outdoors.

Responsibilities

• E-commerce Management (Shopify):
• Optimize product display pages (PDPs), manage seasonal merchandising, execute product launches and promotions, and monitor site performance daily.
• Email & SMS Marketing (Klaviyo):
• Build and manage automated flows (welcome, post-purchase, abandoned cart, winback) and coordinate regular campaign sends.
• Analytics & Optimization:
• Use Shopify, Klaviyo, and Google Analytics to track performance metrics and recommend improvements to conversion, AOV, bounce rate, and customer experience.
• Content & Blog Management:
• Publish editorial content and collaborate on seasonal storytelling aligned with brand campaigns.
• Technical Liaison:
• Communicate with the offshore development team to resolve bugs and implement updates.

Requirements

• 3+ years of experience managing DTC e-commerce (preferably in beauty, wellness, or lifestyle).
• Proficiency in Shopify and Klaviyo (email and SMS).
• Strong analytical skills using GA and other tools.
• Excellent eye for UX, copywriting, and project management.
• Self-driven and collaborative in a remote work environment.

Nice to Have

• Experience with subscription models and bundling logic.
• Basic knowledge of Liquid/CSS for Shopify.
• Passion for the outdoors, skincare, or wellness.
• Alignment with LGBTQ+ inclusive brand values.

Benefits

• Flexible schedule.
• Free skincare products.
• Creative and fun remote work culture.
• Opportunity to grow with a brand redefining outdoor skincare.

About the Role

We're looking for a Product Listing Specialist to help grow and maintain our online product catalog across multiple Shopify stores. This role combines attention to detail, aesthetic presentation, and modern AI-driven efficiency. You'll ensure every product — from handmade leather goods to seasonal apparel — is listed accurately, beautifully, and optimized for search and sales.

Key Responsibilities

• Product Uploads: Add and update products in Shopify with accurate titles, variants, pricing, and tags.
• AI-Enhanced Optimization: Use AI tools (e.g., ChatGPT, Claude, Gemini, or others) to improve descriptions, fix incomplete data, rewrite product copy, or bulk-correct inconsistencies in spreadsheets.
• Image Management: Upload and organize product images (front, back, side, close-up). Use AI tools to enhance, clean up, or verify the realism of images before publishing.
• Descriptions & SEO: Write and optimize SEO-rich product titles, descriptions, and meta tags using AI-assisted keyword research and brand tone.
• Data Accuracy: Cross-check product details (size, materials, colors) with source data and correct missing or mismatched information efficiently.
• Collections & Categorization: Assign products to the right collections, ensuring discoverability and consistency across the store.
• Quality Control: Regularly audit listings using AI or automation tools to identify errors, broken links, duplicates, or missing images.
• Collaboration: Work with marketing, design, and operations teams to ensure products are launch-ready and visually aligned with the brand.
• Reporting: Maintain a structured tracker (Google Sheets) of listings in progress, pending review, and published.

Requirements

• Experience with Shopify Admin or similar eCommerce platforms.
• Proficiency with AI tools to edit copy, clean data, generate text, and solve small workflow problems.
• Strong attention to detail and ability to work from structured product data or vendor sheets.
• Excellent written English and understanding of product SEO.
• Comfort with Google Sheets, Canva, and basic file management tools.
• Aesthetic eye for visual presentation and brand consistency.
• Ability to take ownership, meet deadlines, and continuously improve processes using AI.

Nice to Have

• Basic photo editing (e.g., removing backgrounds, brightness adjustment).
• Familiarity with ChatGPT or Gemini prompts for eCommerce workflow automation.
• Experience working with fashion, handmade, or leather product brands.

What Success Looks Like

• Products go live on time with accurate data, clean imagery, and SEO-ready descriptions.
• AI tools are used daily to speed up work, fix issues independently, and improve listing quality.
• Listings feel cohesive, branded, and conversion-ready.
• You actively suggest ways to automate or streamline repetitive tasks.

• Oversee the day-to-day operations of the online store, ensuring a seamless customer journey.
• Manage product listings, descriptions, pricing, and visual merchandising to maximize sales and conversions.
• Monitor and manage inventory levels, coordinating with suppliers and fulfillment teams to ensure stock availability.
• Develop and implement strategies to drive website traffic, increase sales, and improve customer acquisition and retention.
• Analyze sales data, website analytics, and customer feedback to identify trends, opportunities, and areas for improvement.
• Manage online marketing campaigns, including SEO, SEM, social media, and email marketing, to promote products and engage customers.
• Ensure excellent customer service is provided across all online touchpoints, handling inquiries and resolving issues efficiently.
• Stay up-to-date with e-commerce trends, best practices, and emerging technologies.
• Collaborate with marketing, IT, and customer support teams to achieve business objectives.
• Manage the online store's budget and track key performance indicators (KPIs).
• Ensure the website is technically sound, user-friendly, and visually appealing.

• Bachelor's degree in Business Administration, Marketing, E-commerce, or a related field.
• Minimum of 3-5 years of experience in e-commerce management or a similar online retail role.
• Proven success in driving online sales growth and managing e-commerce platforms.
• Strong understanding of digital marketing channels (SEO, SEM, social media, email marketing).
• Proficiency with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics).
• Excellent analytical, problem-solving, and project management skills.
• Strong communication, interpersonal, and leadership skills.
• Ability to work independently and as part of a team in a hybrid work environment.
• Creative and strategic thinker with a customer-centric approach.
• Experience with inventory management and fulfillment processes.

• Develop and implement the overall e-commerce strategy to drive revenue growth.
• Manage and optimize the company website for a superior user experience and high conversion rates.
• Oversee all digital marketing efforts, including SEO, SEM, social media marketing, and email campaigns.
• Analyze website performance, sales data, and customer insights to identify opportunities for improvement.
• Manage online product catalog, ensuring accuracy and compelling product descriptions.
• Collaborate with internal teams to ensure efficient order fulfillment and customer service.
• Manage the e-commerce budget and track ROI of marketing initiatives.
• Stay updated with e-commerce best practices and emerging technologies.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in e-commerce management or digital marketing.
• Proven track record of successfully growing online sales and managing e-commerce platforms.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent understanding of SEO, SEM, social media marketing, and email marketing.
• Experience with e-commerce platforms (e.g., Shopify, Magento) is required.
• Demonstrated ability to lead and collaborate in a remote team environment.