2,254 Director Of Digital Marketing Strategy jobs in Kenya
E-commerce Growth Manager - Digital Marketing Strategy
Posted 9 days ago
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Job Description
Our client, a dynamic and fast-growing online retailer, is seeking an innovative and results-driven E-commerce Growth Manager to spearhead their digital marketing and sales strategies. This is a fully remote position, offering an exciting opportunity to drive online revenue and customer acquisition from anywhere. You will be responsible for developing and executing comprehensive digital marketing campaigns across multiple channels, including SEO, SEM, social media marketing, email marketing, and affiliate marketing, with a strong focus on optimizing the customer journey and maximizing conversion rates. Key duties include analyzing website traffic, user behavior, and sales data to identify growth opportunities, A/B testing various strategies, and managing the e-commerce platform's user experience. The ideal candidate possesses a deep understanding of the e-commerce landscape, digital marketing best practices, and conversion rate optimization (CRO) techniques. Proven experience in developing and implementing successful online marketing strategies that drive measurable results is essential. Strong analytical skills, proficiency in e-commerce platforms and analytics tools (e.g., Google Analytics, Shopify, Klaviyo), and a creative mindset are required. As this is a remote role, you will need to be highly organized, proactive, and adept at communicating and collaborating effectively with cross-functional teams in a virtual setting. This is a fantastic opportunity to take ownership of a critical growth function and make a significant impact on the success of a thriving online business.
Responsibilities:
Responsibilities:
- Develop and implement data-driven e-commerce growth strategies.
- Manage and optimize all digital marketing channels including SEO, SEM, social media, email, and affiliate marketing.
- Analyze website performance, customer behavior, and sales data to identify trends and opportunities.
- Conduct A/B testing and conversion rate optimization (CRO) initiatives.
- Manage the e-commerce platform, ensuring a seamless and engaging user experience.
- Develop and execute targeted marketing campaigns to drive customer acquisition and retention.
- Collaborate with content and design teams to create compelling marketing assets.
- Monitor key performance indicators (KPIs) and report on campaign effectiveness.
- Stay updated with the latest e-commerce trends and digital marketing best practices.
- Manage relationships with third-party marketing vendors and agencies.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in e-commerce, with a focus on digital marketing and growth strategies.
- Proven track record of driving online sales and customer acquisition through digital marketing initiatives.
- In-depth knowledge of SEO, SEM, social media marketing, and email marketing platforms.
- Experience with A/B testing and conversion rate optimization techniques.
- Proficiency in e-commerce platforms (e.g., Shopify, Magento) and web analytics tools (e.g., Google Analytics).
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills, comfortable working remotely.
- Creative mindset with a passion for online retail and customer engagement.
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Director of Digital Marketing Strategy
Posted 16 days ago
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Job Description
Our client is seeking a visionary and data-driven Director of Digital Marketing Strategy to spearhead their online presence. This is a fully remote position, allowing you to shape our digital footprint from anywhere. You will be responsible for developing and executing comprehensive digital marketing plans to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess extensive experience in SEO, SEM, content marketing, social media marketing, email marketing, and marketing automation. You will lead a talented team of digital marketers, providing strategic direction and fostering a culture of innovation and accountability. Responsibilities include setting key performance indicators (KPIs), analyzing campaign performance, and optimizing strategies based on data insights. Strong analytical, communication, and leadership skills are essential. You will collaborate closely with product, sales, and creative teams to ensure cohesive marketing efforts. This role is perfect for a seasoned digital marketing expert looking to make a substantial impact in a dynamic, remote-first organization. You will be at the forefront of identifying new digital marketing opportunities and emerging trends, translating them into actionable strategies. The ability to manage budgets effectively and deliver measurable ROI is critical. You will oversee the development of engaging content and innovative campaigns that resonate with target audiences. This position demands a proactive, results-oriented individual who can thrive in an autonomous work environment. Driving customer engagement and loyalty through sophisticated digital strategies will be a core focus. The successful candidate will be instrumental in elevating our brand's digital reach and influence.
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Director of Digital Marketing Strategy (Remote)
Posted 13 days ago
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Job Description
Our client is seeking a visionary and results-driven Director of Digital Marketing Strategy to lead their global marketing efforts from a fully remote capacity. This executive-level position will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will oversee all digital channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising. The ideal candidate is a data-driven strategist with a deep understanding of the digital landscape and a passion for innovation.
Key responsibilities include:
This is a fully remote role, requiring exceptional leadership, strategic thinking, and communication skills. You must be adept at managing a distributed team and fostering a collaborative virtual work environment. We are looking for a candidate with a proven track record of success in developing and executing impactful digital marketing campaigns. A Bachelor's degree in Marketing, Business, or a related field is required; an MBA or relevant Master's degree is a plus. A minimum of 10 years of progressive experience in digital marketing, with at least 5 years in a leadership role, is essential. Expertise in marketing automation platforms and analytics tools is mandatory. Join our forward-thinking organization and shape the future of our digital presence from Meru, Meru, KE .
Key responsibilities include:
- Developing and implementing a data-informed, multi-channel digital marketing strategy aligned with business objectives.
- Leading and mentoring a remote team of digital marketing specialists.
- Managing the digital marketing budget effectively to maximize ROI.
- Overseeing the creation and execution of engaging content across all digital platforms.
- Analyzing campaign performance data and providing actionable insights for optimization.
- Identifying new digital marketing trends, technologies, and opportunities for growth.
- Managing relationships with external agencies and vendors.
- Ensuring brand consistency and messaging across all digital touchpoints.
- Driving continuous improvement in customer acquisition and retention strategies.
- Reporting on key performance indicators (KPIs) to senior leadership.
This is a fully remote role, requiring exceptional leadership, strategic thinking, and communication skills. You must be adept at managing a distributed team and fostering a collaborative virtual work environment. We are looking for a candidate with a proven track record of success in developing and executing impactful digital marketing campaigns. A Bachelor's degree in Marketing, Business, or a related field is required; an MBA or relevant Master's degree is a plus. A minimum of 10 years of progressive experience in digital marketing, with at least 5 years in a leadership role, is essential. Expertise in marketing automation platforms and analytics tools is mandatory. Join our forward-thinking organization and shape the future of our digital presence from Meru, Meru, KE .
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Manager - Campaign Strategy
Posted 1 day ago
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Job Description
Our client is searching for an experienced and results-oriented Senior Digital Marketing Manager to lead their comprehensive marketing campaigns. This is a fully remote role, offering the flexibility to work from home and contribute to a globally distributed team. The ideal candidate will possess a deep understanding of the digital marketing landscape, with a proven ability to develop, execute, and optimize integrated campaigns that drive brand awareness, lead generation, and customer engagement. You will be responsible for setting strategic direction, managing budgets, analyzing performance, and collaborating effectively with various stakeholders.
Responsibilities:
Responsibilities:
- Develop and implement overarching digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
- Plan, execute, and manage integrated online marketing campaigns from conception to completion.
- Define key performance indicators (KPIs) for all campaigns and track performance against objectives.
- Analyze campaign data to identify trends, insights, and areas for optimization.
- Manage and allocate digital marketing budgets effectively to maximize ROI.
- Oversee content creation and distribution to ensure brand consistency and audience engagement.
- Collaborate with internal teams (e.g., sales, product, design) and external agencies to align marketing efforts.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Provide regular reports on campaign performance and strategic recommendations to senior leadership.
- Mentor and guide junior marketing team members.
- Utilize marketing automation tools for campaign execution and lead nurturing.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 7 years of experience in digital marketing, with a significant focus on campaign management and strategy.
- Proven success in developing and executing high-impact digital marketing campaigns.
- Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising, email marketing, and content marketing.
- Proficiency with marketing analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Strong analytical and problem-solving skills, with the ability to interpret complex data.
- Excellent written and verbal communication skills, essential for remote collaboration.
- Demonstrated leadership abilities and experience managing teams or projects.
- Ability to work independently and manage multiple projects in a fast-paced, remote environment.
This advertiser has chosen not to accept applicants from your region.
3
Remote Digital Marketing Manager - Campaign Strategy
Posted 19 days ago
Job Viewed
Job Description
Our client is seeking a results-oriented and creative Remote Digital Marketing Manager to lead the development and execution of comprehensive digital marketing campaigns. This fully remote role requires a strategic thinker with a deep understanding of the digital landscape and a proven ability to drive online growth. You will be responsible for defining digital marketing strategies across various channels, including SEO, SEM, social media marketing, email marketing, and content marketing. Your key responsibilities will include managing campaign budgets, setting key performance indicators (KPIs), monitoring campaign performance, and providing actionable insights for optimization. You will collaborate closely with content creators, web developers, and sales teams to ensure cohesive brand messaging and effective lead generation. The ideal candidate will have a strong analytical mindset, experience with marketing automation platforms, and proficiency in data analysis tools (e.g., Google Analytics). We are looking for someone who can stay ahead of digital marketing trends, identify new opportunities, and implement innovative strategies to reach target audiences. This remote position requires excellent communication and project management skills to effectively coordinate with a distributed team and stakeholders. A Bachelor's degree in Marketing, Business, or a related field is required, along with a minimum of 5 years of experience in digital marketing, with at least 2 years in a management or strategic role. Experience in B2B or B2C marketing is essential. Proven success in developing and managing successful digital marketing campaigns is a must. This is an exceptional opportunity to make a significant impact on our client's online presence and drive business growth from a remote location.
This advertiser has chosen not to accept applicants from your region.
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Director of Digital Marketing & Brand Strategy
Posted 17 days ago
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Job Description
Our client is a rapidly growing organization seeking a visionary Director of Digital Marketing & Brand Strategy to lead their comprehensive marketing initiatives. This is a fully remote leadership position, offering the chance to shape brand identity and drive market growth from anywhere. The ideal candidate will possess a deep understanding of digital marketing channels, brand development, and market analysis. You will be responsible for developing and executing innovative marketing strategies that enhance brand visibility, attract target audiences, and achieve business objectives. Key responsibilities include overseeing all digital marketing efforts, including SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising. You will also be tasked with defining and evolving the brand's voice, positioning, and overall marketing message. This role requires a strategic thinker with a proven track record of successful brand campaigns and digital marketing execution. A Bachelor's degree in Marketing, Business Administration, Communications, or a related field is essential, along with 10+ years of progressive experience in marketing and brand management, with a strong emphasis on digital strategies. Exceptional leadership, communication, and analytical skills are critical for managing a team and reporting on campaign performance. Experience with marketing automation tools and CRM systems is highly desirable. The ability to analyze market trends, identify competitive advantages, and make data-driven decisions is crucial. This role offers significant autonomy and the opportunity to make a substantial impact on the company's trajectory. Our client fosters a collaborative and innovative remote work culture. Join us and lead the charge in defining our client's brand and expanding their market reach.
This advertiser has chosen not to accept applicants from your region.
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Digital Marketing Manager - Remote Strategy
Posted 4 days ago
Job Viewed
Job Description
Our client is seeking an innovative and strategic Digital Marketing Manager to lead their remote marketing efforts. This is a fully remote role where you will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive lead generation, and increase customer acquisition. Your duties will encompass search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, email marketing, and social media strategy. You will manage marketing budgets, analyze campaign performance using tools like Google Analytics, and report on key performance indicators (KPIs). The ideal candidate possesses a deep understanding of the digital marketing landscape, with a proven track record of success in managing multi-channel campaigns. Strong analytical skills, excellent written and verbal communication, and proficiency in marketing automation platforms are essential. You should be adept at leveraging data to inform strategic decisions and optimize campaign ROI. This role requires a creative thinker with strong leadership qualities, capable of inspiring a remote team and collaborating effectively with cross-functional departments. We are looking for a results-oriented professional who can drive significant growth and contribute to Our client's overall business objectives. This is an exceptional opportunity to take ownership of digital marketing initiatives and make a substantial impact in a fully remote setting. Your expertise will be critical in shaping Our client's online presence and achieving marketing success. The designated location for administrative purposes remains Nyeri, Nyeri, KE .
This advertiser has chosen not to accept applicants from your region.
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Digital Marketing Manager, Content Strategy
Posted 20 days ago
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Job Description
We are looking for a highly creative and results-driven Digital Marketing Manager to lead our content strategy initiatives in a fully remote capacity. This role is pivotal in shaping our online presence, driving engagement, and generating leads through compelling and strategic content. You will be responsible for developing and executing a comprehensive digital marketing plan focused on content creation, distribution, and optimization across various platforms.
As a remote-first professional, you will conceptualize, produce, and manage engaging content, including blog posts, articles, social media updates, website copy, email newsletters, and multimedia content (videos, infographics). Your focus will be on aligning content with our brand voice, target audience interests, and marketing objectives. You will also oversee the content calendar, ensuring timely and consistent delivery of high-quality materials.
Key responsibilities include SEO optimization of all content to improve search engine rankings and drive organic traffic. You will conduct keyword research, analyze website analytics, and monitor content performance to identify trends and opportunities for improvement. Furthermore, you will manage social media channels, fostering community engagement and expanding our reach. This role involves collaborating with internal teams, including design and sales, as well as external agencies or freelancers, to ensure cohesive brand messaging.
The ideal candidate will possess a strong understanding of digital marketing principles, content marketing best practices, and SEO/SEM strategies. Excellent writing, editing, and storytelling skills are essential, along with a keen eye for detail and a creative mindset. You should be adept at using various digital marketing tools, content management systems (CMS), and social media management platforms. This is a fully remote position, requiring strong self-discipline, excellent communication, and the ability to thrive in a virtual team environment.
Qualifications:
As a remote-first professional, you will conceptualize, produce, and manage engaging content, including blog posts, articles, social media updates, website copy, email newsletters, and multimedia content (videos, infographics). Your focus will be on aligning content with our brand voice, target audience interests, and marketing objectives. You will also oversee the content calendar, ensuring timely and consistent delivery of high-quality materials.
Key responsibilities include SEO optimization of all content to improve search engine rankings and drive organic traffic. You will conduct keyword research, analyze website analytics, and monitor content performance to identify trends and opportunities for improvement. Furthermore, you will manage social media channels, fostering community engagement and expanding our reach. This role involves collaborating with internal teams, including design and sales, as well as external agencies or freelancers, to ensure cohesive brand messaging.
The ideal candidate will possess a strong understanding of digital marketing principles, content marketing best practices, and SEO/SEM strategies. Excellent writing, editing, and storytelling skills are essential, along with a keen eye for detail and a creative mindset. You should be adept at using various digital marketing tools, content management systems (CMS), and social media management platforms. This is a fully remote position, requiring strong self-discipline, excellent communication, and the ability to thrive in a virtual team environment.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 4-6 years of experience in digital marketing, with a significant focus on content strategy and creation.
- Proven success in developing and executing content marketing campaigns that drive engagement and conversions.
- Strong understanding of SEO, SEM, social media marketing, and email marketing.
- Excellent writing, editing, and proofreading skills, with a portfolio showcasing diverse content creation.
- Proficiency with CMS platforms (e.g., WordPress) and marketing automation tools.
- Experience with analytics tools (e.g., Google Analytics) to measure content performance.
- Ability to manage multiple projects and deadlines in a fast-paced, remote environment.
- Strong collaboration and communication skills.
- Experience marketing to audiences in the Garissa, Garissa, KE region or similar demographic is a plus but not required for this remote role.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Manager - Content Strategy
Posted 19 days ago
Job Viewed
Job Description
Our client, a dynamic media and communications agency, is seeking a creative and strategic Senior Digital Marketing Manager with expertise in content strategy to lead their clients' online presence. This is a fully remote position, offering an exciting opportunity to shape compelling digital narratives from anywhere. You will be responsible for developing and executing integrated digital marketing campaigns, with a strong focus on creating engaging and effective content across various platforms. The ideal candidate is a data-driven marketer with a proven track record in digital content creation, SEO, social media, and campaign management.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive digital marketing strategies and content plans for a portfolio of clients.
- Oversee the creation of high-quality, engaging content, including blog posts, website copy, social media updates, email newsletters, and video scripts.
- Drive organic growth through SEO best practices, keyword research, and on-page/off-page optimization.
- Manage and grow social media presence across relevant platforms, fostering community engagement and brand awareness.
- Plan and execute paid digital advertising campaigns (PPC, social media ads), optimizing for ROI.
- Analyze campaign performance using analytics tools (Google Analytics, social media insights, etc.) and provide regular reports with actionable insights.
- Collaborate with graphic designers, web developers, and other team members to ensure cohesive campaign execution.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage client relationships, ensuring clear communication and successful campaign delivery.
- Identify new content opportunities and digital marketing channels to enhance client strategies.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on content strategy and creation.
- Proven ability to develop and execute successful digital marketing campaigns across multiple channels.
- Expertise in SEO, SEM, social media marketing, email marketing, and content management systems (CMS).
- Proficiency with digital marketing analytics tools (e.g., Google Analytics).
- Excellent writing, editing, and proofreading skills, with a strong portfolio of published work.
- Experience managing multiple clients or projects simultaneously in a remote setting.
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
- Creative thinker with a passion for storytelling and digital innovation.
- Familiarity with graphic design principles and video production is a plus.
This advertiser has chosen not to accept applicants from your region.
8
Remote Digital Marketing Manager - Content Strategy
Posted 20 days ago
Job Viewed
Job Description
Our client, a dynamic media and communications firm, is seeking a creative and strategic Digital Marketing Manager with a specialization in Content Strategy to join their fully remote team. This position is crucial for enhancing the company's online presence, engaging target audiences, and driving marketing objectives through compelling content. You will be responsible for developing and executing a comprehensive digital content strategy across various platforms, including social media, blogs, websites, and email marketing. The ideal candidate has a proven ability to craft engaging narratives, analyze content performance, and optimize campaigns for maximum reach and impact.
Responsibilities:
Qualifications:
This remote position offers a dynamic and creative work environment, allowing you to shape the digital narrative of a growing media company from anywhere.
Responsibilities:
- Develop and implement a data-driven digital content strategy aligned with marketing goals and brand objectives.
- Create, curate, and manage engaging content for various digital channels, including social media, blogs, websites, email newsletters, and video platforms.
- Plan and manage the editorial calendar, ensuring consistent and timely content delivery.
- Optimize content for search engines (SEO) to increase visibility and organic traffic.
- Analyze content performance using web analytics tools (e.g., Google Analytics) and social media insights, providing regular reports and recommendations for improvement.
- Collaborate with designers, videographers, and other content creators to produce high-quality multimedia content.
- Manage social media communities, fostering engagement and responding to audience inquiries.
- Develop and execute digital advertising campaigns to promote content and drive lead generation.
- Stay up-to-date with the latest digital marketing trends, content formats, and platform best practices.
- Conduct competitive analysis to identify opportunities and stay ahead of industry trends.
- Manage content budgets and ensure ROI for marketing initiatives.
- Develop and maintain brand voice and messaging consistency across all content.
- Identify and engage with influencers and brand advocates.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on content strategy and creation.
- Proven track record of developing and executing successful content marketing campaigns.
- Excellent writing, editing, and storytelling skills, with a portfolio of published work.
- Proficiency in SEO best practices and content optimization techniques.
- Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
- Strong understanding of various digital marketing channels and their role in the customer journey.
- Ability to analyze data and translate insights into actionable strategies.
- Excellent project management and organizational skills.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote environment.
- Creative mindset with a passion for digital communication and brand building.
- Familiarity with content management systems (CMS) like WordPress is a plus.
This remote position offers a dynamic and creative work environment, allowing you to shape the digital narrative of a growing media company from anywhere.
This advertiser has chosen not to accept applicants from your region.
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