1,467 Marketing Management jobs in Kenya
Digital Marketing Strategy Lead
00500 Gathiruini
KES700000 Annually
WhatJobs
Posted 4 days ago
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Job Description
Our client, a forward-thinking e-commerce company, is seeking a creative and data-driven Digital Marketing Strategy Lead. This is a fully remote position where you will be instrumental in shaping and executing our online marketing initiatives. You will be responsible for developing and implementing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and display advertising. Your role will involve identifying target audiences, defining campaign objectives, and optimizing campaigns for maximum reach and ROI. You will analyze campaign performance data, generate insights, and continuously iterate on strategies to improve results. Collaboration with content creators, designers, and sales teams will be crucial. The ideal candidate will have a strong understanding of digital marketing principles, tools, and platforms, with a proven track record of successful campaign execution and performance optimization. Excellent analytical, strategic thinking, and communication skills are essential. You should be proficient in analytics tools (e.g., Google Analytics) and marketing automation platforms. This remote role requires a highly organized, self-motivated individual who can manage multiple projects and adapt to the ever-evolving digital landscape. We are looking for a creative thinker who can drive brand awareness, lead generation, and customer engagement through innovative digital marketing efforts. This is an excellent opportunity to make a significant impact on the company's online presence and growth.
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0
Digital Marketing Specialist - Campaign Management
30100 Moiben
KES90000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client is seeking a highly skilled and data-driven Digital Marketing Specialist to manage and optimize online marketing campaigns from a remote location. This role is crucial for driving brand awareness, lead generation, and customer acquisition through various digital channels. You will be responsible for developing, implementing, and managing marketing campaigns across platforms such as Google Ads, social media (Facebook, Instagram, LinkedIn), email marketing, and content marketing.
The ideal candidate possesses a deep understanding of digital marketing principles, SEO/SEM, content strategy, and social media marketing. You should be proficient in using analytics tools (e.g., Google Analytics) to track campaign performance, analyze data, and generate insights for continuous improvement. Experience with marketing automation platforms and CRM systems is highly beneficial. Strong analytical skills, creativity, and the ability to adapt to evolving digital trends are essential. You must be a self-starter, capable of working independently and managing projects from conception to completion in a remote work environment.
This is a fully remote position, requiring a proactive approach and excellent communication skills to collaborate effectively with internal teams and external stakeholders. You will be responsible for setting campaign goals, defining target audiences, creating compelling ad copy and visuals, and monitoring budgets. A proven track record of achieving measurable results through digital marketing efforts is a must. We are looking for someone who can not only execute strategies but also think strategically about how digital marketing contributes to overall business objectives.
Key Responsibilities:
The ideal candidate possesses a deep understanding of digital marketing principles, SEO/SEM, content strategy, and social media marketing. You should be proficient in using analytics tools (e.g., Google Analytics) to track campaign performance, analyze data, and generate insights for continuous improvement. Experience with marketing automation platforms and CRM systems is highly beneficial. Strong analytical skills, creativity, and the ability to adapt to evolving digital trends are essential. You must be a self-starter, capable of working independently and managing projects from conception to completion in a remote work environment.
This is a fully remote position, requiring a proactive approach and excellent communication skills to collaborate effectively with internal teams and external stakeholders. You will be responsible for setting campaign goals, defining target audiences, creating compelling ad copy and visuals, and monitoring budgets. A proven track record of achieving measurable results through digital marketing efforts is a must. We are looking for someone who can not only execute strategies but also think strategically about how digital marketing contributes to overall business objectives.
Key Responsibilities:
- Develop and execute digital marketing campaigns across multiple channels.
- Manage and optimize paid advertising campaigns (PPC, social media ads).
- Create engaging content for social media, email, and website.
- Monitor, analyze, and report on campaign performance using analytics tools.
- Identify target audiences and tailor campaigns accordingly.
- Implement SEO best practices to improve organic visibility.
- Collaborate with design and content teams.
- Manage marketing budgets and ensure ROI.
- Stay updated on digital marketing trends and technologies.
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of experience in digital marketing with a focus on campaign management.
- Proven experience with Google Ads, Facebook Ads Manager, and LinkedIn Ads.
- Proficiency in Google Analytics and other web analytics tools.
- Strong understanding of SEO, SEM, and content marketing.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple projects remotely.
- Experience with marketing automation tools (e.g., HubSpot, Mailchimp) is a plus.
This advertiser has chosen not to accept applicants from your region.
1
Digital Marketing Specialist - Campaign Management
30200 Kitale, Rift Valley
KES750000 Annually
WhatJobs
Posted 3 days ago
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Job Description
Our client is seeking a skilled and creative Digital Marketing Specialist to drive impactful online campaigns and enhance brand visibility. This position is fully remote, allowing you to strategize and execute marketing initiatives from anywhere. You will be responsible for planning, implementing, and managing various digital marketing campaigns across multiple channels, including social media, email, search engines, and display advertising. Key responsibilities include developing campaign strategies, creating compelling ad copy and visuals, and optimizing campaigns for maximum reach and conversion. You will conduct keyword research, manage PPC advertising, and analyze campaign performance metrics to identify areas for improvement. The ideal candidate will have a proven track record in digital marketing, with a deep understanding of SEO, SEM, social media marketing, content marketing, and email marketing best practices. Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms is essential. Strong analytical skills and the ability to interpret data to inform marketing decisions are crucial. You should possess excellent written and verbal communication skills, with a creative flair for engaging content creation. This role requires a self-motivated and results-oriented individual who can manage multiple projects simultaneously and thrive in a fast-paced, remote work environment. You will collaborate with cross-functional teams to ensure marketing efforts align with overall business objectives. This is an exciting opportunity to make a significant impact on our digital presence and contribute to the growth of our brand through innovative marketing strategies.
This advertiser has chosen not to accept applicants from your region.
2
Digital Marketing Specialist - Campaign Management
60100 Embu, Eastern
KES270000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client, a dynamic marketing agency focused on driving digital growth for businesses, is seeking a skilled Digital Marketing Specialist to manage and execute online marketing campaigns. This is a fully remote position, offering the opportunity to craft and implement innovative digital strategies from anywhere in Kenya. You will be responsible for planning, executing, and optimizing digital marketing campaigns across various channels to achieve client objectives.
Key Responsibilities:
Qualifications:
This is an exciting opportunity for a passionate Digital Marketing Specialist to leverage their expertise and drive impactful results for clients in a flexible, remote work environment.
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
- Manage and execute paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
- Create engaging and compelling content for various digital channels, ensuring brand consistency and message effectiveness.
- Monitor campaign performance, analyze data using tools like Google Analytics, and provide regular reports with insights and recommendations.
- Optimize campaigns to improve ROI, conversion rates, and overall campaign effectiveness.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Manage social media presence, including content creation, scheduling, and community engagement.
- Develop and execute email marketing campaigns to nurture leads and engage customers.
- Stay updated on the latest digital marketing trends, tools, and best practices.
- Collaborate with clients and internal teams to define campaign goals and strategies.
- Effectively manage multiple client campaigns simultaneously in a remote work environment.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4 years of experience in digital marketing, with a proven track record of successful campaign management.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing strategies.
- Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent written and verbal communication skills.
- Creative thinking and ability to develop engaging marketing content.
- Strong organizational skills and attention to detail.
- Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
This is an exciting opportunity for a passionate Digital Marketing Specialist to leverage their expertise and drive impactful results for clients in a flexible, remote work environment.
This advertiser has chosen not to accept applicants from your region.
3
Senior FMCG Brand Manager - Remote Marketing Strategy Lead
00208 Njiru Village
KES170000 Annually
WhatJobs
Posted today
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Job Description
Our client, a rapidly growing Fast-Moving Consumer Goods (FMCG) company, is seeking an experienced and strategic Senior FMCG Brand Manager to lead marketing efforts for key brands. This is a fully remote position, allowing you to drive brand growth from your home office.
As a Senior FMCG Brand Manager, you will be responsible for developing and executing comprehensive marketing strategies that build brand equity, drive sales, and increase market share. Your role will involve market analysis, consumer insights, product innovation, advertising, and promotional planning. You will work closely with cross-functional teams, including sales, product development, and R&D, to ensure brand success.
Key Responsibilities:
As a Senior FMCG Brand Manager, you will be responsible for developing and executing comprehensive marketing strategies that build brand equity, drive sales, and increase market share. Your role will involve market analysis, consumer insights, product innovation, advertising, and promotional planning. You will work closely with cross-functional teams, including sales, product development, and R&D, to ensure brand success.
Key Responsibilities:
- Develop and implement integrated marketing plans for assigned FMCG brands.
- Conduct market research and consumer analysis to identify growth opportunities and consumer needs.
- Manage the brand's P&L, ensuring profitability and achieving sales targets.
- Develop new product concepts and strategies, working with product development teams.
- Oversee advertising, promotion, and media planning activities.
- Collaborate with the sales team to ensure effective go-to-market strategies.
- Monitor brand performance, market trends, and competitor activities.
- Manage external agencies, including advertising and research firms.
- Ensure brand consistency across all marketing communications and touchpoints.
- Analyze sales data and campaign results to optimize marketing spend and strategy.
- Mentor junior brand team members.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- A minimum of 6 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successfully managing and growing consumer brands.
- Strong understanding of marketing principles, market research, and consumer behavior.
- Experience with digital marketing, social media, and e-commerce strategies for CPG brands.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong financial acumen and experience in budget management.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Creative and innovative mindset with a passion for building strong brands.
This advertiser has chosen not to accept applicants from your region.
4
Digital Marketing Specialist - Content Strategy
20200 Kapsuser
KES600000 Annually
WhatJobs
Posted today
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Job Description
Our client is seeking a creative and strategic Digital Marketing Specialist to lead their content strategy efforts. This role focuses on developing engaging content across various digital platforms to enhance brand awareness, drive traffic, and generate leads. While this role offers a hybrid work model, allowing for flexibility between remote and in-office collaboration, it requires a proactive individual who can manage campaigns effectively from conception to execution. You will be responsible for crafting compelling narratives that resonate with our target audience.
Responsibilities:
Qualifications:
This hybrid role offers a dynamic work environment where you can blend remote flexibility with in-person collaboration. Join our client's marketing team and contribute your expertise to their brand narrative and online presence, impacting their reach in markets like Kericho, Kericho, KE .
Responsibilities:
- Develop and implement a comprehensive digital content strategy aligned with marketing goals.
- Create, edit, and publish high-quality content, including blog posts, social media updates, website copy, email newsletters, and video scripts.
- Manage the editorial calendar and ensure consistent brand messaging across all channels.
- Optimize content for search engines (SEO) to improve organic visibility and drive website traffic.
- Analyze content performance using web analytics tools and provide insights for optimization.
- Collaborate with design teams to create visually appealing content assets.
- Stay updated on digital marketing trends, emerging platforms, and best practices in content creation.
- Engage with the online community and respond to comments and inquiries.
- Manage social media accounts and develop engagement strategies.
- Assist in the planning and execution of digital marketing campaigns, including paid advertising.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Minimum of 3 years of experience in digital marketing, with a strong focus on content creation and strategy.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Proven experience with SEO best practices and keyword research.
- Familiarity with content management systems (CMS) such as WordPress.
- Experience with social media marketing platforms and analytics tools.
- Proficiency in using web analytics tools (e.g., Google Analytics).
- Creative mindset with the ability to generate innovative content ideas.
- Strong organizational and time-management skills.
- Excellent communication and collaboration skills.
This hybrid role offers a dynamic work environment where you can blend remote flexibility with in-person collaboration. Join our client's marketing team and contribute your expertise to their brand narrative and online presence, impacting their reach in markets like Kericho, Kericho, KE .
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5
Remote Digital Marketing Manager - Brand Strategy
60200 Meru , Eastern
KES120000 Annually
WhatJobs
Posted 5 days ago
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Job Description
Our client is looking for a visionary and results-driven Remote Digital Marketing Manager to spearhead our brand strategy and online presence. This is a fully remote position, offering the ultimate flexibility to work from anywhere. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various platforms, including SEO, SEM, social media, email marketing, and content marketing. Your primary objective will be to enhance brand awareness, drive customer acquisition, and foster customer engagement. Key responsibilities include conducting market research to identify trends and opportunities, creating compelling content, analyzing campaign performance data, and optimizing strategies for maximum ROI. You will collaborate closely with cross-functional teams, including sales, product development, and customer support, to ensure a cohesive brand message and customer experience. The ideal candidate will have a proven track record in managing successful digital marketing initiatives, strong analytical skills, and a creative mindset. Proficiency in marketing automation tools, CRM software, and analytics platforms is essential. A strategic thinker with excellent communication and project management skills will thrive in this role. You will have the autonomy to innovate and shape our digital footprint, making a significant impact on our growth trajectory. We are seeking a self-motivated individual who can work independently, manage their time effectively, and deliver exceptional results in a remote-first environment. If you are passionate about digital marketing and eager to make your mark on a growing brand, this opportunity is for you.
This advertiser has chosen not to accept applicants from your region.
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6
Remote FMCG Brand Management Associate
20100 Nyeri Town
KES70000 month
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a renowned player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and results-oriented Remote FMCG Brand Management Associate. This fully remote position offers an exciting opportunity to contribute to the development and execution of brand strategies in a fast-paced market. You will work closely with the marketing team to support brand initiatives, conduct market research, analyze consumer trends, and assist in campaign management. Responsibilities include tracking brand performance metrics, coordinating with creative agencies, managing social media content, and contributing to product launch activities. The ideal candidate possesses a Bachelor's degree in Marketing, Business Administration, or a related field, coupled with a strong understanding of marketing principles and consumer behavior. Prior internship or work experience in marketing, brand management, or the FMCG industry is highly desirable. Excellent analytical, communication, and project management skills are essential. Proficiency in digital marketing tools and social media platforms is a significant advantage. This role is ideal for individuals based in or around **Nyeri, Kenya**, who are looking for a fully remote career opportunity to build expertise in brand management. You will gain valuable exposure to all facets of brand building, from market analysis to campaign execution. The company offers a stimulating work environment and opportunities for professional growth. You will learn to develop compelling marketing messages, understand pricing strategies, and contribute to the overall success of our client's brands. We are looking for passionate, creative, and data-driven individuals who are eager to make an impact. If you are a team player with a strong work ethic and a passion for consumer brands, this remote role is an excellent opportunity to advance your career in the FMCG industry. Join our client and help shape the future of iconic brands in a flexible, remote-first setting.
This advertiser has chosen not to accept applicants from your region.
7
Senior Marketing Manager - Digital Strategy
00600 Kisumu
KES400000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client, a dynamic and innovative consumer goods company, is seeking a results-driven Senior Marketing Manager to lead its digital marketing strategy from a remote position. This role is critical in driving brand growth and customer engagement through cutting-edge digital campaigns across multiple platforms. You will be responsible for developing and executing comprehensive digital marketing plans, managing social media presence, optimizing SEO/SEM efforts, and analyzing campaign performance to maximize ROI. The ideal candidate possesses a deep understanding of digital marketing trends, excellent analytical skills, and proven experience in managing remote marketing teams and digital agencies. Creativity, strategic thinking, and a data-driven approach are essential for success.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated digital marketing strategies to achieve business objectives.
- Manage and optimize all digital channels, including social media, email marketing, paid advertising (PPC/SEM), and content marketing.
- Oversee the creation of engaging and relevant digital content.
- Drive website traffic and optimize user experience for lead generation and conversion.
- Manage the company's social media presence and community engagement.
- Analyze campaign performance data using analytics tools (e.g., Google Analytics) and provide actionable insights.
- Manage digital marketing budgets and ensure efficient allocation of resources.
- Collaborate with cross-functional teams (e.g., product, sales) to align marketing efforts.
- Stay current with digital marketing trends, tools, and best practices.
- Lead and mentor junior marketing team members in a remote setting.
- Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is a plus.
- Minimum of 5 years of progressive experience in digital marketing, with a proven track record of success in driving online growth.
- Demonstrated expertise in SEO/SEM, social media marketing, content strategy, and email marketing.
- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
- Proficiency in marketing automation platforms and CRM systems.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Experience managing remote teams and external agencies.
- Ability to thrive in a fast-paced, dynamic, and fully remote work environment.
- Strong project management and organizational skills.
This advertiser has chosen not to accept applicants from your region.
8
Senior Marketing Manager - Digital Strategy
50100 Kakamega, Western
KES180000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client, a rapidly growing e-commerce platform, is looking for a dynamic and results-oriented Senior Marketing Manager to spearhead their digital strategy in a fully remote capacity. This is an exciting opportunity for a creative marketer to shape brand presence, drive customer acquisition, and elevate engagement across all digital channels. You will be responsible for developing and executing comprehensive marketing campaigns that align with business objectives and resonate with target audiences.
Key Responsibilities:
Key Responsibilities:
- Develop and implement data-driven digital marketing strategies across various channels including SEO, SEM, social media, email marketing, and content marketing.
- Manage and optimize digital advertising campaigns to ensure maximum ROI and achieve key performance indicators (KPIs).
- Oversee the creation of engaging and compelling marketing content, ensuring brand consistency and messaging.
- Analyze marketing data and campaign performance metrics to identify trends, insights, and areas for improvement.
- Collaborate with internal teams (sales, product, design) to ensure integrated marketing efforts.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage the marketing budget effectively and allocate resources to maximize impact.
- Conduct market research and competitive analysis to identify new opportunities.
- Lead and mentor a remote marketing team, fostering a collaborative and high-performing environment.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 6 years of experience in digital marketing, with a proven track record of success in developing and executing online marketing strategies.
- Strong expertise in SEO, SEM, social media marketing, email marketing, and content creation.
- Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and CRM platforms.
- Excellent understanding of digital advertising platforms (e.g., Google Ads, Facebook Ads).
- Exceptional written and verbal communication skills, with a keen eye for detail.
- Demonstrated ability to lead and manage remote teams and projects effectively.
- Creative thinking and strong analytical problem-solving skills.
This advertiser has chosen not to accept applicants from your region.
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