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Job Description
full-time
Our client, a fast-growing e-commerce enterprise, is seeking a highly strategic and results-driven Director of Digital Marketing Strategy to lead their online presence and growth initiatives. This is a pivotal, fully remote leadership role, allowing you to shape and execute marketing strategies from anywhere. You will be responsible for developing and implementing comprehensive digital marketing plans to drive brand awareness, customer acquisition, and revenue growth. This includes overseeing all aspects of digital marketing, such as SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. You will conduct in-depth market analysis, identify target audiences, and develop compelling campaigns to reach and engage them. A key focus will be on leveraging data analytics to measure campaign performance, optimize strategies, and maximize ROI. You will manage the digital marketing budget, allocate resources effectively, and ensure alignment with overall business objectives. This role requires a deep understanding of current digital marketing trends, tools, and best practices. Experience with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics) is essential. You will lead and mentor a remote team of marketing specialists, fostering a collaborative and high-performing environment. Strong leadership, strategic thinking, and excellent communication skills are paramount, with the ability to present strategies and results to executive leadership. This exciting opportunity, conceptually tied to **Malindi, Kilifi, KE**, is a remote-first position that demands creativity, analytical rigor, and a proven ability to deliver measurable results in the digital space. A bachelor's degree in Marketing, Business Administration, or a related field, coupled with extensive experience in digital marketing strategy and leadership, is required.
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