1,485 Digital Marketing Specialist Seo Sem jobs in Kenya
Digital Marketing Specialist - SEO/SEM
Posted 21 days ago
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Job Description
- Developing and implementing effective SEO strategies to improve organic search rankings.
- Conducting thorough keyword research and competitor analysis.
- Optimizing website content and structure for search engines.
- Managing and optimizing Google Ads, Bing Ads, and other paid search campaigns.
- Developing ad copy, landing pages, and A/B testing strategies.
- Monitoring campaign performance, analyzing data, and generating detailed reports.
- Identifying new opportunities for audience targeting and campaign growth.
- Collaborating with content teams to ensure content aligns with SEO best practices.
- Staying current with search engine algorithm updates and digital marketing trends.
- Tracking website traffic, conversion rates, and ROI of digital marketing efforts.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4 years of experience in digital marketing, with a specialization in SEO and SEM.
- Proven track record of successfully managing and optimizing paid search campaigns.
- Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and analytics platforms (e.g., Google Analytics, Google Search Console).
- Strong understanding of Google Ads and other PPC platforms.
- Excellent analytical and problem-solving skills.
- Ability to interpret complex data and translate it into actionable insights.
- Strong written and verbal communication skills.
- Experience working in a remote or distributed team environment is a plus.
- Knowledge of social media marketing and content marketing strategies is beneficial.
Remote Digital Marketing Specialist - SEO/SEM
Posted 21 days ago
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Job Description
Key Responsibilities:
- Develop and implement effective SEO strategies to improve organic search rankings and visibility.
- Conduct keyword research, competitor analysis, and website audits to identify optimization opportunities.
- Implement on-page and off-page SEO techniques, including content optimization and link building.
- Manage and optimize paid search (SEM/PPC) campaigns across platforms like Google Ads.
- Monitor campaign performance, analyze data, and generate regular reports on key metrics.
- Identify target audiences and develop effective digital advertising strategies.
- Collaborate with content teams to ensure content aligns with SEO best practices.
- Stay up-to-date with the latest SEO and SEM trends, tools, and algorithm updates.
- A/B test different ad creatives, landing pages, and campaign parameters to maximize performance.
- Contribute to the overall digital marketing strategy and identify new growth opportunities.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in digital marketing, with a strong focus on SEO and SEM.
- Proven track record of success in improving organic search rankings and managing paid search campaigns.
- In-depth knowledge of SEO tools (e.g., SEMrush, Ahrefs, Moz) and Google Analytics.
- Experience with Google Ads and other PPC advertising platforms.
- Strong understanding of website analytics and data interpretation.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Strong written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
- Creativity and a passion for digital marketing.
Senior Digital Marketing Specialist - SEO/SEM
Posted 16 days ago
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Job Description
Responsibilities:
- Develop, implement, and manage comprehensive SEO strategies to improve organic search rankings and visibility.
- Conduct in-depth keyword research, competitive analysis, and market trend monitoring.
- Perform technical SEO audits, identifying and resolving website issues related to crawlability, indexability, and site speed.
- Optimize website content, meta descriptions, title tags, and other on-page elements for search engines.
- Develop and execute effective link-building strategies to enhance website authority.
- Plan, execute, and manage SEM campaigns (e.g., Google Ads, Bing Ads) to drive targeted traffic and conversions.
- Create compelling ad copy, manage bid strategies, and optimize landing pages for paid search campaigns.
- Monitor, analyze, and report on website traffic, user behavior, and campaign performance using tools like Google Analytics, SEMrush, and Ahrefs.
- Identify opportunities for A/B testing and conversion rate optimization (CRO).
- Collaborate with content creators and web developers to ensure SEO best practices are integrated into all digital assets.
- Stay up-to-date with the latest search engine algorithm updates and digital marketing trends.
- Provide insights and recommendations for improving overall digital marketing performance.
- Manage relationships with relevant third-party SEO/SEM tools and platforms.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4 years of experience in digital marketing, with a strong emphasis on SEO and SEM.
- Proven track record of successfully improving organic search rankings and managing profitable paid search campaigns.
- In-depth knowledge of SEO best practices, keyword research tools (e.g., Google Keyword Planner, SEMrush, Ahrefs), and analytics platforms (e.g., Google Analytics).
- Expertise in managing Google Ads and other PPC platforms.
- Understanding of technical SEO principles and website optimization.
- Experience with content management systems (CMS) like WordPress.
- Excellent analytical skills, with the ability to interpret data and provide actionable insights.
- Strong written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Familiarity with other digital marketing channels (social media, email marketing) is a plus.
Senior SEO Specialist - Performance Marketing
Posted 16 days ago
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Job Description
You will be responsible for conducting comprehensive keyword research, competitive analysis, and technical SEO audits to identify opportunities for improvement. Your role will involve developing and implementing on-page, off-page, and technical SEO strategies to enhance search engine rankings, increase organic traffic, and improve website performance. This includes content optimization, link building, site speed optimization, mobile-friendliness improvements, and schema markup implementation. You will work closely with content creators, web developers, and marketing teams to ensure SEO best practices are integrated across all digital initiatives. Performance tracking is paramount; you will utilize SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) to monitor key metrics, analyze campaign results, and provide regular reports with actionable insights and recommendations. As a Senior Specialist, you will stay ahead of the curve on SEO trends, algorithm updates, and emerging best practices, sharing your knowledge with the wider team. If you are passionate about search engines, data-driven optimization, and driving measurable organic growth, this remote role is an excellent opportunity. You will play a crucial role in enhancing our client's online discoverability and achieving their digital marketing objectives.
Responsibilities:
- Develop and execute comprehensive SEO strategies to improve organic search rankings and traffic.
- Conduct in-depth keyword research, competitor analysis, and market trend analysis.
- Perform technical SEO audits to identify and resolve website issues impacting performance.
- Optimize website content, meta descriptions, title tags, and header tags for search engines.
- Implement and manage link-building strategies to improve domain authority.
- Monitor website performance using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
- Analyze SEO data and provide actionable insights and recommendations for improvement.
- Collaborate with content teams to develop SEO-friendly content strategies.
- Work with web development teams to implement technical SEO recommendations.
- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
- Report on SEO performance to stakeholders on a regular basis.
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 5 years of experience in Search Engine Optimization (SEO).
- Proven track record of developing and implementing successful SEO strategies that drive organic traffic and conversions.
- Expertise in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or Ahrefs.
- Strong understanding of technical SEO, on-page optimization, and off-page SEO techniques.
- Excellent analytical, problem-solving, and data interpretation skills.
- Strong written and verbal communication skills.
- Ability to work independently and manage multiple projects in a remote setting.
- Familiarity with CMS platforms (e.g., WordPress) is a plus.
Digital Marketing Specialist (Performance Marketing)
Posted 21 days ago
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Job Description
Senior Digital Marketing Specialist - Performance Marketing
Posted 7 days ago
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Job Description
Remote Digital Marketing Specialist - Performance Marketing
Posted 21 days ago
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Job Description
Responsibilities:
- Develop and execute comprehensive performance marketing campaigns across channels such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Manage campaign budgets, allocate spend effectively, and monitor ROI.
- Conduct keyword research, audience segmentation, and targeting to optimize campaign performance.
- Create compelling ad copy and visuals, and test different creatives and landing pages.
- Monitor campaign performance daily, analyzing key metrics (e.g., CTR, CPC, CPA, ROAS) and making data-driven adjustments.
- Implement A/B testing strategies for ads, landing pages, and campaign elements to improve conversion rates.
- Generate regular performance reports and present findings and recommendations to the marketing team.
- Stay up-to-date with the latest trends, tools, and best practices in digital marketing and performance advertising.
- Collaborate with content creators, designers, and other marketing team members.
- Identify new opportunities for growth and expansion of digital marketing efforts.
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Minimum of 3 years of experience in digital marketing, with a strong focus on performance marketing (PPC, paid social).
- Proven track record of successfully managing and optimizing paid advertising campaigns with measurable results.
- Proficiency with digital advertising platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager).
- Strong understanding of SEO principles and best practices.
- Experience with Google Analytics and other web analytics tools.
- Familiarity with A/B testing and CRO methodologies.
- Excellent analytical, problem-solving, and data interpretation skills.
- Strong written and verbal communication skills.
- Ability to work independently, manage multiple campaigns, and thrive in a remote work environment.
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Digital Marketing Strategist - SEO/SEM Specialist
Posted 7 days ago
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Job Description
Key responsibilities include:
- Developing and implementing strategic digital marketing plans to achieve business objectives.
- Conducting keyword research and on-page/off-page SEO optimization for websites.
- Managing and optimizing pay-per-click (PPC) campaigns on platforms like Google Ads and Bing Ads.
- Creating engaging and relevant content for blog posts, social media, email newsletters, and website landing pages.
- Analyzing website traffic and campaign performance using tools like Google Analytics, and generating insightful reports.
- Developing and managing social media strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Implementing email marketing campaigns, including segmentation, A/B testing, and automation.
- Staying up-to-date with the latest digital marketing trends, algorithm changes, and best practices.
- Collaborating with design and development teams to improve user experience and conversion rates.
- Monitoring competitor activities and identifying opportunities for growth.
- Managing marketing budgets effectively and reporting on spend and ROI.
- Testing and iterating on campaign strategies to continuously improve performance.
Digital Marketing Manager - SEO & SEM Specialist
Posted 21 days ago
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Job Description
Responsibilities:
- Develop and implement effective SEO and SEM strategies to increase organic and paid search visibility.
- Conduct in-depth keyword research and competitive analysis.
- Perform technical SEO audits and implement site optimizations to improve crawlability and indexability.
- Develop and execute on-page and off-page SEO strategies, including content optimization and link building.
- Manage and optimize Google Ads campaigns, including bid management, ad copywriting, and landing page optimization.
- Monitor and analyze website traffic, campaign performance, and conversion rates using tools like Google Analytics.
- Prepare regular reports on campaign performance, insights, and recommendations for improvement.
- Collaborate with content teams to ensure content aligns with SEO best practices and search intent.
- Stay current with search engine algorithm updates and digital marketing trends.
- Identify new opportunities for digital growth and campaign optimization.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on SEO and SEM.
- Proven track record of successfully managing SEO and SEM campaigns that drive measurable results.
- Expertise in using SEO tools (e.g., SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics, Google Search Console).
- In-depth knowledge of Google Ads platform and PPC best practices.
- Strong understanding of technical SEO aspects (site speed, mobile optimization, structured data).
- Excellent analytical, problem-solving, and strategic thinking skills.
- Strong written and verbal communication skills.
- Ability to work independently, manage priorities, and meet deadlines in a remote environment.
- Experience with A/B testing and conversion rate optimization is a plus.
Job Description
Responsibilities:
- Develop and implement advanced SEO strategies to improve organic search rankings and visibility.
- Conduct comprehensive keyword research, competitive analysis, and identify new optimization opportunities.
- Perform technical SEO audits and recommend improvements for website structure, speed, and mobile-friendliness.
- Optimize website content, meta tags, and internal linking for search engines.
- Develop and manage effective paid search (PPC) campaigns across Google Ads, Bing Ads, and other platforms.
- Monitor and analyze campaign performance, adjusting bids, budgets, and targeting to achieve KPIs.
- Track, report, and analyze key SEO and SEM metrics (e.g., keyword rankings, traffic, conversion rates, CPA, ROI).
- Implement A/B testing for ad copy, landing pages, and campaign elements.
- Stay up-to-date with the latest SEO and SEM trends, algorithm updates, and industry best practices.
- Collaborate with content creators and web developers to ensure SEO best practices are integrated into all digital efforts.
- Manage link-building strategies and outreach efforts.
- Provide regular performance reports and strategic recommendations to management.
- Troubleshoot and resolve any SEO or SEM related issues.
- Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
- Minimum of 5 years of experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
- Proven track record of successfully managing and optimizing SEO and SEM campaigns to achieve business objectives.
- In-depth knowledge of SEO principles, keyword research tools, and analytics platforms (e.g., Google Analytics, SEMrush, Ahrefs).
- Extensive experience managing Google Ads and Bing Ads campaigns, including bid management, budget allocation, and ad copywriting.
- Strong understanding of technical SEO and website performance optimization.
- Excellent analytical skills with the ability to interpret complex data and derive actionable insights.
- Proficiency in HTML, CSS, and JavaScript is a plus.
- Strong written and verbal communication skills.
- Ability to work independently and manage multiple projects effectively in a remote environment.
- Relevant certifications (e.g., Google Ads, Google Analytics) are highly desirable.