7 Digital Marketing Specialist Performance Marketing jobs in whatjobs
Digital Marketing Specialist (Performance Marketing)
Posted 22 days ago
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Job Description
Our client is seeking a results-driven Digital Marketing Specialist with a specialization in performance marketing to join their dynamic marketing team. This is a fully remote position, allowing you to contribute from any location. The ideal candidate will have a proven track record of developing and executing successful online advertising campaigns across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads. You will be responsible for managing campaign budgets, optimizing ad spend for maximum ROI, and driving qualified traffic and conversions. Key responsibilities include conducting keyword research, A/B testing ad copy and creatives, analyzing campaign performance data, and generating insightful reports. You will also be involved in developing and implementing SEO strategies to improve organic search rankings and collaborating with content creators to ensure alignment with marketing goals. Experience with marketing automation tools, CRM systems, and data visualization platforms is highly desirable. We are looking for a creative and analytical individual with excellent communication skills and a deep understanding of digital marketing trends. The ability to work independently, manage multiple projects simultaneously, and adapt to a fast-paced remote work environment is crucial. You will be instrumental in shaping our client's online presence and achieving ambitious growth targets. This role offers a competitive salary, opportunities for professional development, and the chance to work with a passionate and collaborative remote team. If you are passionate about leveraging data to drive marketing success and eager to make a significant impact, we encourage you to apply. This is an excellent opportunity to grow your career in digital marketing, working on diverse campaigns and contributing to strategic decision-making. Join a forward-thinking organization that values innovation and data-driven insights, all while enjoying the flexibility of a remote role.
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Digital Marketing Specialist - Performance Marketing
Posted 22 days ago
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Job Description
Our client, a dynamic e-commerce innovator, is seeking a results-driven Digital Marketing Specialist with a strong focus on performance marketing. This role offers a hybrid work arrangement, allowing for both remote collaboration and in-office engagement to foster team synergy. You will be responsible for planning, executing, and optimizing paid digital advertising campaigns across various platforms to drive customer acquisition, engagement, and revenue growth. Your deep understanding of analytics, A/B testing, and campaign management will be essential to maximizing ROI and achieving marketing objectives.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement comprehensive paid media strategies across channels such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
- Manage campaign budgets, ensuring efficient allocation and maximizing return on ad spend (ROAS).
- Conduct keyword research, audience segmentation, and creative development for targeted campaigns.
- Monitor, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, platform-specific dashboards).
- Continuously optimize campaigns based on data insights, A/B testing, and conversion rate optimization (CRO) principles.
- Collaborate with content creators, designers, and web developers to ensure cohesive campaign execution.
- Stay up-to-date with the latest trends, tools, and best practices in digital advertising and performance marketing.
- Identify new opportunities for audience targeting and campaign expansion.
- Prepare regular performance reports for stakeholders, highlighting key metrics, insights, and recommendations.
- Contribute to the overall digital marketing strategy and customer journey mapping.
- Manage retargeting campaigns and nurture lead generation efforts.
Qualifications:
- Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
- Minimum of 3-5 years of hands-on experience in digital marketing, with a strong emphasis on performance marketing and paid media management.
- Proven track record of successfully managing and optimizing paid campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Proficiency in Google Analytics and other web analytics tools.
- Strong understanding of SEO principles and their integration with paid search strategies.
- Experience with A/B testing, conversion rate optimization, and campaign automation.
- Excellent analytical skills, with the ability to interpret complex data and derive actionable insights.
- Strong written and verbal communication skills.
- Ability to work effectively in a hybrid environment, collaborating both remotely and in the office.
- Familiarity with marketing automation platforms and CRM systems is a plus.
- Certification in Google Ads or Meta Blueprint is highly desirable.
This advertiser has chosen not to accept applicants from your region.
1
Digital Marketing Specialist - Performance Marketing
Posted 22 days ago
Job Viewed
Job Description
Our client is looking for a talented and results-driven Digital Marketing Specialist with a strong focus on Performance Marketing to join their growing team. This is a remote position, allowing you to contribute to our client's success from the comfort of your home office. The ideal candidate will have a proven ability to develop, execute, and optimize digital marketing campaigns across various channels to drive measurable results. You will be responsible for managing paid search (PPC), social media advertising, display advertising, and affiliate marketing programs. Your key tasks will include keyword research, ad copywriting, bid management, audience targeting, A/B testing, and campaign performance analysis. You will work closely with the marketing team to align digital strategies with overall business objectives, monitor campaign budgets, and provide regular reports on key metrics such as ROI, CPA, and conversion rates. A deep understanding of analytics platforms (e.g., Google Analytics, Adobe Analytics) and marketing automation tools is essential. This role requires a data-driven mindset, excellent analytical skills, and a passion for staying ahead of digital marketing trends.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute data-driven digital marketing campaigns across paid search, social media, display, and affiliate channels.
- Manage and optimize paid advertising budgets to maximize ROI and achieve performance goals.
- Conduct thorough keyword research and competitive analysis for PPC campaigns.
- Write compelling ad copy and design engaging creatives for various digital platforms.
- Implement audience segmentation and targeting strategies for effective reach.
- Conduct A/B testing on ad copy, landing pages, and targeting parameters to improve campaign performance.
- Monitor, analyze, and report on campaign performance using Google Analytics, marketing automation platforms, and other relevant tools.
- Identify trends and insights to optimize campaigns and improve conversion rates.
- Collaborate with content and design teams to ensure cohesive campaign messaging and creative execution.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage relationships with advertising partners and affiliate networks.
- Provide recommendations for improving website user experience and conversion funnels.
- Contribute to the overall digital marketing strategy and planning process.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 4 years of hands-on experience in digital marketing, with a strong emphasis on performance marketing (PPC, paid social, programmatic).
- Proven experience managing significant advertising budgets and driving measurable results.
- Proficiency with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other advertising platforms.
- In-depth knowledge of Google Analytics and other web analytics tools.
- Strong understanding of SEO principles and their integration with paid media.
- Excellent analytical skills with the ability to interpret complex data and derive actionable insights.
- Proficiency in A/B testing methodologies and tools.
- Strong written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Certifications from Google Ads, Facebook Blueprint, or similar are highly desirable.
This advertiser has chosen not to accept applicants from your region.
2
Digital Marketing Specialist (Performance Marketing)
Posted 22 days ago
Job Viewed
Job Description
Our client is seeking a data-driven and innovative Digital Marketing Specialist with a strong focus on performance marketing to join their fully remote marketing team. This role is integral to driving customer acquisition, engagement, and revenue growth through optimized online advertising campaigns. You will be responsible for planning, executing, and analyzing paid search, social media advertising, display advertising, and other performance-driven channels. Your ability to interpret data, identify trends, and continuously refine campaign strategies will be key to success. This is an exciting opportunity to leverage your digital marketing expertise in a flexible, remote work environment.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive paid digital marketing strategies across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Manage and optimize campaign budgets to maximize ROI and achieve performance targets (CPA, ROAS, etc.).
- Conduct keyword research, audience segmentation, and targeting to ensure campaign efficiency.
- Create compelling ad copy and visuals, or collaborate with creative teams to develop them.
- Monitor campaign performance daily, analyzing key metrics and identifying areas for improvement.
- Conduct A/B testing on ad creatives, landing pages, and targeting parameters to optimize conversion rates.
- Generate regular performance reports, providing insights and actionable recommendations to stakeholders.
- Stay abreast of the latest trends and best practices in digital marketing and performance advertising.
- Collaborate with content and SEO teams to ensure cohesive digital marketing efforts.
- Explore and test new advertising channels and emerging technologies.
This advertiser has chosen not to accept applicants from your region.
3
Digital Marketing Specialist, Performance Marketing
Posted 16 days ago
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Job Description
Our client is seeking a results-driven Digital Marketing Specialist with a focus on Performance Marketing to join their fully remote team. In this role, you will be instrumental in developing, implementing, and managing innovative online marketing campaigns designed to drive measurable results and achieve key business objectives. This is a remote-first position, offering the flexibility to work from anywhere within **Thika, Kiambu, KE** or beyond.
The ideal candidate will have a deep understanding of various digital marketing channels, including SEO, SEM, social media advertising, email marketing, and content marketing. You will be responsible for optimizing campaign performance, analyzing data, and translating insights into actionable strategies. Collaboration with cross-functional teams, including sales, product, and creative, will be essential to ensure integrated and effective marketing efforts. We are looking for a candidate who is highly analytical, creative, and passionate about leveraging digital technologies to reach target audiences and drive conversions.
Key Responsibilities:
The ideal candidate will have a deep understanding of various digital marketing channels, including SEO, SEM, social media advertising, email marketing, and content marketing. You will be responsible for optimizing campaign performance, analyzing data, and translating insights into actionable strategies. Collaboration with cross-functional teams, including sales, product, and creative, will be essential to ensure integrated and effective marketing efforts. We are looking for a candidate who is highly analytical, creative, and passionate about leveraging digital technologies to reach target audiences and drive conversions.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies across multiple channels (SEM, SEO, social media, email, display advertising).
- Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to maximize ROI.
- Conduct keyword research, audience segmentation, and A/B testing to improve campaign effectiveness.
- Analyze campaign performance data, generate reports, and provide insights and recommendations for optimization.
- Develop and manage content marketing strategies, including blog posts, social media updates, and email newsletters.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with the creative team to develop compelling marketing assets and copy.
- Monitor website analytics and user behavior to identify areas for improvement.
- Manage the marketing budget effectively, ensuring optimal allocation of resources.
- Contribute to the overall marketing strategy and brand building efforts.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven track record of at least 3 years in digital marketing, with a strong emphasis on performance marketing.
- Hands-on experience with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital marketing platforms.
- Proficiency in SEO/SEM strategies and tools.
- Excellent analytical and data interpretation skills.
- Strong understanding of content marketing, social media marketing, and email marketing best practices.
- Exceptional written and verbal communication skills.
- Ability to work independently, manage time effectively, and meet deadlines in a remote environment.
- Creative thinking and problem-solving abilities.
This advertiser has chosen not to accept applicants from your region.
4
Digital Marketing Specialist, Performance Marketing
Posted 1 day ago
Job Viewed
Job Description
Our client is seeking a data-driven and analytical Digital Marketing Specialist with a focus on Performance Marketing to join their dynamic, fully remote marketing team. This role is crucial for driving measurable results through paid advertising channels, optimizing campaigns for maximum ROI, and contributing to the overall growth of our client's online presence.
Responsibilities:
Responsibilities:
- Develop, implement, and manage paid advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
- Monitor campaign performance, analyze key metrics (CTR, CPC, CPA, ROAS), and identify areas for optimization.
- Conduct keyword research, audience segmentation, and targeting to maximize campaign effectiveness.
- Manage advertising budgets efficiently, ensuring optimal allocation of spend.
- Create compelling ad copy and visuals in collaboration with the creative team.
- Perform A/B testing on ad creatives, landing pages, and campaign strategies.
- Track and report on campaign performance, providing actionable insights and recommendations.
- Stay up-to-date with the latest trends and best practices in digital advertising and performance marketing.
- Collaborate with other marketing team members to ensure integrated campaign execution.
- Analyze website traffic and user behavior to inform campaign strategies.
- Identify new opportunities for growth and campaign expansion.
- Contribute to the continuous improvement of marketing processes and tools in a remote setting.
- Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
- Proven experience (3+ years) as a Digital Marketing Specialist, with a strong emphasis on performance marketing and paid acquisition.
- In-depth knowledge of major digital advertising platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager).
- Proficiency in web analytics tools (e.g., Google Analytics) and marketing attribution models.
- Strong analytical and quantitative skills, with the ability to interpret data and derive actionable insights.
- Experience with A/B testing methodologies and tools.
- Excellent copywriting and creative skills.
- Solid understanding of SEO principles and their relationship to paid campaigns.
- Strong project management and organizational skills, essential for remote work.
- Effective communication and collaboration abilities, suited for a distributed team.
- Ability to work independently and manage multiple campaigns simultaneously.
- Google Ads and/or Facebook Blueprint certification is a significant advantage.
This advertiser has chosen not to accept applicants from your region.
5
Digital Marketing Specialist - Performance Marketing
Posted today
Job Viewed
Job Description
Our client is seeking a creative and results-driven Digital Marketing Specialist to join their fully remote marketing team. This role will focus on developing and executing high-impact performance marketing campaigns across various digital channels to drive lead generation, customer acquisition, and revenue growth. You will be responsible for managing paid advertising campaigns, optimizing marketing funnels, and analyzing campaign performance to achieve key business objectives. The ideal candidate possesses a strong understanding of digital marketing analytics, SEO/SEM, and various advertising platforms.
Key Responsibilities:
Qualifications:
This is a fully remote position, offering significant flexibility and the opportunity to work from anywhere. Our client is dedicated to fostering a collaborative and results-oriented remote marketing team.
Key Responsibilities:
- Plan, execute, and optimize paid digital advertising campaigns (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
- Develop and manage SEO strategies to improve organic search rankings and drive website traffic.
- Conduct keyword research, competitor analysis, and market trend analysis.
- Create compelling ad copy, landing pages, and marketing creatives.
- Monitor, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, SEMrush).
- Manage marketing budgets effectively, ensuring optimal ROI for all campaigns.
- Collaborate with content creators and designers to develop engaging marketing materials.
- Identify and test new digital marketing channels and strategies.
- A/B test different campaign elements (ad copy, targeting, landing pages) to improve conversion rates.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Contribute to the development of the overall digital marketing strategy.
- Manage email marketing campaigns and automation workflows.
- Analyze customer journeys and identify opportunities for optimization.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in digital marketing, with a focus on performance marketing and paid media.
- Proven experience managing successful paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Strong understanding of SEO principles and best practices.
- Proficiency with web analytics tools such as Google Analytics.
- Experience with A/B testing and conversion rate optimization (CRO).
- Excellent analytical, reporting, and problem-solving skills.
- Strong copywriting and communication skills.
- Ability to work independently and manage multiple projects in a remote environment.
- Familiarity with marketing automation tools (e.g., HubSpot, Mailchimp) is a plus.
- Creative thinking and a passion for digital marketing innovation.
This is a fully remote position, offering significant flexibility and the opportunity to work from anywhere. Our client is dedicated to fostering a collaborative and results-oriented remote marketing team.
This advertiser has chosen not to accept applicants from your region.
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