4 Senior Digital Marketing Specialist Performance Marketing jobs in whatjobs
Senior Digital Marketing Specialist - Performance Marketing
Posted 4 days ago
Job Viewed
Job Description
Our client is seeking a results-driven Senior Digital Marketing Specialist to focus on performance marketing strategies. This is a fully remote position that requires a deep understanding of online advertising, SEO, SEM, and social media marketing. The successful candidate will be responsible for developing, implementing, and optimizing digital marketing campaigns to drive customer acquisition, engagement, and revenue growth. You will work in a collaborative, fast-paced environment, leveraging data to make informed decisions and achieve marketing objectives.
Key Responsibilities:
Qualifications:
This position is fully remote, with the operational context for Kericho, Kericho, KE . We are looking for a proactive and detail-oriented marketer who can drive measurable results in a virtual environment. If you are passionate about data-driven marketing and have a knack for creating engaging online experiences, we encourage you to apply.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies across various channels, including Google Ads, social media platforms (Facebook, Instagram, LinkedIn), and email marketing.
- Manage and optimize paid advertising campaigns (PPC) to maximize ROI and achieve target CPA.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Analyze campaign performance data, generate insights, and provide actionable recommendations for improvement.
- Create compelling marketing content for digital platforms, including ad copy, landing pages, and social media posts.
- Manage the marketing budget effectively, ensuring optimal allocation of resources.
- Stay up-to-date with the latest digital marketing trends, tools, and technologies.
- Collaborate with cross-functional teams (e.g., content, design, sales) to ensure marketing efforts are aligned with business goals.
- Monitor competitor activities and market trends to identify new opportunities.
- Prepare regular performance reports for stakeholders, highlighting key metrics and insights.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven expertise in managing Google Ads, Facebook Ads Manager, and other digital advertising platforms.
- Solid understanding of SEO principles and best practices.
- Proficiency in Google Analytics and other web analytics tools.
- Excellent analytical and problem-solving skills, with a data-driven mindset.
- Strong written and verbal communication skills.
- Experience with marketing automation tools and CRM systems is a plus.
- Ability to work independently and manage multiple campaigns simultaneously in a remote setting.
- Creative thinking and a passion for digital innovation.
This position is fully remote, with the operational context for Kericho, Kericho, KE . We are looking for a proactive and detail-oriented marketer who can drive measurable results in a virtual environment. If you are passionate about data-driven marketing and have a knack for creating engaging online experiences, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Specialist - Performance Marketing
Posted 7 days ago
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Job Description
Our client is looking for a highly skilled Senior Digital Marketing Specialist with a strong focus on Performance Marketing to join their fully remote marketing team. This role is critical in driving measurable online growth and maximizing return on investment for marketing campaigns. You will be responsible for developing, implementing, and managing data-driven digital marketing strategies across various channels, including paid search (SEM), paid social media, display advertising, and affiliate marketing. Your key duties will involve keyword research, ad copywriting, campaign setup and optimization, A/B testing, and conversion rate optimization (CRO). You will analyze campaign performance data, generate insightful reports, and provide actionable recommendations to improve ROI. Strong understanding of analytics platforms such as Google Analytics, Adobe Analytics, and various ad platforms (Google Ads, Facebook Ads Manager) is essential. The ideal candidate will have a proven track record of successfully managing significant marketing budgets and achieving aggressive performance targets. Excellent analytical, problem-solving, and communication skills are required. We seek a proactive individual with a passion for digital marketing, a strong grasp of the latest trends, and the ability to work independently in a remote setting. This position offers a fantastic opportunity to contribute to impactful marketing initiatives with the full flexibility of a remote role, conceptually associated with Garissa, Garissa, KE . Experience with SEO and content marketing is a plus.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Specialist - Performance Marketing
Posted 7 days ago
Job Viewed
Job Description
Our client is seeking a results-oriented Senior Digital Marketing Specialist with a strong focus on performance marketing to join their fully remote marketing team. This role is instrumental in driving customer acquisition, engagement, and conversions through data-driven strategies across various digital channels. You will be responsible for planning, executing, and optimizing paid advertising campaigns, SEO initiatives, email marketing, and other performance-focused marketing activities. The ideal candidate possesses deep expertise in analytics, a passion for continuous optimization, and the ability to manage complex campaigns effectively in a virtual environment.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute comprehensive performance marketing strategies to achieve key business objectives, including lead generation and sales.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
- Conduct keyword research, A/B testing, and landing page optimization to improve campaign performance and ROI.
- Oversee SEO strategies to enhance organic search rankings and drive qualified traffic.
- Develop and manage email marketing campaigns, including segmentation, automation, and performance tracking.
- Analyze campaign performance data using tools like Google Analytics, SEMrush, and platform-specific dashboards.
- Provide actionable insights and recommendations for campaign optimization and budget allocation.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with content creators, designers, and other marketing team members to ensure cohesive campaign execution.
- Monitor competitor activities and market trends to identify new opportunities.
- Prepare regular performance reports for management.
Qualifications:
- Bachelor's degree in Marketing, Digital Media, Business, or a related field.
- Minimum of 5 years of hands-on experience in digital marketing, with a strong emphasis on performance marketing and paid media.
- Proven track record of successfully managing and optimizing paid advertising campaigns with significant budgets.
- In-depth knowledge of Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other major advertising platforms.
- Proficiency in SEO tools and techniques.
- Strong understanding of Google Analytics and experience with tag management systems (e.g., Google Tag Manager).
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
- Excellent analytical, problem-solving, and data interpretation skills.
- Strong written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
- Certifications in Google Ads or other digital marketing platforms are highly desirable.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Specialist - Performance Marketing
Posted 1 day ago
Job Viewed
Job Description
Our client is looking for a results-driven Senior Digital Marketing Specialist with a strong focus on Performance Marketing to lead and optimize online advertising campaigns. This role is crucial for driving qualified traffic, generating leads, and maximizing ROI through data-driven strategies. As a fully remote position, you will have the flexibility to work from anywhere, collaborating with a dynamic team across different time zones.
The ideal candidate will possess extensive experience in paid search (PPC), social media advertising, display advertising, and affiliate marketing. You will be responsible for developing campaign strategies, managing budgets, conducting A/B testing, and analyzing performance data to continuously improve campaign effectiveness. This position demands exceptional analytical skills, a deep understanding of digital marketing platforms, and the ability to translate complex data into actionable insights. You will be instrumental in shaping our client's online presence and driving measurable business growth.
Responsibilities:
Qualifications:
This remote role is based out of Kakamega, Kakamega, KE .
The ideal candidate will possess extensive experience in paid search (PPC), social media advertising, display advertising, and affiliate marketing. You will be responsible for developing campaign strategies, managing budgets, conducting A/B testing, and analyzing performance data to continuously improve campaign effectiveness. This position demands exceptional analytical skills, a deep understanding of digital marketing platforms, and the ability to translate complex data into actionable insights. You will be instrumental in shaping our client's online presence and driving measurable business growth.
Responsibilities:
- Develop, implement, and manage comprehensive performance marketing strategies across various digital channels, including Google Ads, Meta Ads, LinkedIn Ads, and programmatic display.
- Manage and optimize campaign budgets to achieve maximum ROI and meet defined KPIs.
- Conduct keyword research, audience segmentation, and ad copywriting for paid search and social media campaigns.
- Perform A/B testing on ad creatives, landing pages, and campaign settings to drive continuous improvement.
- Monitor campaign performance, analyze data using tools like Google Analytics, and generate regular performance reports.
- Identify trends and insights, and optimize campaigns based on performance data and market changes.
- Collaborate with content and creative teams to develop compelling ad copy and visual assets.
- Stay up-to-date with the latest trends, best practices, and technologies in digital marketing and performance advertising.
- Manage affiliate marketing programs and partnerships.
- Develop and execute retargeting and remarketing strategies.
- Contribute to the overall digital marketing strategy and roadmap.
- Ensure all campaigns comply with brand guidelines and industry regulations.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree or relevant certifications are a plus.
- Minimum of 5 years of hands-on experience in digital marketing, with a strong emphasis on performance marketing and paid media.
- Proven track record of successfully managing and optimizing large-scale digital advertising campaigns across multiple platforms.
- In-depth knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other major advertising platforms.
- Proficiency in Google Analytics and other web analytics tools.
- Strong analytical and quantitative skills with the ability to interpret complex data sets.
- Experience with A/B testing methodologies and tools.
- Excellent written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Strong understanding of SEO principles and their integration with paid strategies is beneficial.
- Experience with marketing automation platforms is a plus.
This remote role is based out of Kakamega, Kakamega, KE .
This advertiser has chosen not to accept applicants from your region.
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