2 Senior Digital Marketing Specialist Seo Sem jobs in whatjobs
Senior Digital Marketing Specialist - SEO/SEM
Posted 10 days ago
Job Viewed
Job Description
Our client is looking for a highly analytical and results-oriented Senior Digital Marketing Specialist with a strong focus on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). This role is ideal for a data-driven professional who can develop and execute strategies to enhance online visibility, drive organic traffic, and manage paid search campaigns effectively. You will be responsible for conducting in-depth keyword research, analyzing website performance, identifying opportunities for on-page and off-page optimization, and implementing technical SEO improvements. For SEM, you will manage Google Ads campaigns, including bid management, ad copywriting, landing page optimization, and performance tracking to maximize ROI. This position requires a deep understanding of search engine algorithms, analytics tools, and digital advertising platforms. You will work closely with content creators, web developers, and other marketing team members to ensure integrated and effective digital marketing efforts. The ability to translate complex data into actionable insights and strategic recommendations is paramount.
Key Responsibilities:
The ideal candidate will hold a Bachelor's degree in Marketing, Digital Media, Business, or a related field. A minimum of 4-6 years of proven experience in SEO and SEM, with a demonstrated track record of success in driving organic traffic and managing paid search campaigns, is required. In-depth knowledge of SEO tools (e.g., SEMrush, Ahrefs, Moz) and SEM platforms (Google Ads certified is a plus) is essential. Strong analytical skills and the ability to interpret data to drive strategy are critical. Excellent written and verbal communication skills are necessary for reporting and collaboration. The ability to work independently, manage multiple projects, and adapt to a fast-paced digital landscape is crucial. This is an exceptional opportunity for a seasoned digital marketer to lead SEO and SEM initiatives and significantly impact our client's online presence.
Key Responsibilities:
- Develop and implement comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.
- Conduct thorough keyword research, competitive analysis, and market trend analysis.
- Perform technical SEO audits and implement necessary website changes to improve crawlability and indexability.
- Optimize website content, meta tags, and user experience for search engines.
- Develop and manage effective off-page SEO strategies, including link building and local SEO.
- Plan, execute, and optimize SEM campaigns across Google Ads and other relevant platforms.
- Manage ad copywriting, A/B testing, and landing page optimization for SEM campaigns.
- Monitor and analyze campaign performance, providing regular reports on KPIs such as CTR, CPC, CPA, and ROAS.
- Utilize analytics tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs) to track performance and identify insights.
- Collaborate with content marketing teams to align SEO strategies with content creation efforts.
- Work with web development teams to implement technical SEO recommendations and website improvements.
- Stay up-to-date with the latest SEO and SEM best practices, algorithm updates, and industry trends.
- Identify and recommend new opportunities for digital growth and marketing innovation.
- Manage the digital marketing budget effectively for SEM and SEO initiatives.
- Provide insights and recommendations for improving overall digital marketing performance.
The ideal candidate will hold a Bachelor's degree in Marketing, Digital Media, Business, or a related field. A minimum of 4-6 years of proven experience in SEO and SEM, with a demonstrated track record of success in driving organic traffic and managing paid search campaigns, is required. In-depth knowledge of SEO tools (e.g., SEMrush, Ahrefs, Moz) and SEM platforms (Google Ads certified is a plus) is essential. Strong analytical skills and the ability to interpret data to drive strategy are critical. Excellent written and verbal communication skills are necessary for reporting and collaboration. The ability to work independently, manage multiple projects, and adapt to a fast-paced digital landscape is crucial. This is an exceptional opportunity for a seasoned digital marketer to lead SEO and SEM initiatives and significantly impact our client's online presence.
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Senior Digital Marketing Specialist - SEO/SEM
Posted 17 days ago
Job Viewed
Job Description
Our client is seeking a highly skilled and results-driven Senior Digital Marketing Specialist with a strong focus on Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to join their fully remote marketing team. This role is critical for driving online visibility, qualified traffic, and conversions through strategic digital campaigns. You will be responsible for developing, implementing, and managing comprehensive SEO and SEM strategies to enhance organic rankings and optimize paid advertising efforts. The ideal candidate possesses a deep understanding of search engine algorithms, keyword research, content optimization, link building, and PPC campaign management. You will work closely with content creators, social media managers, and other marketing professionals to ensure cohesive online strategies. This is a remote-first position, offering the flexibility to work from anywhere while contributing to our global digital presence. Key responsibilities include conducting in-depth keyword research, performing technical SEO audits, optimizing website content and structure, and developing effective link-building strategies. You will also manage and optimize Google Ads campaigns, including ad creation, bid management, A/B testing, and performance analysis. Monitoring website analytics, generating regular reports on campaign performance, and identifying areas for improvement are crucial. We are looking for a proactive, data-driven individual with a passion for digital marketing, excellent analytical skills, and a proven ability to deliver measurable results in a remote setting. Strong communication skills and the ability to translate complex data into actionable insights are essential.
Responsibilities:
Responsibilities:
- Develop, implement, and manage comprehensive SEO strategies to improve organic search rankings and visibility.
- Conduct in-depth keyword research, competitive analysis, and market trend monitoring.
- Perform technical SEO audits, identifying and resolving website issues related to crawlability, indexability, and site speed.
- Optimize website content, meta descriptions, title tags, and other on-page elements for search engines.
- Develop and execute effective link-building strategies to enhance website authority.
- Plan, execute, and manage SEM campaigns (e.g., Google Ads, Bing Ads) to drive targeted traffic and conversions.
- Create compelling ad copy, manage bid strategies, and optimize landing pages for paid search campaigns.
- Monitor, analyze, and report on website traffic, user behavior, and campaign performance using tools like Google Analytics, SEMrush, and Ahrefs.
- Identify opportunities for A/B testing and conversion rate optimization (CRO).
- Collaborate with content creators and web developers to ensure SEO best practices are integrated into all digital assets.
- Stay up-to-date with the latest search engine algorithm updates and digital marketing trends.
- Provide insights and recommendations for improving overall digital marketing performance.
- Manage relationships with relevant third-party SEO/SEM tools and platforms.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4 years of experience in digital marketing, with a strong emphasis on SEO and SEM.
- Proven track record of successfully improving organic search rankings and managing profitable paid search campaigns.
- In-depth knowledge of SEO best practices, keyword research tools (e.g., Google Keyword Planner, SEMrush, Ahrefs), and analytics platforms (e.g., Google Analytics).
- Expertise in managing Google Ads and other PPC platforms.
- Understanding of technical SEO principles and website optimization.
- Experience with content management systems (CMS) like WordPress.
- Excellent analytical skills, with the ability to interpret data and provide actionable insights.
- Strong written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Familiarity with other digital marketing channels (social media, email marketing) is a plus.
This advertiser has chosen not to accept applicants from your region.
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