12 Digital Strategy jobs in Kenya

Position Overview

The Digital Marketing & Social Media Manager is responsible for enhancing the online presence and brand visibility of Sohn and Sol Technologies Ltd. This role focuses on developing and executing comprehensive digital marketing strategies across our website, social media platforms, and email marketing channels to reach wider audiences, generate qualified leads, and improve our credibility within the tech industry. The ideal candidate will be a creative and analytical individual who takes initiative, plans and executes effective campaigns, and demonstrates tangible results. Working closely with the business development team, this role is crucial for driving growth and establishing SNS Ltd as a thought leader in the digital solutions space.

  Digital Strategy & Planning

Develop, implement, and manage a holistic digital marketing strategy that aligns with the company's business goals.

Create a detailed content calendar for all social media, blog, and email marketing activities.

Plan and set clear deliverables for all digital campaigns, ensuring they are well-organized and executed on time.

Conduct market research to identify trends, target audiences, and opportunities for expanding our digital footprint.

  Social Media Management

Manage and grow the company's presence across key social media channels (e.g., LinkedIn, Twitter, Facebook).

Create, curate, and publish engaging and relevant content that showcases our expertise in software design, development, and digital solutions.

Monitor social media channels for industry trends, engage with our community, and respond to comments and inquiries in a timely and professional manner.

Develop and execute paid social media campaigns to target feasible prospects and increase brand visibility.

  Content Creation & Website Management

Write, edit, and optimize content for our website, including blog posts, case studies, and service pages, to improve search engine ranking (SEO) and user engagement.

Ensure the company website is consistently updated with fresh, relevant content and accurately reflects our brand and service offerings.

Collaborate with the design and development teams to create compelling visual assets (graphics, videos) for digital channels.

  Email Marketing

Develop and execute email marketing campaigns, including newsletters and automated lead nurturing sequences, to engage prospects and clients.

Manage and segment our email lists to ensure targeted and effective communication.

Analyze campaign performance and use insights to improve open rates, click-through rates, and conversions.

  Performance Tracking & Reporting

Define and track key performance indicators (KPIs) for all digital marketing efforts.

Monitor and analyze website traffic, social media engagement, and campaign results using tools like Google Analytics and social media analytics platforms.

Prepare and present regular reports on campaign performance, demonstrating accountability and the impact of digital marketing on business objectives.

  Branding & Digital Identity

Maintaining and reinforcing brand identity, including tone of voice, visual standards, and messaging consistency across all digital platforms.

Act as a brand guardian, ensuring brand alignment across internal and external communication touchpoints

Development of brand-aligned content calendars, covering themes, product/service messaging, and seasonal campaigns.

Perform any other duties as reasonably assigned by the supervisor or management that align with the employee’s skills, qualifications, and the overall purpose of the role.

Adapt to additional responsibilities or projects that support the company’s objectives, provided they are consistent with the scope of the employee's position and employment contract.

% Increase in Website Traffic & User Engagement

% Growth in Social Media Followers & Engagement Rate

% Number of Qualified Leads Generated (MQLs)

% Website & Email Marketing Conversion Rate

% Return on Investment (ROI) for Digital Marketing Campaigns

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

2–3 years of proven experience in a digital marketing or social media management role, preferably within the tech or software industry.

Demonstrable experience leading and managing SEO/SEM, email marketing, and social media campaigns.

Solid knowledge of website analytics tools (e.g., Google Analytics) and content management systems.

A portfolio showcasing successful digital marketing campaigns and results is a strong advantage.

Initiative & Creative Thinking: Proactively develops new ideas and employs a nuanced approach to targeting prospects and building brand credibility.

Organizational & Planning Skills: Well-organized with a proven ability to plan, set deliverables, and manage multiple tasks simultaneously.

Accountability: Demonstrates ownership and is results-driven, with a focus on reporting and analyzing campaign outcomes.

Strong Analytical Thinking Skills: Capable of interpreting data to drive strategic decisions.

Good Communication and Interpersonal Skills: Able to articulate ideas clearly and collaborate effectively.

Meticulous Attention to Detail: Ensures accuracy and quality in all content and reporting.

Excellent Team Player: Works collaboratively with other teams to achieve common goals.

Highly Adaptable and Flexible: Can adjust to changing priorities and new challenges.

Strong Problem-Solving Skills: Effectively identifies and resolves issues.

Exemplary Integrity and Work Ethic: Handles sensitive information with discretion and maintains a high level of professionalism.