1,776 Digital Strategy jobs in Kenya

Digital Marketing Manager, Content Strategy

70100 Abothuguchi West KES100000 Annually WhatJobs remove_red_eye View All

Posted 20 days ago

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Job Description

full-time
We are looking for a highly creative and results-driven Digital Marketing Manager to lead our content strategy initiatives in a fully remote capacity. This role is pivotal in shaping our online presence, driving engagement, and generating leads through compelling and strategic content. You will be responsible for developing and executing a comprehensive digital marketing plan focused on content creation, distribution, and optimization across various platforms.

As a remote-first professional, you will conceptualize, produce, and manage engaging content, including blog posts, articles, social media updates, website copy, email newsletters, and multimedia content (videos, infographics). Your focus will be on aligning content with our brand voice, target audience interests, and marketing objectives. You will also oversee the content calendar, ensuring timely and consistent delivery of high-quality materials.

Key responsibilities include SEO optimization of all content to improve search engine rankings and drive organic traffic. You will conduct keyword research, analyze website analytics, and monitor content performance to identify trends and opportunities for improvement. Furthermore, you will manage social media channels, fostering community engagement and expanding our reach. This role involves collaborating with internal teams, including design and sales, as well as external agencies or freelancers, to ensure cohesive brand messaging.

The ideal candidate will possess a strong understanding of digital marketing principles, content marketing best practices, and SEO/SEM strategies. Excellent writing, editing, and storytelling skills are essential, along with a keen eye for detail and a creative mindset. You should be adept at using various digital marketing tools, content management systems (CMS), and social media management platforms. This is a fully remote position, requiring strong self-discipline, excellent communication, and the ability to thrive in a virtual team environment.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Minimum of 4-6 years of experience in digital marketing, with a significant focus on content strategy and creation.
  • Proven success in developing and executing content marketing campaigns that drive engagement and conversions.
  • Strong understanding of SEO, SEM, social media marketing, and email marketing.
  • Excellent writing, editing, and proofreading skills, with a portfolio showcasing diverse content creation.
  • Proficiency with CMS platforms (e.g., WordPress) and marketing automation tools.
  • Experience with analytics tools (e.g., Google Analytics) to measure content performance.
  • Ability to manage multiple projects and deadlines in a fast-paced, remote environment.
  • Strong collaboration and communication skills.
  • Experience marketing to audiences in the Garissa, Garissa, KE region or similar demographic is a plus but not required for this remote role.
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Senior Digital Marketing Manager - Content Strategy

70100 Mangu KES110000 Annually WhatJobs remove_red_eye View All

Posted 20 days ago

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Job Description

full-time
Our client, a dynamic media and communications agency, is seeking a creative and strategic Senior Digital Marketing Manager with expertise in content strategy to lead their clients' online presence. This is a fully remote position, offering an exciting opportunity to shape compelling digital narratives from anywhere. You will be responsible for developing and executing integrated digital marketing campaigns, with a strong focus on creating engaging and effective content across various platforms. The ideal candidate is a data-driven marketer with a proven track record in digital content creation, SEO, social media, and campaign management.

Responsibilities:
  • Develop and implement comprehensive digital marketing strategies and content plans for a portfolio of clients.
  • Oversee the creation of high-quality, engaging content, including blog posts, website copy, social media updates, email newsletters, and video scripts.
  • Drive organic growth through SEO best practices, keyword research, and on-page/off-page optimization.
  • Manage and grow social media presence across relevant platforms, fostering community engagement and brand awareness.
  • Plan and execute paid digital advertising campaigns (PPC, social media ads), optimizing for ROI.
  • Analyze campaign performance using analytics tools (Google Analytics, social media insights, etc.) and provide regular reports with actionable insights.
  • Collaborate with graphic designers, web developers, and other team members to ensure cohesive campaign execution.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Manage client relationships, ensuring clear communication and successful campaign delivery.
  • Identify new content opportunities and digital marketing channels to enhance client strategies.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a strong focus on content strategy and creation.
  • Proven ability to develop and execute successful digital marketing campaigns across multiple channels.
  • Expertise in SEO, SEM, social media marketing, email marketing, and content management systems (CMS).
  • Proficiency with digital marketing analytics tools (e.g., Google Analytics).
  • Excellent writing, editing, and proofreading skills, with a strong portfolio of published work.
  • Experience managing multiple clients or projects simultaneously in a remote setting.
  • Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
  • Creative thinker with a passion for storytelling and digital innovation.
  • Familiarity with graphic design principles and video production is a plus.
This role offers a competitive salary, the chance to work with diverse clients, and the flexibility of a remote setup.
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Remote Digital Marketing Manager - Content Strategy

60200 Gathiruini KES220000 Monthly WhatJobs remove_red_eye View All

Posted 20 days ago

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Job Description

full-time
Our client, a dynamic media and communications firm, is seeking a creative and strategic Digital Marketing Manager with a specialization in Content Strategy to join their fully remote team. This position is crucial for enhancing the company's online presence, engaging target audiences, and driving marketing objectives through compelling content. You will be responsible for developing and executing a comprehensive digital content strategy across various platforms, including social media, blogs, websites, and email marketing. The ideal candidate has a proven ability to craft engaging narratives, analyze content performance, and optimize campaigns for maximum reach and impact.
Responsibilities:
  • Develop and implement a data-driven digital content strategy aligned with marketing goals and brand objectives.
  • Create, curate, and manage engaging content for various digital channels, including social media, blogs, websites, email newsletters, and video platforms.
  • Plan and manage the editorial calendar, ensuring consistent and timely content delivery.
  • Optimize content for search engines (SEO) to increase visibility and organic traffic.
  • Analyze content performance using web analytics tools (e.g., Google Analytics) and social media insights, providing regular reports and recommendations for improvement.
  • Collaborate with designers, videographers, and other content creators to produce high-quality multimedia content.
  • Manage social media communities, fostering engagement and responding to audience inquiries.
  • Develop and execute digital advertising campaigns to promote content and drive lead generation.
  • Stay up-to-date with the latest digital marketing trends, content formats, and platform best practices.
  • Conduct competitive analysis to identify opportunities and stay ahead of industry trends.
  • Manage content budgets and ensure ROI for marketing initiatives.
  • Develop and maintain brand voice and messaging consistency across all content.
  • Identify and engage with influencers and brand advocates.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a strong focus on content strategy and creation.
  • Proven track record of developing and executing successful content marketing campaigns.
  • Excellent writing, editing, and storytelling skills, with a portfolio of published work.
  • Proficiency in SEO best practices and content optimization techniques.
  • Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
  • Strong understanding of various digital marketing channels and their role in the customer journey.
  • Ability to analyze data and translate insights into actionable strategies.
  • Excellent project management and organizational skills.
  • Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote environment.
  • Creative mindset with a passion for digital communication and brand building.
  • Familiarity with content management systems (CMS) like WordPress is a plus.

This remote position offers a dynamic and creative work environment, allowing you to shape the digital narrative of a growing media company from anywhere.
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Head of Digital Marketing Strategy

60100 Embu, Eastern KES380000 Annually WhatJobs remove_red_eye View All

Posted 20 days ago

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Job Description

full-time
Our client is looking for a visionary and results-driven Head of Digital Marketing Strategy to spearhead our online presence and customer engagement initiatives. This is a fully remote role, demanding a strategic thinker with extensive experience in crafting and executing comprehensive digital marketing campaigns. You will be responsible for developing and implementing innovative strategies across various digital channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising. Your core mission will be to drive brand awareness, generate high-quality leads, and optimize conversion rates to achieve significant business growth. This role requires a deep understanding of market trends, competitor analysis, and customer behavior. You will oversee the creation of compelling content, manage advertising budgets, and leverage analytics to measure campaign performance and identify areas for improvement. The ideal candidate will have a proven ability to build and manage high-performing remote marketing teams, fostering a culture of creativity and data-driven decision-making. Exceptional communication and interpersonal skills are essential for collaborating effectively with internal stakeholders and external partners. You will be instrumental in shaping our brand narrative and ensuring a consistent and engaging customer experience across all digital touchpoints. This is an exciting opportunity to make a substantial impact on our company's growth trajectory from a remote work setting. We are seeking a leader who is passionate about digital innovation, possesses strong analytical skills, and can translate complex strategies into actionable plans. Your ability to adapt to the ever-evolving digital landscape and to inspire a team to achieve ambitious goals will be key to your success. The role involves staying abreast of new technologies and platforms to maintain a competitive edge in the digital space.
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Digital Marketing Strategy Director

40100 Kisumu KES80000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client is seeking a strategic and innovative Digital Marketing Strategy Director to lead their online presence and drive growth. This is a fully remote position, allowing you to craft impactful digital campaigns from anywhere, with a strategic focus on the market aroundKisumu, Kisumu, KE . You will be responsible for developing and implementing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. The ideal candidate will have a deep understanding of digital marketing trends, analytics, and best practices, with a proven track record of achieving measurable results. Responsibilities include defining target audiences, setting campaign objectives, managing budgets, analyzing performance data, and optimizing strategies for maximum ROI. You will lead and mentor a team of digital marketing specialists, fostering a collaborative and results-driven environment. Excellent communication, leadership, and project management skills are essential. Experience with marketing automation platforms, CRM systems, and web analytics tools (e.g., Google Analytics) is required. We are looking for a creative thinker with strong analytical skills who can translate business goals into effective digital marketing initiatives. The ability to work independently, manage multiple campaigns simultaneously, and adapt to the ever-changing digital landscape in a remote setting is crucial. Your strategic vision will be instrumental in enhancing brand awareness, driving lead generation, and increasing customer engagement.
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Director of Digital Marketing Strategy

80200 Shella KES125000 Annually WhatJobs remove_red_eye View All

Posted 17 days ago

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Job Description

full-time
Our client is seeking a visionary and data-driven Director of Digital Marketing Strategy to spearhead their online presence. This is a fully remote position, allowing you to shape our digital footprint from anywhere. You will be responsible for developing and executing comprehensive digital marketing plans to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess extensive experience in SEO, SEM, content marketing, social media marketing, email marketing, and marketing automation. You will lead a talented team of digital marketers, providing strategic direction and fostering a culture of innovation and accountability. Responsibilities include setting key performance indicators (KPIs), analyzing campaign performance, and optimizing strategies based on data insights. Strong analytical, communication, and leadership skills are essential. You will collaborate closely with product, sales, and creative teams to ensure cohesive marketing efforts. This role is perfect for a seasoned digital marketing expert looking to make a substantial impact in a dynamic, remote-first organization. You will be at the forefront of identifying new digital marketing opportunities and emerging trends, translating them into actionable strategies. The ability to manage budgets effectively and deliver measurable ROI is critical. You will oversee the development of engaging content and innovative campaigns that resonate with target audiences. This position demands a proactive, results-oriented individual who can thrive in an autonomous work environment. Driving customer engagement and loyalty through sophisticated digital strategies will be a core focus. The successful candidate will be instrumental in elevating our brand's digital reach and influence.
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Digital Marketing Strategy Lead

90100 Gathiruini KES250000 Annually WhatJobs remove_red_eye View All

Posted 20 days ago

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full-time
Our client is seeking a visionary and data-driven Digital Marketing Strategy Lead to spearhead their online marketing efforts from a fully remote position. This role is critical in developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess a deep understanding of the digital landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. You will be responsible for defining target audiences, crafting compelling messaging, and selecting the most effective channels to reach them. This involves planning and managing digital advertising campaigns, optimizing website performance, and analyzing campaign results to identify areas for improvement and innovation. Collaboration with product teams, sales, and creative agencies will be integral to ensure cohesive brand messaging and successful campaign execution. As a remote-first role, strong communication, exceptional organizational skills, and the ability to work autonomously and collaboratively with a distributed team are essential. You will be expected to stay ahead of industry trends and leverage new technologies to enhance marketing effectiveness. We are looking for a strategic thinker with a proven ability to develop and implement successful digital marketing strategies that deliver measurable results. Your passion for creativity, combined with a strong analytical mindset, will be key to driving success. This is an excellent opportunity to shape the digital presence of our client and make a significant impact on their business objectives. The ability to translate complex data into actionable insights is highly valued. You will have the opportunity to experiment with cutting-edge digital marketing tools and techniques.
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Digital Marketing Strategy Manager

60100 Embu, Eastern KES110000 Annually WhatJobs

Posted 20 days ago

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Job Description

full-time
Our client is looking for a strategic and results-driven Digital Marketing Strategy Manager to spearhead their online presence and campaigns. This is a fully remote position, allowing you to leverage your expertise from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive customer acquisition, and foster engagement across multiple online channels. Key duties include planning and managing SEO/SEM campaigns, social media marketing, content marketing, email marketing, and paid advertising initiatives. You will analyze market trends, identify target audiences, and optimize campaigns for maximum ROI. The ideal candidate will have a proven track record of success in digital marketing, with extensive experience in campaign management, data analysis, and performance tracking. Proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush) and marketing automation platforms is essential. Excellent communication, creativity, and a strong understanding of consumer behavior in the digital space are required. You must be a self-starter, capable of working autonomously and managing multiple projects simultaneously in a remote setting. This role requires a strategic thinker who can translate business objectives into actionable digital marketing plans and continuously adapt strategies based on performance data and evolving digital landscapes. Our client values a data-driven approach and a passion for exploring new digital marketing opportunities. The **location** associated with this role, though it is entirely remote, is Embu, Embu, KE .
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Digital Marketing Specialist - SEO & Content Strategy

20200 Kapsuser KES240000 Annually WhatJobs

Posted 6 days ago

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Job Description

full-time
Our client is a growing digital agency seeking a talented and proactive Digital Marketing Specialist with a deep understanding of SEO and Content Strategy. This is a fully remote position, enabling you to contribute your expertise from anywhere within Kenya. You will play a key role in enhancing the online visibility and organic search performance for our diverse client base.

Responsibilities:
  • Develop and implement comprehensive SEO strategies, including on-page optimization, off-page link building, and technical SEO audits.
  • Conduct thorough keyword research and analysis to identify opportunities and inform content creation.
  • Create and manage content calendars, ensuring alignment with SEO goals and target audience interests.
  • Write and edit high-quality, engaging content for websites, blogs, social media, and other digital platforms.
  • Monitor and analyze website traffic and SEO performance using tools like Google Analytics, Google Search Console, and SEMrush.
  • Identify technical SEO issues and collaborate with web development teams to implement solutions.
  • Stay updated on the latest search engine algorithms, SEO best practices, and digital marketing trends.
  • Provide clients with regular reports on SEO performance, insights, and recommendations.
  • Advise clients on content marketing strategies to drive organic traffic and engagement.
  • Collaborate with paid media specialists to ensure integrated digital marketing efforts.
  • Assist in developing client proposals and presentations related to SEO and content services.
Qualifications:
  • Bachelor's degree in Marketing, Communications, English, or a related field.
  • Minimum of 3 years of experience in SEO and content marketing, preferably within an agency setting.
  • Proven track record of improving organic search rankings and driving qualified traffic through SEO initiatives.
  • Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
  • Strong understanding of on-page, off-page, and technical SEO principles.
  • Excellent writing, editing, and proofreading skills with a keen eye for detail.
  • Experience in developing and executing content marketing strategies.
  • Ability to analyze data, identify trends, and make data-driven recommendations.
  • Strong communication and interpersonal skills, with the ability to explain complex SEO concepts clearly.
  • Highly organized, detail-oriented, and capable of managing multiple projects effectively in a remote work environment.
  • Must be based in Kenya and available to work remotely from Kericho, Kericho, KE or any other suitable location.
This is an excellent opportunity for a digital marketing professional passionate about SEO and content to grow within a supportive, remote-first agency environment.
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Advanced Apprenticeship in Digital Marketing Strategy

01001 Makongeni KES40000 Monthly WhatJobs

Posted 3 days ago

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intern
Our client is seeking a highly motivated and eager individual to join their team as an Advanced Apprentice in Digital Marketing Strategy. This is a unique opportunity to gain hands-on experience in a dynamic, remote-first environment, contributing to cutting-edge digital campaigns. You will be involved in developing and implementing comprehensive marketing strategies across various online platforms, including social media, search engines, email, and content marketing. Your responsibilities will include conducting market research to identify new trends and opportunities, analyzing campaign performance data to optimize strategies, and collaborating with cross-functional teams to ensure brand consistency and message effectiveness. We are looking for candidates who possess a strong analytical mindset, excellent communication skills, and a passion for all things digital. While formal experience is not a prerequisite, a demonstrable interest in digital marketing through personal projects or relevant coursework will be highly advantageous. You will receive comprehensive training and mentorship from industry experts, enabling you to grow your skills and build a successful career in this field. The role requires you to be proactive, resourceful, and capable of managing multiple tasks efficiently in a virtual setting. This apprenticeship is based in the thriving region of **Thika, Kiambu, KE**, but will be conducted entirely remotely, offering flexibility and work-life balance. If you are ready to embark on a challenging yet rewarding journey and make a tangible impact, we encourage you to apply. We value creativity, innovation, and a collaborative spirit. This is an excellent stepping stone for aspiring digital marketers looking to hone their craft and gain invaluable industry exposure. Success in this role will pave the way for potential long-term employment opportunities within our client's organization. The ideal candidate will be a quick learner, adaptable to new technologies and methodologies, and possess a keen eye for detail. We are committed to fostering a supportive and inclusive remote work culture where every team member can thrive and contribute their best.
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