1,776 Digital Strategy jobs in Kenya
Digital Marketing Manager, Content Strategy
Posted 20 days ago
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Job Description
As a remote-first professional, you will conceptualize, produce, and manage engaging content, including blog posts, articles, social media updates, website copy, email newsletters, and multimedia content (videos, infographics). Your focus will be on aligning content with our brand voice, target audience interests, and marketing objectives. You will also oversee the content calendar, ensuring timely and consistent delivery of high-quality materials.
Key responsibilities include SEO optimization of all content to improve search engine rankings and drive organic traffic. You will conduct keyword research, analyze website analytics, and monitor content performance to identify trends and opportunities for improvement. Furthermore, you will manage social media channels, fostering community engagement and expanding our reach. This role involves collaborating with internal teams, including design and sales, as well as external agencies or freelancers, to ensure cohesive brand messaging.
The ideal candidate will possess a strong understanding of digital marketing principles, content marketing best practices, and SEO/SEM strategies. Excellent writing, editing, and storytelling skills are essential, along with a keen eye for detail and a creative mindset. You should be adept at using various digital marketing tools, content management systems (CMS), and social media management platforms. This is a fully remote position, requiring strong self-discipline, excellent communication, and the ability to thrive in a virtual team environment.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 4-6 years of experience in digital marketing, with a significant focus on content strategy and creation.
- Proven success in developing and executing content marketing campaigns that drive engagement and conversions.
- Strong understanding of SEO, SEM, social media marketing, and email marketing.
- Excellent writing, editing, and proofreading skills, with a portfolio showcasing diverse content creation.
- Proficiency with CMS platforms (e.g., WordPress) and marketing automation tools.
- Experience with analytics tools (e.g., Google Analytics) to measure content performance.
- Ability to manage multiple projects and deadlines in a fast-paced, remote environment.
- Strong collaboration and communication skills.
- Experience marketing to audiences in the Garissa, Garissa, KE region or similar demographic is a plus but not required for this remote role.
Senior Digital Marketing Manager - Content Strategy
Posted 20 days ago
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Responsibilities:
- Develop and implement comprehensive digital marketing strategies and content plans for a portfolio of clients.
- Oversee the creation of high-quality, engaging content, including blog posts, website copy, social media updates, email newsletters, and video scripts.
- Drive organic growth through SEO best practices, keyword research, and on-page/off-page optimization.
- Manage and grow social media presence across relevant platforms, fostering community engagement and brand awareness.
- Plan and execute paid digital advertising campaigns (PPC, social media ads), optimizing for ROI.
- Analyze campaign performance using analytics tools (Google Analytics, social media insights, etc.) and provide regular reports with actionable insights.
- Collaborate with graphic designers, web developers, and other team members to ensure cohesive campaign execution.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage client relationships, ensuring clear communication and successful campaign delivery.
- Identify new content opportunities and digital marketing channels to enhance client strategies.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on content strategy and creation.
- Proven ability to develop and execute successful digital marketing campaigns across multiple channels.
- Expertise in SEO, SEM, social media marketing, email marketing, and content management systems (CMS).
- Proficiency with digital marketing analytics tools (e.g., Google Analytics).
- Excellent writing, editing, and proofreading skills, with a strong portfolio of published work.
- Experience managing multiple clients or projects simultaneously in a remote setting.
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
- Creative thinker with a passion for storytelling and digital innovation.
- Familiarity with graphic design principles and video production is a plus.
Remote Digital Marketing Manager - Content Strategy
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and implement a data-driven digital content strategy aligned with marketing goals and brand objectives.
- Create, curate, and manage engaging content for various digital channels, including social media, blogs, websites, email newsletters, and video platforms.
- Plan and manage the editorial calendar, ensuring consistent and timely content delivery.
- Optimize content for search engines (SEO) to increase visibility and organic traffic.
- Analyze content performance using web analytics tools (e.g., Google Analytics) and social media insights, providing regular reports and recommendations for improvement.
- Collaborate with designers, videographers, and other content creators to produce high-quality multimedia content.
- Manage social media communities, fostering engagement and responding to audience inquiries.
- Develop and execute digital advertising campaigns to promote content and drive lead generation.
- Stay up-to-date with the latest digital marketing trends, content formats, and platform best practices.
- Conduct competitive analysis to identify opportunities and stay ahead of industry trends.
- Manage content budgets and ensure ROI for marketing initiatives.
- Develop and maintain brand voice and messaging consistency across all content.
- Identify and engage with influencers and brand advocates.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on content strategy and creation.
- Proven track record of developing and executing successful content marketing campaigns.
- Excellent writing, editing, and storytelling skills, with a portfolio of published work.
- Proficiency in SEO best practices and content optimization techniques.
- Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
- Strong understanding of various digital marketing channels and their role in the customer journey.
- Ability to analyze data and translate insights into actionable strategies.
- Excellent project management and organizational skills.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote environment.
- Creative mindset with a passion for digital communication and brand building.
- Familiarity with content management systems (CMS) like WordPress is a plus.
This remote position offers a dynamic and creative work environment, allowing you to shape the digital narrative of a growing media company from anywhere.
Head of Digital Marketing Strategy
Posted 20 days ago
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Digital Marketing Strategy Director
Posted 2 days ago
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Director of Digital Marketing Strategy
Posted 17 days ago
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Digital Marketing Strategy Lead
Posted 20 days ago
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Digital Marketing Strategy Manager
Posted 20 days ago
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Digital Marketing Specialist - SEO & Content Strategy
Posted 6 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive SEO strategies, including on-page optimization, off-page link building, and technical SEO audits.
- Conduct thorough keyword research and analysis to identify opportunities and inform content creation.
- Create and manage content calendars, ensuring alignment with SEO goals and target audience interests.
- Write and edit high-quality, engaging content for websites, blogs, social media, and other digital platforms.
- Monitor and analyze website traffic and SEO performance using tools like Google Analytics, Google Search Console, and SEMrush.
- Identify technical SEO issues and collaborate with web development teams to implement solutions.
- Stay updated on the latest search engine algorithms, SEO best practices, and digital marketing trends.
- Provide clients with regular reports on SEO performance, insights, and recommendations.
- Advise clients on content marketing strategies to drive organic traffic and engagement.
- Collaborate with paid media specialists to ensure integrated digital marketing efforts.
- Assist in developing client proposals and presentations related to SEO and content services.
- Bachelor's degree in Marketing, Communications, English, or a related field.
- Minimum of 3 years of experience in SEO and content marketing, preferably within an agency setting.
- Proven track record of improving organic search rankings and driving qualified traffic through SEO initiatives.
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
- Strong understanding of on-page, off-page, and technical SEO principles.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Experience in developing and executing content marketing strategies.
- Ability to analyze data, identify trends, and make data-driven recommendations.
- Strong communication and interpersonal skills, with the ability to explain complex SEO concepts clearly.
- Highly organized, detail-oriented, and capable of managing multiple projects effectively in a remote work environment.
- Must be based in Kenya and available to work remotely from Kericho, Kericho, KE or any other suitable location.
Advanced Apprenticeship in Digital Marketing Strategy
Posted 3 days ago
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