2,808 Digital Marketing Manager Performance Marketing jobs in Kenya
Digital Marketing Manager - Performance Campaigns
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a results-driven and experienced Digital Marketing Manager to lead their performance marketing efforts, working 100% remotely. This role will be based remotely, with a focus on driving measurable growth and achieving key marketing objectives. You will be responsible for developing, implementing, and optimizing comprehensive digital marketing strategies across various channels, including paid search, social media advertising, display advertising, and affiliate marketing. The ideal candidate possesses a deep understanding of digital marketing analytics, A/B testing, campaign management platforms, and customer acquisition strategies. You will work closely with cross-functional teams, including content creators, designers, and product managers, to ensure cohesive campaign execution and maximum impact. As a remote-first position, you must be highly motivated, possess excellent communication skills, and be adept at managing projects and collaborating effectively within a virtual team. Your primary goal will be to drive qualified leads, increase customer acquisition, and maximize return on ad spend (ROAS). Responsibilities include:
- Developing and executing data-driven digital marketing strategies to achieve business goals.
- Managing and optimizing paid search (PPC) campaigns across Google Ads, Bing Ads, etc.
- Overseeing social media advertising campaigns (Facebook, Instagram, LinkedIn, Twitter) to drive engagement and conversions.
- Implementing and managing display advertising and programmatic buying campaigns.
- Developing and executing affiliate marketing programs.
- Conducting A/B testing and multivariate testing to optimize campaign performance and landing pages.
- Analyzing campaign data, generating reports, and providing actionable insights to improve performance.
- Managing digital marketing budgets effectively to maximize ROAS.
- Staying up-to-date with the latest trends and best practices in digital marketing and advertising technology.
- Collaborating with content, creative, and web development teams to ensure cohesive brand messaging and user experience.
- Identifying and testing new digital marketing channels and opportunities.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven success in managing and optimizing large-scale PPC, social media advertising, and display advertising campaigns.
- In-depth knowledge of Google Analytics, Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
- Experience with marketing automation tools and CRM systems.
- Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
- Excellent project management and organizational skills.
- Outstanding written and verbal communication skills.
- Ability to thrive in a fast-paced, remote work environment.
- Experience in e-commerce or SaaS is a plus.
This advertiser has chosen not to accept applicants from your region.
0
Senior Digital Marketing Manager - Performance Campaigns
Posted 20 days ago
Job Viewed
Job Description
Our client, a fast-growing e-commerce company, is looking for a results-driven Senior Digital Marketing Manager to lead their performance marketing initiatives. This is a fully remote position, enabling you to drive impactful campaigns from anywhere. The ideal candidate will have a deep understanding of digital marketing channels, a proven track record in optimizing campaigns for ROI, and expertise in paid social, search engine marketing (SEM), and affiliate marketing. You will be responsible for developing and executing comprehensive digital marketing strategies to acquire new customers, increase brand awareness, and drive revenue growth.
This role demands strong analytical skills, strategic thinking, and hands-on experience with various digital marketing platforms and tools. You will manage campaign budgets, analyze performance data, and continuously optimize campaigns to achieve key performance indicators (KPIs). The ability to collaborate effectively with creative, content, and product teams is essential. If you are a performance-driven marketer with a passion for data-driven decision-making and a desire to shape the digital growth of a dynamic company in a remote capacity, we encourage you to apply.
Key Responsibilities:
This is a fully remote position, with the client's primary operational base inKericho, Kericho, KE . We are seeking individuals who are highly motivated, possess excellent time management skills, and thrive in a collaborative remote environment. Our client offers a competitive salary, comprehensive benefits, and excellent opportunities for professional growth in the exciting field of digital marketing.
Qualifications:
This role demands strong analytical skills, strategic thinking, and hands-on experience with various digital marketing platforms and tools. You will manage campaign budgets, analyze performance data, and continuously optimize campaigns to achieve key performance indicators (KPIs). The ability to collaborate effectively with creative, content, and product teams is essential. If you are a performance-driven marketer with a passion for data-driven decision-making and a desire to shape the digital growth of a dynamic company in a remote capacity, we encourage you to apply.
Key Responsibilities:
- Develop and execute data-driven digital marketing strategies focused on performance metrics (CPA, ROAS, LTV).
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
- Conduct keyword research, audience segmentation, and A/B testing to improve campaign effectiveness.
- Oversee SEM, social media advertising, affiliate marketing programs, and other performance-driven channels.
- Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for improvement.
- Manage digital marketing budgets effectively, ensuring optimal allocation of resources to achieve maximum ROI.
- Collaborate with the content and creative teams to develop compelling ad copy, visuals, and landing pages.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Monitor competitor activities and identify new opportunities for growth.
- Mentor and guide junior members of the marketing team.
This is a fully remote position, with the client's primary operational base inKericho, Kericho, KE . We are seeking individuals who are highly motivated, possess excellent time management skills, and thrive in a collaborative remote environment. Our client offers a competitive salary, comprehensive benefits, and excellent opportunities for professional growth in the exciting field of digital marketing.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and campaign management.
- Proven expertise in SEM, paid social media advertising, and affiliate marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, etc.
- Strong analytical skills and the ability to interpret complex data to drive marketing decisions.
- Excellent understanding of customer acquisition funnels and conversion rate optimization (CRO).
- Exceptional communication, presentation, and project management skills.
- Ability to work independently and collaboratively in a remote team setting.
- Experience in e-commerce marketing is highly desirable.
- Creative thinking and a passion for driving measurable results.
This advertiser has chosen not to accept applicants from your region.
1
Digital Marketing Manager - Performance & SEO
Posted 9 days ago
Job Viewed
Job Description
Our client is seeking a highly analytical and results-driven Digital Marketing Manager to lead their performance marketing and SEO strategies. This fully remote position requires a seasoned professional with a proven track record of driving online growth, optimizing campaigns, and improving search engine rankings. You will be responsible for developing and executing comprehensive digital marketing plans that align with business objectives. This includes managing paid search (PPC), social media advertising, affiliate marketing, and email marketing campaigns, with a strong emphasis on performance metrics such as ROI, CPA, and conversion rates. A significant part of this role will involve spearheading our Search Engine Optimization (SEO) initiatives, including on-page, off-page, and technical SEO, to enhance organic visibility and traffic. You will conduct in-depth keyword research, competitive analysis, and website audits to identify opportunities for improvement. The ideal candidate will be adept at using various analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) to track campaign performance, generate insightful reports, and make data-driven recommendations. This role demands strong strategic thinking, creativity, and the ability to manage multiple projects simultaneously in a fast-paced, remote environment. You will work closely with content creators, web developers, and other marketing team members to ensure cohesive campaign execution and a seamless user journey. We are looking for an individual who is passionate about digital marketing, stays ahead of industry trends, and possesses exceptional leadership and communication skills to effectively collaborate with a distributed team. This is an exceptional opportunity to shape and execute impactful digital strategies from anywhere.
Responsibilities:
Responsibilities:
- Develop and implement data-driven digital marketing strategies focused on performance and SEO.
- Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to achieve target KPIs.
- Oversee and execute comprehensive SEO strategies, including keyword research, on-page optimization, link building, and technical SEO.
- Analyze website traffic and user behavior using analytics tools (e.g., Google Analytics) to identify trends and insights.
- Develop and manage email marketing campaigns and automation workflows.
- Collaborate with content teams to ensure content is optimized for search engines and user engagement.
- Monitor campaign performance, generate regular reports, and provide actionable recommendations for improvement.
- Stay abreast of the latest digital marketing trends, algorithm updates, and industry best practices.
- Manage relationships with external agencies and vendors as needed.
- Drive continuous improvement in conversion rates and customer acquisition costs.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on performance marketing and SEO.
- Demonstrated success in managing and optimizing PPC campaigns.
- Expertise in SEO best practices, tools, and analytics platforms (Google Analytics, SEMrush, Ahrefs).
- Experience with email marketing platforms and CRM systems.
- Strong analytical and reporting skills with the ability to translate data into actionable insights.
- Excellent understanding of the full digital marketing funnel.
- Proven ability to work independently and manage projects effectively in a remote setting.
- Strong communication and collaboration skills.
This advertiser has chosen not to accept applicants from your region.
2
Digital Marketing Manager - Performance Marketing
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a data-driven and results-oriented Digital Marketing Manager to lead their performance marketing efforts. This is a fully remote role, offering the exciting opportunity to develop and execute innovative digital campaigns from anywhere. You will be responsible for driving customer acquisition, engagement, and revenue growth through various online channels, with a strong focus on measurable ROI. Your expertise in SEO, SEM, social media advertising, email marketing, and analytics will be crucial in achieving marketing objectives.
Key responsibilities include:
The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field. A minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and paid media, is required. Proven experience managing successful PPC, SEO, and social media advertising campaigns is essential. Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEMrush, HubSpot) is mandatory. Excellent analytical, strategic thinking, and communication skills are necessary. Experience in e-commerce or B2B marketing is a plus. This is a fantastic opportunity to lead digital marketing initiatives in a remote-first environment, driving measurable growth for a dynamic company, based conceptually in Eldoret, Uasin Gishu, KE .
Key responsibilities include:
- Developing and implementing comprehensive digital marketing strategies to drive lead generation and customer acquisition.
- Managing and optimizing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Overseeing SEO strategy and implementation to improve organic search rankings and traffic.
- Developing and executing email marketing campaigns to nurture leads and engage existing customers.
- Managing social media marketing efforts, including content creation and community engagement.
- Analyzing campaign performance data using tools like Google Analytics, and providing actionable insights and recommendations.
- Tracking key performance indicators (KPIs) such as CPA, ROI, conversion rates, and LTV.
- Collaborating with content creators, designers, and web developers to ensure cohesive and effective campaigns.
- Staying current with digital marketing trends, best practices, and emerging technologies.
- Managing the digital marketing budget effectively to maximize return on investment.
The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field. A minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and paid media, is required. Proven experience managing successful PPC, SEO, and social media advertising campaigns is essential. Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEMrush, HubSpot) is mandatory. Excellent analytical, strategic thinking, and communication skills are necessary. Experience in e-commerce or B2B marketing is a plus. This is a fantastic opportunity to lead digital marketing initiatives in a remote-first environment, driving measurable growth for a dynamic company, based conceptually in Eldoret, Uasin Gishu, KE .
This advertiser has chosen not to accept applicants from your region.
3
Remote Senior Digital Marketing Manager - Performance Campaigns
Posted 9 days ago
Job Viewed
Job Description
Our client is seeking a highly results-oriented and strategic Remote Senior Digital Marketing Manager to lead their performance marketing efforts. This role is critical in driving customer acquisition, engagement, and revenue growth through data-driven online campaigns. You will be responsible for developing, implementing, and optimizing comprehensive digital marketing strategies across various channels, including search engines, social media, email, and display advertising. The ideal candidate will possess a deep understanding of performance marketing metrics, advanced analytical capabilities, and a proven track record of managing successful paid advertising campaigns. You must be adept at utilizing marketing automation tools, analytics platforms, and A/B testing methodologies to maximize ROI. Your responsibilities will include defining campaign objectives, setting budgets, managing ad spend, and continuously iterating on strategies based on performance data. Strong leadership and collaboration skills are essential, as you will work closely with cross-functional teams, including content creators, web developers, and sales representatives. This is a fully remote position, demanding excellent communication, organizational, and self-management skills. Responsibilities will include:
- Developing and executing comprehensive digital marketing strategies focused on performance metrics (CPA, ROAS, LTV).
- Managing and optimizing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Conducting keyword research, audience segmentation, and competitive analysis.
- Creating compelling ad copy and designing engaging visual assets for campaigns.
- Implementing A/B testing for ad creatives, landing pages, and targeting strategies.
- Monitoring campaign performance, analyzing data, and generating detailed reports with actionable insights.
- Managing marketing budgets effectively to achieve optimal ROI.
- Collaborating with content teams to ensure alignment between marketing campaigns and content strategy.
- Working with web development teams to optimize landing pages and user experience.
- Staying up-to-date with the latest digital marketing trends, tools, and best practices.
- Exploring and implementing new digital marketing channels and technologies.
- Managing email marketing campaigns, including segmentation, automation, and performance tracking.
- Developing and executing social media marketing strategies to drive engagement and traffic.
- Utilizing CRM systems to track lead generation and customer journey.
- Leading and mentoring junior marketing team members.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and paid acquisition.
- Proven track record of successfully managing significant advertising budgets and achieving ROI targets.
- Expertise in Google Analytics, Google Ads, Facebook Ads Manager, and other major advertising platforms.
- Strong understanding of SEO, SEM, social media marketing, and email marketing principles.
- Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
- Excellent analytical, problem-solving, and data interpretation skills.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work independently and manage multiple projects in a remote environment.
- Creative mindset with a data-driven approach to decision-making.
This advertiser has chosen not to accept applicants from your region.
4
Senior Digital Marketing Manager - Performance Marketing
Posted 20 days ago
Job Viewed
Job Description
Our client, a fast-growing e-commerce business, is seeking a results-driven Senior Digital Marketing Manager to lead their performance marketing efforts. This fully remote position offers an exciting opportunity to shape and execute data-driven marketing strategies that drive customer acquisition, engagement, and revenue growth. You will be responsible for overseeing all aspects of paid advertising, SEO, email marketing, and social media marketing to achieve ambitious growth targets.
Key responsibilities include developing and managing comprehensive digital marketing campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms. You will be tasked with optimizing campaign performance through A/B testing, audience segmentation, and continuous analysis of key metrics such as ROI, CPA, and LTV. Developing and executing a robust SEO strategy to improve organic search rankings and drive qualified traffic is essential. You will also manage email marketing campaigns, from list segmentation and content creation to automation and performance tracking. Creating compelling social media content and strategies to enhance brand awareness and community engagement will also be part of your remit.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 5-7 years of experience in digital marketing, with a strong focus on performance marketing and campaign management. Proven expertise in managing substantial advertising budgets and delivering measurable results across paid search, paid social, and other digital channels is critical. A deep understanding of SEO best practices, email marketing automation tools, and social media marketing platforms is required. Strong analytical skills, with proficiency in tools like Google Analytics, SEMrush, and various ad platform dashboards, are essential. Excellent communication, leadership, and project management skills are necessary to collaborate effectively with internal teams and external agencies. This remote role allows you to make a significant impact on a thriving business, contributing to its success from anywhere, supporting its reach into markets like Kisumu, Kisumu, KE .
Key responsibilities include developing and managing comprehensive digital marketing campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms. You will be tasked with optimizing campaign performance through A/B testing, audience segmentation, and continuous analysis of key metrics such as ROI, CPA, and LTV. Developing and executing a robust SEO strategy to improve organic search rankings and drive qualified traffic is essential. You will also manage email marketing campaigns, from list segmentation and content creation to automation and performance tracking. Creating compelling social media content and strategies to enhance brand awareness and community engagement will also be part of your remit.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 5-7 years of experience in digital marketing, with a strong focus on performance marketing and campaign management. Proven expertise in managing substantial advertising budgets and delivering measurable results across paid search, paid social, and other digital channels is critical. A deep understanding of SEO best practices, email marketing automation tools, and social media marketing platforms is required. Strong analytical skills, with proficiency in tools like Google Analytics, SEMrush, and various ad platform dashboards, are essential. Excellent communication, leadership, and project management skills are necessary to collaborate effectively with internal teams and external agencies. This remote role allows you to make a significant impact on a thriving business, contributing to its success from anywhere, supporting its reach into markets like Kisumu, Kisumu, KE .
This advertiser has chosen not to accept applicants from your region.
5
Remote Digital Marketing Manager - Performance Marketing
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking a results-driven and data-oriented Remote Digital Marketing Manager to lead their performance marketing initiatives. This role is critical for driving customer acquisition, engagement, and revenue growth through strategic online advertising campaigns. As a fully remote position, you will be responsible for developing, executing, and optimizing multi-channel digital marketing strategies. The ideal candidate possesses a deep understanding of SEO, SEM, social media advertising, content marketing, and email marketing, coupled with strong analytical skills and a passion for achieving measurable marketing outcomes.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to achieve business objectives, including lead generation and customer acquisition.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
- Oversee SEO strategy to improve organic search rankings and drive website traffic.
- Develop and execute content marketing plans, including blog posts, articles, and social media content.
- Manage email marketing campaigns, including list segmentation, campaign creation, and performance analysis.
- Track, analyze, and report on key marketing metrics (e.g., ROI, CPA, conversion rates, website traffic).
- Conduct market research and competitor analysis to identify new opportunities and trends.
- Collaborate with design and content teams to create compelling marketing assets.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Utilize marketing automation tools for campaign execution and lead nurturing.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven track record of successfully developing and executing digital marketing campaigns that drive measurable results.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and advertising platforms.
- Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
- Excellent communication, collaboration, and project management skills, adapted for remote work.
- Experience with marketing automation software (e.g., HubSpot, Marketo) is a plus.
- Creative thinking and a passion for storytelling through digital channels.
- Ability to work independently and manage multiple projects simultaneously.
This advertiser has chosen not to accept applicants from your region.
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6
Senior Digital Marketing Manager - Performance Marketing (Remote)
Posted 13 days ago
Job Viewed
Job Description
Our client is looking for a results-driven Senior Digital Marketing Manager to lead their performance marketing initiatives. This is a fully remote position where you will develop and execute comprehensive strategies to drive customer acquisition, engagement, and revenue growth. Your primary focus will be on optimizing paid advertising campaigns across various channels, including search engines, social media, display networks, and affiliate marketing. You will be responsible for managing budgets, setting KPIs, analyzing campaign performance, and identifying opportunities for improvement. The ideal candidate has a proven track record in performance marketing, a deep understanding of marketing analytics tools (e.g., Google Analytics, Adobe Analytics), and experience with A/B testing and conversion rate optimization (CRO). Expertise in SEO, SEM, programmatic advertising, and social media advertising is essential. You will lead a team of digital marketing specialists, providing guidance and fostering a data-driven culture. Responsibilities include conducting market research, competitor analysis, and staying abreast of the latest digital marketing trends and technologies. You will also collaborate with content creators, designers, and sales teams to ensure cohesive and effective marketing campaigns. Excellent communication, strategic thinking, and project management skills are required. This is a fantastic opportunity to make a significant impact on business growth and shape the digital presence of our client, working flexibly from anywhere, influencing campaigns relevant to **Naivasha, Nakuru, KE**.
This advertiser has chosen not to accept applicants from your region.
7
Digital Marketing Manager - Performance & Growth
Posted 10 days ago
Job Viewed
Job Description
Our client is seeking an accomplished and results-driven Digital Marketing Manager to spearhead their performance and growth initiatives. This is a fully remote position, offering a unique opportunity to shape and execute digital marketing strategies from anywhere. You will be responsible for driving online customer acquisition, engagement, and conversion through a variety of digital channels. This role demands a strategic thinker with a strong analytical mindset and a proven track record of success in digital marketing.
Key responsibilities include:
The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and growth strategies. Proven experience in managing successful paid media campaigns and a deep understanding of SEO, SEM, and content marketing is essential. Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, Data Studio) is required. Excellent analytical, strategic thinking, and problem-solving skills are paramount. You must be a highly organized and self-motivated individual, capable of thriving in a remote work environment. Strong communication and interpersonal skills are vital for collaborating effectively with internal teams and external partners, remotely supporting initiatives in **Kakamega, Kakamega, KE**. A passion for data-driven decision-making and a continuous drive for optimization are crucial. This is an exciting opportunity to make a significant impact on our client's digital presence and growth trajectory. We are looking for a creative yet analytical marketer who can translate business objectives into measurable digital marketing success.
Key responsibilities include:
- Developing and implementing comprehensive digital marketing strategies to drive lead generation and sales.
- Managing and optimizing paid advertising campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
- Overseeing Search Engine Optimization (SEO) efforts to improve organic search rankings and traffic.
- Developing and executing email marketing campaigns, including segmentation, automation, and performance tracking.
- Managing social media marketing strategies and content calendars to enhance brand presence and engagement.
- Analyzing campaign performance using tools like Google Analytics, tracking key metrics, and providing actionable insights.
- Conducting market research to identify target audiences, competitive landscape, and emerging trends.
- Collaborating with content creators, designers, and web developers to ensure cohesive campaign execution.
- Managing the digital marketing budget and ensuring a high return on investment (ROI).
- Staying abreast of the latest digital marketing best practices, tools, and technologies.
The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and growth strategies. Proven experience in managing successful paid media campaigns and a deep understanding of SEO, SEM, and content marketing is essential. Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, Data Studio) is required. Excellent analytical, strategic thinking, and problem-solving skills are paramount. You must be a highly organized and self-motivated individual, capable of thriving in a remote work environment. Strong communication and interpersonal skills are vital for collaborating effectively with internal teams and external partners, remotely supporting initiatives in **Kakamega, Kakamega, KE**. A passion for data-driven decision-making and a continuous drive for optimization are crucial. This is an exciting opportunity to make a significant impact on our client's digital presence and growth trajectory. We are looking for a creative yet analytical marketer who can translate business objectives into measurable digital marketing success.
This advertiser has chosen not to accept applicants from your region.
8
Remote Digital Marketing Campaign Manager - Performance Focus
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a highly analytical and results-driven Remote Digital Marketing Campaign Manager to oversee and optimize their online advertising efforts. This position requires a strategic thinker with a proven track record of developing and executing successful digital marketing campaigns across multiple channels. You will be responsible for managing all aspects of campaign execution, from initial planning and budget allocation to performance tracking and reporting. Your core focus will be on driving measurable results, such as lead generation, customer acquisition, and return on ad spend (ROAS). You will work with various platforms including Google Ads, Meta Ads, LinkedIn Ads, and programmatic advertising. This is a fully remote role demanding excellent analytical skills, a deep understanding of digital marketing metrics, and the ability to translate data into actionable strategies. You will collaborate with creative teams, content writers, and sales professionals to ensure campaign alignment and maximum impact.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive digital marketing campaign strategies across search, social, display, and programmatic channels.
- Manage campaign budgets effectively, ensuring optimal allocation to maximize ROI and achieve KPIs.
- Conduct in-depth keyword research and audience segmentation for targeted campaigns.
- Create, monitor, and optimize ad creatives and landing pages for improved conversion rates.
- Analyze campaign performance data using tools like Google Analytics, platform-specific dashboards, and reporting software.
- Provide regular, detailed reports on campaign performance, insights, and recommendations for improvement.
- Stay abreast of the latest digital marketing trends, technologies, and best practices.
- Collaborate with cross-functional teams including content, design, and sales to ensure cohesive messaging and strategy.
- Conduct A/B testing on various campaign elements to identify and implement improvements.
- Manage relationships with ad platform representatives and third-party vendors as needed.
- Identify new opportunities for growth and optimization within the digital marketing landscape.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing campaign management, with a strong emphasis on performance marketing.
- Proven expertise in managing paid search (Google Ads), paid social (Meta, LinkedIn), and programmatic advertising.
- Proficiency with analytics tools such as Google Analytics and reporting dashboards.
- Strong understanding of SEO principles and their integration with paid campaigns.
- Excellent analytical, problem-solving, and critical-thinking skills.
- Ability to manage multiple campaigns simultaneously and thrive in a fast-paced, remote environment.
- Exceptional communication and collaboration skills.
- Experience with marketing automation platforms and CRM systems is a plus.
- Certification in Google Ads or other relevant digital marketing platforms is highly desirable.
This advertiser has chosen not to accept applicants from your region.
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