3,016 Brand Manager Consumer Goods jobs in Kenya
Brand Manager - Consumer Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager to lead their iconic brands. This role offers an exciting opportunity to shape brand strategy, drive market growth, and connect with consumers on a large scale. The position is located in **Ruiru, Kiambu, KE**, offering a hybrid work model that balances collaborative in-office sessions with the flexibility of remote work.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute comprehensive brand strategies, including marketing plans, advertising campaigns, and promotional activities, to drive brand awareness and market share.
- Conduct market research and consumer analysis to identify trends, opportunities, and competitive landscape.
- Manage the brand's P&L, ensuring profitability and ROI for marketing investments.
- Collaborate with cross-functional teams, including sales, product development, and supply chain, to ensure brand consistency and successful product launches.
- Oversee creative development and execution of marketing materials, ensuring alignment with brand guidelines.
- Manage external agencies (advertising, PR, digital) to achieve brand objectives.
- Monitor brand performance metrics and key performance indicators (KPIs), making data-driven recommendations for optimization.
- Develop and manage the annual brand marketing budget.
- Identify and explore new distribution channels and market opportunities.
- Build strong relationships with key stakeholders, both internally and externally.
- Lead consumer insights initiatives to deeply understand target audiences and their needs.
- Ensure all brand communications and activities comply with regulatory standards.
- Stay abreast of the latest marketing trends and technologies, particularly in the FMCG space.
- Develop compelling brand positioning and messaging strategies.
- Lead cross-functional teams in executing integrated marketing campaigns.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 5 years of experience in brand management, preferably within the FMCG industry.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of consumer insights, market analysis, and competitive intelligence.
- Excellent communication, presentation, and interpersonal skills.
- Demonstrated ability to manage budgets and P&Ls effectively.
- Experience working with creative and media agencies.
- Proficiency in marketing analytics and reporting tools.
- Creative thinker with strong strategic and analytical skills.
- Ability to manage multiple projects and deadlines effectively.
- Experience in managing cross-functional teams.
- Adaptable and comfortable with a hybrid work environment.
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0
Remote Brand Manager - Consumer Goods
Posted 12 days ago
Job Viewed
Job Description
Our client, a rapidly growing force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and results-oriented Brand Manager to join their fully remote team. This position is crucial for developing and executing comprehensive brand strategies that drive market share and consumer engagement. You will be responsible for overseeing all aspects of brand management, from market research and competitive analysis to product positioning, marketing campaign development, and budget management. As a remote-first employee, you will have the unique opportunity to shape brand narratives and consumer perceptions from your home office, collaborating closely with marketing, sales, and product development teams located globally. Your insights into consumer trends and market dynamics will be vital in creating compelling brand experiences and fostering brand loyalty. The ideal candidate will possess a strategic mindset, a creative flair for marketing, and a strong understanding of the FMCG landscape. Proven experience in developing and launching successful marketing campaigns, managing product portfolios, and analyzing sales performance data is essential. This is an exciting chance to make a significant impact on well-known brands and contribute to the strategic direction of our client, all while enjoying the benefits of a flexible, remote work environment. We are looking for a self-starter with excellent communication skills, the ability to work autonomously, and a passion for building strong consumer connections. This role demands a proactive approach to identifying new market opportunities and a data-driven methodology for measuring campaign success. The **job location** for this role is fully remote, allowing you to contribute from any suitable location while supporting a dynamic and diverse market presence.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement long-term brand strategies and annual marketing plans.
- Conduct market research and consumer insights analysis to identify trends and opportunities.
- Manage brand positioning, messaging, and visual identity across all touchpoints.
- Oversee the creation and execution of integrated marketing campaigns (digital, social media, traditional).
- Collaborate with product development teams on new product launches and portfolio management.
- Analyze sales data, market share, and campaign performance to optimize strategies.
- Manage brand budgets and ensure effective allocation of resources.
- Liaise with external agencies and vendors to execute marketing initiatives.
- Monitor competitor activities and market developments.
- Foster strong relationships with internal stakeholders to ensure brand consistency.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in brand management within the FMCG sector.
- Proven track record of developing and executing successful marketing strategies.
- Strong understanding of market research, consumer behavior, and digital marketing.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing marketing budgets and ROI analysis.
- Ability to work independently and collaboratively in a remote setting.
- Proficiency in marketing analytics tools and platforms.
- A creative and innovative approach to brand building.
This advertiser has chosen not to accept applicants from your region.
1
Senior Brand Manager - Consumer Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a rapidly expanding player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and results-oriented Senior Brand Manager to join their fully remote team. This is an excellent opportunity to take ownership of key brands, driving their growth and market presence across diverse channels. You will be responsible for developing and executing comprehensive brand strategies, including market analysis, product positioning, advertising, promotion, and digital marketing initiatives. The ideal candidate will possess a deep understanding of consumer insights, market dynamics, and brand building within the FMCG landscape. Your role will involve leading cross-functional teams, including sales, marketing, product development, and agency partners, to ensure cohesive execution of brand plans. You must be adept at identifying consumer trends, translating them into actionable marketing plans, and measuring campaign effectiveness through data analysis. This position requires exceptional leadership, strategic thinking, creativity, and strong communication skills, essential for managing a brand remotely and effectively coordinating with dispersed teams. We are looking for a dynamic individual who can inspire growth, build strong consumer connections, and enhance brand equity in competitive markets. The ability to manage budgets, analyze performance metrics, and make data-driven decisions is critical.
Key Responsibilities:
If you are a passionate brand builder ready to make a significant impact in the FMCG industry, we want to hear from you.
Key Responsibilities:
- Develop and execute annual brand plans and marketing strategies to achieve business objectives.
- Conduct in-depth market research, consumer analysis, and competitive landscape assessments.
- Define brand positioning, messaging, and target audience strategies.
- Oversee the development and implementation of integrated marketing campaigns (advertising, promotions, digital, social media).
- Manage brand P&L, ensuring profitability and efficient budget allocation.
- Collaborate with product development teams on new product launches and line extensions.
- Lead and motivate cross-functional teams and external agency partners.
- Analyze brand performance metrics (sales, market share, brand health) and provide actionable insights.
- Monitor market trends and consumer behavior to identify growth opportunities.
- Ensure consistent brand identity and messaging across all touchpoints.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is preferred.
- Minimum of 6 years of experience in brand management or marketing, with a significant focus on the FMCG sector.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of marketing principles, consumer behavior, and market research methodologies.
- Experience with digital marketing, social media, and e-commerce strategies.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Outstanding communication, presentation, and interpersonal skills, comfortable working remotely.
- Demonstrated ability to lead teams and manage complex projects effectively.
If you are a passionate brand builder ready to make a significant impact in the FMCG industry, we want to hear from you.
This advertiser has chosen not to accept applicants from your region.
2
Remote Senior Brand Manager - Consumer Goods
Posted 13 days ago
Job Viewed
Job Description
Our client, a renowned leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and innovative Senior Brand Manager to lead the development and execution of brand strategies from a remote setting. This role is instrumental in shaping the perception and market position of key brands, driving growth, and fostering consumer engagement. You will be responsible for all aspects of brand management, including market research, product positioning, marketing communications, campaign development, and P&L management. The ideal candidate will possess a deep understanding of the FMCG market, consumer insights, and digital marketing trends. You will collaborate closely with cross-functional teams, including sales, product development, and creative agencies, to ensure cohesive brand experiences across all touchpoints. This is a remote-first position, requiring exceptional leadership, strategic thinking, and the ability to influence and motivate teams without direct physical oversight. You will translate consumer insights into actionable brand plans, develop compelling marketing campaigns, and monitor brand performance against key metrics. Your expertise in digital marketing, social media strategy, and content creation will be crucial in engaging target audiences and building strong brand loyalty. This is an exciting opportunity to take ownership of significant brands within a dynamic and growing industry, driving their success and market leadership through innovative remote management. You will be expected to analyze market trends, identify competitive threats and opportunities, and adapt brand strategies accordingly. Budget management and forecasting will also be key responsibilities. The ability to develop and nurture strong relationships with internal stakeholders and external partners is essential for success in this role.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive brand strategies to drive market share and profitability.
- Conduct market research and analyze consumer insights to identify growth opportunities.
- Oversee product positioning, messaging, and go-to-market strategies.
- Develop and manage integrated marketing communications campaigns across various channels.
- Collaborate with sales teams to support retail execution and channel strategies.
- Manage brand budgets, track performance against KPIs, and provide regular reports.
- Work with creative agencies and internal teams to develop compelling brand assets.
- Monitor competitive landscape and adapt brand strategies as needed.
- Drive innovation and product development initiatives for the brand.
- Foster strong relationships with key stakeholders and cross-functional teams.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 7 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successfully developing and launching brands and marketing campaigns.
- Strong understanding of consumer insights, market analysis, and strategic planning.
- Expertise in digital marketing, social media, and content strategy.
- Excellent communication, presentation, and interpersonal skills.
- Experience managing budgets and P&Ls.
- Ability to lead and influence cross-functional teams in a remote environment.
- Strong analytical and problem-solving skills.
- Proficiency in marketing analytics tools.
This advertiser has chosen not to accept applicants from your region.
3
Brand Manager, Consumer Packaged Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking a dynamic and results-oriented Brand Manager to oversee and grow key brands within their portfolio. This role is based in **Thika, Kiambu, KE**, a hub of industrial activity, and requires a candidate with a deep understanding of the Kenyan consumer landscape and the FMCG sector. You will be responsible for developing and executing comprehensive brand strategies, from market research and product development to marketing communications and sales support. Your mission will be to enhance brand equity, drive market share, and achieve revenue targets.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and tactical execution.
- Conduct market research and consumer insights analysis to identify opportunities and challenges.
- Manage the brand's advertising and promotional activities across various channels.
- Oversee product lifecycle management, including new product development and innovation.
- Collaborate with sales teams to ensure effective in-market execution and achieve sales targets.
- Manage the brand's budget, ensuring optimal allocation of resources.
- Monitor competitor activities and market trends, adapting strategies as necessary.
- Work closely with cross-functional teams (R&D, Supply Chain, Sales, Finance) to ensure brand success.
- Develop and maintain strong relationships with external agencies and partners.
- Ensure brand consistency across all touchpoints and communications within **Thika, Kiambu, KE** and beyond.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree or MBA is a plus.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector in Kenya.
- Proven track record of successfully launching and growing brands.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in MS Office Suite and marketing analytics tools.
- Ability to work effectively in a fast-paced, deadline-driven environment.
- Experience in managing budgets and forecasting.
- Demonstrated leadership potential and ability to influence stakeholders.
This advertiser has chosen not to accept applicants from your region.
4
Senior Brand Manager (Consumer Packaged Goods)
Posted 19 days ago
Job Viewed
Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is looking for a strategic and creative Senior Brand Manager to drive brand growth and market penetration. This is a fully remote position, offering a unique opportunity to shape brand identity and marketing strategies from a distance. You will be responsible for developing and executing comprehensive brand plans, including market analysis, product positioning, advertising campaigns, and promotional activities. Your role will involve working closely with cross-functional teams, including sales, marketing, R&D, and external agencies, to ensure consistent brand messaging and successful product launches. This position requires a deep understanding of consumer behavior, market trends, and the FMCG landscape. The ideal candidate will have a strong track record of building and managing successful brands, with excellent analytical, communication, and leadership skills. Proficiency in digital marketing and a data-driven approach to decision-making are essential for this remote role. You will be instrumental in identifying new market opportunities, developing innovative marketing strategies, and ensuring the long-term success and equity of our client’s brands. We are seeking a proactive and results-oriented individual who can inspire teams and deliver exceptional brand performance. This is a fantastic opportunity to contribute to a fast-paced industry and drive significant impact, all with the flexibility of remote work. The successful candidate will ideally be based in or near **Eldoret, Uasin Gishu, KE**, but the role is fully remote.
This advertiser has chosen not to accept applicants from your region.
5
Senior Brand Manager - Innovative Consumer Goods
Posted 10 days ago
Job Viewed
Job Description
Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and dynamic Senior Brand Manager to drive the strategic growth and market presence of key brands. This is a fully remote position, offering a unique opportunity to influence brand direction and consumer engagement from anywhere. You will be responsible for developing and executing comprehensive marketing strategies that enhance brand equity, drive sales, and expand market share.
Key Responsibilities:
Qualifications:
This remote role requires a strategic thinker with a proven track record in building and growing successful consumer brands. You will have the autonomy to shape brand narratives and connect with consumers in innovative ways, all while enjoying the flexibility of working from home.
Key Responsibilities:
- Develop and implement long-term brand strategies, including positioning, messaging, and target audience identification.
- Oversee the creation and execution of integrated marketing campaigns across all relevant channels (digital, social media, traditional advertising, in-store promotions).
- Conduct in-depth market research and competitor analysis to identify opportunities and potential threats.
- Manage the brand budget effectively, ensuring optimal allocation of resources to achieve marketing objectives.
- Collaborate closely with sales, product development, and external agencies to ensure brand consistency and effective product launches.
- Monitor brand performance metrics (e.g., sales volume, market share, brand awareness, customer satisfaction) and provide regular reports to senior management.
- Identify consumer insights and translate them into actionable marketing initiatives.
- Lead and inspire cross-functional teams to achieve brand goals.
- Stay abreast of industry trends, emerging technologies, and best practices in brand management and digital marketing.
- Ensure all marketing activities are aligned with the company's overall business objectives and brand values.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7 years of progressive experience in brand management within the FMCG industry.
- Demonstrated success in developing and executing impactful brand strategies and marketing campaigns.
- Strong understanding of consumer behavior, market dynamics, and competitive landscapes in the FMCG sector.
- Excellent analytical and strategic thinking skills, with the ability to interpret data and translate insights into effective plans.
- Proven ability to manage budgets and P&Ls.
- Exceptional communication, presentation, and interpersonal skills.
- Experience working with digital marketing platforms, social media, and analytics tools.
- Ability to lead and influence without direct authority.
- Must be highly organized, self-motivated, and capable of thriving in a fully remote, fast-paced environment.
This remote role requires a strategic thinker with a proven track record in building and growing successful consumer brands. You will have the autonomy to shape brand narratives and connect with consumers in innovative ways, all while enjoying the flexibility of working from home.
This advertiser has chosen not to accept applicants from your region.
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6
Senior Brand Manager - Consumer Packaged Goods (CPG)
Posted 9 days ago
Job Viewed
Job Description
Our client, a renowned leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and creative Senior Brand Manager to lead brand initiatives within our fully remote marketing department. This pivotal role requires a visionary leader capable of developing and executing comprehensive brand strategies that drive market share and consumer engagement. As a remote-first organization, we empower our talent with the flexibility to work from anywhere, fostering a collaborative and innovative global marketing community. The ideal candidate will possess a deep understanding of brand development, consumer insights, and integrated marketing communications.
Responsibilities:
Responsibilities:
- Develop and execute annual brand plans, including marketing objectives, strategies, and tactical execution.
- Lead brand positioning, messaging, and communication strategies across all relevant channels.
- Conduct market research and consumer insights analysis to identify trends, opportunities, and competitive threats.
- Manage the brand's P&L, ensuring profitable growth and effective budget allocation.
- Oversee the development and execution of integrated marketing campaigns, including advertising, digital marketing, PR, and in-store promotions.
- Collaborate with product development teams to drive innovation and new product introductions.
- Manage relationships with external agencies, including advertising, media, and research partners.
- Monitor brand performance metrics and provide regular reports and recommendations to senior management.
- Ensure brand consistency across all consumer touchpoints.
- Identify and capitalize on new business opportunities to expand brand reach and penetration.
- Mentor and guide junior marketing team members.
- Stay abreast of industry best practices and emerging marketing trends.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a strong advantage.
- Minimum of 6 years of progressive experience in brand management, with a significant focus on the FMCG/CPG industry.
- Proven track record of developing and successfully launching brands and marketing campaigns.
- Deep understanding of consumer behavior, market segmentation, and brand strategy.
- Strong analytical skills with the ability to interpret data and translate insights into actionable plans.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in digital marketing strategies, social media management, and data analytics tools.
- Ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced remote environment.
- Creativity and a passion for building strong, resonant brands.
- Experience managing marketing budgets effectively.
- Demonstrated leadership capabilities and ability to influence stakeholders.
This advertiser has chosen not to accept applicants from your region.
7
Remote Senior Brand Manager - Consumer Packaged Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a prominent force in the Fast-Moving Consumer Goods (FMCG) industry, is actively searching for a seasoned Senior Brand Manager to lead strategic brand initiatives. This is a fully remote position, offering flexibility and the opportunity to work from anywhere. The ideal candidate will be responsible for developing and executing comprehensive brand strategies that drive market share, revenue growth, and consumer engagement. You will oversee all aspects of brand management, including market research, consumer insights, product development, marketing communications, and digital presence. This role demands a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG sector. Responsibilities include crafting compelling brand narratives, managing marketing budgets effectively, and collaborating with cross-functional teams, including sales, product development, and creative agencies. You will lead the development of innovative marketing campaigns across various channels, ensuring consistent brand messaging and visual identity. Success in this role requires strong analytical skills to measure campaign performance, identify areas for improvement, and optimize ROI. The ability to translate complex data into actionable insights and strategic recommendations is crucial. We are looking for a proactive, creative, and results-oriented individual with a proven history of successfully launching and growing brands in competitive markets. Excellent communication, presentation, and interpersonal skills are essential, as you will be interacting with diverse stakeholders virtually. This is an exceptional opportunity to shape the future of well-known brands and drive their success from a remote setting. You will be empowered to innovate and lead impactful brand transformations, contributing significantly to the company's overall vision and growth objectives. Join our forward-thinking team and elevate iconic brands to new heights.
This advertiser has chosen not to accept applicants from your region.
8
Brand Manager - Fast Moving Consumer Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and results-oriented Brand Manager to lead the strategy and execution for their key product lines. This is an exciting remote opportunity for a seasoned marketing professional to drive brand growth, market share, and consumer engagement. You will be responsible for developing and implementing comprehensive brand strategies, including market analysis, product positioning, marketing communications, and promotional activities. Your role will involve close collaboration with cross-functional teams, including sales, product development, supply chain, and external agencies, to ensure successful brand execution and achieve business objectives. The ideal candidate will have a proven track record in brand management within the FMCG industry, with a strong understanding of consumer insights, market trends, and competitive landscapes. You should possess excellent analytical, strategic thinking, and communication skills, with the ability to inspire and lead teams. This remote position offers the flexibility to work from anywhere, provided you have a stable internet connection and can effectively collaborate with a distributed team. You will be empowered to take ownership of your brands, develop innovative marketing campaigns, and measure their impact on business performance. This role is crucial for driving the success and profitability of our client's portfolio.
Key Responsibilities:
This fully remote position is ideal for a candidate seeking flexibility while contributing to a leading FMCG company. Based in spirit out of Naivasha, Nakuru, KE , you'll be a key part of driving brand success nationwide.
Key Responsibilities:
- Develop and execute annual brand plans and marketing strategies.
- Conduct market research and consumer insight analysis to identify growth opportunities.
- Define product positioning, key messaging, and target audience for brands.
- Manage the marketing budget and allocate resources effectively.
- Oversee the development and implementation of integrated marketing campaigns across all channels.
- Collaborate with sales teams to ensure effective go-to-market strategies.
- Manage relationships with advertising agencies, media partners, and other external vendors.
- Monitor brand performance, sales data, and market share, providing actionable insights.
- Identify opportunities for product innovation and line extensions.
- Lead cross-functional teams to ensure alignment and successful execution of brand initiatives.
This fully remote position is ideal for a candidate seeking flexibility while contributing to a leading FMCG company. Based in spirit out of Naivasha, Nakuru, KE , you'll be a key part of driving brand success nationwide.
This advertiser has chosen not to accept applicants from your region.
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