6 Brand Manager Consumer Packaged Goods jobs in whatjobs
Brand Manager, Consumer Packaged Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking a dynamic and results-oriented Brand Manager to oversee and grow key brands within their portfolio. This role is based in **Thika, Kiambu, KE**, a hub of industrial activity, and requires a candidate with a deep understanding of the Kenyan consumer landscape and the FMCG sector. You will be responsible for developing and executing comprehensive brand strategies, from market research and product development to marketing communications and sales support. Your mission will be to enhance brand equity, drive market share, and achieve revenue targets.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and tactical execution.
- Conduct market research and consumer insights analysis to identify opportunities and challenges.
- Manage the brand's advertising and promotional activities across various channels.
- Oversee product lifecycle management, including new product development and innovation.
- Collaborate with sales teams to ensure effective in-market execution and achieve sales targets.
- Manage the brand's budget, ensuring optimal allocation of resources.
- Monitor competitor activities and market trends, adapting strategies as necessary.
- Work closely with cross-functional teams (R&D, Supply Chain, Sales, Finance) to ensure brand success.
- Develop and maintain strong relationships with external agencies and partners.
- Ensure brand consistency across all touchpoints and communications within **Thika, Kiambu, KE** and beyond.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree or MBA is a plus.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector in Kenya.
- Proven track record of successfully launching and growing brands.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in MS Office Suite and marketing analytics tools.
- Ability to work effectively in a fast-paced, deadline-driven environment.
- Experience in managing budgets and forecasting.
- Demonstrated leadership potential and ability to influence stakeholders.
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Brand Manager, Consumer Packaged Goods
Posted 19 days ago
Job Viewed
Job Description
Our client is seeking a strategic and creative Brand Manager to spearhead brand development and marketing initiatives for their fast-moving consumer goods (FMCG) portfolio. This position is entirely remote, allowing you to contribute to brand success from any location. You will be instrumental in shaping brand identity, driving market penetration, and increasing consumer engagement through innovative marketing campaigns. The ideal candidate will possess a strong understanding of the FMCG market, a proven ability to develop and execute successful brand strategies, and exceptional analytical and communication skills. You will be responsible for market research, competitive analysis, and identifying emerging consumer trends to inform brand positioning and product development.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive brand strategies aligned with business objectives and market opportunities.
- Conduct in-depth market research and competitive analysis to identify consumer insights and market trends.
- Oversee the creation and implementation of integrated marketing campaigns across various channels (digital, social media, ATL/BTL).
- Manage brand P&L, including budget allocation, forecasting, and performance tracking.
- Collaborate with product development teams to drive innovation and ensure product offerings meet market demands.
- Build and maintain strong relationships with advertising agencies, media partners, and other external stakeholders.
- Monitor brand performance metrics, analyze results, and provide regular reports to senior management.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Develop strategies to enhance brand equity, consumer loyalty, and market share.
- Lead cross-functional teams in executing brand initiatives.
- This remote role requires a proactive individual with strong leadership qualities and the ability to thrive in a fast-paced environment. Excellent project management and stakeholder engagement skills are essential. Experience with brand management in the FMCG sector is a must. Join our client in driving brand growth for their innovative products, virtually contributing from **Ongata Rongai, Kajiado, KE** and beyond.
This advertiser has chosen not to accept applicants from your region.
1
Brand Manager - Consumer Packaged Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and strategic Brand Manager to lead their product portfolio. This fully remote role will involve developing and executing comprehensive brand strategies to drive market share, consumer engagement, and revenue growth. You will be responsible for market analysis, product positioning, marketing campaign development, and cross-functional team leadership. The ideal candidate will have a deep understanding of consumer insights, a proven track record in brand management within the FMCG industry, and exceptional communication and collaboration skills to succeed in a remote environment. You will work closely with sales, product development, and marketing teams to bring brands to life.
Responsibilities:
Responsibilities:
- Develop and implement annual brand plans, including marketing strategies, promotional activities, and advertising campaigns.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Define and refine brand positioning, messaging, and target consumer profiles.
- Manage the brand's P&L and ensure achievement of sales and profitability targets.
- Collaborate with product development teams on new product launches and line extensions.
- Oversee the development of creative assets and marketing materials.
- Manage relationships with external agencies (advertising, PR, digital).
- Monitor brand performance, consumer trends, and market dynamics, adjusting strategies as needed.
- Ensure consistent brand execution across all touchpoints and channels.
- Present brand strategies and performance updates to senior management.
- Foster strong working relationships with sales teams and provide them with necessary tools and support.
- Lead and inspire cross-functional teams to achieve brand objectives.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- Minimum of 5 years of progressive experience in brand management, specifically within the FMCG sector.
- Proven success in developing and executing impactful brand strategies that drive growth.
- Strong understanding of consumer insights, market segmentation, and marketing principles.
- Experience with market research methodologies and data analysis.
- Excellent project management, organizational, and communication skills.
- Demonstrated ability to lead and influence cross-functional teams.
- Proficiency in digital marketing and social media strategies.
- Ability to work autonomously, manage priorities, and deliver results in a remote setting.
- Creative thinking and problem-solving capabilities.
This advertiser has chosen not to accept applicants from your region.
2
Brand Manager - Consumer Packaged Goods
Posted 19 days ago
Job Viewed
Job Description
Our client is a rapidly growing Fast-Moving Consumer Goods (FMCG) company with a diverse portfolio of popular household brands. We are looking for a dynamic and results-oriented Brand Manager to lead the strategic direction and execution for one of our key product lines. This role is critical in driving brand growth, increasing market share, and building strong consumer connections within the vibrant Kenyan market. The ideal candidate will possess a deep understanding of consumer insights, marketing strategies, and the FMCG landscape.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive annual marketing plans and strategies for assigned brands to achieve sales and profit objectives.
- Conduct in-depth market research and consumer analysis to identify trends, opportunities, and competitive threats.
- Manage the full marketing mix, including product development, pricing, promotion, and distribution strategies.
- Oversee the development and execution of advertising, digital marketing, and public relations campaigns.
- Manage brand budgets effectively, ensuring optimal allocation of resources and maximizing ROI.
- Collaborate closely with sales teams to ensure effective in-market execution of brand strategies.
- Work with cross-functional teams, including R&D, Supply Chain, and Finance, to ensure brand consistency and successful product launches.
- Monitor brand performance, analyze sales data, and track key performance indicators (KPIs), providing regular reports and insights to senior management.
- Identify and nurture strategic partnerships and alliances to enhance brand visibility and reach.
- Manage external agencies (advertising, PR, digital) to ensure creative excellence and campaign effectiveness.
- Lead product innovation initiatives, from concept generation to commercialization.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Develop and maintain strong relationships with key stakeholders, including retailers and distributors.
- Stay informed about industry developments, competitor activities, and consumer behavior.
- Drive category growth and brand penetration within the target market.
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 5 years of experience in brand management, marketing, or a related role within the FMCG sector.
- Proven track record of successfully launching and managing consumer brands.
- Strong understanding of consumer insights, market analysis, and strategic marketing planning.
- Excellent understanding of advertising, digital marketing, and sales promotion techniques.
- Proficiency in data analysis and experience with market research tools.
- Strong financial acumen and experience managing marketing budgets.
- Excellent communication, presentation, and interpersonal skills.
- Proven ability to manage cross-functional teams and external agencies.
- Creative thinking and strong problem-solving abilities.
- Familiarity with the Kenyan FMCG market is highly desirable.
- Proficiency in Microsoft Office Suite and marketing software.
This advertiser has chosen not to accept applicants from your region.
3
Brand Manager - Consumer Packaged Goods
Posted 13 days ago
Job Viewed
Job Description
Our client, a dynamic leader in the FMCG sector, is seeking an innovative and strategic Brand Manager to drive the growth and success of key brands within their portfolio. This hybrid role requires a blend of on-site strategic planning and collaboration with marketing teams, alongside the flexibility of remote work for independent tasks and analysis. You will be responsible for developing and executing comprehensive brand strategies, including market research, product positioning, pricing, promotion, and distribution. The ideal candidate will have a proven track record in consumer marketing, with a deep understanding of brand building principles and consumer insights. You will manage brand P&Ls, analyze market trends, and identify new growth opportunities. Key responsibilities include leading cross-functional teams (sales, R&D, advertising agencies) to ensure consistent brand messaging and execution across all touchpoints. Experience with digital marketing, social media strategy, and integrated marketing communications is essential. You should possess strong analytical skills, excellent communication and presentation abilities, and a passion for driving brand performance. This is an exciting opportunity to shape the future of well-known consumer brands and make a significant impact in a fast-paced industry.
Responsibilities:
Responsibilities:
- Develop and implement annual brand plans, including marketing strategies, objectives, and budgets.
- Conduct market analysis, consumer research, and competitive assessments to identify opportunities and threats.
- Manage brand P&Ls, track performance against targets, and recommend adjustments.
- Lead the development and execution of integrated marketing campaigns across various channels.
- Collaborate with advertising and media agencies to create compelling brand communications.
- Oversee product innovation and development from concept to launch.
- Manage packaging design and ensure brand consistency.
- Analyze sales data and market performance to optimize brand strategies.
- Present brand strategies and performance updates to senior management.
- Work effectively within a hybrid model, collaborating with teams both in-office and remotely.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- MBA or relevant Master's degree is a plus.
- Minimum of 5 years of brand management experience in the FMCG sector.
- Proven success in developing and executing brand strategies that drive growth.
- Strong understanding of consumer behavior, market dynamics, and digital marketing.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal abilities.
- Experience managing budgets and P&Ls.
- Proficiency in marketing analytics tools and MS Office Suite.
This advertiser has chosen not to accept applicants from your region.
4
Brand Manager - Consumer Packaged Goods
Posted 5 days ago
Job Viewed
Job Description
Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an energetic and strategic Brand Manager to drive the growth and visibility of their key product lines. This is a hands-on role based at our vibrant offices in Nakuru, Nakuru, KE . You will be responsible for developing and executing comprehensive brand strategies, encompassing product positioning, marketing campaigns, consumer engagement, and market analysis. The successful candidate will possess a deep understanding of consumer behavior, market dynamics, and the FMCG landscape. Your role will involve collaborating closely with cross-functional teams, including sales, product development, and advertising agencies, to ensure cohesive brand messaging and successful product launches. You will be the guardian of the brand's identity, working to enhance its market share and consumer loyalty. Key responsibilities include:
- Developing and implementing annual brand plans and marketing strategies to achieve business objectives.
- Conducting market research and competitive analysis to identify consumer insights and market opportunities.
- Managing the product portfolio, including new product development, line extensions, and product lifecycle management.
- Overseeing the development and execution of integrated marketing campaigns across various channels (digital, traditional, experiential).
- Collaborating with advertising and creative agencies to develop compelling brand communications.
- Managing the brand's marketing budget effectively, ensuring optimal allocation of resources.
- Monitoring brand performance metrics, analyzing sales data, and reporting on key performance indicators (KPIs).
- Working closely with the sales team to ensure effective go-to-market strategies and channel support.
- Developing and maintaining strong relationships with key trade partners and influencers.
- Ensuring brand consistency across all consumer touchpoints and communications.
- Leading and inspiring cross-functional teams to achieve brand goals.
- A Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a plus.
- Minimum of 5 years of progressive experience in brand management or marketing within the FMCG industry.
- Proven track record of developing and successfully executing brand strategies that have driven significant growth.
- Strong understanding of marketing principles, consumer insights, and market analysis.
- Experience with digital marketing, social media management, and e-commerce strategies.
- Excellent project management, analytical, and problem-solving skills.
- Outstanding communication, presentation, and interpersonal skills.
- Ability to work effectively in a fast-paced, team-oriented environment.
- Demonstrated leadership capabilities and experience managing cross-functional projects.
This advertiser has chosen not to accept applicants from your region.
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