7 Senior Brand Manager Consumer Packaged Goods jobs in whatjobs
Senior Brand Manager (Consumer Packaged Goods)
Posted 19 days ago
Job Viewed
Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is looking for a strategic and creative Senior Brand Manager to drive brand growth and market penetration. This is a fully remote position, offering a unique opportunity to shape brand identity and marketing strategies from a distance. You will be responsible for developing and executing comprehensive brand plans, including market analysis, product positioning, advertising campaigns, and promotional activities. Your role will involve working closely with cross-functional teams, including sales, marketing, R&D, and external agencies, to ensure consistent brand messaging and successful product launches. This position requires a deep understanding of consumer behavior, market trends, and the FMCG landscape. The ideal candidate will have a strong track record of building and managing successful brands, with excellent analytical, communication, and leadership skills. Proficiency in digital marketing and a data-driven approach to decision-making are essential for this remote role. You will be instrumental in identifying new market opportunities, developing innovative marketing strategies, and ensuring the long-term success and equity of our client’s brands. We are seeking a proactive and results-oriented individual who can inspire teams and deliver exceptional brand performance. This is a fantastic opportunity to contribute to a fast-paced industry and drive significant impact, all with the flexibility of remote work. The successful candidate will ideally be based in or near **Eldoret, Uasin Gishu, KE**, but the role is fully remote.
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Senior Brand Manager - Consumer Packaged Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing player in the FMCG sector, is seeking an innovative Senior Brand Manager to lead brand strategy and execution for their key product lines. This is a fully remote position, offering the flexibility to work from anywhere while driving brand growth. You will be responsible for developing and implementing comprehensive marketing plans, managing brand positioning, leading product innovation initiatives, and ensuring consistent brand messaging across all touchpoints. The ideal candidate has a strong background in brand management within the CPG industry, a strategic mindset, and a passion for consumer insights.
Responsibilities:
Responsibilities:
- Develop and execute integrated marketing strategies and annual brand plans to drive brand awareness, market share, and profitability.
- Conduct consumer research and market analysis to identify insights, trends, and opportunities.
- Define and refine brand positioning, value propositions, and key messaging.
- Lead new product development initiatives from concept to launch, collaborating with R&D, sales, and operations teams.
- Manage brand budgets effectively, ensuring optimal allocation of resources.
- Oversee the development and execution of advertising, promotional, and digital marketing campaigns.
- Collaborate with creative agencies and internal teams to ensure consistent and compelling brand communications.
- Monitor competitive activity and market dynamics, adapting strategies as needed.
- Analyze sales data, market share, and ROI to measure the effectiveness of marketing initiatives.
- Mentor junior marketing team members and foster a culture of creativity and innovation.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is preferred.
- 5+ years of progressive experience in brand management within the consumer packaged goods (CPG) industry.
- Proven track record of successfully developing and launching new products and executing impactful marketing campaigns.
- Strong understanding of consumer behavior, market segmentation, and brand strategy.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research methodologies and data analysis.
- Outstanding communication, presentation, and interpersonal skills.
- Ability to manage multiple projects simultaneously and thrive in a fast-paced, remote environment.
- Experience working with cross-functional teams and external agencies.
- Passion for building strong consumer brands.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager, Consumer Packaged Goods
Posted 19 days ago
Job Viewed
Job Description
Our client is seeking a strategic and dynamic Senior Brand Manager to lead brand development and marketing initiatives for their portfolio of Fast-Moving Consumer Goods (FMCG). This fully remote position requires a seasoned professional with a proven track record in brand management, consumer insights, and go-to-market strategy execution. You will be responsible for shaping brand vision, driving product innovation, and developing impactful marketing campaigns that resonate with target consumers. The ideal candidate possesses strong analytical skills, creative thinking, and exceptional leadership abilities, coupled with the proficiency to manage complex projects and teams effectively from a distance.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive brand strategies to drive market share, revenue growth, and brand equity for assigned FMCG products.
- Conduct in-depth market research and consumer analysis to identify key trends, unmet needs, and opportunities.
- Oversee the development and implementation of integrated marketing campaigns across various channels (digital, social media, traditional advertising, in-store promotions).
- Collaborate with product development teams on new product innovation, packaging design, and product lifecycle management.
- Manage the brand's annual marketing budget, ensuring optimal allocation of resources and strong ROI.
- Analyze brand performance metrics, sales data, and consumer feedback to assess campaign effectiveness and identify areas for optimization.
- Work closely with sales teams to ensure alignment on brand objectives and effective retail execution.
- Develop strong relationships with external agencies (advertising, PR, digital) to execute marketing initiatives.
- Monitor competitive landscape and identify potential threats and opportunities.
- Mentor and guide junior marketing team members, fostering a collaborative and high-performance environment.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree preferred.
- Minimum of 7 years of experience in brand management, specifically within the FMCG sector.
- Demonstrated success in developing and executing effective brand strategies and integrated marketing plans.
- Strong understanding of consumer behavior, market dynamics, and retail channels within the FMCG industry.
- Proven experience in new product development, go-to-market strategy, and P&L management.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated ability to lead and collaborate effectively with cross-functional teams in a remote setting.
- Proficiency in marketing analytics tools, consumer research methodologies, and digital marketing platforms.
- Creative mindset with a passion for building strong, resonant brands.
This advertiser has chosen not to accept applicants from your region.
2
Senior Brand Manager, Consumer Packaged Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a prominent company within the FMCG sector, is seeking a highly strategic and results-oriented Senior Brand Manager to lead their iconic product portfolio. This is a fully remote position, offering an exciting opportunity to shape brand strategy and drive market growth from your home office. You will be responsible for developing and executing comprehensive brand plans, including marketing, advertising, and promotional activities, to enhance brand awareness and drive sales. The ideal candidate possesses a deep understanding of consumer behavior, market trends, and brand building principles within the FMCG landscape, coupled with exceptional analytical and leadership skills. As a remote brand manager, you will collaborate closely with cross-functional teams, agencies, and retailers to deliver impactful brand initiatives. This role demands a creative and data-driven professional passionate about building strong consumer connections.
Key Responsibilities:
Key Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and budgets.
- Conduct market research and consumer analysis to identify growth opportunities and key insights.
- Manage all aspects of brand advertising, promotions, and digital marketing campaigns.
- Oversee product positioning, messaging, and creative development.
- Collaborate with sales teams to ensure effective in-market execution of brand strategies.
- Monitor brand performance, sales data, and competitive activity, adjusting plans as needed.
- Manage relationships with external agencies (advertising, PR, digital).
- Lead the launch of new products and product innovations.
- Ensure consistent brand representation across all touchpoints.
- Mentor and develop junior marketing team members.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 6 years of progressive brand management experience, preferably within the FMCG sector.
- Proven track record of successfully developing and executing brand strategies that drive significant business results.
- Strong understanding of marketing principles, consumer insights, and brand analytics.
- Experience with digital marketing, social media, and e-commerce strategies.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong project management and organizational abilities.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work independently and lead cross-functional teams in a remote setting.
- Experience within the Ongata Rongai, Kajiado, KE consumer market is advantageous, although the role is fully remote.
This advertiser has chosen not to accept applicants from your region.
3
Senior Brand Manager, Consumer Packaged Goods
Posted 9 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing player in the FMCG sector, is seeking an experienced and strategic Senior Brand Manager to lead the development and execution of brand strategies for their flagship products. This role is fully remote, offering a fantastic opportunity to shape brand trajectories from anywhere in the world. The Senior Brand Manager will be responsible for driving brand growth, increasing market share, and building strong consumer engagement through innovative marketing initiatives. You will own the brand P&L, conduct in-depth market analysis, identify consumer insights, and translate them into actionable brand plans.
This position requires a deep understanding of the consumer packaged goods landscape, including market trends, competitive dynamics, and consumer behavior. You will develop and manage integrated marketing campaigns across various channels, including digital, social media, advertising, public relations, and in-store promotions. Collaboration with cross-functional teams, including sales, product development, R&D, and external agencies, will be crucial to ensure seamless execution and alignment with overall business objectives. The Senior Brand Manager will also be responsible for managing the brand's identity, positioning, and messaging to ensure consistency and impact.
Responsibilities:
Qualifications:
This is an exciting opportunity for a results-oriented brand leader to make a significant impact on iconic brands within a thriving remote organization. If you're passionate about building brands consumers love, apply now!
This position requires a deep understanding of the consumer packaged goods landscape, including market trends, competitive dynamics, and consumer behavior. You will develop and manage integrated marketing campaigns across various channels, including digital, social media, advertising, public relations, and in-store promotions. Collaboration with cross-functional teams, including sales, product development, R&D, and external agencies, will be crucial to ensure seamless execution and alignment with overall business objectives. The Senior Brand Manager will also be responsible for managing the brand's identity, positioning, and messaging to ensure consistency and impact.
Responsibilities:
- Develop and implement comprehensive brand strategies to drive volume, market share, and profitability.
- Manage the brand's P&L, including forecasting, budgeting, and performance tracking.
- Conduct market research, consumer analysis, and competitive intelligence to identify growth opportunities.
- Lead the development and execution of integrated marketing campaigns across all relevant channels.
- Collaborate with product development and R&D teams to identify new product opportunities and improvements.
- Manage relationships with advertising, media, and other marketing agencies.
- Ensure brand consistency in messaging, positioning, and visual identity across all touchpoints.
- Analyze campaign performance and provide insights for optimization.
- Present brand strategies and performance updates to senior leadership.
- Mentor and guide junior brand team members.
- Stay abreast of industry trends and best practices in brand management and marketing.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA or equivalent is highly preferred.
- Minimum of 7 years of progressive experience in brand management within the FMCG industry.
- Proven track record of successfully launching and growing consumer brands.
- Demonstrated expertise in developing and executing integrated marketing strategies.
- Strong analytical skills, with the ability to interpret data and derive actionable insights.
- Excellent understanding of consumer behavior and market dynamics in the CPG sector.
- Exceptional communication, presentation, and interpersonal skills.
- Experience in managing budgets and P&Ls.
- Ability to work independently and lead cross-functional teams in a remote environment.
- Proficiency in marketing analytics tools and software.
This is an exciting opportunity for a results-oriented brand leader to make a significant impact on iconic brands within a thriving remote organization. If you're passionate about building brands consumers love, apply now!
This advertiser has chosen not to accept applicants from your region.
4
Senior Brand Manager, Consumer Packaged Goods
Posted 4 days ago
Job Viewed
Job Description
Our client, a leading player in the FMCG sector, is seeking a highly strategic and creative Senior Brand Manager to drive the growth and success of their key brands. This role is fully remote, allowing you to lead brand initiatives and collaborate with teams from anywhere. You will be responsible for developing and executing comprehensive brand strategies, including marketing plans, product innovation, and go-to-market initiatives, to achieve business objectives and market share growth. Your key duties will include conducting market analysis, consumer insights, and competitive landscape assessments to identify opportunities and threats. You will manage the brand's P&L, ensuring profitability and effective budget management. Developing and overseeing integrated marketing campaigns across various channels, including digital, social media, ATL, and BTL, will be a core responsibility. Collaborating with cross-functional teams, including sales, R&D, supply chain, and external agencies, to ensure seamless brand execution is essential. Driving new product development from concept to launch, including market testing and commercialization, will be a critical focus. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree being an advantage. A minimum of 7 years of progressive experience in brand management, preferably within the FMCG industry, is required. Proven experience in developing and executing successful marketing strategies and managing brand P&Ls is mandatory. Strong understanding of consumer behavior, market trends, and digital marketing strategies is essential. Excellent analytical, strategic thinking, and problem-solving skills are a must. Exceptional communication, leadership, and project management skills are necessary to inspire teams and drive results. The ability to work independently, manage multiple projects simultaneously, and adapt to a fast-paced remote environment is critical. This is an exceptional opportunity to shape the future of iconic brands and make a significant impact on consumer engagement. Join a dynamic and innovative team, contributing to the growth of leading FMCG products. This role is based in **Nakuru, Nakuru, KE**, but operates entirely remotely.
This advertiser has chosen not to accept applicants from your region.
5
Senior Brand Manager - Consumer Packaged Goods
Posted 2 days ago
Job Viewed
Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking an experienced Senior Brand Manager to lead the strategy and execution for key brands. This is a fully remote position, offering the flexibility to drive brand growth from anywhere. You will be responsible for developing and implementing comprehensive brand strategies, including market analysis, consumer insights, product positioning, and integrated marketing communications plans. The ideal candidate will have a deep understanding of the FMCG market in Kenya and a proven track record of building successful brands. You will work closely with cross-functional teams, including sales, product development, and advertising agencies, to ensure consistent brand messaging and effective go-to-market execution. Key responsibilities include managing brand P&L, overseeing advertising and promotional campaigns, and identifying new product development opportunities. Proficiency in market research methodologies and analytical tools is essential. This remote role requires exceptional leadership, strategic thinking, and communication skills. You must be adept at translating consumer insights into actionable brand plans and driving results in a competitive landscape. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with a Master's degree being advantageous. The ability to work independently, manage multiple projects, and collaborate effectively in a virtual environment is paramount. You will be instrumental in shaping the future of our client's brands and driving market share, with a strategic focus relevant to Thika, Kiambu, KE . This role demands a proactive approach to market trends and a passion for building enduring consumer connections. Regular virtual strategy sessions and performance reviews will be conducted to ensure brand success.
Key Responsibilities:
Key Responsibilities:
- Develop and execute long-term brand strategies.
- Conduct market research and consumer insights analysis.
- Manage brand P&L and drive profitability.
- Oversee the development and execution of marketing campaigns.
- Collaborate with internal teams and external agencies.
- Identify and develop new product opportunities.
- Monitor brand performance and market trends.
- Ensure consistent brand messaging across all touchpoints.
This advertiser has chosen not to accept applicants from your region.
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