2,915 Senior Product Marketing Manager jobs in Kenya

Digital Marketing Manager - Performance Marketing

30100 Tuwan KES250000 Annually WhatJobs remove_red_eye View All

Posted 20 days ago

Job Viewed

Tap Again To Close

Job Description

full-time
Our client is seeking a data-driven and results-oriented Digital Marketing Manager to lead their performance marketing efforts. This is a fully remote role, offering the exciting opportunity to develop and execute innovative digital campaigns from anywhere. You will be responsible for driving customer acquisition, engagement, and revenue growth through various online channels, with a strong focus on measurable ROI. Your expertise in SEO, SEM, social media advertising, email marketing, and analytics will be crucial in achieving marketing objectives.

Key responsibilities include:
  • Developing and implementing comprehensive digital marketing strategies to drive lead generation and customer acquisition.
  • Managing and optimizing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
  • Overseeing SEO strategy and implementation to improve organic search rankings and traffic.
  • Developing and executing email marketing campaigns to nurture leads and engage existing customers.
  • Managing social media marketing efforts, including content creation and community engagement.
  • Analyzing campaign performance data using tools like Google Analytics, and providing actionable insights and recommendations.
  • Tracking key performance indicators (KPIs) such as CPA, ROI, conversion rates, and LTV.
  • Collaborating with content creators, designers, and web developers to ensure cohesive and effective campaigns.
  • Staying current with digital marketing trends, best practices, and emerging technologies.
  • Managing the digital marketing budget effectively to maximize return on investment.

The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field. A minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and paid media, is required. Proven experience managing successful PPC, SEO, and social media advertising campaigns is essential. Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEMrush, HubSpot) is mandatory. Excellent analytical, strategic thinking, and communication skills are necessary. Experience in e-commerce or B2B marketing is a plus. This is a fantastic opportunity to lead digital marketing initiatives in a remote-first environment, driving measurable growth for a dynamic company, based conceptually in Eldoret, Uasin Gishu, KE .
This advertiser has chosen not to accept applicants from your region.

Senior Digital Marketing Manager - Performance Marketing

40100 Kisumu KES4000000 Annually WhatJobs remove_red_eye View All

Posted 20 days ago

Job Viewed

Tap Again To Close

Job Description

full-time
Our client, a fast-growing e-commerce business, is seeking a results-driven Senior Digital Marketing Manager to lead their performance marketing efforts. This fully remote position offers an exciting opportunity to shape and execute data-driven marketing strategies that drive customer acquisition, engagement, and revenue growth. You will be responsible for overseeing all aspects of paid advertising, SEO, email marketing, and social media marketing to achieve ambitious growth targets.

Key responsibilities include developing and managing comprehensive digital marketing campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms. You will be tasked with optimizing campaign performance through A/B testing, audience segmentation, and continuous analysis of key metrics such as ROI, CPA, and LTV. Developing and executing a robust SEO strategy to improve organic search rankings and drive qualified traffic is essential. You will also manage email marketing campaigns, from list segmentation and content creation to automation and performance tracking. Creating compelling social media content and strategies to enhance brand awareness and community engagement will also be part of your remit.

The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 5-7 years of experience in digital marketing, with a strong focus on performance marketing and campaign management. Proven expertise in managing substantial advertising budgets and delivering measurable results across paid search, paid social, and other digital channels is critical. A deep understanding of SEO best practices, email marketing automation tools, and social media marketing platforms is required. Strong analytical skills, with proficiency in tools like Google Analytics, SEMrush, and various ad platform dashboards, are essential. Excellent communication, leadership, and project management skills are necessary to collaborate effectively with internal teams and external agencies. This remote role allows you to make a significant impact on a thriving business, contributing to its success from anywhere, supporting its reach into markets like Kisumu, Kisumu, KE .
This advertiser has chosen not to accept applicants from your region.

Remote Digital Marketing Manager - Performance Marketing

30100 Moiben KES100000 Monthly WhatJobs

Posted 2 days ago

Job Viewed

Tap Again To Close

Job Description

full-time
Our client is seeking a results-driven and data-oriented Remote Digital Marketing Manager to lead their performance marketing initiatives. This role is critical for driving customer acquisition, engagement, and revenue growth through strategic online advertising campaigns. As a fully remote position, you will be responsible for developing, executing, and optimizing multi-channel digital marketing strategies. The ideal candidate possesses a deep understanding of SEO, SEM, social media advertising, content marketing, and email marketing, coupled with strong analytical skills and a passion for achieving measurable marketing outcomes.

Responsibilities:
  • Develop and implement comprehensive digital marketing strategies to achieve business objectives, including lead generation and customer acquisition.
  • Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
  • Oversee SEO strategy to improve organic search rankings and drive website traffic.
  • Develop and execute content marketing plans, including blog posts, articles, and social media content.
  • Manage email marketing campaigns, including list segmentation, campaign creation, and performance analysis.
  • Track, analyze, and report on key marketing metrics (e.g., ROI, CPA, conversion rates, website traffic).
  • Conduct market research and competitor analysis to identify new opportunities and trends.
  • Collaborate with design and content teams to create compelling marketing assets.
  • Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Utilize marketing automation tools for campaign execution and lead nurturing.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
  • Proven track record of successfully developing and executing digital marketing campaigns that drive measurable results.
  • In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
  • Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and advertising platforms.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
  • Excellent communication, collaboration, and project management skills, adapted for remote work.
  • Experience with marketing automation software (e.g., HubSpot, Marketo) is a plus.
  • Creative thinking and a passion for storytelling through digital channels.
  • Ability to work independently and manage multiple projects simultaneously.
This is a fantastic opportunity for a skilled Digital Marketing Manager to drive significant growth for a dynamic company from a remote location. Our client is committed to fostering a collaborative and high-achieving remote work environment for professionals in and around Kitale, Trans-Nzoia, KE .
This advertiser has chosen not to accept applicants from your region.

Senior Digital Marketing Manager - Performance Marketing (Remote)

20117 Mwembe KES3900000 Annually WhatJobs

Posted 13 days ago

Job Viewed

Tap Again To Close

Job Description

full-time
Our client is looking for a results-driven Senior Digital Marketing Manager to lead their performance marketing initiatives. This is a fully remote position where you will develop and execute comprehensive strategies to drive customer acquisition, engagement, and revenue growth. Your primary focus will be on optimizing paid advertising campaigns across various channels, including search engines, social media, display networks, and affiliate marketing. You will be responsible for managing budgets, setting KPIs, analyzing campaign performance, and identifying opportunities for improvement. The ideal candidate has a proven track record in performance marketing, a deep understanding of marketing analytics tools (e.g., Google Analytics, Adobe Analytics), and experience with A/B testing and conversion rate optimization (CRO). Expertise in SEO, SEM, programmatic advertising, and social media advertising is essential. You will lead a team of digital marketing specialists, providing guidance and fostering a data-driven culture. Responsibilities include conducting market research, competitor analysis, and staying abreast of the latest digital marketing trends and technologies. You will also collaborate with content creators, designers, and sales teams to ensure cohesive and effective marketing campaigns. Excellent communication, strategic thinking, and project management skills are required. This is a fantastic opportunity to make a significant impact on business growth and shape the digital presence of our client, working flexibly from anywhere, influencing campaigns relevant to **Naivasha, Nakuru, KE**.
This advertiser has chosen not to accept applicants from your region.

E-commerce Marketing Manager (Performance Marketing)

00200 Ongata Rongai, Rift Valley KES350000 Annually WhatJobs

Posted 20 days ago

Job Viewed

Tap Again To Close

Job Description

full-time
Our client is seeking a dynamic and data-driven E-commerce Marketing Manager to spearhead their performance marketing efforts. This is a fully remote position, enabling you to work effectively from any location in Kenya. The successful candidate will be responsible for developing and executing strategies to drive profitable online sales growth through paid acquisition channels. Key responsibilities include managing and optimizing paid search (SEM), paid social media campaigns, affiliate marketing programs, and other performance-based advertising initiatives. You will analyze campaign performance data, identify key trends, and implement A/B tests to improve ROI and customer acquisition cost (CAC). A strong understanding of e-commerce analytics, conversion rate optimization (CRO), and customer journey mapping is crucial. You will also work closely with the content and creative teams to ensure ad copy and landing pages are compelling and aligned with campaign objectives. Excellent analytical skills, proficiency with digital marketing tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager), and a proven ability to manage significant advertising budgets are essential. The ideal candidate is highly organized, results-oriented, and thrives in a fast-paced, remote work environment. Strong communication skills are vital for collaborating with internal stakeholders and external partners. We are looking for a motivated individual passionate about e-commerce growth and performance marketing. This role provides an excellent opportunity to make a substantial impact on our client's online revenue and brand presence through strategic digital advertising. Our client embraces a remote-first culture, valuing autonomy and effective asynchronous communication.
This advertiser has chosen not to accept applicants from your region.

E-commerce Marketing Manager - Performance Advertising

40200 Bungoma, Western KES650000 Annually WhatJobs

Posted 10 days ago

Job Viewed

Tap Again To Close

Job Description

full-time
Our client, a rapidly growing e-commerce business with a global reach, is looking for a results-oriented E-commerce Marketing Manager to lead our performance advertising initiatives. This is a fully remote position, allowing you to drive impactful campaigns from anywhere. You will be responsible for developing and executing data-driven strategies across various paid channels to acquire new customers, drive sales, and optimize return on ad spend (ROAS). You will leverage your expertise in digital marketing to identify growth opportunities and enhance our online presence. The role is based in **Bungoma, Bungoma, KE**, but is fully remote.

Key Responsibilities:
  • Develop and manage comprehensive paid advertising strategies across platforms such as Google Ads, Meta Ads, TikTok Ads, and other relevant channels.
  • Plan, execute, and optimize campaigns focused on customer acquisition, conversion, and retention.
  • Conduct keyword research, audience segmentation, and campaign targeting to maximize reach and effectiveness.
  • Manage campaign budgets meticulously, ensuring optimal allocation and ROAS.
  • Monitor campaign performance daily, analyzing key metrics (CTR, CPC, CPA, ROAS, conversion rates) and providing actionable insights.
  • Conduct A/B testing on ad creatives, landing pages, and targeting parameters to improve performance.
  • Collaborate with creative teams to develop compelling ad copy and visual assets.
  • Stay up-to-date with the latest trends, tools, and best practices in digital advertising and e-commerce marketing.
  • Generate regular performance reports for stakeholders, highlighting key achievements and areas for improvement.
  • Identify new growth opportunities and innovative marketing tactics to stay ahead of the competition.
  • Manage and nurture affiliate marketing programs.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum of 5 years of experience in e-commerce marketing, with a strong focus on paid advertising (PPC, social media advertising).
  • Proven track record of successfully managing and scaling ad budgets to achieve significant ROI.
  • Expertise in Google Ads, Meta Ads Manager, and other major advertising platforms.
  • Strong understanding of e-commerce metrics, analytics tools (e.g., Google Analytics), and attribution models.
  • Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
  • Proficiency in A/B testing methodologies.
  • Creative thinking and ability to develop engaging marketing campaigns.
  • Strong written and verbal communication skills.
  • Ability to work independently and manage multiple projects effectively in a fully remote setting.
  • Experience with affiliate marketing and SEO is a plus.

This is a prime opportunity for a performance marketing expert to drive significant growth for a thriving e-commerce brand in a fully remote capacity. If you are passionate about data, driven by results, and thrive in a dynamic online environment, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.

Remote Digital Marketing Campaign Manager - Performance Focus

80100 Nairobi, Nairobi KES75000 Monthly WhatJobs

Posted 20 days ago

Job Viewed

Tap Again To Close

Job Description

full-time
Our client is seeking a highly analytical and results-driven Remote Digital Marketing Campaign Manager to oversee and optimize their online advertising efforts. This position requires a strategic thinker with a proven track record of developing and executing successful digital marketing campaigns across multiple channels. You will be responsible for managing all aspects of campaign execution, from initial planning and budget allocation to performance tracking and reporting. Your core focus will be on driving measurable results, such as lead generation, customer acquisition, and return on ad spend (ROAS). You will work with various platforms including Google Ads, Meta Ads, LinkedIn Ads, and programmatic advertising. This is a fully remote role demanding excellent analytical skills, a deep understanding of digital marketing metrics, and the ability to translate data into actionable strategies. You will collaborate with creative teams, content writers, and sales professionals to ensure campaign alignment and maximum impact.

Responsibilities:
  • Develop and execute comprehensive digital marketing campaign strategies across search, social, display, and programmatic channels.
  • Manage campaign budgets effectively, ensuring optimal allocation to maximize ROI and achieve KPIs.
  • Conduct in-depth keyword research and audience segmentation for targeted campaigns.
  • Create, monitor, and optimize ad creatives and landing pages for improved conversion rates.
  • Analyze campaign performance data using tools like Google Analytics, platform-specific dashboards, and reporting software.
  • Provide regular, detailed reports on campaign performance, insights, and recommendations for improvement.
  • Stay abreast of the latest digital marketing trends, technologies, and best practices.
  • Collaborate with cross-functional teams including content, design, and sales to ensure cohesive messaging and strategy.
  • Conduct A/B testing on various campaign elements to identify and implement improvements.
  • Manage relationships with ad platform representatives and third-party vendors as needed.
  • Identify new opportunities for growth and optimization within the digital marketing landscape.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 5 years of experience in digital marketing campaign management, with a strong emphasis on performance marketing.
  • Proven expertise in managing paid search (Google Ads), paid social (Meta, LinkedIn), and programmatic advertising.
  • Proficiency with analytics tools such as Google Analytics and reporting dashboards.
  • Strong understanding of SEO principles and their integration with paid campaigns.
  • Excellent analytical, problem-solving, and critical-thinking skills.
  • Ability to manage multiple campaigns simultaneously and thrive in a fast-paced, remote environment.
  • Exceptional communication and collaboration skills.
  • Experience with marketing automation platforms and CRM systems is a plus.
  • Certification in Google Ads or other relevant digital marketing platforms is highly desirable.
This exciting remote role, based in **Mombasa, Mombasa, KE**, offers the opportunity to lead impactful digital marketing initiatives.
This advertiser has chosen not to accept applicants from your region.
Be The First To Know

About the latest Senior product marketing manager Jobs in Kenya !

Remote E-commerce Growth Manager - Performance Marketing

20100 Mwembe KES85000 Annually WhatJobs

Posted 9 days ago

Job Viewed

Tap Again To Close

Job Description

full-time
Our client is looking for a data-driven and results-oriented Remote E-commerce Growth Manager to lead their online sales and marketing efforts. This fully remote position is ideal for a strategic thinker with a proven track record in driving revenue growth through e-commerce channels and social media platforms. You will be responsible for developing and executing comprehensive strategies to increase website traffic, conversion rates, customer acquisition, and customer lifetime value. The ideal candidate possesses a deep understanding of digital marketing, SEO/SEM, social media marketing, email marketing, and e-commerce analytics platforms.

Key responsibilities include managing and optimizing paid advertising campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads. You will develop and implement effective SEO strategies to improve organic search rankings and drive relevant traffic. The Growth Manager will also oversee social media strategy, content creation, and community engagement to build brand presence and customer loyalty. Email marketing campaigns, including segmentation, automation, and A/B testing, will be a significant part of your role. Analyzing website performance data, customer behavior, and campaign results using tools like Google Analytics is crucial for identifying areas of improvement and making data-backed decisions. You will collaborate with marketing, sales, and product teams to ensure a cohesive customer experience across all touchpoints. This role requires excellent analytical, communication, and project management skills, along with the ability to work autonomously and thrive in a remote environment. Experience managing marketing budgets effectively and demonstrating a strong ROI is essential. A Bachelor's degree in Marketing, Business, or a related field is required, with at least 5 years of experience in e-commerce marketing, performance marketing, or digital growth roles. Proven experience in social media management and content strategy is also necessary. We are looking for a creative and analytical professional who can drive significant growth for our client's online business.
This advertiser has chosen not to accept applicants from your region.

Senior E-commerce Growth Manager, Performance Marketing

20100 Mwembe KES4800000 Annually WhatJobs remove_red_eye View All

Posted 19 days ago

Job Viewed

Tap Again To Close

Job Description

full-time
Our client is seeking a data-driven and results-oriented Senior E-commerce Growth Manager to lead their performance marketing efforts. This is a fully remote position, offering an exciting opportunity to drive online sales and customer acquisition through innovative digital strategies. You will be responsible for developing, executing, and optimizing comprehensive digital marketing campaigns across various channels, including SEM, SEO, social media advertising, email marketing, and affiliate programs. The ideal candidate will have a deep understanding of e-commerce analytics, conversion rate optimization (CRO), and customer lifecycle management. You will leverage data insights to identify growth opportunities, test new strategies, and maximize ROI. Key responsibilities include managing advertising budgets, analyzing campaign performance, A/B testing website elements, and collaborating with content and creative teams to ensure compelling messaging. As a senior member of the team, you will also mentor junior marketers and contribute to the overall e-commerce strategy. This role requires exceptional analytical skills, a creative mindset, and the ability to thrive in a fast-paced, remote work environment. You must be proficient in using e-commerce platforms and marketing analytics tools. We are looking for a proactive individual who is passionate about e-commerce growth and possesses a proven track record of delivering measurable results. This is a prime opportunity to significantly impact an organization's online presence and revenue.

Responsibilities:
  • Develop and execute data-driven e-commerce growth strategies.
  • Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.).
  • Drive organic traffic through SEO strategies and content optimization.
  • Implement and manage email marketing campaigns to nurture leads and retain customers.
  • Develop and manage affiliate marketing programs.
  • Analyze website performance, user behavior, and conversion funnels using analytics tools.
  • Identify and implement CRO initiatives through A/B testing and user experience improvements.
  • Manage the e-commerce marketing budget effectively to achieve ROI goals.
  • Collaborate with product, design, and content teams to enhance the customer journey.
  • Stay up-to-date with the latest e-commerce trends and digital marketing technologies.
  • Prepare regular performance reports and present insights to stakeholders.
  • Mentor and guide junior members of the marketing team.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 5+ years of experience in e-commerce marketing, with a focus on performance marketing and growth hacking.
  • Proven success in driving online sales and customer acquisition.
  • Strong proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital marketing platforms.
  • Experience with SEO tools and strategies.
  • Knowledge of email marketing platforms (e.g., Mailchimp, Klaviyo).
  • Experience with A/B testing and CRO methodologies.
  • Excellent analytical and problem-solving skills.
  • Strong understanding of e-commerce best practices and customer journey mapping.
  • Exceptional communication and collaboration skills for a remote team.
  • Ability to manage multiple projects and priorities in a fast-paced environment.
  • Experience with e-commerce platforms (e.g., Shopify, Magento) is a plus.
This fully remote position, based in Nakuru, Nakuru, KE , offers a competitive salary and benefits, and the chance to lead impactful digital marketing strategies.
This advertiser has chosen not to accept applicants from your region.

Senior Marketing Campaign Manager (Performance)

00200 Ongata Rongai, Rift Valley KES115000 Monthly WhatJobs

Posted 19 days ago

Job Viewed

Tap Again To Close

Job Description

full-time
Our client is looking for a highly analytical and performance-driven Senior Marketing Campaign Manager to join their fully remote marketing team. This role focuses on designing, executing, and optimizing paid digital marketing campaigns across various platforms (Google Ads, social media advertising, programmatic display) to drive measurable business results. You will be responsible for developing campaign strategies, setting performance targets (ROAS, CPA, CTR), and managing significant advertising budgets. The ideal candidate possesses a deep understanding of digital advertising principles, audience segmentation, and campaign performance metrics.

Key responsibilities include conducting keyword research, developing ad copy and creatives, managing bid strategies, and continuously monitoring campaign performance to identify optimization opportunities. You will utilize A/B testing methodologies to refine campaign elements and improve conversion rates. Experience with marketing analytics tools (e.g., Google Analytics, attribution modeling platforms) is essential for reporting on campaign effectiveness and providing actionable insights to stakeholders. Collaboration with creative teams, content creators, and conversion rate optimization specialists is crucial for integrated campaign success. As a remote professional, you must demonstrate exceptional communication, organizational, and time management skills to effectively manage multiple campaigns and deadlines. A Bachelor's degree in Marketing, Business, or a related field, with a minimum of 6 years of hands-on experience in managing paid digital marketing campaigns, is required. Certifications from major advertising platforms (Google, Meta) are highly valued. If you are a data-driven marketer with a passion for achieving outstanding campaign results and thrive in a remote work setting, we invite you to apply. Your expertise will be key to driving growth and maximizing return on investment for Our client.
This advertiser has chosen not to accept applicants from your region.
 

Nearby Locations

Other Jobs Near Me

Industry

  1. request_quote Accounting
  2. work Administrative
  3. eco Agriculture Forestry
  4. smart_toy AI & Emerging Technologies
  5. school Apprenticeships & Trainee
  6. apartment Architecture
  7. palette Arts & Entertainment
  8. directions_car Automotive
  9. flight_takeoff Aviation
  10. account_balance Banking & Finance
  11. local_florist Beauty & Wellness
  12. restaurant Catering
  13. volunteer_activism Charity & Voluntary
  14. science Chemical Engineering
  15. child_friendly Childcare
  16. foundation Civil Engineering
  17. clean_hands Cleaning & Sanitation
  18. diversity_3 Community & Social Care
  19. construction Construction
  20. brush Creative & Digital
  21. currency_bitcoin Crypto & Blockchain
  22. support_agent Customer Service & Helpdesk
  23. medical_services Dental
  24. medical_services Driving & Transport
  25. medical_services E Commerce & Social Media
  26. school Education & Teaching
  27. electrical_services Electrical Engineering
  28. bolt Energy
  29. local_mall Fmcg
  30. gavel Government & Non Profit
  31. emoji_events Graduate
  32. health_and_safety Healthcare
  33. beach_access Hospitality & Tourism
  34. groups Human Resources
  35. precision_manufacturing Industrial Engineering
  36. security Information Security
  37. handyman Installation & Maintenance
  38. policy Insurance
  39. code IT & Software
  40. gavel Legal
  41. sports_soccer Leisure & Sports
  42. inventory_2 Logistics & Warehousing
  43. supervisor_account Management
  44. supervisor_account Management Consultancy
  45. supervisor_account Manufacturing & Production
  46. campaign Marketing
  47. build Mechanical Engineering
  48. perm_media Media & PR
  49. local_hospital Medical
  50. local_hospital Military & Public Safety
  51. local_hospital Mining
  52. medical_services Nursing
  53. local_gas_station Oil & Gas
  54. biotech Pharmaceutical
  55. checklist_rtl Project Management
  56. shopping_bag Purchasing
  57. home_work Real Estate
  58. person_search Recruitment Consultancy
  59. store Retail
  60. point_of_sale Sales
  61. science Scientific Research & Development
  62. wifi Telecoms
  63. psychology Therapy
  64. pets Veterinary
View All Senior Product Marketing Manager Jobs