2,915 Senior Product Marketing Manager jobs in Kenya
Digital Marketing Manager - Performance Marketing
Posted 20 days ago
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Job Description
Key responsibilities include:
- Developing and implementing comprehensive digital marketing strategies to drive lead generation and customer acquisition.
- Managing and optimizing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Overseeing SEO strategy and implementation to improve organic search rankings and traffic.
- Developing and executing email marketing campaigns to nurture leads and engage existing customers.
- Managing social media marketing efforts, including content creation and community engagement.
- Analyzing campaign performance data using tools like Google Analytics, and providing actionable insights and recommendations.
- Tracking key performance indicators (KPIs) such as CPA, ROI, conversion rates, and LTV.
- Collaborating with content creators, designers, and web developers to ensure cohesive and effective campaigns.
- Staying current with digital marketing trends, best practices, and emerging technologies.
- Managing the digital marketing budget effectively to maximize return on investment.
The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field. A minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and paid media, is required. Proven experience managing successful PPC, SEO, and social media advertising campaigns is essential. Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEMrush, HubSpot) is mandatory. Excellent analytical, strategic thinking, and communication skills are necessary. Experience in e-commerce or B2B marketing is a plus. This is a fantastic opportunity to lead digital marketing initiatives in a remote-first environment, driving measurable growth for a dynamic company, based conceptually in Eldoret, Uasin Gishu, KE .
Senior Digital Marketing Manager - Performance Marketing
Posted 20 days ago
Job Viewed
Job Description
Key responsibilities include developing and managing comprehensive digital marketing campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms. You will be tasked with optimizing campaign performance through A/B testing, audience segmentation, and continuous analysis of key metrics such as ROI, CPA, and LTV. Developing and executing a robust SEO strategy to improve organic search rankings and drive qualified traffic is essential. You will also manage email marketing campaigns, from list segmentation and content creation to automation and performance tracking. Creating compelling social media content and strategies to enhance brand awareness and community engagement will also be part of your remit.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 5-7 years of experience in digital marketing, with a strong focus on performance marketing and campaign management. Proven expertise in managing substantial advertising budgets and delivering measurable results across paid search, paid social, and other digital channels is critical. A deep understanding of SEO best practices, email marketing automation tools, and social media marketing platforms is required. Strong analytical skills, with proficiency in tools like Google Analytics, SEMrush, and various ad platform dashboards, are essential. Excellent communication, leadership, and project management skills are necessary to collaborate effectively with internal teams and external agencies. This remote role allows you to make a significant impact on a thriving business, contributing to its success from anywhere, supporting its reach into markets like Kisumu, Kisumu, KE .
Remote Digital Marketing Manager - Performance Marketing
Posted 2 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to achieve business objectives, including lead generation and customer acquisition.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
- Oversee SEO strategy to improve organic search rankings and drive website traffic.
- Develop and execute content marketing plans, including blog posts, articles, and social media content.
- Manage email marketing campaigns, including list segmentation, campaign creation, and performance analysis.
- Track, analyze, and report on key marketing metrics (e.g., ROI, CPA, conversion rates, website traffic).
- Conduct market research and competitor analysis to identify new opportunities and trends.
- Collaborate with design and content teams to create compelling marketing assets.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Utilize marketing automation tools for campaign execution and lead nurturing.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven track record of successfully developing and executing digital marketing campaigns that drive measurable results.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and advertising platforms.
- Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
- Excellent communication, collaboration, and project management skills, adapted for remote work.
- Experience with marketing automation software (e.g., HubSpot, Marketo) is a plus.
- Creative thinking and a passion for storytelling through digital channels.
- Ability to work independently and manage multiple projects simultaneously.
Senior Digital Marketing Manager - Performance Marketing (Remote)
Posted 13 days ago
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Job Description
E-commerce Marketing Manager (Performance Marketing)
Posted 20 days ago
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Job Description
E-commerce Marketing Manager - Performance Advertising
Posted 10 days ago
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Job Description
Key Responsibilities:
- Develop and manage comprehensive paid advertising strategies across platforms such as Google Ads, Meta Ads, TikTok Ads, and other relevant channels.
- Plan, execute, and optimize campaigns focused on customer acquisition, conversion, and retention.
- Conduct keyword research, audience segmentation, and campaign targeting to maximize reach and effectiveness.
- Manage campaign budgets meticulously, ensuring optimal allocation and ROAS.
- Monitor campaign performance daily, analyzing key metrics (CTR, CPC, CPA, ROAS, conversion rates) and providing actionable insights.
- Conduct A/B testing on ad creatives, landing pages, and targeting parameters to improve performance.
- Collaborate with creative teams to develop compelling ad copy and visual assets.
- Stay up-to-date with the latest trends, tools, and best practices in digital advertising and e-commerce marketing.
- Generate regular performance reports for stakeholders, highlighting key achievements and areas for improvement.
- Identify new growth opportunities and innovative marketing tactics to stay ahead of the competition.
- Manage and nurture affiliate marketing programs.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in e-commerce marketing, with a strong focus on paid advertising (PPC, social media advertising).
- Proven track record of successfully managing and scaling ad budgets to achieve significant ROI.
- Expertise in Google Ads, Meta Ads Manager, and other major advertising platforms.
- Strong understanding of e-commerce metrics, analytics tools (e.g., Google Analytics), and attribution models.
- Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
- Proficiency in A/B testing methodologies.
- Creative thinking and ability to develop engaging marketing campaigns.
- Strong written and verbal communication skills.
- Ability to work independently and manage multiple projects effectively in a fully remote setting.
- Experience with affiliate marketing and SEO is a plus.
This is a prime opportunity for a performance marketing expert to drive significant growth for a thriving e-commerce brand in a fully remote capacity. If you are passionate about data, driven by results, and thrive in a dynamic online environment, we encourage you to apply.
Remote Digital Marketing Campaign Manager - Performance Focus
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and execute comprehensive digital marketing campaign strategies across search, social, display, and programmatic channels.
- Manage campaign budgets effectively, ensuring optimal allocation to maximize ROI and achieve KPIs.
- Conduct in-depth keyword research and audience segmentation for targeted campaigns.
- Create, monitor, and optimize ad creatives and landing pages for improved conversion rates.
- Analyze campaign performance data using tools like Google Analytics, platform-specific dashboards, and reporting software.
- Provide regular, detailed reports on campaign performance, insights, and recommendations for improvement.
- Stay abreast of the latest digital marketing trends, technologies, and best practices.
- Collaborate with cross-functional teams including content, design, and sales to ensure cohesive messaging and strategy.
- Conduct A/B testing on various campaign elements to identify and implement improvements.
- Manage relationships with ad platform representatives and third-party vendors as needed.
- Identify new opportunities for growth and optimization within the digital marketing landscape.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing campaign management, with a strong emphasis on performance marketing.
- Proven expertise in managing paid search (Google Ads), paid social (Meta, LinkedIn), and programmatic advertising.
- Proficiency with analytics tools such as Google Analytics and reporting dashboards.
- Strong understanding of SEO principles and their integration with paid campaigns.
- Excellent analytical, problem-solving, and critical-thinking skills.
- Ability to manage multiple campaigns simultaneously and thrive in a fast-paced, remote environment.
- Exceptional communication and collaboration skills.
- Experience with marketing automation platforms and CRM systems is a plus.
- Certification in Google Ads or other relevant digital marketing platforms is highly desirable.
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Remote E-commerce Growth Manager - Performance Marketing
Posted 9 days ago
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Key responsibilities include managing and optimizing paid advertising campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads. You will develop and implement effective SEO strategies to improve organic search rankings and drive relevant traffic. The Growth Manager will also oversee social media strategy, content creation, and community engagement to build brand presence and customer loyalty. Email marketing campaigns, including segmentation, automation, and A/B testing, will be a significant part of your role. Analyzing website performance data, customer behavior, and campaign results using tools like Google Analytics is crucial for identifying areas of improvement and making data-backed decisions. You will collaborate with marketing, sales, and product teams to ensure a cohesive customer experience across all touchpoints. This role requires excellent analytical, communication, and project management skills, along with the ability to work autonomously and thrive in a remote environment. Experience managing marketing budgets effectively and demonstrating a strong ROI is essential. A Bachelor's degree in Marketing, Business, or a related field is required, with at least 5 years of experience in e-commerce marketing, performance marketing, or digital growth roles. Proven experience in social media management and content strategy is also necessary. We are looking for a creative and analytical professional who can drive significant growth for our client's online business.
Senior E-commerce Growth Manager, Performance Marketing
Posted 19 days ago
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Job Description
Responsibilities:
- Develop and execute data-driven e-commerce growth strategies.
- Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.).
- Drive organic traffic through SEO strategies and content optimization.
- Implement and manage email marketing campaigns to nurture leads and retain customers.
- Develop and manage affiliate marketing programs.
- Analyze website performance, user behavior, and conversion funnels using analytics tools.
- Identify and implement CRO initiatives through A/B testing and user experience improvements.
- Manage the e-commerce marketing budget effectively to achieve ROI goals.
- Collaborate with product, design, and content teams to enhance the customer journey.
- Stay up-to-date with the latest e-commerce trends and digital marketing technologies.
- Prepare regular performance reports and present insights to stakeholders.
- Mentor and guide junior members of the marketing team.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in e-commerce marketing, with a focus on performance marketing and growth hacking.
- Proven success in driving online sales and customer acquisition.
- Strong proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital marketing platforms.
- Experience with SEO tools and strategies.
- Knowledge of email marketing platforms (e.g., Mailchimp, Klaviyo).
- Experience with A/B testing and CRO methodologies.
- Excellent analytical and problem-solving skills.
- Strong understanding of e-commerce best practices and customer journey mapping.
- Exceptional communication and collaboration skills for a remote team.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- Experience with e-commerce platforms (e.g., Shopify, Magento) is a plus.
Senior Marketing Campaign Manager (Performance)
Posted 19 days ago
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Job Description
Key responsibilities include conducting keyword research, developing ad copy and creatives, managing bid strategies, and continuously monitoring campaign performance to identify optimization opportunities. You will utilize A/B testing methodologies to refine campaign elements and improve conversion rates. Experience with marketing analytics tools (e.g., Google Analytics, attribution modeling platforms) is essential for reporting on campaign effectiveness and providing actionable insights to stakeholders. Collaboration with creative teams, content creators, and conversion rate optimization specialists is crucial for integrated campaign success. As a remote professional, you must demonstrate exceptional communication, organizational, and time management skills to effectively manage multiple campaigns and deadlines. A Bachelor's degree in Marketing, Business, or a related field, with a minimum of 6 years of hands-on experience in managing paid digital marketing campaigns, is required. Certifications from major advertising platforms (Google, Meta) are highly valued. If you are a data-driven marketer with a passion for achieving outstanding campaign results and thrive in a remote work setting, we invite you to apply. Your expertise will be key to driving growth and maximizing return on investment for Our client.