1,751 Senior E Commerce Manager Digital Strategy jobs in Kenya

• Develop and implement data-driven digital marketing strategies to achieve e-commerce sales and growth objectives.
• Manage and optimize all paid advertising campaigns (Google Ads, social media ads) to ensure maximum ROI.
• Oversee SEO initiatives to improve organic search rankings and drive qualified traffic.
• Develop and execute engaging social media marketing campaigns to build brand awareness and community.
• Create and manage content marketing strategies, including blog posts, website copy, and promotional materials.
• Design and implement effective email marketing campaigns to nurture leads and drive customer retention.
• Monitor, analyze, and report on key performance indicators (KPIs) across all digital channels.
• Conduct market research and competitor analysis to identify emerging trends and opportunities.
• Collaborate with e-commerce, product, and creative teams to ensure cohesive brand messaging and customer experience.
• Stay up-to-date with the latest digital marketing best practices, tools, and technologies.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 6 years of experience in digital marketing, with a strong focus on e-commerce.
• Proven track record of developing and executing successful online marketing campaigns.
• In-depth knowledge of SEO, SEM, PPC, social media marketing, content marketing, and email marketing.
• Proficiency with analytics tools such as Google Analytics, SEMrush, and similar platforms.
• Experience with e-commerce platforms (e.g., Shopify, WooCommerce) and CRM systems.
• Strong analytical and problem-solving skills, with a data-driven approach.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines in a remote setting.
• Experience in managing and leading remote teams is a plus.

• Develop and execute comprehensive e-commerce strategies to achieve sales targets and market share growth.
• Manage the day-to-day operations of the company's e-commerce platform, including product merchandising, content management, and promotional activities.
• Analyze sales data, customer behavior, and market trends to identify opportunities for optimization and innovation.
• Oversee digital marketing campaigns, including SEO, SEM, social media marketing, email marketing, and affiliate marketing, to drive traffic and conversions.
• Collaborate with cross-functional teams, including marketing, product development, and customer service, to ensure a seamless online experience.
• Manage the e-commerce budget, forecasting sales, and reporting on key performance indicators (KPIs).
• Implement and optimize the customer journey from discovery to post-purchase, focusing on user experience and conversion rate optimization (CRO).
• Stay abreast of the latest e-commerce technologies, trends, and best practices, recommending and implementing new tools and strategies.
• Ensure the e-commerce platform is technically sound, secure, and performs optimally.
• Lead and mentor a remote team of e-commerce specialists, fostering a collaborative and high-performance culture.

• Develop and implement a comprehensive e-commerce strategy focused on revenue growth and market expansion.
• Manage and optimize the company's online store, ensuring a seamless and user-friendly customer experience.
• Develop and execute data-driven digital marketing campaigns across various platforms, including social media, search engines, and email marketing.
• Analyze website traffic, user behavior, and sales data to identify trends, insights, and opportunities for improvement.
• Plan and oversee social media strategy, content creation, and community management to build brand awareness and drive engagement.
• Implement A/B testing and conversion rate optimization (CRO) strategies to maximize sales performance.
• Manage online advertising budgets and campaigns, tracking ROI and performance metrics.
• Collaborate with marketing, product, and customer service teams to ensure a cohesive brand message and customer journey.
• Stay abreast of the latest e-commerce trends, technologies, and best practices, incorporating them into the overall strategy.
• Prepare regular performance reports for senior management, highlighting key achievements and areas for development.

• Bachelor's degree in Marketing, Business, Digital Media, or a related field.
• Proven experience (5+ years) in e-commerce management, digital marketing, and social media strategy.
• Demonstrated success in driving online sales growth and improving conversion rates.
• Strong understanding of SEO, SEM, email marketing, and social media advertising.
• Proficiency with e-commerce platforms (e.g., Shopify, WooCommerce) and analytics tools (e.g., Google Analytics).
• Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
• Exceptional communication, collaboration, and project management skills.
• Experience with content management systems (CMS) and CRM software is a plus.
• Ability to work independently and as part of a remote team.

Company Description

Reach Digital Marketing Solutions-Kenya is a modern digital marketing agency focused on helping customers create a strong online presence and adapt to the ever-evolving technological business environment. We specialize in tailoring digital strategies to meet unique client needs and promote growth in an increasingly digital world.

Role Description

This is a full-time hybrid role for the NGO Online Marketing Team. The role involves developing and executing online marketing strategies, managing social media platforms, and supporting sales and marketing efforts. The position is located in Nairobi County, Kenya, with some work-from-home flexibility.

Qualifications

• Proficiency in Online Marketing, Digital Marketing, and Social Media Marketing
• Experience in Marketing and Sales
• Strong communication and collaborative skills
• Ability to work both independently and as part of a team
• Familiarity with NGO sector is a plus

• Develop and execute a comprehensive e-commerce strategy to maximize sales and profitability.
• Manage and optimize all online sales channels, including the company website, marketplaces, and social commerce platforms.
• Oversee the creation and implementation of digital marketing campaigns across social media, email, and paid advertising.
• Analyze website traffic, sales data, and customer behavior to identify growth opportunities and areas for improvement.
• Manage product listings, pricing, and promotions to ensure competitiveness and maximize conversion rates.
• Develop and implement strategies to enhance customer engagement and loyalty through social media and other digital touchpoints.
• Collaborate with marketing, content, and design teams to create compelling product descriptions, visuals, and marketing materials.
• Stay abreast of emerging e-commerce trends, technologies, and competitor activities.
• Manage the e-commerce budget and track ROI for all digital marketing initiatives.
• Effectively communicate strategies and results to senior leadership in a remote setting.

• Bachelor's degree in Marketing, Business, E-commerce, or a related field.
• Proven experience (5+ years) in e-commerce management, digital marketing, and social media strategy.
• Demonstrated success in driving online sales growth and managing e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
• Expertise in social media marketing, SEO, SEM, email marketing, and analytics tools (e.g., Google Analytics).
• Strong understanding of customer acquisition and retention strategies in an online environment.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Outstanding communication and collaboration skills, especially in a remote work context.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience in the retail sector, particularly in the Mombasa, Mombasa, KE area or similar coastal regions, is an advantage.
• Creative thinker with a passion for e-commerce and digital innovation.

• Develop and execute a comprehensive e-commerce strategy aligned with overall business objectives, focusing on revenue growth, customer acquisition, and retention.
• Manage and optimize the company's e-commerce website, ensuring a user-friendly interface, efficient navigation, and high conversion rates.
• Oversee all digital marketing activities, including SEO, SEM, social media marketing, email marketing, and affiliate marketing, to drive qualified traffic and sales.
• Analyze website performance, customer behavior, and market trends using analytics tools to identify opportunities for improvement and innovation.
• Manage the e-commerce product catalog, including product information, pricing, and visual merchandising.
• Develop and implement strategies to enhance the online customer experience, from browsing and purchasing to post-purchase support.
• Collaborate with cross-functional teams, including marketing, merchandising, IT, and customer service, to ensure a cohesive brand experience across all online touchpoints.
• Manage the e-commerce budget, tracking ROI and optimizing spend for maximum effectiveness.
• Stay current with e-commerce best practices, emerging technologies, and competitive landscape.
• Identify and onboard new e-commerce platforms or marketplaces to expand market reach.
• Lead and mentor a remote team of e-commerce specialists.

• Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field. A Master's degree is a plus.
• Minimum of 6 years of experience in e-commerce management, with a strong track record of driving online sales and growth.
• Demonstrated expertise in developing and implementing successful e-commerce strategies and digital marketing campaigns.
• Proficiency with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics).
• Strong understanding of SEO, SEM, social media marketing, and other digital marketing channels.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Exceptional leadership and team management abilities, especially in a remote setting.
• Outstanding communication and presentation skills.
• Experience in A/B testing and conversion rate optimization.
• Knowledge of retail merchandising and inventory management principles.

• Manage and optimize all aspects of the e-commerce platform, including website functionality, user experience, and conversion rate optimization.
• Oversee order fulfillment, shipping, and logistics to ensure timely and accurate deliveries.
• Develop and implement strategies to reduce cart abandonment and improve overall sales performance.
• Manage inventory levels and ensure accurate stock availability across all online channels.
• Monitor website performance, analytics, and key e-commerce metrics, providing regular reports and insights.
• Collaborate with marketing teams to align promotional activities with operational capabilities.
• Manage customer service inquiries and ensure prompt resolution of issues, maintaining high customer satisfaction ratings.
• Identify and implement process improvements to enhance operational efficiency and reduce costs.
• Stay updated on e-commerce trends, best practices, and emerging technologies to maintain a competitive edge.
• Lead and mentor a remote team of operations specialists.
• Ensure compliance with all relevant online trading regulations and data privacy laws.

• Bachelor's degree in Business Administration, Marketing, Information Technology, or a related field.
• Minimum of 5 years of experience in e-commerce operations management.
• Proven track record of successfully managing online retail platforms and driving sales growth.
• Strong understanding of e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and related tools.
• Expertise in web analytics tools (e.g., Google Analytics) and ability to derive actionable insights.
• Excellent understanding of logistics, supply chain management, and inventory control.
• Demonstrated experience in managing customer service operations and resolving complex issues.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Exceptional communication, interpersonal, and leadership skills, particularly for leading a remote team.
• Proficiency in e-commerce KPIs and reporting.
• Experience with SEO and SEM best practices related to e-commerce is a plus.