892 Senior Digital Marketing Strategist E Commerce Social Media Remote jobs in Kenya
Senior Digital Marketing Strategist - E-commerce & Social Media - Remote
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and implement data-driven digital marketing strategies aligned with e-commerce and social media objectives.
- Manage and optimize paid advertising campaigns (SEM, social media ads) to maximize reach, engagement, and conversion rates.
- Oversee social media strategy, content creation, community management, and platform growth.
- Implement and manage SEO strategies to improve organic search rankings and website traffic.
- Develop and execute email marketing campaigns, including segmentation, automation, and performance tracking.
- Create compelling and engaging content for various digital channels, including website copy, blog posts, social media updates, and ad creatives.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics, social media analytics, and CRM data.
- Identify key performance indicators (KPIs) and provide insights and recommendations for continuous improvement.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Collaborate with cross-functional teams (e.g., sales, product, design) to ensure cohesive brand messaging and campaign execution.
- Manage digital marketing budgets effectively to achieve optimal ROI.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong emphasis on e-commerce and social media.
- Proven expertise in SEO, SEM (Google Ads, Bing Ads), social media marketing (Facebook, Instagram, LinkedIn, TikTok), email marketing, and content marketing.
- Proficiency with Google Analytics, Google Tag Manager, and other web analytics platforms.
- Experience with social media management tools (e.g., Hootsuite, Buffer) and marketing automation platforms.
- Strong understanding of e-commerce platforms and strategies.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Superior written and verbal communication and presentation skills.
- Demonstrated ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
- Creative mindset with a passion for storytelling and building online communities.
- Experience managing advertising budgets and demonstrating campaign ROI.
This is a fantastic opportunity to lead digital marketing efforts for a growing brand and make a significant impact on online sales and brand presence, all within the flexibility of a fully remote role. If you are a strategic digital marketer passionate about e-commerce and social media, we want to hear from you.
Senior Digital Marketing Strategist - SEO/SEM
Posted 7 days ago
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Job Description
Key Responsibilities:
- Develop and implement data-driven SEO and SEM strategies to increase organic search visibility and website traffic.
- Conduct comprehensive keyword research and competitor analysis.
- Optimize website content, structure, and technical elements for search engines.
- Manage and optimize paid search campaigns (Google Ads, Bing Ads), including budget allocation, bidding strategies, and ad copy creation.
- Analyze website performance using tools like Google Analytics, SEMrush, and Ahrefs.
- Monitor key performance indicators (KPIs) and provide regular reports on campaign effectiveness.
- Collaborate with content teams to develop SEO-friendly content strategies.
- Stay up-to-date with the latest SEO/SEM best practices, algorithm updates, and industry trends.
- Identify new opportunities for digital marketing growth and innovation.
- Manage relationships with external agencies or vendors as needed.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong emphasis on SEO and SEM.
- Proven track record of successfully developing and executing SEO and SEM campaigns that drive measurable results.
- Expertise in using SEO tools (e.g., Google Search Console, SEMrush, Ahrefs) and web analytics platforms (e.g., Google Analytics).
- Proficiency in managing Google Ads and other paid advertising platforms.
- Strong understanding of content marketing, link building, and technical SEO.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Exceptional written and verbal communication skills.
- Ability to work independently and manage projects effectively in a remote environment.
- Experience with A/B testing and conversion rate optimization (CRO) is a plus.
Digital Marketing Specialist - SEO/SEM
Posted 22 days ago
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Job Description
- Developing and implementing effective SEO strategies to improve organic search rankings.
- Conducting thorough keyword research and competitor analysis.
- Optimizing website content and structure for search engines.
- Managing and optimizing Google Ads, Bing Ads, and other paid search campaigns.
- Developing ad copy, landing pages, and A/B testing strategies.
- Monitoring campaign performance, analyzing data, and generating detailed reports.
- Identifying new opportunities for audience targeting and campaign growth.
- Collaborating with content teams to ensure content aligns with SEO best practices.
- Staying current with search engine algorithm updates and digital marketing trends.
- Tracking website traffic, conversion rates, and ROI of digital marketing efforts.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4 years of experience in digital marketing, with a specialization in SEO and SEM.
- Proven track record of successfully managing and optimizing paid search campaigns.
- Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and analytics platforms (e.g., Google Analytics, Google Search Console).
- Strong understanding of Google Ads and other PPC platforms.
- Excellent analytical and problem-solving skills.
- Ability to interpret complex data and translate it into actionable insights.
- Strong written and verbal communication skills.
- Experience working in a remote or distributed team environment is a plus.
- Knowledge of social media marketing and content marketing strategies is beneficial.
Digital Marketing Strategist - SEO/SEM Specialist
Posted 7 days ago
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Job Description
Key responsibilities include:
- Developing and implementing strategic digital marketing plans to achieve business objectives.
- Conducting keyword research and on-page/off-page SEO optimization for websites.
- Managing and optimizing pay-per-click (PPC) campaigns on platforms like Google Ads and Bing Ads.
- Creating engaging and relevant content for blog posts, social media, email newsletters, and website landing pages.
- Analyzing website traffic and campaign performance using tools like Google Analytics, and generating insightful reports.
- Developing and managing social media strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Implementing email marketing campaigns, including segmentation, A/B testing, and automation.
- Staying up-to-date with the latest digital marketing trends, algorithm changes, and best practices.
- Collaborating with design and development teams to improve user experience and conversion rates.
- Monitoring competitor activities and identifying opportunities for growth.
- Managing marketing budgets effectively and reporting on spend and ROI.
- Testing and iterating on campaign strategies to continuously improve performance.
Remote Digital Marketing Specialist - SEO/SEM
Posted 22 days ago
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Job Description
Key Responsibilities:
- Develop and implement effective SEO strategies to improve organic search rankings and visibility.
- Conduct keyword research, competitor analysis, and website audits to identify optimization opportunities.
- Implement on-page and off-page SEO techniques, including content optimization and link building.
- Manage and optimize paid search (SEM/PPC) campaigns across platforms like Google Ads.
- Monitor campaign performance, analyze data, and generate regular reports on key metrics.
- Identify target audiences and develop effective digital advertising strategies.
- Collaborate with content teams to ensure content aligns with SEO best practices.
- Stay up-to-date with the latest SEO and SEM trends, tools, and algorithm updates.
- A/B test different ad creatives, landing pages, and campaign parameters to maximize performance.
- Contribute to the overall digital marketing strategy and identify new growth opportunities.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in digital marketing, with a strong focus on SEO and SEM.
- Proven track record of success in improving organic search rankings and managing paid search campaigns.
- In-depth knowledge of SEO tools (e.g., SEMrush, Ahrefs, Moz) and Google Analytics.
- Experience with Google Ads and other PPC advertising platforms.
- Strong understanding of website analytics and data interpretation.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Strong written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
- Creativity and a passion for digital marketing.
Digital Marketing Manager - SEO & SEM Specialist
Posted 22 days ago
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Job Description
Responsibilities:
- Develop and implement effective SEO and SEM strategies to increase organic and paid search visibility.
- Conduct in-depth keyword research and competitive analysis.
- Perform technical SEO audits and implement site optimizations to improve crawlability and indexability.
- Develop and execute on-page and off-page SEO strategies, including content optimization and link building.
- Manage and optimize Google Ads campaigns, including bid management, ad copywriting, and landing page optimization.
- Monitor and analyze website traffic, campaign performance, and conversion rates using tools like Google Analytics.
- Prepare regular reports on campaign performance, insights, and recommendations for improvement.
- Collaborate with content teams to ensure content aligns with SEO best practices and search intent.
- Stay current with search engine algorithm updates and digital marketing trends.
- Identify new opportunities for digital growth and campaign optimization.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on SEO and SEM.
- Proven track record of successfully managing SEO and SEM campaigns that drive measurable results.
- Expertise in using SEO tools (e.g., SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics, Google Search Console).
- In-depth knowledge of Google Ads platform and PPC best practices.
- Strong understanding of technical SEO aspects (site speed, mobile optimization, structured data).
- Excellent analytical, problem-solving, and strategic thinking skills.
- Strong written and verbal communication skills.
- Ability to work independently, manage priorities, and meet deadlines in a remote environment.
- Experience with A/B testing and conversion rate optimization is a plus.
Senior Digital Marketing Strategist - Marketing
Posted 5 days ago
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Job Description
Key Responsibilities:
- Develop and implement integrated digital marketing strategies aligned with client objectives.
- Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
- Create and execute paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Develop and manage social media marketing strategies and content calendars.
- Oversee email marketing campaigns and nurture leads effectively.
- Analyze campaign performance data, generate reports, and provide actionable insights.
- Conduct market research and competitor analysis to identify opportunities and stay ahead of trends.
- Collaborate with content creators, designers, and developers to ensure cohesive campaign execution.
- Stay current with industry best practices, emerging technologies, and algorithm changes.
The ideal candidate will possess a Bachelor's degree in Marketing, Communications, or a related field, with at least 5 years of experience in digital marketing. Demonstrated expertise in SEO, SEM, social media, content marketing, and analytics platforms (e.g., Google Analytics) is essential. Experience with marketing automation tools and CRM systems is a plus. Strong analytical, problem-solving, and project management skills are required. Excellent communication and presentation skills are necessary for client interactions. This is an exceptional opportunity to contribute to client success in a fully remote, collaborative environment, driving innovation in the digital marketing space.
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Job Description
Responsibilities:
- Develop and implement advanced SEO strategies to improve organic search rankings and visibility.
- Conduct comprehensive keyword research, competitive analysis, and identify new optimization opportunities.
- Perform technical SEO audits and recommend improvements for website structure, speed, and mobile-friendliness.
- Optimize website content, meta tags, and internal linking for search engines.
- Develop and manage effective paid search (PPC) campaigns across Google Ads, Bing Ads, and other platforms.
- Monitor and analyze campaign performance, adjusting bids, budgets, and targeting to achieve KPIs.
- Track, report, and analyze key SEO and SEM metrics (e.g., keyword rankings, traffic, conversion rates, CPA, ROI).
- Implement A/B testing for ad copy, landing pages, and campaign elements.
- Stay up-to-date with the latest SEO and SEM trends, algorithm updates, and industry best practices.
- Collaborate with content creators and web developers to ensure SEO best practices are integrated into all digital efforts.
- Manage link-building strategies and outreach efforts.
- Provide regular performance reports and strategic recommendations to management.
- Troubleshoot and resolve any SEO or SEM related issues.
- Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
- Minimum of 5 years of experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
- Proven track record of successfully managing and optimizing SEO and SEM campaigns to achieve business objectives.
- In-depth knowledge of SEO principles, keyword research tools, and analytics platforms (e.g., Google Analytics, SEMrush, Ahrefs).
- Extensive experience managing Google Ads and Bing Ads campaigns, including bid management, budget allocation, and ad copywriting.
- Strong understanding of technical SEO and website performance optimization.
- Excellent analytical skills with the ability to interpret complex data and derive actionable insights.
- Proficiency in HTML, CSS, and JavaScript is a plus.
- Strong written and verbal communication skills.
- Ability to work independently and manage multiple projects effectively in a remote environment.
- Relevant certifications (e.g., Google Ads, Google Analytics) are highly desirable.
Senior Digital Marketing Specialist - SEO/SEM
Posted 11 days ago
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Job Description
Key Responsibilities:
- Develop and implement comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.
- Conduct thorough keyword research, competitive analysis, and market trend analysis.
- Perform technical SEO audits and implement necessary website changes to improve crawlability and indexability.
- Optimize website content, meta tags, and user experience for search engines.
- Develop and manage effective off-page SEO strategies, including link building and local SEO.
- Plan, execute, and optimize SEM campaigns across Google Ads and other relevant platforms.
- Manage ad copywriting, A/B testing, and landing page optimization for SEM campaigns.
- Monitor and analyze campaign performance, providing regular reports on KPIs such as CTR, CPC, CPA, and ROAS.
- Utilize analytics tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs) to track performance and identify insights.
- Collaborate with content marketing teams to align SEO strategies with content creation efforts.
- Work with web development teams to implement technical SEO recommendations and website improvements.
- Stay up-to-date with the latest SEO and SEM best practices, algorithm updates, and industry trends.
- Identify and recommend new opportunities for digital growth and marketing innovation.
- Manage the digital marketing budget effectively for SEM and SEO initiatives.
- Provide insights and recommendations for improving overall digital marketing performance.
The ideal candidate will hold a Bachelor's degree in Marketing, Digital Media, Business, or a related field. A minimum of 4-6 years of proven experience in SEO and SEM, with a demonstrated track record of success in driving organic traffic and managing paid search campaigns, is required. In-depth knowledge of SEO tools (e.g., SEMrush, Ahrefs, Moz) and SEM platforms (Google Ads certified is a plus) is essential. Strong analytical skills and the ability to interpret data to drive strategy are critical. Excellent written and verbal communication skills are necessary for reporting and collaboration. The ability to work independently, manage multiple projects, and adapt to a fast-paced digital landscape is crucial. This is an exceptional opportunity for a seasoned digital marketer to lead SEO and SEM initiatives and significantly impact our client's online presence.
Remote Digital Marketing Manager - SEO/SEM Specialist
Posted 4 days ago
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