1,017 Senior Digital Marketing Strategist Content Social Media jobs in Kenya
Lead Digital Marketing Strategist (Content & Social Media)
Posted 9 days ago
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Job Description
Location: This role is fully remote and associated with **Naivasha, Nakuru, KE**. We encourage applications from individuals who are eager to make a significant impact on our client's digital presence.
Responsibilities:
- Develop and implement integrated digital marketing strategies focusing on content and social media.
- Create and manage a content calendar aligned with marketing objectives.
- Oversee the creation of engaging blog posts, articles, videos, infographics, and other digital assets.
- Manage and grow the company's social media presence across key platforms (e.g., LinkedIn, Twitter, Facebook, Instagram).
- Develop and execute social media advertising campaigns.
- Monitor, analyze, and report on website traffic, campaign performance, and social media engagement using tools like Google Analytics and social media insights.
- Optimize content and campaigns for SEO and conversion.
- Identify new trends and opportunities for digital marketing growth.
- Manage and mentor junior marketing team members.
- Collaborate with internal teams to ensure brand consistency and successful campaign execution.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on content creation and social media management.
- Demonstrated success in developing and executing digital marketing campaigns that drive measurable results.
- Proficiency in SEO, SEM, content marketing, and social media analytics tools.
- Excellent writing, editing, and communication skills.
- Experience with social media management platforms (e.g., Hootsuite, Buffer).
- Experience with marketing automation tools is a plus.
- Strong understanding of current digital marketing trends and best practices.
- Proven ability to lead and motivate a team.
Senior Digital Marketing Strategist - Content & Social Media
Posted 18 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies focused on content creation, social media engagement, and search engine optimization (SEO).
- Create compelling, high-quality content (blog posts, articles, infographics, videos, social media updates) tailored to different platforms and target audiences.
- Manage and grow social media presence across key platforms (e.g., Facebook, Instagram, Twitter, LinkedIn), including content scheduling, community management, and paid social campaigns.
- Analyze digital marketing performance using tools such as Google Analytics, social media insights, and SEO platforms, providing regular reports and actionable recommendations.
- Identify key performance indicators (KPIs) and track progress towards marketing goals.
- Collaborate with internal teams (e.g., design, product, sales) to ensure brand consistency and alignment of marketing efforts.
- Stay up-to-date with the latest digital marketing trends, algorithm changes, and best practices.
- Develop and manage digital advertising campaigns to increase reach and engagement.
- Contribute to the overall PR and communications strategy.
- Optimize website content for search engines to improve organic visibility.
- Manage marketing budgets and ensure efficient allocation of resources.
Digital Marketing Strategist, Social Media & Content
Posted 20 days ago
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Job Description
Responsibilities:
- Develop, implement, and manage comprehensive digital marketing strategies, with a focus on social media and content marketing.
- Create, curate, and manage published content across all social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
- Design and execute paid social media campaigns, optimizing for ROI and engagement.
- Monitor social media trends, tools, and applications, and apply that knowledge to improve content and campaign performance.
- Analyze digital marketing data and campaign results, providing regular reports and actionable insights.
- Collaborate with internal teams to ensure brand consistency and enhance customer engagement.
- Develop and manage content calendars, ensuring a steady stream of relevant and high-quality content.
- Identify key performance indicators (KPIs) for digital marketing campaigns and track progress.
- Stay up-to-date with the latest digital marketing best practices, technologies, and trends.
- Manage online communities and engage with followers to build strong relationships.
- Proven experience as a Digital Marketing Specialist or similar role, with a strong portfolio of successful campaigns.
- Excellent knowledge of social media platforms, content management systems, and digital marketing tools (e.g., Google Analytics, Hootsuite, Buffer).
- Demonstrated ability to create engaging and compelling written and visual content.
- Strong analytical skills and experience in data-driven decision-making.
- Excellent communication, collaboration, and interpersonal skills, essential for a remote role.
- Proficiency in SEO, SEM, and PPC strategies is a plus.
- Bachelor's degree in Marketing, Communications, or a related field.
- Ability to work independently and manage time effectively in a remote environment.
- Creative mindset with a passion for storytelling and brand building.
Lead Digital Marketing Strategist - Social Media & Content
Posted 20 days ago
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Job Description
You will be responsible for developing and implementing comprehensive digital marketing strategies that drive brand awareness, engagement, and lead generation. The ideal candidate possesses a deep understanding of social media platforms, content marketing, SEO, and analytics, with a proven ability to translate business objectives into measurable marketing outcomes.
Key Responsibilities:
- Develop and execute integrated digital marketing strategies across various channels, with a strong emphasis on social media and content marketing.
- Create and manage engaging content calendars for social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
- Oversee the creation of high-quality, compelling content, including written copy, graphics, videos, and infographics.
- Manage social media advertising campaigns, including budget allocation, targeting, and performance optimization.
- Implement SEO best practices to improve organic search visibility for website content.
- Monitor, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, social media insights).
- Identify target audiences and devise strategies to reach and engage them effectively.
- Collaborate with cross-functional teams, including design, product, and sales, to ensure brand consistency and campaign alignment.
- Stay up-to-date with the latest digital marketing trends, tools, and algorithm changes.
- Lead and mentor junior marketing team members, fostering a culture of creativity and continuous improvement.
Qualifications:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on social media and content strategy.
- Proven experience managing successful social media campaigns and creating engaging content.
- Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Solid understanding of SEO principles and content optimization.
- Experience with Google Analytics and other web analytics platforms.
- Excellent written and verbal communication skills, with strong copywriting and editing abilities.
- Creative mindset with a keen eye for detail and aesthetics.
- Ability to analyze data and translate insights into actionable marketing strategies.
- Experience managing advertising budgets and achieving ROI targets.
- Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
This is an exciting opportunity for a talented digital marketer to lead impactful campaigns in a remote, collaborative environment. Join our client and elevate their digital presence.
Senior Digital Marketing Strategist - Social Media & Content
Posted 17 days ago
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Job Description
- Developing and executing comprehensive digital marketing strategies focused on social media and content.
- Creating engaging and shareable content (text, image, video) tailored for different social media platforms.
- Managing and growing the organization's social media presence across platforms like Instagram, Facebook, Twitter, TikTok, etc.
- Building and nurturing online communities around the organization's artists and events.
- Developing and implementing content calendars aligned with marketing objectives and event schedules.
- Monitoring social media trends and audience sentiment to inform strategy and engagement.
- Collaborating with artists, production teams, and event organizers to gather content and ensure brand consistency.
- Analyzing digital campaign performance and providing reports on key metrics (engagement, reach, conversions).
- Staying up-to-date with the latest trends in digital marketing, social media, and the arts & entertainment industry.
A Bachelor's degree in Marketing, Communications, Digital Media, or a related field is required. A strong portfolio showcasing successful social media and content marketing campaigns, particularly within the arts or entertainment sector, is essential. A minimum of 6 years of experience in digital marketing, with a significant focus on social media strategy and content creation, is mandatory. Proficiency with social media management tools (e.g., Hootsuite, Buffer), content creation software, and analytics platforms is a must. Excellent communication, copywriting, and storytelling skills are critical for this remote role. A genuine passion for the arts and entertainment is highly valued.
Digital Marketing Manager, Content Strategy
Posted 20 days ago
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Job Description
As a remote-first professional, you will conceptualize, produce, and manage engaging content, including blog posts, articles, social media updates, website copy, email newsletters, and multimedia content (videos, infographics). Your focus will be on aligning content with our brand voice, target audience interests, and marketing objectives. You will also oversee the content calendar, ensuring timely and consistent delivery of high-quality materials.
Key responsibilities include SEO optimization of all content to improve search engine rankings and drive organic traffic. You will conduct keyword research, analyze website analytics, and monitor content performance to identify trends and opportunities for improvement. Furthermore, you will manage social media channels, fostering community engagement and expanding our reach. This role involves collaborating with internal teams, including design and sales, as well as external agencies or freelancers, to ensure cohesive brand messaging.
The ideal candidate will possess a strong understanding of digital marketing principles, content marketing best practices, and SEO/SEM strategies. Excellent writing, editing, and storytelling skills are essential, along with a keen eye for detail and a creative mindset. You should be adept at using various digital marketing tools, content management systems (CMS), and social media management platforms. This is a fully remote position, requiring strong self-discipline, excellent communication, and the ability to thrive in a virtual team environment.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 4-6 years of experience in digital marketing, with a significant focus on content strategy and creation.
- Proven success in developing and executing content marketing campaigns that drive engagement and conversions.
- Strong understanding of SEO, SEM, social media marketing, and email marketing.
- Excellent writing, editing, and proofreading skills, with a portfolio showcasing diverse content creation.
- Proficiency with CMS platforms (e.g., WordPress) and marketing automation tools.
- Experience with analytics tools (e.g., Google Analytics) to measure content performance.
- Ability to manage multiple projects and deadlines in a fast-paced, remote environment.
- Strong collaboration and communication skills.
- Experience marketing to audiences in the Garissa, Garissa, KE region or similar demographic is a plus but not required for this remote role.
Senior Digital Marketing Manager - Content Strategy
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies and content plans for a portfolio of clients.
- Oversee the creation of high-quality, engaging content, including blog posts, website copy, social media updates, email newsletters, and video scripts.
- Drive organic growth through SEO best practices, keyword research, and on-page/off-page optimization.
- Manage and grow social media presence across relevant platforms, fostering community engagement and brand awareness.
- Plan and execute paid digital advertising campaigns (PPC, social media ads), optimizing for ROI.
- Analyze campaign performance using analytics tools (Google Analytics, social media insights, etc.) and provide regular reports with actionable insights.
- Collaborate with graphic designers, web developers, and other team members to ensure cohesive campaign execution.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage client relationships, ensuring clear communication and successful campaign delivery.
- Identify new content opportunities and digital marketing channels to enhance client strategies.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on content strategy and creation.
- Proven ability to develop and execute successful digital marketing campaigns across multiple channels.
- Expertise in SEO, SEM, social media marketing, email marketing, and content management systems (CMS).
- Proficiency with digital marketing analytics tools (e.g., Google Analytics).
- Excellent writing, editing, and proofreading skills, with a strong portfolio of published work.
- Experience managing multiple clients or projects simultaneously in a remote setting.
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
- Creative thinker with a passion for storytelling and digital innovation.
- Familiarity with graphic design principles and video production is a plus.
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Remote Digital Marketing Manager - Content Strategy
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and implement a data-driven digital content strategy aligned with marketing goals and brand objectives.
- Create, curate, and manage engaging content for various digital channels, including social media, blogs, websites, email newsletters, and video platforms.
- Plan and manage the editorial calendar, ensuring consistent and timely content delivery.
- Optimize content for search engines (SEO) to increase visibility and organic traffic.
- Analyze content performance using web analytics tools (e.g., Google Analytics) and social media insights, providing regular reports and recommendations for improvement.
- Collaborate with designers, videographers, and other content creators to produce high-quality multimedia content.
- Manage social media communities, fostering engagement and responding to audience inquiries.
- Develop and execute digital advertising campaigns to promote content and drive lead generation.
- Stay up-to-date with the latest digital marketing trends, content formats, and platform best practices.
- Conduct competitive analysis to identify opportunities and stay ahead of industry trends.
- Manage content budgets and ensure ROI for marketing initiatives.
- Develop and maintain brand voice and messaging consistency across all content.
- Identify and engage with influencers and brand advocates.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on content strategy and creation.
- Proven track record of developing and executing successful content marketing campaigns.
- Excellent writing, editing, and storytelling skills, with a portfolio of published work.
- Proficiency in SEO best practices and content optimization techniques.
- Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
- Strong understanding of various digital marketing channels and their role in the customer journey.
- Ability to analyze data and translate insights into actionable strategies.
- Excellent project management and organizational skills.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote environment.
- Creative mindset with a passion for digital communication and brand building.
- Familiarity with content management systems (CMS) like WordPress is a plus.
This remote position offers a dynamic and creative work environment, allowing you to shape the digital narrative of a growing media company from anywhere.
Digital Marketing Specialist - SEO & Content Strategy
Posted 6 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive SEO strategies, including on-page optimization, off-page link building, and technical SEO audits.
- Conduct thorough keyword research and analysis to identify opportunities and inform content creation.
- Create and manage content calendars, ensuring alignment with SEO goals and target audience interests.
- Write and edit high-quality, engaging content for websites, blogs, social media, and other digital platforms.
- Monitor and analyze website traffic and SEO performance using tools like Google Analytics, Google Search Console, and SEMrush.
- Identify technical SEO issues and collaborate with web development teams to implement solutions.
- Stay updated on the latest search engine algorithms, SEO best practices, and digital marketing trends.
- Provide clients with regular reports on SEO performance, insights, and recommendations.
- Advise clients on content marketing strategies to drive organic traffic and engagement.
- Collaborate with paid media specialists to ensure integrated digital marketing efforts.
- Assist in developing client proposals and presentations related to SEO and content services.
- Bachelor's degree in Marketing, Communications, English, or a related field.
- Minimum of 3 years of experience in SEO and content marketing, preferably within an agency setting.
- Proven track record of improving organic search rankings and driving qualified traffic through SEO initiatives.
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
- Strong understanding of on-page, off-page, and technical SEO principles.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Experience in developing and executing content marketing strategies.
- Ability to analyze data, identify trends, and make data-driven recommendations.
- Strong communication and interpersonal skills, with the ability to explain complex SEO concepts clearly.
- Highly organized, detail-oriented, and capable of managing multiple projects effectively in a remote work environment.
- Must be based in Kenya and available to work remotely from Kericho, Kericho, KE or any other suitable location.
E-commerce Social Media Campaign Manager
Posted 20 days ago
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Job Description
Key Responsibilities:
- Develop and implement strategic social media campaign plans aligned with e-commerce objectives and sales targets.
- Manage day-to-day activities across social media platforms, including content scheduling, posting, and community engagement.
- Create compelling and platform-specific content, including graphics, videos, and written copy, to drive engagement and conversions.
- Design, manage, and optimize paid social media advertising campaigns (e.g., Facebook Ads, Instagram Ads, TikTok Ads) to maximize ROI.
- Monitor social media trends, competitor activities, and industry news to identify opportunities for campaign innovation.
- Analyze campaign performance metrics, track KPIs, and provide regular reports with actionable insights and recommendations for improvement.
- Collaborate with designers, copywriters, and other team members to produce high-quality campaign assets.
- Engage with followers, respond to inquiries, and foster a positive and interactive online community.
- Identify and engage with relevant influencers and brand advocates to amplify campaign reach.
- Stay up-to-date with the latest social media features, tools, and advertising best practices.
- Ensure brand voice and messaging consistency across all social media channels.
- Work closely with the e-commerce team to ensure seamless integration of social media efforts with overall sales funnels.
Qualifications:
- Proven experience as a Social Media Manager, Campaign Manager, or similar role, with a strong focus on e-commerce.
- Demonstrated success in planning and executing social media campaigns that have driven significant sales growth.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Experience with paid social media advertising platforms and budget management.
- Excellent content creation skills, including copywriting and basic graphic design/video editing abilities.
- Strong understanding of SEO principles and how they relate to social media content.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent communication, organizational, and time management skills.
- Ability to thrive in a fast-paced, remote work environment.
- Familiarity with e-commerce platforms and customer journey optimization is a plus.