1,809 Senior Digital Marketing Specialist Performance Marketing jobs in Kenya
Senior SEO Specialist - Performance Marketing
Posted 17 days ago
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Job Description
Our client is seeking a highly analytical and results-oriented Senior SEO Specialist to drive organic growth for their online presence. This is a fully remote position, offering the flexibility to work from anywhere. The ideal candidate will have a deep understanding of search engine algorithms, a proven ability to develop and execute successful SEO strategies, and expertise in optimizing websites for maximum visibility and traffic.
You will be responsible for conducting comprehensive keyword research, competitive analysis, and technical SEO audits to identify opportunities for improvement. Your role will involve developing and implementing on-page, off-page, and technical SEO strategies to enhance search engine rankings, increase organic traffic, and improve website performance. This includes content optimization, link building, site speed optimization, mobile-friendliness improvements, and schema markup implementation. You will work closely with content creators, web developers, and marketing teams to ensure SEO best practices are integrated across all digital initiatives. Performance tracking is paramount; you will utilize SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) to monitor key metrics, analyze campaign results, and provide regular reports with actionable insights and recommendations. As a Senior Specialist, you will stay ahead of the curve on SEO trends, algorithm updates, and emerging best practices, sharing your knowledge with the wider team. If you are passionate about search engines, data-driven optimization, and driving measurable organic growth, this remote role is an excellent opportunity. You will play a crucial role in enhancing our client's online discoverability and achieving their digital marketing objectives.
Responsibilities:
You will be responsible for conducting comprehensive keyword research, competitive analysis, and technical SEO audits to identify opportunities for improvement. Your role will involve developing and implementing on-page, off-page, and technical SEO strategies to enhance search engine rankings, increase organic traffic, and improve website performance. This includes content optimization, link building, site speed optimization, mobile-friendliness improvements, and schema markup implementation. You will work closely with content creators, web developers, and marketing teams to ensure SEO best practices are integrated across all digital initiatives. Performance tracking is paramount; you will utilize SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) to monitor key metrics, analyze campaign results, and provide regular reports with actionable insights and recommendations. As a Senior Specialist, you will stay ahead of the curve on SEO trends, algorithm updates, and emerging best practices, sharing your knowledge with the wider team. If you are passionate about search engines, data-driven optimization, and driving measurable organic growth, this remote role is an excellent opportunity. You will play a crucial role in enhancing our client's online discoverability and achieving their digital marketing objectives.
Responsibilities:
- Develop and execute comprehensive SEO strategies to improve organic search rankings and traffic.
- Conduct in-depth keyword research, competitor analysis, and market trend analysis.
- Perform technical SEO audits to identify and resolve website issues impacting performance.
- Optimize website content, meta descriptions, title tags, and header tags for search engines.
- Implement and manage link-building strategies to improve domain authority.
- Monitor website performance using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
- Analyze SEO data and provide actionable insights and recommendations for improvement.
- Collaborate with content teams to develop SEO-friendly content strategies.
- Work with web development teams to implement technical SEO recommendations.
- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
- Report on SEO performance to stakeholders on a regular basis.
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 5 years of experience in Search Engine Optimization (SEO).
- Proven track record of developing and implementing successful SEO strategies that drive organic traffic and conversions.
- Expertise in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or Ahrefs.
- Strong understanding of technical SEO, on-page optimization, and off-page SEO techniques.
- Excellent analytical, problem-solving, and data interpretation skills.
- Strong written and verbal communication skills.
- Ability to work independently and manage multiple projects in a remote setting.
- Familiarity with CMS platforms (e.g., WordPress) is a plus.
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Digital Marketing Specialist for Arts
Posted 12 days ago
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Job Description
Our client is seeking a creative and results-driven Digital Marketing Specialist to promote arts and entertainment initiatives. This fully remote position is perfect for a marketing professional with a passion for the arts and a proven ability to leverage digital channels to engage audiences and drive ticket sales or patronage. You will be responsible for developing and executing comprehensive digital marketing strategies across various platforms, including social media, email marketing, SEO/SEM, and content marketing. The ideal candidate will have a strong understanding of the arts and entertainment landscape and experience in creating compelling marketing campaigns for cultural events, performances, or exhibitions. You will manage social media content calendars, create engaging visual and written content, analyze campaign performance, and optimize strategies for maximum reach and impact. Experience with digital advertising platforms (e.g., Google Ads, Facebook Ads) and marketing automation tools is essential. This remote role requires excellent written and verbal communication skills, strong analytical abilities, and a keen eye for creative design. You must be able to work independently, manage multiple projects simultaneously, and collaborate effectively with artists, event organizers, and other stakeholders. Staying up-to-date with the latest digital marketing trends and best practices, particularly within the arts sector, is crucial. A Bachelor's degree in Marketing, Communications, Arts Management, or a related field, with a minimum of 4 years of experience in digital marketing, preferably within the arts and entertainment industry, is required. Join a dynamic team that is passionate about connecting audiences with inspiring artistic experiences.
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Digital Marketing Specialist - Performance Marketing
Posted 22 days ago
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Job Description
Our client, a dynamic e-commerce innovator, is seeking a results-driven Digital Marketing Specialist with a strong focus on performance marketing. This role offers a hybrid work arrangement, allowing for both remote collaboration and in-office engagement to foster team synergy. You will be responsible for planning, executing, and optimizing paid digital advertising campaigns across various platforms to drive customer acquisition, engagement, and revenue growth. Your deep understanding of analytics, A/B testing, and campaign management will be essential to maximizing ROI and achieving marketing objectives.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement comprehensive paid media strategies across channels such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
- Manage campaign budgets, ensuring efficient allocation and maximizing return on ad spend (ROAS).
- Conduct keyword research, audience segmentation, and creative development for targeted campaigns.
- Monitor, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, platform-specific dashboards).
- Continuously optimize campaigns based on data insights, A/B testing, and conversion rate optimization (CRO) principles.
- Collaborate with content creators, designers, and web developers to ensure cohesive campaign execution.
- Stay up-to-date with the latest trends, tools, and best practices in digital advertising and performance marketing.
- Identify new opportunities for audience targeting and campaign expansion.
- Prepare regular performance reports for stakeholders, highlighting key metrics, insights, and recommendations.
- Contribute to the overall digital marketing strategy and customer journey mapping.
- Manage retargeting campaigns and nurture lead generation efforts.
Qualifications:
- Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
- Minimum of 3-5 years of hands-on experience in digital marketing, with a strong emphasis on performance marketing and paid media management.
- Proven track record of successfully managing and optimizing paid campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Proficiency in Google Analytics and other web analytics tools.
- Strong understanding of SEO principles and their integration with paid search strategies.
- Experience with A/B testing, conversion rate optimization, and campaign automation.
- Excellent analytical skills, with the ability to interpret complex data and derive actionable insights.
- Strong written and verbal communication skills.
- Ability to work effectively in a hybrid environment, collaborating both remotely and in the office.
- Familiarity with marketing automation platforms and CRM systems is a plus.
- Certification in Google Ads or Meta Blueprint is highly desirable.
This advertiser has chosen not to accept applicants from your region.
2
Senior Digital Marketing Specialist - Creative Campaign Management
Posted 21 days ago
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Job Description
Our client, a dynamic player in the digital space, is seeking a creative and data-driven Senior Digital Marketing Specialist to lead innovative online campaigns. This is a fully remote position, enabling you to craft impactful marketing strategies from your home office. You will be responsible for developing, executing, and optimizing comprehensive digital marketing campaigns across various channels, including social media, SEO/SEM, email marketing, and content marketing. The ideal candidate possesses a strong understanding of digital marketing principles, excellent analytical skills, and a proven ability to drive engagement and achieve measurable results. You will play a key role in enhancing brand visibility and customer acquisition through cutting-edge digital initiatives.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement integrated digital marketing strategies aligned with business objectives.
- Manage and execute campaigns across multiple digital channels, including SEO, SEM, social media, email marketing, and display advertising.
- Create engaging and compelling marketing content for various platforms.
- Monitor, analyze, and report on campaign performance using tools such as Google Analytics, social media analytics, and marketing automation platforms.
- Optimize campaigns for maximum reach, engagement, and conversion rates.
- Conduct market research and competitor analysis to identify opportunities and trends.
- Manage the digital marketing budget effectively, ensuring optimal ROI.
- Collaborate with creative teams, content writers, and web developers to ensure cohesive campaign execution.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage social media presence and community engagement.
- Develop and execute email marketing campaigns, including list segmentation and A/B testing.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- A minimum of 5-7 years of experience in digital marketing, with a proven track record of managing successful campaigns.
- Expertise in SEO/SEM, social media marketing, content marketing, and email marketing.
- Proficiency in digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with marketing automation platforms (e.g., HubSpot, Marketo).
- Strong understanding of content management systems (CMS) and CRM systems.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Creative mindset with a passion for storytelling and brand building.
- Strong project management and organizational abilities.
- Excellent written and verbal communication skills.
- Ability to work independently and thrive in a fast-paced, remote work environment.
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Senior Digital Marketing Specialist - Performance Marketing
Posted 7 days ago
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Job Description
Our client is looking for a highly skilled Senior Digital Marketing Specialist with a strong focus on Performance Marketing to join their fully remote marketing team. This role is critical in driving measurable online growth and maximizing return on investment for marketing campaigns. You will be responsible for developing, implementing, and managing data-driven digital marketing strategies across various channels, including paid search (SEM), paid social media, display advertising, and affiliate marketing. Your key duties will involve keyword research, ad copywriting, campaign setup and optimization, A/B testing, and conversion rate optimization (CRO). You will analyze campaign performance data, generate insightful reports, and provide actionable recommendations to improve ROI. Strong understanding of analytics platforms such as Google Analytics, Adobe Analytics, and various ad platforms (Google Ads, Facebook Ads Manager) is essential. The ideal candidate will have a proven track record of successfully managing significant marketing budgets and achieving aggressive performance targets. Excellent analytical, problem-solving, and communication skills are required. We seek a proactive individual with a passion for digital marketing, a strong grasp of the latest trends, and the ability to work independently in a remote setting. This position offers a fantastic opportunity to contribute to impactful marketing initiatives with the full flexibility of a remote role, conceptually associated with Garissa, Garissa, KE . Experience with SEO and content marketing is a plus.
This advertiser has chosen not to accept applicants from your region.
4
Remote Digital Marketing Specialist (Performance Marketing)
Posted 6 days ago
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Job Description
Our client, a dynamic marketing agency, is seeking a results-driven Remote Digital Marketing Specialist with a strong focus on performance marketing. This role is pivotal in developing, implementing, and optimizing paid advertising campaigns across various digital channels to drive customer acquisition, engagement, and ROI. You will be responsible for managing budgets, analyzing campaign performance, and continuously refining strategies to achieve marketing objectives. This is a fully remote position, offering a flexible work environment for talented digital marketers.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive performance marketing strategies across channels such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant platforms.
- Manage and optimize paid advertising campaigns to achieve key performance indicators (KPIs) including CPA, ROAS, CPC, and conversion rates.
- Conduct thorough keyword research, audience segmentation, and ad creative testing to maximize campaign effectiveness.
- Monitor campaign performance daily, analyzing data and generating reports to provide insights and recommendations for improvement.
- Manage advertising budgets, ensuring efficient allocation of resources to achieve maximum return on investment.
- Stay up-to-date with the latest trends, tools, and best practices in digital marketing and performance advertising.
- Collaborate with content creators, designers, and other marketing team members to develop compelling ad copy and visuals.
- Implement A/B testing on ad creatives, landing pages, and targeting parameters to continuously improve campaign performance.
- Analyze website analytics and user behavior to identify optimization opportunities for conversion rates.
- Ensure accurate tracking and attribution of campaign performance through various analytics and ad platforms.
- Keep abreast of algorithm changes and new features on advertising platforms.
- Contribute to strategic planning for overall digital marketing efforts.
- Manage relationships with ad platform representatives where necessary.
- Troubleshoot campaign issues and implement timely solutions.
- Maintain a high level of knowledge regarding competitive landscapes and market dynamics.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience (2+ years) in performance marketing, with a strong understanding of paid search (PPC), social media advertising, and display advertising.
- Hands-on experience managing campaigns on Google Ads, Facebook Ads Manager, and other major advertising platforms.
- Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Excellent understanding of A/B testing methodologies and conversion rate optimization (CRO).
- Strong written and verbal communication skills.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
- Detail-oriented with a commitment to data accuracy and campaign integrity.
- Familiarity with marketing automation tools and CRM systems is a plus.
- A proactive and results-oriented mindset.
- Certification from Google Ads or Facebook Blueprint is highly advantageous.
- Adaptability to a fast-paced and evolving digital landscape.
- Strong problem-solving capabilities.
- This is a 100% remote position, suitable for self-motivated individuals.
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5
Digital Marketing Specialist - Performance Campaigns
Posted 12 days ago
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Job Description
Our client is looking for a talented and results-oriented Digital Marketing Specialist to drive impactful performance campaigns in a fully remote capacity. This role is perfect for a data-driven marketer who thrives on optimizing campaigns for maximum ROI. You will be responsible for developing, executing, and managing online marketing strategies across various digital channels, including search engine marketing (SEM), social media advertising, display advertising, and email marketing. Your primary focus will be on driving measurable results, such as lead generation, customer acquisition, and sales conversions. Key responsibilities include conducting keyword research, setting up and managing paid search campaigns (e.g., Google Ads), and optimizing ad creatives and landing pages. You will also manage social media advertising budgets and campaigns on platforms like Facebook, Instagram, and LinkedIn. A deep understanding of analytics tools (e.g., Google Analytics) is essential for tracking campaign performance, identifying trends, and generating insightful reports. You will be responsible for A/B testing various campaign elements to continuously improve performance. The ideal candidate possesses strong analytical skills, a creative mindset, and a proven track record of delivering successful digital marketing campaigns. Excellent communication and collaboration skills are paramount, as this is a fully remote position requiring effective interaction with internal teams and potentially external agencies. We are seeking an individual who is passionate about the latest digital marketing trends and technologies, and who can adapt strategies quickly to achieve business objectives. This is an exciting opportunity to contribute to a growing organization and make a significant impact on its digital presence and growth from the convenience of your home office.
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Digital Marketing Specialist - Arts & Culture
Posted 20 days ago
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Job Description
Our client, a renowned organization dedicated to promoting arts and culture, is seeking a creative and strategic Digital Marketing Specialist to join their fully remote marketing team. This role is pivotal in enhancing the organization's online presence, driving engagement with audiences, and promoting artistic events, exhibitions, and programs. You will be responsible for developing and executing comprehensive digital marketing campaigns across various platforms, including social media, email marketing, search engines, and relevant online communities. The ideal candidate possesses a strong understanding of digital marketing best practices, content creation, SEO/SEM, and analytics. Your responsibilities will include managing social media accounts, creating compelling content (text, images, video), designing and deploying email newsletters, and analyzing campaign performance to optimize strategies. You will work closely with artists, curators, and program managers to translate artistic vision into effective digital communication. Experience with graphic design tools, video editing software, and content management systems (CMS) is highly desirable. The ability to craft engaging narratives that resonate with diverse audiences interested in arts and culture is crucial. Given this is a remote position, exceptional communication skills, self-motivation, and proficiency in using remote collaboration tools are essential. You should be adept at working independently and contributing creatively within a virtual team environment. Our client is passionate about making arts and culture accessible and vibrant, and this role offers a unique opportunity to contribute to that mission, promoting cultural events and initiatives originating from **Nairobi, Nairobi, KE**.
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7
Lead Digital Marketing Specialist, Arts & Culture
Posted 12 days ago
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Job Description
Our client, a vibrant organization within the arts and entertainment sector, is seeking a creative and strategic Lead Digital Marketing Specialist to enhance their online presence and engagement. This is a fully remote position requiring a deep understanding of digital marketing strategies, social media management, content creation, and audience engagement specific to the arts and culture landscape. You will be responsible for developing and executing comprehensive digital marketing campaigns to promote events, exhibitions, performances, and artistic initiatives. The ideal candidate will possess a Bachelor's degree in Marketing, Communications, Arts Management, or a related field, coupled with at least 7 years of experience in digital marketing, with a significant focus on the arts and entertainment industry. Proven experience in developing and managing successful social media campaigns, SEO/SEM, email marketing, and content strategy is essential. This remote-first role offers the exciting opportunity to work from anywhere, collaborating with artists, curators, and marketing teams to amplify their reach. You will lead digital marketing efforts, analyze campaign performance, and adapt strategies to maximize engagement and ticket sales or attendance. Key responsibilities include creating compelling digital content (visuals, videos, written copy), managing social media platforms, overseeing website content, and utilizing analytics tools to track ROI. Experience with digital advertising platforms (e.g., Google Ads, Facebook Ads) and marketing automation tools is highly desirable. Our client is passionate about bringing art and culture to a wider audience and fostering vibrant creative communities. This is a unique opportunity for a digital marketing expert to contribute to the growth and success of the arts sector. Excellent creative, analytical, and communication skills are a must. The job location is Nyeri, Nyeri, KE , but the position is entirely remote. You will play a crucial role in connecting audiences with inspiring artistic experiences through innovative digital strategies.
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8
Lead Digital Marketing Specialist - Entertainment
Posted 17 days ago
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Job Description
Our client is seeking a creative and data-driven Lead Digital Marketing Specialist to spearhead online marketing efforts within the Arts & Entertainment sector. This fully remote position requires a strategic thinker with a proven ability to drive engagement, ticket sales, and brand awareness through innovative digital campaigns. You will be responsible for developing and executing comprehensive digital marketing strategies across multiple platforms.
Responsibilities:
This is an exciting remote role for a passionate individual in the arts and entertainment sphere. While the position is remote, an understanding of audience demographics and engagement patterns relevant to regions like Bungoma, Bungoma, KE can be beneficial. The ideal candidate will possess a Bachelor's degree in Marketing, Communications, or a related field, with at least 5 years of progressive experience in digital marketing, specifically within the entertainment or arts sector. Demonstrable success in managing paid social, SEM, email marketing, and content strategy is required. Proficiency with analytics tools (e.g., Google Analytics, Meta Business Suite) and marketing automation platforms is essential. Strong creative, analytical, and communication skills are necessary. Experience with video marketing and influencer collaborations is a significant plus.
Responsibilities:
- Develop and implement integrated digital marketing strategies to promote arts and entertainment events and talent.
- Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook, Instagram, and TikTok.
- Oversee social media content creation, scheduling, and community management.
- Develop and execute email marketing campaigns to nurture leads and engage audiences.
- Analyze campaign performance data, generate reports, and provide actionable insights for optimization.
- Collaborate with content creators, designers, and event organizers to ensure brand consistency and message alignment.
- Stay current with digital marketing trends, tools, and best practices in the entertainment industry.
- Manage SEO/SEM strategies to improve organic search visibility.
- Explore and implement new digital marketing channels and tactics.
- Guide and mentor junior marketing team members.
This is an exciting remote role for a passionate individual in the arts and entertainment sphere. While the position is remote, an understanding of audience demographics and engagement patterns relevant to regions like Bungoma, Bungoma, KE can be beneficial. The ideal candidate will possess a Bachelor's degree in Marketing, Communications, or a related field, with at least 5 years of progressive experience in digital marketing, specifically within the entertainment or arts sector. Demonstrable success in managing paid social, SEM, email marketing, and content strategy is required. Proficiency with analytics tools (e.g., Google Analytics, Meta Business Suite) and marketing automation platforms is essential. Strong creative, analytical, and communication skills are necessary. Experience with video marketing and influencer collaborations is a significant plus.
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