3 Digital Marketing Specialist Performance Campaigns jobs in whatjobs
Digital Marketing Specialist - Performance Campaigns
Posted 13 days ago
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Job Description
Our client is looking for a talented and results-oriented Digital Marketing Specialist to drive impactful performance campaigns in a fully remote capacity. This role is perfect for a data-driven marketer who thrives on optimizing campaigns for maximum ROI. You will be responsible for developing, executing, and managing online marketing strategies across various digital channels, including search engine marketing (SEM), social media advertising, display advertising, and email marketing. Your primary focus will be on driving measurable results, such as lead generation, customer acquisition, and sales conversions. Key responsibilities include conducting keyword research, setting up and managing paid search campaigns (e.g., Google Ads), and optimizing ad creatives and landing pages. You will also manage social media advertising budgets and campaigns on platforms like Facebook, Instagram, and LinkedIn. A deep understanding of analytics tools (e.g., Google Analytics) is essential for tracking campaign performance, identifying trends, and generating insightful reports. You will be responsible for A/B testing various campaign elements to continuously improve performance. The ideal candidate possesses strong analytical skills, a creative mindset, and a proven track record of delivering successful digital marketing campaigns. Excellent communication and collaboration skills are paramount, as this is a fully remote position requiring effective interaction with internal teams and potentially external agencies. We are seeking an individual who is passionate about the latest digital marketing trends and technologies, and who can adapt strategies quickly to achieve business objectives. This is an exciting opportunity to contribute to a growing organization and make a significant impact on its digital presence and growth from the convenience of your home office.
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Digital Marketing Specialist - Performance Campaigns
Posted 18 days ago
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Job Description
Our client is seeking a results-oriented Digital Marketing Specialist to drive engagement and conversions through data-driven online campaigns. This is a fully remote position, offering the flexibility to contribute from anywhere while making a significant impact on our client's marketing objectives. As a specialist in performance marketing, you will be responsible for the strategic planning, execution, and optimization of paid advertising initiatives across various digital channels, including Google Ads, social media platforms (Facebook, Instagram, LinkedIn), and other relevant ad networks. Your core focus will be on maximizing ROI and achieving key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and return on ad spend (ROAS). You will conduct in-depth keyword research, audience segmentation, and A/B testing to refine campaign effectiveness. Performance monitoring and reporting will be a critical aspect of this role, requiring you to analyze campaign data using tools like Google Analytics and present actionable insights to stakeholders. The ideal candidate possesses a proven track record in managing successful paid media campaigns, a strong understanding of digital marketing principles, and a data-first mindset. Experience with marketing automation tools and CRM systems is a plus. You should be adept at creative copywriting for ad creatives and landing pages, ensuring message consistency and compelling calls to action. Collaboration with content creators, graphic designers, and other marketing team members will be essential to ensure integrated campaign strategies. This remote role demands excellent communication and project management skills to effectively coordinate efforts and meet deadlines without direct physical supervision. We are looking for someone who stays abreast of the latest digital marketing trends and platform updates to maintain a competitive edge. This opportunity is based in **Kisumu, Kisumu, KE**, but fully remote, allowing for global talent acquisition. If you are a passionate digital marketer with a knack for performance optimization and a desire to work in a flexible, remote environment, we encourage you to apply.
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Digital Marketing Specialist, Performance Campaigns
Posted today
Job Viewed
Job Description
Our client is seeking a creative and data-driven Digital Marketing Specialist to manage and optimize performance-based marketing campaigns. This is a fully remote position, enabling you to leverage your expertise in driving online growth from anywhere. You will be responsible for developing, executing, and analyzing multi-channel digital marketing strategies to increase brand awareness, generate leads, and drive conversions. The ideal candidate has a strong understanding of SEO, SEM, social media advertising, content marketing, and email marketing, with a proven ability to achieve measurable results.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies across various platforms (Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
- Manage and optimize paid search (PPC) and paid social campaigns to maximize ROI.
- Conduct keyword research, audience segmentation, and A/B testing to improve campaign performance.
- Create engaging and compelling marketing copy and visual content for digital channels.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics, social media analytics, and CRM data.
- Identify trends and insights, and recommend adjustments to marketing strategies based on data analysis.
- Collaborate with content creators, designers, and web developers to ensure cohesive brand messaging and user experience.
- Manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Effectively manage remote collaborations and contribute to a high-performing virtual marketing team.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in digital marketing, with a focus on performance marketing and paid media.
- Proven experience with Google Ads, Facebook Ads Manager, and other major advertising platforms.
- Strong analytical skills and proficiency in Google Analytics and other data analysis tools.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Experience with SEO best practices and content marketing strategies.
- Familiarity with marketing automation and CRM systems is a plus.
- Ability to work independently, manage time effectively, and meet deadlines in a remote environment.
- Creative thinking and problem-solving skills.
- Understanding of the market dynamics relevant to **Meru, Meru, KE** and the wider Kenyan market is beneficial but not essential for this remote role.
This advertiser has chosen not to accept applicants from your region.
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