1,155 Senior Digital Marketing PR Strategist jobs in Kenya
Senior Digital Marketing & PR Strategist
Posted 23 days ago
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Job Description
Our client is seeking a creative, data-driven, and highly experienced Senior Digital Marketing & PR Strategist to lead their comprehensive online presence. This is a fully remote position, allowing you to leverage your expertise to shape our brand's digital narrative and public image from anywhere. You will be responsible for developing and executing integrated digital marketing and public relations strategies that enhance brand awareness, drive engagement, generate leads, and foster positive media relations. The ideal candidate will possess a deep understanding of SEO, SEM, content marketing, social media management, email marketing, influencer marketing, and traditional PR techniques. You will craft compelling narratives, manage online communities, build relationships with media outlets and influencers, and measure the effectiveness of all campaigns. This role requires exceptional strategic thinking, analytical skills, excellent written and verbal communication abilities, and a proven track record of successful digital campaigns. You will lead a team of marketing and communications professionals, fostering a collaborative and innovative environment. As a remote leader, you must be adept at managing projects, motivating teams, and driving results through virtual collaboration. This is an exciting opportunity to make a significant impact on our brand's growth and reputation in the digital sphere.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive digital marketing and PR strategies.
- Manage and optimize SEO, SEM, social media, and content marketing initiatives.
- Oversee the creation of engaging and compelling marketing collateral and press releases.
- Build and maintain strong relationships with media, influencers, and key stakeholders.
- Monitor and analyze campaign performance, providing insights and recommendations for improvement.
- Manage online brand reputation and engage with online communities.
- Develop and execute effective email marketing campaigns.
- Identify and leverage new digital marketing and PR opportunities.
- Lead and mentor a team of marketing and communications specialists.
- Ensure brand consistency across all digital platforms and communications.
- Master's degree in Marketing, Communications, Public Relations, or a related field.
- Minimum of 7 years of experience in digital marketing and public relations, with a focus on strategy development.
- Proven track record of successfully managing and executing integrated digital marketing and PR campaigns.
- Expertise in SEO, SEM, content strategy, social media marketing, and email marketing.
- Strong understanding of public relations principles and media relations.
- Excellent written and verbal communication, copywriting, and editing skills.
- Proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush).
- Experience managing online reputation and social media engagement.
- Strong leadership and team management skills, with experience managing remote teams.
- Ability to think strategically and creatively, with a data-driven approach.
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Senior Digital Marketing & PR Strategist (Remote)
Posted 8 days ago
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Job Description
Our client is seeking a dynamic and results-oriented Senior Digital Marketing & PR Strategist to lead their online presence and communication efforts. This fully remote position requires a creative thinker with a proven track record in developing and executing comprehensive digital marketing and public relations campaigns. You will be responsible for enhancing brand visibility, driving engagement, and managing the company's reputation across all digital channels. Your strategic insights and hands-on execution will be key to achieving marketing objectives and fostering strong relationships with target audiences, media, and stakeholders.
Responsibilities:
Responsibilities:
- Develop and implement integrated digital marketing and PR strategies to achieve business goals.
- Manage and optimize social media platforms, content calendars, and community engagement.
- Oversee the creation and distribution of compelling content, including press releases, blog posts, website copy, and marketing collateral.
- Execute paid advertising campaigns (SEM, social media ads) and monitor performance.
- Conduct market research, competitor analysis, and audience segmentation to inform strategy.
- Build and maintain relationships with media outlets, influencers, and key industry stakeholders.
- Monitor online conversations and manage brand reputation, responding to inquiries and addressing issues promptly.
- Analyze campaign performance using analytics tools and provide regular reports with actionable insights.
- Collaborate with internal teams (e.g., sales, product development) to ensure consistent messaging and brand alignment.
- Stay abreast of the latest trends in digital marketing, PR, and communications technology.
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Minimum of 7 years of progressive experience in digital marketing and public relations.
- Proven success in developing and executing multi-channel digital marketing campaigns.
- Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Strong understanding of PR principles, media relations, and crisis communications.
- Proficiency with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, HubSpot).
- Excellent writing, editing, and verbal communication skills.
- Strategic thinking and strong analytical capabilities.
- Ability to manage multiple projects, prioritize tasks, and work effectively in a remote, fast-paced environment.
- Experience in managing online communities and influencer outreach.
- Familiarity with graphic design tools and video editing software is a plus.
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1
Senior Digital Marketing Strategist (PR Focus)
Posted 12 days ago
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Job Description
Our client is looking for a highly strategic and creative Senior Digital Marketing Strategist with a strong emphasis on Public Relations to join their fully remote marketing team. This role requires a seasoned professional adept at crafting and executing integrated digital campaigns that enhance brand reputation, manage public perception, and drive meaningful engagement. You will be responsible for developing data-driven strategies that leverage social media, content marketing, SEO, and paid advertising to achieve PR objectives. The ideal candidate possesses a deep understanding of the media landscape, crisis communication, and the nuances of building a positive online presence.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with PR goals, focusing on reputation management, brand building, and thought leadership.
- Manage and optimize social media channels to foster positive community engagement and disseminate key messages.
- Create and oversee the production of compelling content (blog posts, articles, infographics, videos) that supports PR narratives and brand storytelling.
- Implement SEO strategies to enhance online visibility and ensure key messages rank prominently in search results.
- Develop and manage paid digital advertising campaigns (e.g., social media ads, search ads) with a focus on reaching target audiences and achieving PR outcomes.
- Monitor online conversations, identify potential PR crises, and develop/execute rapid response strategies.
- Analyze campaign performance using relevant metrics (e.g., website traffic, social engagement, media mentions, sentiment analysis) and provide regular reports with actionable insights.
- Collaborate with internal teams (communications, marketing, product) and external PR agencies to ensure cohesive messaging and integrated campaign execution.
- Stay current with digital marketing trends, PR best practices, and evolving social media platforms.
- Identify and cultivate relationships with key influencers and media contacts to amplify brand reach and credibility.
Qualifications:
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
- Minimum of 5 years of experience in digital marketing, with a significant focus on PR, communications, or brand management.
- Proven track record of developing and executing successful digital marketing campaigns that have achieved PR objectives.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
- Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, social media insights).
- Strong understanding of PR principles, media relations, and crisis communication.
- Excellent written and verbal communication skills, with a talent for crafting persuasive and engaging copy.
- Demonstrated ability to analyze data, interpret trends, and make data-driven decisions.
- Creative thinker with a proactive and results-oriented approach.
- Ability to work independently and collaboratively in a fast-paced, remote environment.
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Senior Digital Marketing Strategist (Media & PR)
Posted 14 days ago
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Job Description
Our client is a dynamic media and public relations firm seeking an accomplished Senior Digital Marketing Strategist to lead their online presence and campaign initiatives. This is a fully remote position, offering the flexibility to craft compelling digital narratives from anywhere. The ideal candidate will possess extensive experience in developing and executing data-driven digital marketing strategies that enhance brand visibility, engagement, and PR impact.
As a Senior Digital Marketing Strategist, you will be instrumental in shaping our client's digital footprint across various platforms. You will be responsible for conceptualizing and implementing innovative online marketing campaigns, managing social media channels, optimizing website content for search engines, and leveraging paid advertising to achieve key communication objectives. Your role will involve close collaboration with PR teams, content creators, and analytics specialists to ensure cohesive and effective brand messaging. You will play a pivotal role in amplifying our client's message, building online communities, and managing their digital reputation.
Key Responsibilities:
Required qualifications include a Bachelor's degree in Marketing, Communications, Public Relations, or a related field. A Master's degree is preferred. A minimum of 7 years of experience in digital marketing, with a significant focus on social media management, SEO, SEM, and content strategy, is essential. Proven experience within the media or PR industry is highly advantageous. Demonstrable success in managing paid advertising campaigns and achieving measurable results is mandatory. Strong analytical skills and proficiency with digital marketing analytics tools (e.g., Google Analytics, social media analytics) are required. Excellent written and verbal communication skills, with a keen eye for detail and creativity, are critical. This remote role demands a self-starter with a strategic mindset and the ability to thrive in a fast-paced, evolving digital environment.
As a Senior Digital Marketing Strategist, you will be instrumental in shaping our client's digital footprint across various platforms. You will be responsible for conceptualizing and implementing innovative online marketing campaigns, managing social media channels, optimizing website content for search engines, and leveraging paid advertising to achieve key communication objectives. Your role will involve close collaboration with PR teams, content creators, and analytics specialists to ensure cohesive and effective brand messaging. You will play a pivotal role in amplifying our client's message, building online communities, and managing their digital reputation.
Key Responsibilities:
- Develop and execute comprehensive digital marketing and social media strategies aligned with PR and communication goals.
- Manage and grow the client's presence across key social media platforms (e.g., Twitter, LinkedIn, Facebook, Instagram).
- Oversee the creation and optimization of engaging content for digital channels, including website copy, blog posts, and social media updates.
- Plan, execute, and monitor paid advertising campaigns (e.g., Google Ads, social media ads) to maximize reach and ROI.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Analyze campaign performance data, generate insightful reports, and provide recommendations for optimization.
- Stay abreast of the latest digital marketing trends, tools, and best practices, particularly within the media and PR landscape.
- Collaborate with PR teams to integrate digital strategies with traditional media outreach and crisis communication efforts.
- Manage online reputation and monitor brand mentions across the web.
- Identify and engage with online influencers and media outlets.
- Develop and manage digital marketing budgets effectively.
Required qualifications include a Bachelor's degree in Marketing, Communications, Public Relations, or a related field. A Master's degree is preferred. A minimum of 7 years of experience in digital marketing, with a significant focus on social media management, SEO, SEM, and content strategy, is essential. Proven experience within the media or PR industry is highly advantageous. Demonstrable success in managing paid advertising campaigns and achieving measurable results is mandatory. Strong analytical skills and proficiency with digital marketing analytics tools (e.g., Google Analytics, social media analytics) are required. Excellent written and verbal communication skills, with a keen eye for detail and creativity, are critical. This remote role demands a self-starter with a strategic mindset and the ability to thrive in a fast-paced, evolving digital environment.
This advertiser has chosen not to accept applicants from your region.
3
Senior Digital Marketing Strategist - Remote Media & PR
Posted 23 days ago
Job Viewed
Job Description
Our client is looking for a highly creative and results-oriented Senior Digital Marketing Strategist to spearhead their online presence and public relations efforts. This is a completely remote position, enabling you to craft impactful campaigns from anywhere. The ideal candidate will have a proven track record in developing and executing comprehensive digital marketing strategies across multiple channels, with a strong emphasis on SEO, SEM, social media, content marketing, and PR integration. You will be instrumental in enhancing brand visibility, driving engagement, and achieving marketing objectives.
Responsibilities:
Responsibilities:
- Develop and implement innovative, data-driven digital marketing strategies aligned with overall business goals.
- Oversee the creation and execution of SEO/SEM campaigns to maximize online visibility and organic/paid traffic.
- Manage and optimize social media presence across various platforms, fostering community engagement and brand loyalty.
- Develop and execute content marketing strategies, including blog posts, articles, whitepapers, and case studies.
- Integrate PR initiatives with digital marketing efforts to amplify messaging and manage brand reputation.
- Analyze campaign performance data, generate insightful reports, and make data-backed recommendations for continuous improvement.
- Manage digital advertising budgets, ensuring optimal allocation of resources for maximum ROI.
- Stay current with digital marketing trends, algorithm updates, and emerging technologies.
- Collaborate with internal teams (e.g., creative, sales, product) to ensure cohesive brand messaging.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Manage influencer collaborations and online reputation management.
- Develop and present strategic plans and performance updates to senior leadership.
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field. A Master's degree is a plus.
- Minimum of 7 years of experience in digital marketing, with at least 3 years in a senior strategy role.
- Demonstrated expertise in SEO, SEM, PPC advertising, social media marketing, email marketing, and content strategy.
- Proficiency with marketing analytics tools such as Google Analytics, SEMrush, Moz, and social media analytics platforms.
- Strong understanding of PR principles and crisis communication.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) is advantageous.
- Exceptional analytical and problem-solving skills with a keen eye for detail.
- Excellent written and verbal communication skills, with a talent for crafting compelling narratives.
- Proven ability to manage multiple projects simultaneously in a fast-paced, remote environment.
- Creative thinker with a passion for storytelling and brand building.
- Experience in a PR agency or in-house PR role is beneficial.
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4
Head of Brand Strategy
Posted 22 days ago
Job Viewed
Job Description
Our client, a prominent player in the fast-moving consumer goods (FMCG) sector, is looking for an innovative and strategic Head of Brand Strategy to drive brand growth and market penetration. This role offers a hybrid work arrangement, combining remote flexibility with essential in-office collaboration. You will be responsible for developing and executing comprehensive brand strategies that resonate with target consumers and differentiate our brands in a competitive landscape. Key responsibilities include conducting market research and consumer insights analysis, defining brand positioning and messaging, leading product innovation initiatives, overseeing the development and execution of integrated marketing campaigns across various channels, and managing brand budgets effectively. The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree being a strong advantage. A minimum of 8-12 years of progressive experience in brand management within the FMCG industry is required. Proven success in developing and launching successful brands, coupled with strong analytical, strategic thinking, and leadership skills, is essential. You should be adept at leveraging consumer data to inform brand decisions and have a deep understanding of marketing trends and digital platforms. Excellent communication and presentation skills are necessary for collaborating with internal teams and external agencies. This hybrid role requires a proactive individual who can balance independent work with collaborative team efforts, ensuring alignment and driving brand excellence. You will be expected to champion the brand vision and inspire cross-functional teams to achieve marketing objectives. Experience with global markets is a plus.
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5
Brand Strategy Manager
Posted 14 days ago
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Job Description
Our client, a fast-paced and innovative FMCG company, is seeking a visionary Brand Strategy Manager to join their fully remote marketing team. This role is pivotal in shaping and executing brand strategies that drive consumer engagement, market share, and business growth. You will be responsible for developing compelling brand narratives, identifying new market opportunities, and overseeing the implementation of integrated marketing campaigns across digital and traditional channels. As a remote team member, you will collaborate closely with cross-functional departments, including sales, product development, and creative agencies, using advanced digital collaboration platforms. The ideal candidate possesses a deep understanding of consumer behavior, market trends, and the FMCG landscape. Proven experience in brand management, strategic planning, and campaign execution is essential. You should have a strong analytical mindset, with the ability to translate data into actionable insights and measure campaign effectiveness. Excellent communication, presentation, and project management skills are critical. This is an exciting opportunity to lead brand initiatives and make a significant impact on the success of renowned FMCG products, all within a flexible remote work environment.
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Head of Digital Marketing & Brand Strategy
Posted 15 days ago
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Job Description
Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an experienced and visionary Head of Digital Marketing & Brand Strategy. This is a crucial, fully remote role that will shape our online presence and brand perception across key markets. You will be responsible for developing and executing comprehensive digital marketing strategies, including SEO, SEM, social media marketing, content marketing, and email campaigns, to drive brand awareness, customer engagement, and sales growth. The ideal candidate will have a deep understanding of the FMCG landscape and a proven ability to translate consumer insights into effective marketing initiatives. You will lead a team of digital marketing specialists, fostering a collaborative and results-driven environment. Your responsibilities will include managing the digital marketing budget, analyzing campaign performance, and reporting on key metrics to senior management. You will also be tasked with identifying emerging digital trends and technologies, and recommending innovative approaches to stay ahead of the competition. A strong understanding of brand positioning, value proposition development, and integrated marketing communications is essential. You will work closely with product development, sales, and market research teams to ensure brand consistency and alignment across all touchpoints. This role requires exceptional leadership skills, strategic thinking, and a passion for building strong, resonant brands in the digital space. If you are a seasoned digital marketer with a flair for brand strategy and a desire to make a significant impact in the FMCG industry from the comfort of your remote workspace, we want to hear from you. This is a unique opportunity to lead digital transformation for a respected organization.
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7
Director of Digital Marketing & Brand Strategy
Posted 20 days ago
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Job Description
Our client is a rapidly growing organization seeking a visionary Director of Digital Marketing & Brand Strategy to lead their comprehensive marketing initiatives. This is a fully remote leadership position, offering the chance to shape brand identity and drive market growth from anywhere. The ideal candidate will possess a deep understanding of digital marketing channels, brand development, and market analysis. You will be responsible for developing and executing innovative marketing strategies that enhance brand visibility, attract target audiences, and achieve business objectives. Key responsibilities include overseeing all digital marketing efforts, including SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising. You will also be tasked with defining and evolving the brand's voice, positioning, and overall marketing message. This role requires a strategic thinker with a proven track record of successful brand campaigns and digital marketing execution. A Bachelor's degree in Marketing, Business Administration, Communications, or a related field is essential, along with 10+ years of progressive experience in marketing and brand management, with a strong emphasis on digital strategies. Exceptional leadership, communication, and analytical skills are critical for managing a team and reporting on campaign performance. Experience with marketing automation tools and CRM systems is highly desirable. The ability to analyze market trends, identify competitive advantages, and make data-driven decisions is crucial. This role offers significant autonomy and the opportunity to make a substantial impact on the company's trajectory. Our client fosters a collaborative and innovative remote work culture. Join us and lead the charge in defining our client's brand and expanding their market reach.
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8
Remote Brand Strategy Manager
Posted 6 days ago
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Job Description
Our client is looking for a creative and data-driven Remote Brand Strategy Manager to lead the development and execution of compelling brand strategies. This fully remote position offers an exciting opportunity to shape our brand's identity and market presence from anywhere. You will be responsible for conducting market research, analyzing consumer trends, and identifying new opportunities for brand growth and differentiation. Developing comprehensive brand guidelines, messaging frameworks, and creative briefs to ensure consistent brand representation across all touchpoints will be a key part of your role. You will collaborate closely with marketing, sales, and product development teams to align brand initiatives with business objectives. This role requires a strong understanding of branding principles, marketing communications, and digital marketing channels. You will oversee the development of engaging content, manage social media presence, and track brand performance metrics. The ideal candidate possesses exceptional strategic thinking, excellent communication and presentation skills, and a proven ability to manage multiple projects simultaneously in a remote setting. You must be adept at interpreting data and translating insights into actionable strategies. A passion for storytelling and creating meaningful connections with target audiences is essential. This role is perfect for a seasoned marketing professional who thrives in a remote-first environment and is eager to make a significant impact on our brand's success in **Kericho, Kericho, KE**, and beyond. A Bachelor's degree in Marketing, Business Administration, or a related field, coupled with at least 8 years of experience in brand management or marketing strategy, is required. Experience with market analysis tools and a strong portfolio showcasing successful brand campaigns are a plus. Join our forward-thinking team and help us build a powerful and resonant brand.
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