2 Senior Digital Marketing PR Strategist jobs in whatjobs

Senior Digital Marketing & PR Strategist

40101 Kisumu KES155000 Annually WhatJobs

Posted 22 days ago

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Job Description

full-time
Our client is seeking a creative, data-driven, and highly experienced Senior Digital Marketing & PR Strategist to lead their comprehensive online presence. This is a fully remote position, allowing you to leverage your expertise to shape our brand's digital narrative and public image from anywhere. You will be responsible for developing and executing integrated digital marketing and public relations strategies that enhance brand awareness, drive engagement, generate leads, and foster positive media relations. The ideal candidate will possess a deep understanding of SEO, SEM, content marketing, social media management, email marketing, influencer marketing, and traditional PR techniques. You will craft compelling narratives, manage online communities, build relationships with media outlets and influencers, and measure the effectiveness of all campaigns. This role requires exceptional strategic thinking, analytical skills, excellent written and verbal communication abilities, and a proven track record of successful digital campaigns. You will lead a team of marketing and communications professionals, fostering a collaborative and innovative environment. As a remote leader, you must be adept at managing projects, motivating teams, and driving results through virtual collaboration. This is an exciting opportunity to make a significant impact on our brand's growth and reputation in the digital sphere.
Responsibilities:
  • Develop and implement comprehensive digital marketing and PR strategies.
  • Manage and optimize SEO, SEM, social media, and content marketing initiatives.
  • Oversee the creation of engaging and compelling marketing collateral and press releases.
  • Build and maintain strong relationships with media, influencers, and key stakeholders.
  • Monitor and analyze campaign performance, providing insights and recommendations for improvement.
  • Manage online brand reputation and engage with online communities.
  • Develop and execute effective email marketing campaigns.
  • Identify and leverage new digital marketing and PR opportunities.
  • Lead and mentor a team of marketing and communications specialists.
  • Ensure brand consistency across all digital platforms and communications.
Qualifications:
  • Master's degree in Marketing, Communications, Public Relations, or a related field.
  • Minimum of 7 years of experience in digital marketing and public relations, with a focus on strategy development.
  • Proven track record of successfully managing and executing integrated digital marketing and PR campaigns.
  • Expertise in SEO, SEM, content strategy, social media marketing, and email marketing.
  • Strong understanding of public relations principles and media relations.
  • Excellent written and verbal communication, copywriting, and editing skills.
  • Proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush).
  • Experience managing online reputation and social media engagement.
  • Strong leadership and team management skills, with experience managing remote teams.
  • Ability to think strategically and creatively, with a data-driven approach.
This advertiser has chosen not to accept applicants from your region.

Senior Digital Marketing & PR Strategist

20200 Kapsuser KES85000 Annually WhatJobs

Posted 17 days ago

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Job Description

full-time
Our client is seeking a highly creative and analytical Senior Digital Marketing & PR Strategist to lead their online presence and public relations efforts, entirely remotely. In this dynamic role, you will be responsible for developing and executing comprehensive digital marketing and PR strategies that enhance brand visibility, drive engagement, and generate qualified leads. Your expertise will span across social media management, content marketing, SEO/SEM, email marketing, influencer outreach, and crisis communications.

You will craft compelling narratives, manage online communities, and build relationships with media outlets, bloggers, and influencers to secure positive press coverage and build brand credibility. This position requires a deep understanding of current digital trends and the ability to translate them into actionable campaigns. You will be tasked with setting KPIs, analyzing campaign performance using analytics tools (e.g., Google Analytics, social media insights), and generating detailed reports to inform future strategies. Collaboration with internal teams, including sales and product development, will be crucial to ensure cohesive messaging and campaign alignment.

The ideal candidate will possess a strong portfolio showcasing successful digital marketing and PR campaigns, preferably within a remote-first setting. Exceptional writing, editing, and communication skills are essential, as is the ability to adapt your tone and style to various platforms and audiences. You should be proficient in a range of digital marketing tools and platforms, including social media management software, email marketing services, and content management systems. A proactive, results-driven approach and the ability to work autonomously are key. This is an exciting opportunity to shape our client's brand narrative and digital footprint from your home office in **Kericho, Kericho, KE**. If you are a strategic thinker with a passion for storytelling and a proven ability to drive online growth, we encourage you to apply.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • Minimum of 6 years of experience in digital marketing and public relations, with a significant focus on strategy development and execution.
  • Proven track record of managing successful social media, content marketing, SEO/SEM, and email campaigns.
  • Experience in media relations, influencer outreach, and building strategic partnerships.
  • Strong understanding of PR principles and crisis communication management.
  • Proficiency with digital analytics tools (e.g., Google Analytics) and social media management platforms.
  • Excellent written and verbal communication, presentation, and interpersonal skills.
  • Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
  • Creative thinker with a keen eye for detail and a results-oriented mindset.
  • Must be legally authorized to work remotely within Kenya.
This advertiser has chosen not to accept applicants from your region.
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