2 Head Of Brand Strategy jobs in whatjobs
Job Description
Our client, a prominent player in the fast-moving consumer goods (FMCG) sector, is looking for an innovative and strategic Head of Brand Strategy to drive brand growth and market penetration. This role offers a hybrid work arrangement, combining remote flexibility with essential in-office collaboration. You will be responsible for developing and executing comprehensive brand strategies that resonate with target consumers and differentiate our brands in a competitive landscape. Key responsibilities include conducting market research and consumer insights analysis, defining brand positioning and messaging, leading product innovation initiatives, overseeing the development and execution of integrated marketing campaigns across various channels, and managing brand budgets effectively. The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree being a strong advantage. A minimum of 8-12 years of progressive experience in brand management within the FMCG industry is required. Proven success in developing and launching successful brands, coupled with strong analytical, strategic thinking, and leadership skills, is essential. You should be adept at leveraging consumer data to inform brand decisions and have a deep understanding of marketing trends and digital platforms. Excellent communication and presentation skills are necessary for collaborating with internal teams and external agencies. This hybrid role requires a proactive individual who can balance independent work with collaborative team efforts, ensuring alignment and driving brand excellence. You will be expected to champion the brand vision and inspire cross-functional teams to achieve marketing objectives. Experience with global markets is a plus.
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Head of Brand Strategy
Posted 18 days ago
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Job Description
Our client, a rapidly growing Fast-Moving Consumer Goods (FMCG) company, is looking for an innovative and strategic Head of Brand Strategy to lead their brand development efforts. This is a fully remote position, offering flexibility and the opportunity to influence brand perception on a global scale. You will be responsible for developing and executing comprehensive brand strategies that resonate with target consumers and drive market share. This includes conducting in-depth market research, identifying consumer insights, and defining brand positioning and messaging. The ideal candidate will have a proven track record of building successful brands in the FMCG sector, demonstrating strong leadership and analytical skills. You will oversee the creation of compelling marketing campaigns, manage brand budgets, and collaborate closely with product development, sales, and digital marketing teams. Experience in digital branding, social media strategy, and content marketing is crucial. We expect you to be adept at measuring brand performance, analyzing market trends, and adapting strategies accordingly. This role requires a creative thinker with a strong business acumen and a passion for understanding consumer behavior. If you are a results-oriented leader with a flair for storytelling and a desire to shape the future of consumer brands from a remote setting, we invite you to apply. Your insights and strategic direction will be vital in achieving our client's ambitious growth objectives. We are committed to fostering a collaborative and inclusive remote work environment where talent can thrive.
Key Responsibilities:
Qualifications:
This is an exciting opportunity to lead brand initiatives for a forward-thinking FMCG organization, working entirely remotely.
Key Responsibilities:
- Develop and implement overarching brand strategies across all channels.
- Conduct market research and consumer insights analysis to inform brand positioning.
- Define brand voice, messaging, and visual identity guidelines.
- Oversee the execution of integrated marketing campaigns.
- Manage brand P&L and optimize marketing spend.
- Collaborate with cross-functional teams to ensure brand consistency.
- Monitor brand health metrics and competitor activities.
- Identify and capitalize on emerging market opportunities.
- Lead and mentor a team of brand managers and marketing specialists.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 10+ years of progressive experience in brand management within the FMCG industry.
- Demonstrated success in developing and launching impactful brand strategies.
- Strong understanding of consumer behavior, market dynamics, and branding principles.
- Experience with digital marketing, social media, and content strategy.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal abilities.
- Proven leadership experience, with the ability to inspire and motivate teams.
- MBA or relevant master's degree is a plus.
This is an exciting opportunity to lead brand initiatives for a forward-thinking FMCG organization, working entirely remotely.
This advertiser has chosen not to accept applicants from your region.
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