2,765 Senior Digital Marketing Manager Performance Growth jobs in Kenya

• Develop and execute overarching digital marketing strategies aligned with business objectives and target audience engagement.
• Oversee and optimize Search Engine Optimization (SEO) efforts to improve organic search rankings and website traffic.
• Manage and optimize Paid Search (SEM) campaigns across platforms like Google Ads and Bing Ads, focusing on ROI and lead generation.
• Develop and implement effective social media marketing strategies, including paid social campaigns, to increase brand awareness and engagement.
• Design and execute data-driven email marketing campaigns to nurture leads and drive customer retention.
• Oversee content marketing initiatives, ensuring the creation of valuable and engaging content that attracts and converts target audiences.
• Analyze digital marketing performance using web analytics tools (e.g., Google Analytics, Adobe Analytics) and provide regular reports with actionable insights.
• Conduct A/B testing and multivariate testing on various digital assets to continuously improve campaign performance.
• Manage digital marketing budgets, allocating resources effectively across channels to maximize ROI.
• Stay current with digital marketing trends, algorithm updates, and emerging technologies.
• Collaborate with cross-functional teams (e.g., sales, product, design) to ensure alignment and support business goals.
• Potentially lead and mentor a team of digital marketing specialists.

• Develop and execute data-driven digital marketing strategies to achieve key business objectives, including lead generation, customer acquisition, and revenue growth.
• Manage and optimize paid advertising campaigns across multiple platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads), focusing on maximizing ROI and minimizing CPA.
• Oversee SEO strategies to improve organic search rankings and drive qualified traffic to the company website.
• Develop and implement effective email marketing campaigns, including segmentation, automation, and performance analysis.
• Manage social media marketing efforts, including content creation, community engagement, and paid social advertising.
• Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics to identify insights and optimize strategies.
• Conduct A/B testing and CRO initiatives to improve conversion rates across landing pages and website funnels.
• Manage affiliate marketing programs and explore new partnership opportunities.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Collaborate with content creators, web developers, and sales teams to ensure cohesive marketing efforts.
• Manage the digital marketing budget effectively and report on campaign performance to senior leadership.
• Lead and mentor junior members of the remote marketing team.

• Bachelor's degree in Marketing, Business, Communications, or a related field; Master's degree is a plus.
• Minimum of 5-7 years of progressive experience in digital marketing, with a strong emphasis on performance marketing and growth strategies.
• Proven track record of successfully managing and optimizing digital advertising campaigns (SEM, social media advertising).
• In-depth knowledge of SEO best practices and tools (e.g., SEMrush, Ahrefs).
• Proficiency in Google Analytics, Google Tag Manager, and other web analytics platforms.
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and marketing automation.
• Strong understanding of A/B testing and CRO methodologies.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively in a remote environment.
• Experience managing budgets and reporting on KPIs.

• Develop and implement data-driven digital marketing strategies to achieve growth objectives.
• Manage and optimize paid advertising campaigns across various platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads).
• Oversee SEO strategy and execution to improve organic search rankings and traffic.
• Develop and manage social media marketing campaigns to increase brand awareness and engagement.
• Plan and execute email marketing campaigns to nurture leads and drive conversions.
• Create and manage content marketing initiatives to attract and retain target audiences.
• Analyze campaign performance, generate insightful reports, and make data-driven recommendations for optimization.
• Manage digital marketing budgets and allocate resources effectively to maximize ROI.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Collaborate with sales and product teams to ensure marketing efforts are aligned with business goals.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record in performance marketing and growth strategies.
• Demonstrated expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot).
• Strong analytical skills and the ability to interpret data to drive actionable insights.
• Excellent communication, collaboration, and project management skills.
• Experience managing remote teams and working effectively in a virtual environment.
• Creative thinking and a passion for innovation in digital marketing.

Company Description

Reach Digital Marketing Solutions-Kenya is a modern digital marketing agency focused on helping customers create a strong online presence and adapt to the ever-evolving technological business environment. We specialize in tailoring digital strategies to meet unique client needs and promote growth in an increasingly digital world.

Role Description

This is a full-time hybrid role for the NGO Online Marketing Team. The role involves developing and executing online marketing strategies, managing social media platforms, and supporting sales and marketing efforts. The position is located in Nairobi County, Kenya, with some work-from-home flexibility.

Qualifications

• Proficiency in Online Marketing, Digital Marketing, and Social Media Marketing
• Experience in Marketing and Sales
• Strong communication and collaborative skills
• Ability to work both independently and as part of a team
• Familiarity with NGO sector is a plus

Job Title: Online Marketer / Social Media manager

Location: Nairobi, Kenya (Onsite)

Team: Marketing & Brand Communication

About Us

At Bobu Africa Lifestyle, we believe African creativity deserves a global spotlight and we're on the search for someone who knows how to make that spotlight shine. If you're that person who knows how to make content pop, turn followers into fans, and trends into traffic, we're talking to YOU.

Responsibilities

• Plan and manage daily content across Instagram, Facebook, LinkedIn, Rednote and more

• Execute marketing campaigns and product launches with strategy + flair

• Engage with followers, reply to comments & DMs.

• Work with designers and a team of creatives to bring campaigns to life

• Track performance using insights/analytics tools and suggest improvements

• Experiment with reels, trends, stories, giveaways, and influencer collaborations.

• Build and nurture an online community around culture, creativity, and good vibes.

Qualifications

• 1–3 years of experience in social media management or digital marketing

• Bachelor's Degree in Marketing, Communications or any related Field.

• Exceptional Photography, Videography and editing skills.

• You live on Social Media platforms but also think strategically

• Great writing and creativity skills ,witty captions, call-to-actions, storytelling

• Good with Canva, Meta Business Suite, scheduling tools etc.

• Curious, creative, and obsessed with online trends (in a healthy way)

• Nature and Wildlife, African culture enthusiast who is self-driven and ambitious.

What we offer.

• A creative playground for you to test, build, and grow

• A team that respects your ideas.

• Your work will directly shape how the world sees an African-born brand

• Cultural projects, and room to grow with us

To Apply:

Share your CV, Portfolio, any links to your Social media Platforms to

Email:

Subject line: Online Marketer +Your Name

• Develop and implement data-driven digital marketing strategies focused on performance and SEO.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to achieve target KPIs.
• Oversee and execute comprehensive SEO strategies, including keyword research, on-page optimization, link building, and technical SEO.
• Analyze website traffic and user behavior using analytics tools (e.g., Google Analytics) to identify trends and insights.
• Develop and manage email marketing campaigns and automation workflows.
• Collaborate with content teams to ensure content is optimized for search engines and user engagement.
• Monitor campaign performance, generate regular reports, and provide actionable recommendations for improvement.
• Stay abreast of the latest digital marketing trends, algorithm updates, and industry best practices.
• Manage relationships with external agencies and vendors as needed.
• Drive continuous improvement in conversion rates and customer acquisition costs.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in digital marketing, with a strong focus on performance marketing and SEO.
• Demonstrated success in managing and optimizing PPC campaigns.
• Expertise in SEO best practices, tools, and analytics platforms (Google Analytics, SEMrush, Ahrefs).
• Experience with email marketing platforms and CRM systems.
• Strong analytical and reporting skills with the ability to translate data into actionable insights.
• Excellent understanding of the full digital marketing funnel.
• Proven ability to work independently and manage projects effectively in a remote setting.
• Strong communication and collaboration skills.

• Develop and implement the overall e-commerce strategy to drive revenue growth.
• Manage and optimize the company website for a superior user experience and high conversion rates.
• Oversee all digital marketing efforts, including SEO, SEM, social media marketing, and email campaigns.
• Analyze website performance, sales data, and customer insights to identify opportunities for improvement.
• Manage online product catalog, ensuring accuracy and compelling product descriptions.
• Collaborate with internal teams to ensure efficient order fulfillment and customer service.
• Manage the e-commerce budget and track ROI of marketing initiatives.
• Stay updated with e-commerce best practices and emerging technologies.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in e-commerce management or digital marketing.
• Proven track record of successfully growing online sales and managing e-commerce platforms.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent understanding of SEO, SEM, social media marketing, and email marketing.
• Experience with e-commerce platforms (e.g., Shopify, Magento) is required.
• Demonstrated ability to lead and collaborate in a remote team environment.

Role Overview

The Online Sales Associate is responsible for driving online sales of Sokoxtra's products/services by engaging with customers over digital channels, handling inquiries, managing orders, and ensuring a high level of customer satisfaction. This person works closely with marketing, logistics, and customer service teams to deliver on sales targets and build strong long-term relationships with customers.

Key Responsibilities

• Respond to online customer inquiries via email, live chat, social media, etc., in a timely, friendly and professional manner.
• Educate customers on product features, pricing, promotions, and policies.
• Assist customers through the buying process—guiding them from product selection through checkout and payment.
• Upsell/cross-sell complementary products or services.
• Monitor online orders, follow up on delivery and order issues, and coordinate with fulfillment/logistics to ensure smooth delivery.
• Track sales leads, follow up on abandoned carts, and help recover sales.
• Maintain accurate records of sales, customer contacts, and feedback; prepare periodic reports on sales performance, customer issues, and market insights.
• Stay up to date with Sokoxtra's product catalog, promotions, competitor offerings, industry trends.
• Provide excellent post-sales support including returns, exchanges, refunds, and customer satisfaction checks.

Required Skills & Qualifications

• Proven experience in online sales, e-commerce, or customer service roles.
• Strong communication skills (written & verbal).
• Good organizational skills, ability to multitask (e.g. managing multiple customer conversations, orders, etc.).
• Comfort with digital tools: email, chat, CRM or ticketing systems, social media messaging.
• Target-driven mindset with ability to meet or exceed sales KPIs.
• Problem-solving ability: handle customer complaints / logistical issues with composure.
• Basic knowledge of payment methods, shipping/delivery logistics.
• High school diploma required; tertiary education in business, marketing or related field is a plus.

Preferred

• Experience with eCommerce platforms (Shopify, WooCommerce, etc.).
• Familiarity with digital marketing / promotions.
• Experience with upselling / cross-selling.
• Multilingual (if customers speak different languages) or knowing local dialects.

Working Conditions

• This position may be remote or partly remote (depending on company policy), with occasional office visits or coordination.
• Hours may include evenings or weekends to cover peak customer demand.
• May involve performance-based incentives / commissions.

How to Apply via

Here is a suggested set of instructions & information to submit your application using their website:

1. Go to
   

• Develop and execute a comprehensive e-commerce strategy to maximize sales and profitability.
• Manage and optimize all online sales channels, including the company website, marketplaces, and social commerce platforms.
• Oversee the creation and implementation of digital marketing campaigns across social media, email, and paid advertising.
• Analyze website traffic, sales data, and customer behavior to identify growth opportunities and areas for improvement.
• Manage product listings, pricing, and promotions to ensure competitiveness and maximize conversion rates.
• Develop and implement strategies to enhance customer engagement and loyalty through social media and other digital touchpoints.
• Collaborate with marketing, content, and design teams to create compelling product descriptions, visuals, and marketing materials.
• Stay abreast of emerging e-commerce trends, technologies, and competitor activities.
• Manage the e-commerce budget and track ROI for all digital marketing initiatives.
• Effectively communicate strategies and results to senior leadership in a remote setting.

• Bachelor's degree in Marketing, Business, E-commerce, or a related field.
• Proven experience (5+ years) in e-commerce management, digital marketing, and social media strategy.
• Demonstrated success in driving online sales growth and managing e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
• Expertise in social media marketing, SEO, SEM, email marketing, and analytics tools (e.g., Google Analytics).
• Strong understanding of customer acquisition and retention strategies in an online environment.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Outstanding communication and collaboration skills, especially in a remote work context.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience in the retail sector, particularly in the Mombasa, Mombasa, KE area or similar coastal regions, is an advantage.
• Creative thinker with a passion for e-commerce and digital innovation.