3,202 Senior Digital Marketing Manager Campaign Strategy jobs in Kenya
Senior Digital Marketing Manager - Campaign Strategy
Posted 7 days ago
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Job Description
Our client is searching for an experienced and results-oriented Senior Digital Marketing Manager to lead their comprehensive marketing campaigns. This is a fully remote role, offering the flexibility to work from home and contribute to a globally distributed team. The ideal candidate will possess a deep understanding of the digital marketing landscape, with a proven ability to develop, execute, and optimize integrated campaigns that drive brand awareness, lead generation, and customer engagement. You will be responsible for setting strategic direction, managing budgets, analyzing performance, and collaborating effectively with various stakeholders.
Responsibilities:
Responsibilities:
- Develop and implement overarching digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
- Plan, execute, and manage integrated online marketing campaigns from conception to completion.
- Define key performance indicators (KPIs) for all campaigns and track performance against objectives.
- Analyze campaign data to identify trends, insights, and areas for optimization.
- Manage and allocate digital marketing budgets effectively to maximize ROI.
- Oversee content creation and distribution to ensure brand consistency and audience engagement.
- Collaborate with internal teams (e.g., sales, product, design) and external agencies to align marketing efforts.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Provide regular reports on campaign performance and strategic recommendations to senior leadership.
- Mentor and guide junior marketing team members.
- Utilize marketing automation tools for campaign execution and lead nurturing.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 7 years of experience in digital marketing, with a significant focus on campaign management and strategy.
- Proven success in developing and executing high-impact digital marketing campaigns.
- Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising, email marketing, and content marketing.
- Proficiency with marketing analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Strong analytical and problem-solving skills, with the ability to interpret complex data.
- Excellent written and verbal communication skills, essential for remote collaboration.
- Demonstrated leadership abilities and experience managing teams or projects.
- Ability to work independently and manage multiple projects in a fast-paced, remote environment.
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Senior Digital Marketing Manager - Remote Campaign Strategy
Posted 11 days ago
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Job Description
Our client is seeking a creative and results-driven Senior Digital Marketing Manager to lead their remote marketing campaigns. This is a 100% remote position, offering the flexibility to work from anywhere, allowing you to leverage your expertise to drive impactful marketing initiatives. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. Your role will involve analyzing market trends, identifying target audiences, and creating compelling campaigns that enhance brand awareness, drive lead generation, and increase customer acquisition. We are looking for a strategic thinker with a proven track record of managing successful digital marketing campaigns and a passion for leveraging data to optimize performance. You will collaborate with cross-functional teams, including sales and product development, to ensure cohesive and effective marketing efforts.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated digital marketing strategies to achieve business objectives.
- Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
- Develop and execute social media marketing strategies to build brand presence and engage target audiences.
- Create and manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
- Oversee content marketing initiatives, including blog posts, articles, white papers, and case studies.
- Analyze website traffic, campaign performance, and customer behavior using analytics tools (e.g., Google Analytics).
- Identify target audiences and develop buyer personas to tailor marketing messages.
- Manage the digital marketing budget and ensure optimal allocation of resources.
- Collaborate with sales and product teams to ensure alignment of marketing efforts with business goals.
- Stay abreast of the latest digital marketing trends, technologies, and best practices.
- Conduct A/B testing and other optimization techniques to improve campaign effectiveness.
- Prepare regular reports on marketing performance, providing insights and recommendations for improvement.
- Manage relationships with external vendors and agencies as needed.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
- Minimum of 8 years of experience in digital marketing, with a proven track record of managing successful online campaigns.
- In-depth knowledge of SEO, SEM, social media marketing, email marketing, content marketing, and marketing automation.
- Proficiency in using digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Mailchimp, HubSpot).
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent written and verbal communication skills.
- Proven ability to develop and execute creative marketing strategies.
- Strong project management and organizational skills.
- Ability to work independently and manage multiple priorities in a remote setting.
- Experience in B2B or B2C marketing, depending on industry focus.
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Senior Marketing Campaign Manager - Digital Strategy
Posted 25 days ago
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Job Description
Our client, a dynamic leader in the consumer goods sector, is seeking an experienced Senior Marketing Campaign Manager to spearhead their digital marketing efforts. This role is fully remote, offering the flexibility to manage impactful campaigns from anywhere. You will be responsible for developing, implementing, and optimizing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate possesses a deep understanding of the digital marketing landscape, a data-driven approach to campaign management, and a proven ability to deliver measurable results.
Key Responsibilities:
Key Responsibilities:
- Develop and execute integrated digital marketing campaigns across various channels, including SEM, SEO, social media, email marketing, and display advertising.
- Define campaign objectives, target audiences, key performance indicators (KPIs), and budgets.
- Manage campaign budgets and optimize spend for maximum ROI.
- Conduct market research, competitive analysis, and audience segmentation to inform campaign strategies.
- Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to track campaign performance, analyze data, and generate actionable insights.
- Create compelling marketing copy and creative briefs for campaign assets.
- Collaborate with internal teams (creative, sales, product) and external agencies to ensure campaign alignment and execution.
- Monitor industry trends and best practices in digital marketing to identify new opportunities.
- Implement A/B testing and other optimization techniques to improve campaign effectiveness.
- Prepare regular performance reports and present findings and recommendations to stakeholders.
- Manage and nurture the company's social media presence and engagement strategies.
- Oversee email marketing campaigns, including list segmentation and automation.
- Ensure all marketing activities comply with relevant regulations and brand guidelines.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- A minimum of 6 years of experience in digital marketing, with a proven track record of managing successful multi-channel campaigns.
- Strong expertise in SEM, SEO, social media marketing, content marketing, and email marketing.
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Experience with analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization.
- Excellent written and verbal communication skills, with a knack for creative copywriting.
- Strong analytical and problem-solving abilities, with a data-driven mindset.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
- Experience working effectively in a remote team environment.
- Certification in Google Ads or Google Analytics is a plus. The ideal candidate will be a strategic thinker, highly organized, and passionate about leveraging digital channels to achieve business objectives.
This advertiser has chosen not to accept applicants from your region.
2
Digital Marketing Lead - Campaign Strategy
Posted 14 days ago
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Job Description
Our client is seeking a talented and results-driven Digital Marketing Lead to spearhead campaign strategy and execution. This hybrid role allows for a blend of remote work and in-office collaboration, based in Kitale, Trans-Nzoia, KE . The ideal candidate will have a deep understanding of the digital marketing landscape, with proven experience in developing and implementing successful online marketing campaigns across various channels. You will be responsible for crafting innovative strategies to enhance brand awareness, drive customer acquisition, and foster engagement.
Key responsibilities include managing SEO/SEM, marketing databases, email, social media, and display advertising campaigns. You will measure and report performance of all digital marketing campaigns against goals (ROI and KPIs). The Digital Marketing Lead will work closely with the marketing team to brainstorm new and creative growth strategies. You will also be tasked with optimizing user experience on digital platforms and identifying trends and insights to optimize spend and performance based on the data. Collaboration with cross-functional teams, including sales and product development, will be crucial to ensure marketing efforts are aligned with business objectives. Excellent analytical skills, creativity, and a passion for staying ahead of digital marketing trends are essential. This role requires strong leadership and project management capabilities.
Qualifications:
Key responsibilities include managing SEO/SEM, marketing databases, email, social media, and display advertising campaigns. You will measure and report performance of all digital marketing campaigns against goals (ROI and KPIs). The Digital Marketing Lead will work closely with the marketing team to brainstorm new and creative growth strategies. You will also be tasked with optimizing user experience on digital platforms and identifying trends and insights to optimize spend and performance based on the data. Collaboration with cross-functional teams, including sales and product development, will be crucial to ensure marketing efforts are aligned with business objectives. Excellent analytical skills, creativity, and a passion for staying ahead of digital marketing trends are essential. This role requires strong leadership and project management capabilities.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a focus on campaign strategy and execution.
- Proven track record of success in developing and managing digital marketing campaigns (SEO, SEM, social media, email marketing, content marketing).
- Hands-on experience with Google Analytics, Google Ads, and social media advertising platforms.
- Excellent analytical skills and the ability to interpret complex data sets to drive decision-making.
- Strong understanding of current digital marketing trends and best practices.
- Creative mindset with a keen eye for detail and engaging content.
- Experience with marketing automation tools is a plus.
- Strong project management and organizational skills.
- Excellent written and verbal communication skills.
- Ability to work effectively in a hybrid work environment, balancing remote and in-office responsibilities.
- Demonstrated ability to lead and mentor a team.
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Digital Marketing Strategy Manager
Posted 25 days ago
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Job Description
Our client is looking for a strategic and results-driven Digital Marketing Strategy Manager to spearhead their online presence and campaigns. This is a fully remote position, allowing you to leverage your expertise from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive customer acquisition, and foster engagement across multiple online channels. Key duties include planning and managing SEO/SEM campaigns, social media marketing, content marketing, email marketing, and paid advertising initiatives. You will analyze market trends, identify target audiences, and optimize campaigns for maximum ROI. The ideal candidate will have a proven track record of success in digital marketing, with extensive experience in campaign management, data analysis, and performance tracking. Proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush) and marketing automation platforms is essential. Excellent communication, creativity, and a strong understanding of consumer behavior in the digital space are required. You must be a self-starter, capable of working autonomously and managing multiple projects simultaneously in a remote setting. This role requires a strategic thinker who can translate business objectives into actionable digital marketing plans and continuously adapt strategies based on performance data and evolving digital landscapes. Our client values a data-driven approach and a passion for exploring new digital marketing opportunities. The **location** associated with this role, though it is entirely remote, is Embu, Embu, KE .
This advertiser has chosen not to accept applicants from your region.
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Head of Digital Marketing Strategy
Posted 25 days ago
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Job Description
Our client, a rapidly expanding consumer brand, is actively seeking a visionary Head of Digital Marketing Strategy to spearhead their online presence and customer engagement efforts in a fully remote capacity. This senior leadership role is critical for developing and implementing innovative digital marketing strategies that drive brand awareness, lead generation, and customer acquisition. The ideal candidate will possess a deep understanding of the full spectrum of digital marketing channels, including SEO, SEM, social media marketing, content marketing, email marketing, and performance marketing. You will be responsible for defining the digital marketing roadmap, setting ambitious KPIs, and managing the digital marketing budget effectively. Key responsibilities include analyzing market trends and competitor activities, identifying new opportunities for growth, and optimizing campaigns for maximum ROI. You will lead a team of digital marketing specialists, providing guidance, mentorship, and performance feedback. Exceptional analytical skills are required to interpret data, derive actionable insights, and report on campaign performance to executive stakeholders. This role demands creativity, strategic thinking, and a proven ability to translate business objectives into successful digital marketing initiatives. As a fully remote position, you will leverage cutting-edge marketing automation tools and digital collaboration platforms to ensure seamless execution and team alignment. This is a unique opportunity for a seasoned digital marketing leader to shape the future of our client's brand engagement and drive substantial business growth from a remote location.
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5
Director of Digital Marketing Strategy
Posted 22 days ago
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Job Description
Our client is seeking a visionary and data-driven Director of Digital Marketing Strategy to spearhead their online presence. This is a fully remote position, allowing you to shape our digital footprint from anywhere. You will be responsible for developing and executing comprehensive digital marketing plans to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess extensive experience in SEO, SEM, content marketing, social media marketing, email marketing, and marketing automation. You will lead a talented team of digital marketers, providing strategic direction and fostering a culture of innovation and accountability. Responsibilities include setting key performance indicators (KPIs), analyzing campaign performance, and optimizing strategies based on data insights. Strong analytical, communication, and leadership skills are essential. You will collaborate closely with product, sales, and creative teams to ensure cohesive marketing efforts. This role is perfect for a seasoned digital marketing expert looking to make a substantial impact in a dynamic, remote-first organization. You will be at the forefront of identifying new digital marketing opportunities and emerging trends, translating them into actionable strategies. The ability to manage budgets effectively and deliver measurable ROI is critical. You will oversee the development of engaging content and innovative campaigns that resonate with target audiences. This position demands a proactive, results-oriented individual who can thrive in an autonomous work environment. Driving customer engagement and loyalty through sophisticated digital strategies will be a core focus. The successful candidate will be instrumental in elevating our brand's digital reach and influence.
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Digital Marketing Strategy Director
Posted 7 days ago
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Job Description
Our client is seeking a strategic and innovative Digital Marketing Strategy Director to lead their online presence and drive growth. This is a fully remote position, allowing you to craft impactful digital campaigns from anywhere, with a strategic focus on the market aroundKisumu, Kisumu, KE . You will be responsible for developing and implementing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. The ideal candidate will have a deep understanding of digital marketing trends, analytics, and best practices, with a proven track record of achieving measurable results. Responsibilities include defining target audiences, setting campaign objectives, managing budgets, analyzing performance data, and optimizing strategies for maximum ROI. You will lead and mentor a team of digital marketing specialists, fostering a collaborative and results-driven environment. Excellent communication, leadership, and project management skills are essential. Experience with marketing automation platforms, CRM systems, and web analytics tools (e.g., Google Analytics) is required. We are looking for a creative thinker with strong analytical skills who can translate business goals into effective digital marketing initiatives. The ability to work independently, manage multiple campaigns simultaneously, and adapt to the ever-changing digital landscape in a remote setting is crucial. Your strategic vision will be instrumental in enhancing brand awareness, driving lead generation, and increasing customer engagement.
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7
Digital Marketing Strategy Lead
Posted 23 days ago
Job Viewed
Job Description
Our client, a dynamic e-commerce innovator, is looking for a creative and data-driven Digital Marketing Strategy Lead to join their fully remote marketing department. This position is crucial for developing and executing comprehensive digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media, content marketing, email marketing, and paid advertising. The ideal candidate will possess a deep understanding of the digital landscape, a proven track record of successful campaign management, and exceptional analytical skills. This fully remote role allows you to strategize and implement impactful campaigns from anywhere.
Key Responsibilities:
Key Responsibilities:
- Develop and implement innovative digital marketing strategies aligned with business objectives and target audience insights.
- Manage and optimize all digital advertising campaigns across various platforms (Google Ads, social media ads, etc.) to maximize ROI.
- Oversee the creation and distribution of engaging content across multiple channels, including blogs, social media, and email newsletters.
- Drive organic traffic growth through advanced SEO strategies and keyword research.
- Manage social media presence, fostering community engagement and brand advocacy.
- Analyze campaign performance data, generate regular reports, and provide actionable insights for continuous improvement.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with cross-functional teams (e.g., sales, product development) to ensure cohesive brand messaging.
- Manage the digital marketing budget effectively, allocating resources to achieve optimal results.
- Experiment with new digital marketing channels and tactics to identify growth opportunities.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 6 years of progressive experience in digital marketing, with a strong emphasis on strategy development and campaign execution.
- Proven success in managing and optimizing paid search (SEM/PPC) and social media advertising campaigns.
- Expertise in SEO, content marketing, email marketing, and marketing automation platforms.
- Strong analytical skills with proficiency in Google Analytics, data studio, and other reporting tools.
- Excellent written and verbal communication skills.
- Demonstrated ability to lead and manage remote teams or projects.
- Creative thinking and problem-solving abilities.
- Experience in the **Nairobi, Kenya** market or similar e-commerce environments is a plus, though the role is fully remote.
- Ability to adapt quickly to a fast-paced, evolving digital landscape.
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8
Remote Digital Marketing Strategy Manager
Posted 25 days ago
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Job Description
Our client is looking for a results-driven and creative Remote Digital Marketing Strategy Manager to lead their online brand presence and growth initiatives. This is a fully remote position, enabling you to craft impactful marketing strategies from anywhere. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing. Your role involves setting clear marketing objectives, defining target audiences, and allocating budgets effectively to achieve maximum ROI. You will continuously analyze campaign performance data, identify trends, and optimize strategies to improve engagement, lead generation, and conversion rates. Collaboration with content creators, web developers, and sales teams is crucial to ensure cohesive messaging and integrated campaign execution. You will also stay abreast of the latest digital marketing trends, tools, and technologies, and advise on their potential application for our client's business. A Bachelor's or Master's degree in Marketing, Communications, Business, or a related field is required. Proven experience in developing and executing successful digital marketing strategies for diverse industries is essential. Expertise in SEO, SEM, social media advertising, email marketing platforms (e.g., Mailchimp, HubSpot), and analytics tools (e.g., Google Analytics) is mandatory. Excellent analytical, strategic thinking, and communication skills are crucial for effective remote leadership and stakeholder management. You must be highly organized, proactive, and capable of working independently to manage multiple projects and deliver outstanding results in a dynamic remote environment. Join our client's dynamic marketing team and drive their digital success. The specific job location associated with this role, if you were based in an office, would be Ongata Rongai, Kajiado, KE .
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