2 Digital Marketing Strategy Manager jobs in whatjobs
Digital Marketing Strategy Manager
Posted 24 days ago
Job Viewed
Job Description
Our client is looking for a strategic and results-driven Digital Marketing Strategy Manager to spearhead their online presence and campaigns. This is a fully remote position, allowing you to leverage your expertise from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive customer acquisition, and foster engagement across multiple online channels. Key duties include planning and managing SEO/SEM campaigns, social media marketing, content marketing, email marketing, and paid advertising initiatives. You will analyze market trends, identify target audiences, and optimize campaigns for maximum ROI. The ideal candidate will have a proven track record of success in digital marketing, with extensive experience in campaign management, data analysis, and performance tracking. Proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush) and marketing automation platforms is essential. Excellent communication, creativity, and a strong understanding of consumer behavior in the digital space are required. You must be a self-starter, capable of working autonomously and managing multiple projects simultaneously in a remote setting. This role requires a strategic thinker who can translate business objectives into actionable digital marketing plans and continuously adapt strategies based on performance data and evolving digital landscapes. Our client values a data-driven approach and a passion for exploring new digital marketing opportunities. The **location** associated with this role, though it is entirely remote, is Embu, Embu, KE .
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Digital Marketing Strategy Manager
Posted today
Job Viewed
Job Description
Our client, a dynamic and rapidly expanding e-commerce enterprise, is seeking a visionary Digital Marketing Strategy Manager to lead their online presence and customer acquisition efforts. This is a fully remote position, providing the flexibility to drive impactful marketing campaigns from anywhere. You will be responsible for developing, implementing, and optimizing comprehensive digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing. Your insights will be crucial in enhancing brand visibility, driving website traffic, and maximizing conversion rates.
Key Responsibilities:
Key Responsibilities:
- Develop and execute innovative digital marketing strategies aligned with business objectives.
- Manage and optimize paid search (PPC) campaigns across platforms like Google Ads and Bing Ads.
- Oversee search engine optimization (SEO) efforts to improve organic search rankings and drive traffic.
- Develop and manage social media marketing strategies to enhance brand engagement and community growth.
- Create and implement effective email marketing campaigns for lead nurturing and customer retention.
- Manage content marketing initiatives, including blog posts, articles, and website copy.
- Analyze campaign performance data, identify key trends, and provide actionable insights for optimization.
- Utilize marketing automation tools and CRM systems to manage customer journeys and personalize communications.
- Stay current with the latest digital marketing trends, tools, and best practices.
- Collaborate with cross-functional teams, including sales, product development, and design, to ensure cohesive brand messaging.
- Manage the digital marketing budget effectively, ensuring optimal ROI.
- Conduct A/B testing on various marketing elements to continuously improve performance.
- Develop comprehensive reports on campaign performance for senior management.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
- Minimum of 6 years of progressive experience in digital marketing, with a proven track record of success in strategy development and execution.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and analytics platforms (e.g., Google Analytics).
- Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Strong analytical skills and the ability to interpret complex data to drive strategic decisions.
- Excellent written and verbal communication skills, with strong copywriting and editing abilities.
- Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Experience in leading and motivating remote teams is highly advantageous.
- Proficiency in A/B testing and conversion rate optimization (CRO) techniques.
- Strategic thinking and a creative mindset to develop innovative marketing solutions.
This advertiser has chosen not to accept applicants from your region.
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