1,971 Senior Brand Manager Remote Fmcg Innovation jobs in Kenya
Senior Brand Manager - FMCG Innovations (Remote)
Posted 4 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute comprehensive brand strategies that align with company objectives and drive market share growth.
- Lead the innovation pipeline, from concept generation and consumer insights to product development and launch.
- Manage the P&L for assigned brands, ensuring profitability and sustainable growth.
- Conduct in-depth market analysis, consumer research, and competitive intelligence to identify opportunities and threats.
- Oversee the creation and implementation of integrated marketing campaigns across various channels (digital, traditional, social media).
- Collaborate closely with sales, R&D, supply chain, and agency partners to ensure seamless execution of brand plans.
- Build and mentor a high-performing brand team (if applicable) or manage cross-functional project teams.
- Develop compelling brand positioning, messaging, and creative briefs.
- Monitor brand performance metrics, analyze results, and make data-driven recommendations for optimization.
- Stay abreast of industry trends, consumer behavior shifts, and emerging marketing technologies.
- Ensure brand consistency across all consumer touchpoints.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or relevant Master's degree is a strong asset.
- A minimum of 7 years of progressive brand management experience, preferably within the FMCG sector.
- Proven track record of successfully launching new products and growing established brands.
- Demonstrated experience in developing and executing innovative marketing strategies and campaigns.
- Strong understanding of consumer insights, market research methodologies, and data analysis.
- Excellent financial acumen and experience managing P&Ls.
- Exceptional leadership, communication, presentation, and interpersonal skills.
- Proficiency in digital marketing, social media strategy, and content creation.
- Ability to think strategically and creatively, with a strong execution focus.
- Experience working effectively in a remote, collaborative environment with cross-functional teams.
- Passion for consumer brands and understanding of market dynamics.
Senior Brand Manager - Remote FMCG Innovation
Posted 7 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement comprehensive brand strategies aligned with company objectives.
- Conduct market research and analyze consumer trends to identify growth opportunities.
- Oversee product development and innovation pipeline for assigned brands.
- Manage brand P&L, ensuring profitability and efficient resource allocation.
- Lead the creation and execution of integrated marketing campaigns across digital, social, and traditional media.
- Collaborate with sales, R&D, and supply chain teams to ensure successful product launches and market execution.
- Monitor brand performance metrics and provide regular reports on key indicators.
- Develop strong relationships with advertising agencies, media partners, and other external stakeholders.
- Ensure brand consistency in all consumer-facing communications and touchpoints.
- Identify and develop strategic partnerships to enhance brand reach and engagement.
- Mentor and guide junior brand marketing team members.
- Stay abreast of competitive landscape and industry innovations within the FMCG sector.
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a plus.
- Minimum of 5-7 years of progressive brand management experience in the FMCG sector.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of consumer behavior, market dynamics, and marketing principles.
- Experience with product innovation, go-to-market strategies, and integrated marketing communications.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional leadership, communication, and interpersonal skills.
- Demonstrated ability to manage complex projects and cross-functional teams in a remote environment.
- Proficiency in market research tools and marketing analytics.
- Creative thinker with a passion for building impactful brands.
Remote Brand Manager, FMCG Innovation
Posted 6 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement comprehensive brand strategies for new product launches and existing product lines.
- Conduct market research and analyze consumer trends to identify new product opportunities.
- Lead product innovation initiatives from concept development to market readiness.
- Develop and manage marketing plans, including advertising, promotions, and digital campaigns.
- Collaborate with R&D, sales, operations, and creative teams to ensure successful product execution.
- Manage marketing budgets and track ROI for all brand initiatives.
- Monitor brand performance, analyze sales data, and provide insights for optimization.
- Develop compelling brand messaging and positioning to target consumer segments.
- Build strong relationships with internal stakeholders and external agencies.
- Stay abreast of competitor activities and industry best practices in FMCG marketing.
- Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management or product marketing, preferably within the FMCG sector.
- Proven track record of successfully launching and managing consumer brands.
- Strong understanding of marketing principles, consumer insights, and market analysis.
- Demonstrated experience in product development and innovation.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in project management and digital marketing tools.
- Ability to lead and influence cross-functional teams in a remote environment.
- A creative mindset with a passion for building successful consumer brands.
Senior Remote Brand Manager - FMCG Innovations
Posted 9 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute comprehensive brand strategies to drive growth and market share.
- Conduct market research, consumer analysis, and competitive landscape assessments.
- Oversee the product lifecycle, from concept and development to launch and post-launch analysis.
- Develop and manage integrated marketing campaigns across various channels (digital, social media, traditional).
- Manage brand messaging, positioning, and visual identity to ensure consistency and impact.
- Collaborate with product development teams to identify and launch new innovative products.
- Monitor brand performance, analyze key metrics, and report on ROI.
- Manage agency relationships and external creative partners.
- Identify and capitalize on emerging consumer trends and market opportunities.
- Develop and maintain strong relationships with internal stakeholders across sales, marketing, and operations.
- Ensure brand compliance with all relevant regulations and company policies.
- Budget management for brand initiatives and campaigns.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of digital marketing, social media, and e-commerce trends.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research methodologies and data analysis.
- Exceptional written and verbal communication skills.
- Demonstrated ability to manage multiple projects and work effectively in a remote, collaborative environment.
- Creative and innovative mindset with a passion for consumer brands.
Senior Remote Brand Manager - FMCG Innovation
Posted 22 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute comprehensive brand strategies to drive growth and market share.
- Conduct market research, consumer insights analysis, and competitive landscape assessments.
- Define brand positioning, messaging, and creative direction.
- Lead the development and execution of integrated marketing campaigns across various channels.
- Manage brand budgets and allocate resources effectively to maximize ROI.
- Collaborate with product development teams on new product launches and innovation pipeline.
- Oversee advertising, promotions, and digital marketing initiatives.
- Monitor brand performance metrics and provide regular reports and strategic recommendations.
- Ensure consistent brand representation across all touchpoints and communication channels.
- Identify emerging trends and opportunities to drive brand relevance and growth.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 6 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of developing and launching successful brands and marketing campaigns.
- Strong understanding of consumer behavior, market dynamics, and marketing principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing cross-functional teams and external agencies.
- Proficiency in digital marketing, social media strategy, and performance analytics.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
Remote FMCG Brand Manager - Innovation Lead
Posted 6 days ago
Job Viewed
Job Description
Remote FMCG Brand Manager - Growth & Innovation
Posted 13 days ago
Job Viewed
Job Description
Key responsibilities include:
- Developing and executing integrated marketing strategies and campaigns across multiple channels (digital, traditional, in-store) to achieve brand objectives.
- Conducting in-depth market research and consumer analysis to identify key trends, opportunities, and competitive threats.
- Defining and refining brand positioning, messaging, and visual identity to resonate with target audiences.
- Managing the product lifecycle, from concept development and market testing to launch and post-launch analysis.
- Collaborating with R&D, sales, operations, and external agencies to ensure successful product development and commercialization.
- Overseeing brand advertising, promotions, and public relations activities, ensuring consistency and effectiveness.
- Managing the brand budget, tracking performance, and optimizing marketing spend for maximum ROI.
- Monitoring sales performance, market share, and competitor activities, providing regular reports and strategic recommendations.
- Building and nurturing strong relationships with key stakeholders, including retailers, distributors, and internal teams.
- Staying abreast of the latest trends and innovations in the FMCG industry and consumer marketing.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with significant experience in brand management within the FMCG sector. A strong understanding of consumer behavior, market dynamics, and marketing principles is essential. Proven experience in developing and executing successful marketing campaigns and launching new products is required. Excellent analytical, strategic thinking, and communication skills are paramount for this remote leadership role. You should be adept at working independently, driving results in a distributed team environment, and contributing significantly to our client's market success while working remotely, with a strategic focus on enhancing brand presence within the **Mlolongo, Machakos, KE** region.
Be The First To Know
About the latest Senior brand manager remote fmcg innovation Jobs in Kenya !
Remote FMCG Brand Manager - Product Innovation
Posted 17 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement strategic brand plans for FMCG products.
- Identify market trends and consumer insights to drive product innovation.
- Manage the product lifecycle from concept to launch and post-launch analysis.
- Develop and execute marketing campaigns to enhance brand awareness and sales.
- Analyze brand performance metrics and key performance indicators (KPIs).
- Manage brand budgets and allocate resources effectively.
- Collaborate with R&D, sales, and marketing teams to ensure strategic alignment.
- Conduct competitive analysis and identify market opportunities.
- Oversee digital marketing and social media strategies for brand promotion.
- Ensure consistent brand messaging across all communication channels.
- Drive product innovation and differentiation in a competitive market.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 4 years of experience in brand management, specifically within the FMCG sector.
- Proven experience in product development, marketing strategy, and campaign execution.
- Strong understanding of consumer behavior, market dynamics, and FMCG trends.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research and data analysis tools.
- Strong communication, presentation, and project management skills.
- Demonstrated ability to work independently and manage multiple projects in a remote environment.
- Experience with digital marketing and social media platforms.
- Creativity and a passion for building impactful consumer brands.
Remote FMCG Brand Manager - Strategy & Innovation
Posted 23 days ago
Job Viewed
Job Description
- Develop and implement overarching brand strategies to drive market share and revenue growth.
- Lead the innovation pipeline, from concept generation to commercialization, for new FMCG products.
- Conduct in-depth market research, consumer insights analysis, and competitive intelligence gathering.
- Develop and execute integrated marketing and communication plans across various channels.
- Manage brand budgets and P&L responsibilities for assigned product categories.
- Collaborate with sales teams to ensure effective in-market execution and distribution.
- Partner with product development and R&D to guide product innovation and improvements.
- Monitor brand performance metrics and provide actionable recommendations for optimization.
- Manage relationships with advertising agencies, research firms, and other external partners.
- Champion brand vision and ensure consistent brand messaging across all touchpoints.
- Stay current with FMCG industry trends, consumer behavior, and digital marketing advancements.
- A Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- A minimum of 8 years of progressive experience in brand management within the FMCG sector.
- Demonstrated success in launching and managing successful FMCG brands.
- Proven experience in consumer insights, market research, and data analysis.
- Strong understanding of innovation processes and product development cycles.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Superior communication, presentation, and interpersonal skills for remote collaboration.
- Experience managing cross-functional teams and external agencies.
Senior FMCG Brand Manager - Remote Product Innovation
Posted 7 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement comprehensive brand strategies and annual marketing plans to achieve business objectives.
- Conduct in-depth market research, consumer analysis, and competitive intelligence to identify opportunities and threats.
- Oversee the product development lifecycle from concept to launch, ensuring alignment with brand vision and market needs.
- Manage brand P&L, including forecasting, budgeting, and tracking performance against key metrics.
- Lead cross-functional teams (marketing, sales, R&D, supply chain) to ensure successful execution of brand initiatives.
- Develop and execute integrated marketing communication campaigns across various channels (advertising, digital, PR, promotions).
- Monitor brand performance, market trends, and consumer feedback, making data-driven adjustments to strategies.
- Build and maintain strong relationships with external agencies and partners.
- Mentor and develop junior brand team members in a remote setting.
- Drive innovation and identify new avenues for brand growth and expansion.
- Bachelor's degree in Marketing, Business, or a related field; MBA strongly preferred.
- Minimum of 7 years of progressive brand management experience within the FMCG industry.
- Demonstrated success in developing and launching new products and managing established brands.
- Strong understanding of consumer insights, market research methodologies, and brand strategy.
- Proven experience in managing budgets and P&Ls.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills for effective remote collaboration.
- Experience with digital marketing, social media strategy, and e-commerce is highly desirable.
- Ability to work autonomously and lead effectively in a distributed, remote team environment.