3 Senior Brand Manager Remote Fmcg Innovation jobs in whatjobs
Senior Brand Manager - Remote FMCG Innovation
Posted 23 days ago
Job Viewed
Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Senior Brand Manager to lead brand development and growth initiatives from a fully remote position. This role is pivotal in shaping brand perception, driving market penetration, and fostering consumer loyalty through creative marketing strategies and data-driven insights. You will be responsible for managing the brand's identity, product lifecycle, and marketing campaigns from your remote workspace.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive brand strategies to enhance market position and consumer engagement.
- Conduct market research and competitive analysis to identify consumer trends, opportunities, and threats.
- Oversee the development and implementation of integrated marketing campaigns across various channels (digital, social media, traditional advertising).
- Manage the product lifecycle, from concept development and launch to performance monitoring and optimization.
- Collaborate with product development, sales, and R&D teams to ensure brand consistency and strategic alignment.
- Analyze brand performance metrics, sales data, and consumer feedback to inform strategic decisions.
- Manage the brand budget effectively, ensuring optimal allocation of resources for maximum ROI.
- Build and maintain strong relationships with external agencies, partners, and stakeholders.
- Develop compelling brand messaging, positioning, and creative assets.
- Stay current with FMCG industry trends, consumer behavior shifts, and competitive landscape changes.
- MBA or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 8 years of progressive experience in brand management, preferably within the FMCG sector.
- Proven track record of developing and launching successful brands and marketing campaigns.
- Strong understanding of market research, consumer insights, and digital marketing strategies.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated ability to lead and inspire cross-functional teams in a remote setting.
- Proficiency in using marketing analytics tools and CRM software.
- Creative thinking and a passion for consumer brands.
- Experience in managing remote projects and teams effectively.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager - Remote FMCG Innovation
Posted 8 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and creative Senior Brand Manager to lead their remote marketing and brand development initiatives. This fully remote role will be instrumental in shaping brand perception, driving product innovation, and executing successful marketing campaigns across diverse digital and traditional channels. The ideal candidate will possess a deep understanding of consumer behavior, market dynamics, and brand building strategies within the FMCG industry.
You will be responsible for developing and implementing comprehensive brand plans, including market analysis, competitive intelligence, and identifying new growth opportunities. Your role will involve managing brand P&Ls, setting marketing objectives, and overseeing the execution of marketing strategies to achieve sales targets and enhance market share. This position requires strong analytical skills to interpret market data, consumer insights, and campaign performance metrics. You will collaborate closely with cross-functional teams, including sales, product development, and creative agencies, to ensure brand consistency and effective communication.
Key responsibilities include leading new product launches, developing compelling advertising and promotional campaigns, and managing brand communications across all touchpoints. You will also play a crucial role in identifying and evaluating market trends, consumer needs, and competitive activities to inform brand strategy. This role demands excellent leadership, project management, and communication skills, enabling you to influence stakeholders and drive results in a remote setting. A passion for consumer brands and a proven track record of successful brand management are essential.
Qualifications:
You will be responsible for developing and implementing comprehensive brand plans, including market analysis, competitive intelligence, and identifying new growth opportunities. Your role will involve managing brand P&Ls, setting marketing objectives, and overseeing the execution of marketing strategies to achieve sales targets and enhance market share. This position requires strong analytical skills to interpret market data, consumer insights, and campaign performance metrics. You will collaborate closely with cross-functional teams, including sales, product development, and creative agencies, to ensure brand consistency and effective communication.
Key responsibilities include leading new product launches, developing compelling advertising and promotional campaigns, and managing brand communications across all touchpoints. You will also play a crucial role in identifying and evaluating market trends, consumer needs, and competitive activities to inform brand strategy. This role demands excellent leadership, project management, and communication skills, enabling you to influence stakeholders and drive results in a remote setting. A passion for consumer brands and a proven track record of successful brand management are essential.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA or Master's degree preferred.
- 5-7 years of experience in brand management, preferably within the FMCG industry.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of consumer insights, market research, and data analysis.
- Experience with P&L management and budget allocation.
- Excellent leadership, communication, and presentation skills.
- Ability to manage multiple projects simultaneously and thrive in a fast-paced, remote environment.
- Experience with digital marketing, social media, and e-commerce platforms is a plus.
- Strong analytical and problem-solving abilities.
- Creativity and a passion for building strong consumer brands.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager - Remote FMCG Innovation
Posted 7 days ago
Job Viewed
Job Description
Our client is seeking a strategic and creative Senior Brand Manager to lead their fully remote FMCG initiatives. In this pivotal role, you will be responsible for developing and executing brand strategies that drive market share, consumer engagement, and profitable growth for a portfolio of fast-moving consumer goods. You will leverage your deep understanding of the FMCG landscape, consumer insights, and marketing best practices to build strong, resonant brands. This position requires a proven ability to lead cross-functional teams, manage budgets, and deliver impactful brand campaigns in a virtual setting. You will be at the forefront of identifying new market opportunities, developing innovative product strategies, and ensuring consistent brand messaging across all touchpoints. This is a fully remote position offering significant autonomy and the chance to shape brand direction.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies aligned with company objectives.
- Conduct market research and analyze consumer trends to identify growth opportunities.
- Oversee product development and innovation pipeline for assigned brands.
- Manage brand P&L, ensuring profitability and efficient resource allocation.
- Lead the creation and execution of integrated marketing campaigns across digital, social, and traditional media.
- Collaborate with sales, R&D, and supply chain teams to ensure successful product launches and market execution.
- Monitor brand performance metrics and provide regular reports on key indicators.
- Develop strong relationships with advertising agencies, media partners, and other external stakeholders.
- Ensure brand consistency in all consumer-facing communications and touchpoints.
- Identify and develop strategic partnerships to enhance brand reach and engagement.
- Mentor and guide junior brand marketing team members.
- Stay abreast of competitive landscape and industry innovations within the FMCG sector.
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a plus.
- Minimum of 5-7 years of progressive brand management experience in the FMCG sector.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of consumer behavior, market dynamics, and marketing principles.
- Experience with product innovation, go-to-market strategies, and integrated marketing communications.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional leadership, communication, and interpersonal skills.
- Demonstrated ability to manage complex projects and cross-functional teams in a remote environment.
- Proficiency in market research tools and marketing analytics.
- Creative thinker with a passion for building impactful brands.
This advertiser has chosen not to accept applicants from your region.
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