2 Senior Brand Manager Fmcg Innovations Remote jobs in whatjobs
Senior Brand Manager - FMCG Innovations (Remote)
Posted 4 days ago
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Job Description
Our client is a fast-growing and highly respected player in the Fast-Moving Consumer Goods (FMCG) sector, known for its commitment to quality and innovation. We are seeking a dynamic and strategic Senior Brand Manager to lead our brand initiatives within a fully remote capacity. This pivotal role will involve driving brand growth, developing innovative marketing strategies, and managing product portfolios that capture consumer attention and loyalty. You will be the guardian of our brands, ensuring consistent messaging and impactful campaigns. This position is 100% remote, allowing you to contribute your expertise to our success, supporting our significant presence in **Kakamega, Kakamega, KE**.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive brand strategies that align with company objectives and drive market share growth.
- Lead the innovation pipeline, from concept generation and consumer insights to product development and launch.
- Manage the P&L for assigned brands, ensuring profitability and sustainable growth.
- Conduct in-depth market analysis, consumer research, and competitive intelligence to identify opportunities and threats.
- Oversee the creation and implementation of integrated marketing campaigns across various channels (digital, traditional, social media).
- Collaborate closely with sales, R&D, supply chain, and agency partners to ensure seamless execution of brand plans.
- Build and mentor a high-performing brand team (if applicable) or manage cross-functional project teams.
- Develop compelling brand positioning, messaging, and creative briefs.
- Monitor brand performance metrics, analyze results, and make data-driven recommendations for optimization.
- Stay abreast of industry trends, consumer behavior shifts, and emerging marketing technologies.
- Ensure brand consistency across all consumer touchpoints.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or relevant Master's degree is a strong asset.
- A minimum of 7 years of progressive brand management experience, preferably within the FMCG sector.
- Proven track record of successfully launching new products and growing established brands.
- Demonstrated experience in developing and executing innovative marketing strategies and campaigns.
- Strong understanding of consumer insights, market research methodologies, and data analysis.
- Excellent financial acumen and experience managing P&Ls.
- Exceptional leadership, communication, presentation, and interpersonal skills.
- Proficiency in digital marketing, social media strategy, and content creation.
- Ability to think strategically and creatively, with a strong execution focus.
- Experience working effectively in a remote, collaborative environment with cross-functional teams.
- Passion for consumer brands and understanding of market dynamics.
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Senior Brand Manager, FMCG Innovations - Remote
Posted today
Job Viewed
Job Description
Our client, a prestigious global Fast-Moving Consumer Goods (FMCG) company, is seeking an innovative and results-driven Senior Brand Manager to lead their remote brand development initiatives. This exciting role focuses on conceptualizing, launching, and growing new FMCG products in the digital marketplace. The ideal candidate will possess a strong understanding of consumer insights, market analysis, product development, and integrated marketing communications within the FMCG sector. You will be responsible for defining brand strategies, developing compelling brand positioning, and executing multi-channel marketing campaigns. This position demands exceptional strategic thinking, creative flair, and the ability to manage projects from ideation to execution in a remote setting. You will work closely with product development, sales, and digital marketing teams to ensure alignment and success. Strong analytical skills, a proven ability to interpret market data, and experience in managing brand P&Ls are essential. The successful candidate must demonstrate excellent leadership, communication, and collaboration skills to effectively guide cross-functional teams remotely. A Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA is a plus. A minimum of 7 years of progressive brand management experience within the FMCG industry is essential, with a focus on new product launches and brand growth. This fully remote role provides unparalleled flexibility and the opportunity to shape the future of consumer brands. The role is conceptually associated with Nairobi, Nairobi, KE , but the work is performed entirely remotely.
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