1,473 Senior Brand Manager Innovation Strategy jobs in Kenya

• Develop and execute long-term brand strategies for key product categories.
• Identify and capitalize on new market opportunities and consumer trends.
• Lead the innovation pipeline, from ideation through to product launch.
• Conduct market analysis, consumer research, and competitive assessments.
• Develop and manage integrated marketing plans and campaigns.
• Oversee brand P&L, including forecasting and budget management.
• Collaborate with cross-functional teams to ensure successful product development and commercialization.
• Analyze sales performance and market share data, making data-driven recommendations.
• Ensure consistent brand positioning and messaging across all channels.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in brand management within the FMCG sector.
• Proven track record of successfully launching and growing consumer brands.
• Strong understanding of consumer insights, market research, and strategic planning.
• Excellent analytical, financial acumen, and project management skills.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to lead and influence cross-functional teams in a remote setting.
• Proficiency in market analysis tools and CRM systems.

• Develop and implement overarching brand strategies to drive market share and revenue growth.
• Lead the innovation pipeline, from concept generation to commercialization, for new FMCG products.
• Conduct in-depth market research, consumer insights analysis, and competitive intelligence gathering.
• Develop and execute integrated marketing and communication plans across various channels.
• Manage brand budgets and P&L responsibilities for assigned product categories.
• Collaborate with sales teams to ensure effective in-market execution and distribution.
• Partner with product development and R&D to guide product innovation and improvements.
• Monitor brand performance metrics and provide actionable recommendations for optimization.
• Manage relationships with advertising agencies, research firms, and other external partners.
• Champion brand vision and ensure consistent brand messaging across all touchpoints.
• Stay current with FMCG industry trends, consumer behavior, and digital marketing advancements.
• A Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 8 years of progressive experience in brand management within the FMCG sector.
• Demonstrated success in launching and managing successful FMCG brands.
• Proven experience in consumer insights, market research, and data analysis.
• Strong understanding of innovation processes and product development cycles.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Superior communication, presentation, and interpersonal skills for remote collaboration.
• Experience managing cross-functional teams and external agencies.

• Develop and implement long-term brand strategies to drive sustainable growth and profitability.
• Lead the innovation process, from ideation and concept development to product launch and post-launch analysis.
• Conduct thorough market research, consumer segmentation, and competitive analysis.
• Develop and manage annual marketing plans, including advertising, promotions, PR, and digital initiatives.
• Manage the brand's P&L, ensuring achievement of financial targets.
• Collaborate with cross-functional teams (R&D, Sales, Supply Chain) to ensure successful product development and execution.
• Build and maintain strong relationships with advertising agencies and other external partners.
• Monitor brand performance, market trends, and competitor activities, adjusting strategies as needed.
• Champion consumer-centricity throughout the organization.
• Mentor and develop junior brand team members.

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 6 years of progressive brand management experience in the FMCG sector.
• Demonstrated success in launching new products and growing established brands.
• Strong understanding of marketing principles, consumer behavior, and market dynamics.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proven ability to manage budgets and P&Ls effectively.
• Exceptional leadership, communication, and interpersonal skills.
• Experience working in a remote or hybrid team environment.
• Proficiency in relevant market research and analytics tools.

• Innovation Management: Support the ideation, development, and implementation of new products, services, and business models.
• Strategic Planning: Assist in market analysis, competitive intelligence gathering, and the development of long-term strategic plans.
• Business Process Improvement: Identify inefficiencies and recommend solutions to optimize operational workflows and enhance productivity.
• Project Management: Contribute to the execution of strategic projects, ensuring they are delivered on time and within scope.
• Data Analysis & Reporting: Collect, analyze, and interpret data to support decision-making and track key performance indicators.
• Cross-functional Collaboration: Work with teams across different departments to foster collaboration and drive project success.

• Recent graduate with a Bachelor's or Master's degree in Business Administration, Economics, Engineering, Marketing, or a related field from a reputable university.
• Strong academic record with a minimum GPA of 3.5 or equivalent.
• Demonstrated leadership potential through extracurricular activities, internships, or volunteer work.
• Excellent analytical, critical thinking, and problem-solving skills.
• Strong communication and interpersonal skills, with the ability to articulate ideas clearly and concisely.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• A proactive and self-motivated individual with a strong desire to learn and grow in a remote environment.
• Adaptability and resilience to thrive in a dynamic and evolving business landscape.
• Passion for innovation and a keen interest in business strategy.

• Define and execute product strategy, vision, and roadmap for assigned FMCG product lines.
• Conduct comprehensive market research, competitor analysis, and consumer segmentation to identify opportunities and threats.
• Lead the product development process from ideation through launch, collaborating closely with R&D, marketing, sales, and supply chain teams.
• Develop detailed product requirements, specifications, and business cases.
• Manage the product lifecycle, including pricing, positioning, and go-to-market strategies.
• Analyze product performance metrics, sales data, and market trends to inform strategic decisions.
• Champion product innovation and identify new product development opportunities.
• Build strong relationships with internal stakeholders and external partners.
• Present product strategies and performance updates to senior leadership.
• Stay abreast of emerging trends in the FMCG sector, consumer behavior, and product innovation.

• Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
• Minimum of 5 years of experience in product management, preferably within the FMCG sector.
• Proven track record of successfully launching and managing consumer products.
• Strong understanding of market dynamics, consumer insights, and product development processes.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Demonstrated ability to lead cross-functional teams and influence stakeholders.
• Exceptional communication, presentation, and interpersonal skills.
• Proficiency with product management tools and methodologies.
• Ability to thrive in a fast-paced, remote work environment.
• Passion for innovation and consumer-centric product development.

Company Description

Auxilium Business Consultants Ltd (ABC) is a consulting firm staffed with highly qualified and experienced professionals dedicated to supporting businesses, startups, SMEs, individuals, and nongovernmental organizations. We provide outsourced services including bookkeeping, accounting, tax consultancy, payroll management, and financial advisory. Our services extend to funding business plan proposals, financial literacy training, and business strategy planning. Our mission is to help our clients build sustainable businesses that ensure profit maximization and promote social and environmental well-being.

Role Description

This is a full-time on-site role for an Assistant Accountant at Auxilium Business Consultants Ltd, located in Nairobi County, Kenya. The Assistant Accountant will be responsible for recording financial transactions, reconciliations, assisting with the preparation of financial statements, handling payables and receivables, and supporting in tax preparations. Day-to-day tasks will also include maintaining the general ledger, conducting audits, and ensuring compliance with accounting principles and regulations.

The ideal candidate will bring 1–2 years of accounting experience preferable with QuickBooks experience. The role requires understanding in tax compliance (all taxes), accounts payable & receivable, inventory management, and cost accounting.

Key Responsibilities:

• Manage accounts payable, receivable, reconciliations, and cash flow.
• Assist in tax compliance: VAT, PAYE, WHT, Corporation Tax, NSSF, SHA, Excise duty and Standard levy.
• Support inventory control, cost analysis, and reconciliations.
• Strengthen internal controls and support audits.
• Prepare financial reports and ensure compliance with IFRS and Kenyan tax laws.
• Record and reconcile daily financial transactions
• Assist in preparing financial statements and management reports.
• Assist in preparing financial statements and management reports.
• Record and reconcile daily financial transactions.
• Maintain accurate ledgers, journals, and supporting schedules.
• Support preparation of tax returns, statutory filings, and compliance matters.
• Assist in payroll processing and staff expense reconciliations.
• Support internal and external audit processes.
• Maintain filing systems for financial documents (digital & physical).
• Provide support in budgeting and forecasting.
• Handle supplier invoicing, payments, and account reconciliations.
• Perform other duties as assigned to support the finance department.

Qualifications:

At least CPA part II.

Strong knowledge of Kenyan tax laws, and accounting software (QuickBooks, Sage, ERP).

To apply,
send your CV and cover letter to

(Budget- Gross of 25k-30k)

• Develop and refine the company's overall business strategy, aligning with long-term objectives.
• Conduct in-depth market analysis, competitive intelligence, and industry trend assessments.
• Identify and evaluate new business opportunities, partnerships, and potential market entries.
• Develop business cases, financial models, and strategic plans for new initiatives.
• Collaborate with executive leadership and cross-functional teams to drive strategy implementation.
• Monitor key performance indicators (KPIs) and provide regular performance reports and insights.
• Facilitate strategic planning workshops and discussions.
• Analyze operational data to identify areas for improvement and efficiency gains.
• Stay abreast of macroeconomic trends and their potential impact on the business.

• MBA or Master's degree in Business Administration, Finance, Economics, or a related field.
• Minimum of 7 years of experience in strategic planning, management consulting, or corporate strategy.
• Proven track record of developing and implementing successful business strategies.
• Strong analytical, problem-solving, and critical thinking skills.
• Excellent financial modeling and quantitative analysis capabilities.
• Exceptional presentation and communication skills, with the ability to influence senior stakeholders.
• Demonstrated ability to lead cross-functional teams and manage complex projects.
• Experience working in a remote or distributed team environment is highly desirable.
• Proficiency in market research tools and business intelligence software.

Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title And Summary
Principal, Services Business Development, East Africa Cluster Lead

Principal, Services Business Development, East Africa Cluster Lead

The Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Focused on thinking big and scaling fast around the globe, this agile team is responsible for end-to-end solutions for a diverse global customer base. Centered on data-driven technologies and innovation, these services include payments-focused consulting, loyalty and marketing programs, business Test & Learn experimentation, and data-driven information and risk management services.

An exciting opportunity to work with some of Mastercard's most important global and regional clients having a presence in various markets across the East Africa Region, and working as a trusted and valued service partner within the Services team.

Role

• Generate and maintain Services revenue opportunities with strategically important regional accounts across East Africa
• Foster strong relationships with key client executives, as well as internally with key Mastercard stakeholders that tie directly to ROI, and are built on a foundation of trust and value creation
• Support the development of creative business solutions for complex business problems across the Services business, including insights, analytics, Test & Learn, loyalty, managed services and consulting services
• Managing sales pipeline, advancing early stage opportunities to approvals and signature, with continued engagement post sales, e.g., project delivery
• Proactively identify customer risk and opportunity signals; develop comprehensive strategies to combat and/or limit erosion
• Responsible for sales and gross revenue, including platform and recurring revenue optimization, working hand in glove with delivery capabilities on engagement quality and exploring opportunities for up-sell, add-on, cross-sell, etc.

All About You

• Working experience within strategy consulting. Preferrably with financial institutions, including payments
• Strategically focused and solution oriented with proven history of dedicated, high-energy, patient, and customer-centric behavior
• Leverage and synthesize data to analyze business challenges and opportunities
• Embrace a high performance culture and embody a "can-do" attitude
• Balance working autonomously and seeking direction when required within a complex environment
• Strong communication and presentation skills and an ability to establish credibility with C-level executives
• Detail-oriented with strength in data analysis and business case modeling

Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

• Lead and manage client engagements focused on business strategy formulation and operational improvement initiatives.
• Conduct thorough analyses of client operations, identifying inefficiencies, bottlenecks, and areas for strategic enhancement.
• Develop comprehensive business strategies, including market entry, competitive positioning, and growth plans.
• Advise clients on organizational design, process re-engineering, and supply chain optimization.
• Facilitate workshops and interviews with key stakeholders to gather insights and drive consensus on strategic recommendations.
• Create compelling data-driven presentations and reports to communicate findings and proposed solutions to senior leadership.
• Manage project timelines, budgets, and resources effectively, ensuring successful delivery of client objectives.
• Build and nurture strong, long-term relationships with client executives and key decision-makers.
• Mentor and develop junior consultants, providing guidance and oversight on project tasks.
• Contribute to the firm's intellectual capital by developing new methodologies, frameworks, and thought leadership content.
• Stay current with industry trends, best practices, and emerging business models.

• MBA or Master's degree in Business Administration, Management, Economics, or a related field.
• Minimum of 6 years of experience in management consulting, business strategy, or operational improvement roles.
• Proven track record of successfully leading and delivering complex consulting projects.
• Strong analytical, problem-solving, and strategic thinking capabilities.
• In-depth knowledge of business operations, strategy frameworks, and performance management techniques.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence and build trust with senior clients.
• Demonstrated experience in client relationship management and business development support.
• Proficiency in financial analysis and modeling.
• Ability to work independently and effectively manage projects in a fully remote setting.
• High level of professionalism, integrity, and dedication to client success.