1,117 Senior Brand Manager Emerging Markets jobs in Kenya
Brand Manager - Emerging Markets
Posted 23 days ago
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Job Description
Our client, a rapidly expanding global Fast-Moving Consumer Goods (FMCG) company, is searching for a dynamic and results-oriented Brand Manager to lead their strategy in emerging markets. This is a fully remote position, offering exceptional flexibility and the opportunity to work from anywhere. While the company has a strong presence in Meru, KE , your role will be to drive brand growth and market penetration remotely. You will be responsible for developing and executing comprehensive brand strategies, including market analysis, consumer insights, product positioning, and integrated marketing communications plans. Your goal will be to build strong brand equity, increase market share, and achieve ambitious sales targets. Key responsibilities involve managing the brand's P&L, collaborating with cross-functional teams (sales, product development, R&D), and working with external agencies to develop compelling advertising and promotional campaigns. You will also monitor competitor activities and market trends to identify new opportunities and challenges. The ideal candidate will possess an MBA or Master's degree in Marketing, Business Administration, or a related field, with a minimum of 5 years of experience in brand management within the FMCG sector. Proven experience in emerging markets, a deep understanding of consumer behavior, and a track record of successful brand launches and growth initiatives are crucial. Excellent analytical, strategic thinking, and leadership skills are essential for managing and influencing teams remotely. If you are a passionate marketer eager to shape the future of leading brands in dynamic markets, this remote opportunity offers significant scope for impact and career advancement.
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Associate Brand Manager, Emerging Markets
Posted 2 days ago
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Job Description
Our client, a global leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a motivated and analytically minded Associate Brand Manager to join their fully remote team, focusing on emerging markets. This role offers an exciting opportunity to contribute to brand growth and strategic initiatives in dynamic, high-potential regions. You will work closely with the Senior Brand Manager to execute brand plans, conduct market research, and support product launches tailored for diverse consumer needs. The ideal candidate possesses a strong understanding of market dynamics, consumer behavior, and the unique challenges and opportunities present in developing economies. Your responsibilities will include assisting in the development of marketing strategies, coordinating cross-functional teams (sales, supply chain, R&D), and monitoring brand performance metrics. You will also support the execution of integrated marketing campaigns and manage project timelines. A keen eye for detail, excellent organizational skills, and a passion for understanding consumer insights in different cultural contexts are essential. We are looking for a collaborative and adaptable individual who can thrive in a remote-first environment, demonstrating strong communication and problem-solving abilities. This is a fantastic entry point into brand management for those passionate about FMCG and global markets, offering significant learning and development opportunities while working from anywhere.
Responsibilities:
Responsibilities:
- Support the Senior Brand Manager in the development and execution of brand strategies for emerging markets.
- Assist in conducting market research, consumer analysis, and competitive landscape assessments.
- Help coordinate cross-functional teams to ensure timely execution of brand initiatives.
- Monitor and analyze brand performance, sales data, and market share.
- Contribute to the planning and execution of marketing campaigns and promotional activities.
- Manage project timelines and budgets for assigned brand activities.
- Support new product development and launch processes for targeted markets.
- Prepare reports and presentations on brand performance and market insights.
- Ensure brand consistency across all communication channels.
- Gather and synthesize consumer feedback to inform brand strategies.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 1-3 years of experience in marketing, brand management, or a related field, preferably within FMCG.
- Strong analytical and quantitative skills, with the ability to interpret data and generate insights.
- Excellent organizational and project management skills.
- Good understanding of marketing principles and consumer behavior.
- Ability to work effectively in a remote, fast-paced team environment.
- Strong written and verbal communication skills.
- Passion for the FMCG industry and international markets.
- Proficiency in Microsoft Office Suite.
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Senior Brand Manager, Emerging Markets
Posted 23 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and strategically-minded Senior Brand Manager to spearhead brand initiatives for our diverse portfolio of FMCG products, with a particular focus on emerging markets. This role offers a hybrid work arrangement, combining the flexibility of remote work with essential in-person collaboration. You will be responsible for developing and executing comprehensive brand strategies, driving consumer engagement, and ensuring consistent brand messaging across various channels. The ideal candidate will possess a deep understanding of consumer insights, market dynamics, and successful brand-building tactics, particularly in diverse cultural contexts. You will work closely with marketing, sales, product development, and regional teams to achieve ambitious growth objectives.
Key Responsibilities:
Key Responsibilities:
- Develop and implement innovative brand strategies tailored for emerging markets, aligning with overall business goals.
- Conduct in-depth market research and consumer analysis to identify key opportunities and challenges.
- Define brand positioning, messaging, and value propositions for target demographics.
- Oversee the creation and execution of integrated marketing campaigns across ATL, BTL, digital, and social media platforms.
- Manage brand budgets and allocate resources effectively to maximize ROI.
- Collaborate with product development teams to ensure new product introductions align with brand vision.
- Monitor brand performance, market share, and competitive activity, providing regular reports and actionable insights.
- Build and maintain strong relationships with internal stakeholders, external agencies, and regional partners.
- Ensure brand consistency and adherence to brand guidelines across all touchpoints.
- Lead and mentor junior brand management team members.
- Stay abreast of global marketing trends and adapt strategies for local relevance.
- Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a strong advantage.
- Minimum of 7 years of experience in brand management, preferably within the FMCG sector.
- Proven experience developing and executing successful brand strategies, with demonstrable success in emerging markets.
- Strong understanding of consumer behavior, market segmentation, and global marketing principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in digital marketing, social media strategy, and data analytics tools.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing cross-functional teams and external agencies.
- Adaptability and a proactive approach to navigating diverse cultural and market landscapes.
- Ability to balance remote work with necessary on-site collaboration.
This advertiser has chosen not to accept applicants from your region.
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Remote Brand Manager - Emerging Markets
Posted 5 days ago
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Job Description
Our client is a leading player in the Fast-Moving Consumer Goods (FMCG) sector and is seeking a dynamic and results-oriented Remote Brand Manager to oversee its operations and growth strategies, particularly within emerging markets. This fully remote position is designed for a strategic thinker who can drive brand visibility, market share, and consumer engagement from anywhere in the world. You will be responsible for developing and executing comprehensive brand plans, including market analysis, positioning, and go-to-market strategies. This involves collaborating with cross-functional teams, including marketing, sales, and product development, to ensure consistent brand messaging and product innovation. Key responsibilities include managing brand budgets, measuring campaign effectiveness, and identifying new opportunities for brand expansion. You will also be tasked with understanding consumer insights, competitor activities, and market trends to adapt strategies accordingly. The ideal candidate possesses a strong background in brand management within the FMCG industry, with a proven track record of launching and growing successful brands. Excellent communication, analytical, and project management skills are essential, as is the ability to thrive in a remote, collaborative environment. Experience with digital marketing, social media strategy, and performance analytics is highly valued. A bachelor's degree in Marketing, Business Administration, or a related field is required; a master's degree is a plus. This role requires a proactive individual with a passion for building strong consumer brands and a strategic mindset to navigate the complexities of emerging markets, all while working remotely and contributing to our client's success in Garissa, Garissa, KE .
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Senior Global Brand Manager - Emerging Markets
Posted 18 days ago
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Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking an accomplished Senior Global Brand Manager to drive brand strategy and execution within emerging markets. This is a fully remote position, offering the flexibility to operate from any location in Kenya. You will play a pivotal role in shaping brand perception, driving market share, and achieving ambitious growth objectives in dynamic and diverse consumer landscapes.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive global brand strategies tailored to the unique characteristics and consumer behaviors of emerging markets.
- Conduct in-depth market research and consumer insights analysis to identify opportunities and challenges.
- Oversee the development and execution of integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and point-of-sale.
- Collaborate closely with regional marketing teams, product development, sales, and supply chain departments to ensure brand consistency and effective market penetration.
- Manage the brand's P&L, ensuring profitable growth and optimal resource allocation.
- Monitor brand performance metrics, market trends, and competitive activities, providing regular reports and strategic recommendations.
- Lead the innovation pipeline for new product development and line extensions relevant to emerging market needs.
- Ensure all brand communications and packaging comply with local regulations and cultural sensitivities.
- Develop and mentor junior brand managers and marketing teams, fostering a high-performance culture in a remote setting.
- Build and maintain strong relationships with external agencies and partners.
- Champion the brand vision and values across the organization.
- Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 7 years of experience in brand management within the FMCG sector, with a significant focus on emerging markets.
- Proven track record of developing and launching successful brands and marketing campaigns that have driven substantial growth and market share.
- Deep understanding of consumer behavior, market dynamics, and marketing best practices in diverse global regions.
- Strong analytical and strategic thinking skills, with the ability to translate insights into actionable plans.
- Excellent communication, presentation, and leadership skills, with experience managing cross-functional and remote teams.
- Financial acumen, including experience with P&L management and budgeting.
- Proficiency in market research methodologies and analytics tools.
- Creative mindset and a passion for building impactful brands.
- Ability to thrive in a fast-paced, international, and remote work environment.
- Fluency in English and proficiency in at least one other relevant language for emerging markets is a plus.
This advertiser has chosen not to accept applicants from your region.
4
Brand Manager - Emerging Markets FMCG
Posted 23 days ago
Job Viewed
Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company with a global presence, is seeking an ambitious and strategic Brand Manager to lead their brand initiatives in emerging markets. This is a fully remote position, allowing you to drive brand growth from your home office. You will be responsible for developing and executing comprehensive brand strategies, from market analysis and product positioning to campaign management and performance tracking. The ideal candidate will possess a deep understanding of the FMCG landscape, consumer behavior, and marketing dynamics in diverse international markets. You should have a proven track record of successfully launching and growing brands, with excellent analytical, creative, and leadership skills. This role requires a proactive individual who can thrive in a dynamic, remote work environment.
Responsibilities:
Responsibilities:
- Develop and implement innovative brand strategies to increase market share and brand equity in key emerging markets.
- Conduct thorough market research and consumer insights analysis to identify new opportunities and competitive threats.
- Manage the entire product lifecycle, from concept development and market introduction to growth and maturity phases.
- Oversee the creation and execution of integrated marketing campaigns across all relevant channels, including digital, social media, PR, and traditional advertising.
- Collaborate with cross-functional teams, including sales, R&D, supply chain, and finance, to ensure aligned brand execution.
- Manage the brand's marketing budget, ensuring efficient allocation of resources and maximizing ROI.
- Monitor brand performance metrics, analyze sales data, and provide regular reports with actionable recommendations to senior management.
- Develop and maintain strong relationships with external agencies and partners.
- Ensure brand consistency and adherence to brand guidelines across all touchpoints.
- Identify and explore new distribution channels and market penetration strategies.
- Stay abreast of industry trends, competitive activities, and consumer preferences to adapt strategies accordingly.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7 years of experience in brand management within the FMCG sector, with significant exposure to emerging markets.
- Proven success in developing and executing effective brand strategies that have driven significant growth.
- Strong understanding of consumer insights, market analysis, and competitive intelligence.
- Demonstrated experience in managing integrated marketing campaigns and digital marketing.
- Excellent analytical skills with the ability to interpret complex data and translate it into strategic actions.
- Strong leadership, communication, and presentation skills.
- Ability to work independently, manage multiple priorities, and thrive in a fast-paced, remote work environment.
- Fluency in English is required; knowledge of other relevant languages is a plus.
- Passion for consumer brands and a strategic, results-oriented mindset.
This advertiser has chosen not to accept applicants from your region.
5
FMCG Brand Manager, Emerging Markets
Posted 20 days ago
Job Viewed
Job Description
Our client, a globally recognized leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager to lead their brand initiatives in emerging markets. This is a fully remote position, offering the flexibility to manage and grow brands from anywhere. The ideal candidate will possess a deep understanding of consumer behavior, market dynamics, and brand strategy within developing economies. You will be responsible for developing and executing comprehensive brand plans, driving market share growth, and enhancing brand equity. This role requires a blend of creative thinking, analytical rigor, and exceptional leadership skills to navigate diverse cultural landscapes and consumer preferences.
Responsibilities:
Qualifications:
This is an exciting opportunity for a seasoned Brand Manager who is adept at navigating complex markets and thrives in a flexible, remote work setting. We are particularly interested in candidates with connections to Mombasa, Mombasa, KE , seeking a challenging and impactful role in the FMCG sector.
Responsibilities:
- Develop and implement integrated brand strategies to drive growth and market penetration in assigned emerging markets.
- Conduct market research and consumer insights analysis to identify opportunities and challenges.
- Manage the brand's P&L, setting targets and ensuring profitability.
- Oversee product development and innovation pipeline, ensuring alignment with market needs.
- Develop and execute marketing campaigns across various channels, including digital, traditional media, and in-store promotions.
- Collaborate with sales teams, distributors, and agencies to ensure effective go-to-market execution.
- Monitor brand performance, sales data, and competitive activities, providing regular reports and recommendations.
- Build and maintain strong relationships with key stakeholders, both internal and external.
- Manage the brand's advertising and promotional budgets effectively.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Identify and leverage local consumer trends and cultural nuances in brand communication.
- Lead and inspire cross-functional teams in a virtual environment to achieve brand objectives.
- Stay abreast of global FMCG trends and best practices.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7 years of progressive experience in brand management within the FMCG industry.
- Proven track record of successfully launching and growing brands, particularly in emerging markets.
- Strong understanding of consumer insights, market analysis, and brand strategy development.
- Excellent communication, presentation, and negotiation skills.
- Demonstrated ability to manage budgets and P&Ls.
- Experience working in a remote or hybrid team environment.
- Proficiency in digital marketing tools and analytics.
- Cross-cultural awareness and adaptability.
- Strategic thinker with strong execution capabilities.
This is an exciting opportunity for a seasoned Brand Manager who is adept at navigating complex markets and thrives in a flexible, remote work setting. We are particularly interested in candidates with connections to Mombasa, Mombasa, KE , seeking a challenging and impactful role in the FMCG sector.
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Senior FMCG Brand Manager - Emerging Markets
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and results-oriented Senior FMCG Brand Manager to lead brand strategy and execution within emerging markets, operating in a fully remote capacity. This critical role demands extensive experience in consumer packaged goods marketing, with a deep understanding of diverse consumer behaviors, market dynamics, and go-to-market strategies. The successful candidate will be responsible for developing and implementing comprehensive brand plans to drive market share, volume, and profitability. Key responsibilities include market analysis, consumer insights generation, product positioning, advertising and promotion development, packaging innovation, and ensuring consistent brand messaging across all touchpoints. You will collaborate closely with sales teams, product development, and external agencies to ensure seamless execution of brand initiatives. This is a fully remote position, requiring exceptional strategic thinking, analytical skills, and the ability to lead and influence cross-functional teams in a virtual environment. While the work is remote, the focus will be on building strong brands within the fast-paced FMCG sector, with strategic insights and planning relevant to key urban and regional centers such as Kisumu, Kisumu, KE . You will be responsible for identifying new market opportunities, understanding competitive landscapes, and adapting global brand strategies to local market needs. The ideal candidate possesses a strong portfolio of successful brand launches and sustained growth in challenging markets. Proficiency in market research methodologies, digital marketing, and brand analytics is essential. We are looking for a creative, data-driven leader who can operate autonomously, manage P&Ls, and deliver measurable brand growth from a remote setting. Experience with supply chain considerations and trade marketing strategies is highly beneficial. Your expertise will be pivotal in expanding brand presence and achieving commercial success in diverse and dynamic consumer markets.
Responsibilities:
Responsibilities:
- Develop and execute integrated brand strategies and marketing plans.
- Conduct market research, consumer analysis, and competitive intelligence.
- Define product positioning, value propositions, and communication strategies.
- Oversee advertising, promotion, and digital marketing campaigns.
- Drive product innovation and packaging development.
- Manage brand budgets and P&L responsibilities.
- Collaborate with sales teams to achieve distribution and volume targets.
- Analyze brand performance and market trends.
- Develop and nurture strong relationships with agencies and partners.
- Ensure consistent brand execution across all consumer touchpoints.
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 7 years of experience in brand management within the FMCG sector.
- Proven track record of successfully launching and growing brands in emerging markets.
- In-depth understanding of consumer behavior and market dynamics.
- Strong analytical, strategic thinking, and problem-solving skills.
- Experience with digital marketing and social media strategy.
- Excellent project management and cross-functional collaboration skills.
- Strong presentation and communication abilities for remote interactions.
- Demonstrated ability to work independently and manage a brand portfolio effectively.
- Financial acumen and experience managing budgets/P&Ls.
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7
Senior Brand Manager - Emerging Markets FMCG
Posted 8 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and results-oriented Senior Brand Manager to spearhead brand strategy and execution within emerging markets. This role is fully remote, empowering you to drive brand growth and consumer engagement from anywhere. You will be responsible for developing and implementing comprehensive marketing plans that build brand equity, increase market share, and achieve ambitious sales targets for our Fast-Moving Consumer Goods (FMCG) portfolio. Key responsibilities include conducting in-depth market analysis, identifying consumer insights, and translating them into compelling brand strategies. You will oversee the development and execution of integrated marketing campaigns across various channels, including digital, social media, and traditional advertising. This involves managing marketing budgets, working with external agencies, and ensuring consistent brand messaging and positioning. The ideal candidate will have a proven track record of success in brand management within the FMCG sector, with specific experience in emerging markets. Strong analytical skills, including market data interpretation and ROI analysis, are essential. You must possess excellent leadership and cross-functional collaboration abilities, working effectively with sales, product development, and supply chain teams. Creative thinking, strategic planning, and a passion for understanding consumer behavior are critical. Experience in digital marketing and e-commerce strategies is highly valued. Excellent communication and presentation skills are required to articulate brand vision and strategy to stakeholders at all levels. You will be expected to lead by example, demonstrating initiative, adaptability, and a commitment to achieving excellence in a remote work environment. This is a pivotal role in shaping the future of our brands in dynamic marketplaces, influencing perception and driving demand relevant to consumer bases in regions such as Bungoma, Bungoma, KE .
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8
Remote FMCG Brand Manager - Emerging Markets
Posted 23 days ago
Job Viewed
Job Description
Our client, a rapidly growing multinational Fast-Moving Consumer Goods (FMCG) company, is seeking an experienced and dynamic Brand Manager to lead brand strategy and execution in emerging markets. This role is fully remote, providing the flexibility to contribute your expertise from any location. You will be responsible for developing and implementing innovative marketing campaigns, driving brand growth, and building strong consumer connections in key target demographics. The ideal candidate possesses a deep understanding of FMCG markets, brand management principles, and digital marketing.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute comprehensive brand strategies to drive market share and revenue growth in emerging markets.
- Conduct market research and consumer insights analysis to identify opportunities and inform brand positioning.
- Create and manage integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions.
- Oversee the development of marketing materials and collateral, ensuring brand consistency and effectiveness.
- Manage the marketing budget, optimizing spend for maximum ROI.
- Collaborate with sales, product development, and supply chain teams to ensure seamless execution of brand initiatives.
- Monitor brand performance, track key metrics, and provide regular reports to senior management.
- Identify and cultivate relationships with key influencers, partners, and media outlets.
- Develop and implement digital marketing strategies, including SEO, SEM, social media marketing, and content creation.
- Lead product innovation initiatives and ensure successful launches.
- Stay abreast of market trends, competitor activities, and consumer behavior in emerging markets.
Qualifications:
- Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 7 years of progressive experience in brand management within the FMCG sector.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of consumer behavior, market dynamics, and competitive landscapes in emerging markets.
- Expertise in digital marketing, social media, and content creation.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong communication, presentation, and interpersonal skills.
- Experience working effectively in a fully remote, international team environment.
- Proficiency in marketing analytics tools and CRM software.
- Ability to manage multiple projects and deadlines in a fast-paced setting.
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