15 Senior Brand Manager Emerging Markets jobs in whatjobs
Senior Brand Manager, Emerging Markets
Posted 22 days ago
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Job Description
Key Responsibilities:
- Develop and implement innovative brand strategies tailored for emerging markets, aligning with overall business goals.
- Conduct in-depth market research and consumer analysis to identify key opportunities and challenges.
- Define brand positioning, messaging, and value propositions for target demographics.
- Oversee the creation and execution of integrated marketing campaigns across ATL, BTL, digital, and social media platforms.
- Manage brand budgets and allocate resources effectively to maximize ROI.
- Collaborate with product development teams to ensure new product introductions align with brand vision.
- Monitor brand performance, market share, and competitive activity, providing regular reports and actionable insights.
- Build and maintain strong relationships with internal stakeholders, external agencies, and regional partners.
- Ensure brand consistency and adherence to brand guidelines across all touchpoints.
- Lead and mentor junior brand management team members.
- Stay abreast of global marketing trends and adapt strategies for local relevance.
- Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a strong advantage.
- Minimum of 7 years of experience in brand management, preferably within the FMCG sector.
- Proven experience developing and executing successful brand strategies, with demonstrable success in emerging markets.
- Strong understanding of consumer behavior, market segmentation, and global marketing principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in digital marketing, social media strategy, and data analytics tools.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing cross-functional teams and external agencies.
- Adaptability and a proactive approach to navigating diverse cultural and market landscapes.
- Ability to balance remote work with necessary on-site collaboration.
Senior Brand Manager, Emerging Markets
Posted 22 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement innovative brand strategies aligned with company objectives and market opportunities.
- Conduct thorough market research and competitor analysis to identify growth areas and potential threats.
- Manage the full product lifecycle from conception to launch and post-launch evaluation.
- Oversee advertising, promotional campaigns, and digital marketing initiatives to enhance brand visibility and engagement.
- Collaborate with cross-functional teams, including sales, product development, and supply chain, to ensure successful brand execution.
- Monitor and analyze brand performance metrics, providing regular reports and actionable insights to senior leadership.
- Manage the brand budget effectively, ensuring optimal allocation of resources.
- Build and maintain strong relationships with external agencies and partners.
- Stay abreast of industry best practices and emerging trends in brand management and digital marketing.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 7 years of progressive experience in brand management within the FMCG industry.
- Proven track record of successfully launching and managing brands in diverse markets.
- Strong analytical and strategic thinking skills, with the ability to translate data into actionable plans.
- Excellent communication, presentation, and interpersonal skills.
- Demonstrated experience in digital marketing and social media strategy.
- Proficiency in market research tools and CRM software.
- Ability to work independently and collaboratively in a remote, fast-paced environment.
- Experience managing teams and external vendors is highly desirable.
Senior Brand Manager - Emerging Markets
Posted 2 days ago
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Job Description
The ideal candidate will possess a deep understanding of brand management principles, coupled with extensive experience in FMCG marketing, particularly in challenging and high-potential markets. You will be responsible for developing and implementing comprehensive brand plans, managing marketing budgets, and collaborating with cross-functional teams, including sales, R&D, and supply chain, to ensure brand success. This role demands strong strategic thinking, creative flair, exceptional analytical skills, and the ability to thrive in a fast-paced, globally connected environment.
Responsibilities:
- Develop and execute comprehensive annual brand plans, including marketing strategies, promotional activities, and communication campaigns, tailored for emerging markets.
- Conduct in-depth market analysis, consumer research, and competitive landscape assessments to identify growth opportunities and threats.
- Manage brand P&L, including budgeting, forecasting, and performance tracking, ensuring optimal return on investment.
- Oversee the development and execution of all marketing collateral, advertising, and digital content, ensuring brand consistency and impact.
- Collaborate closely with sales teams to drive product distribution and achieve sales targets.
- Work with product development and R&D teams to identify opportunities for product innovation and line extensions relevant to local market needs.
- Manage relationships with advertising agencies, media partners, and other external vendors.
- Monitor brand performance metrics, analyze results, and provide regular reports and recommendations to senior management.
- Champion consumer insights and translate them into actionable brand strategies.
- Ensure strong brand presence and engagement across all relevant channels, including digital and social media.
- Stay abreast of emerging trends in the FMCG industry and consumer behavior within target markets.
- Adapt global brand strategies to resonate with local cultural nuances and consumer preferences.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7 years of experience in brand management within the FMCG industry.
- Proven track record of successfully launching and growing brands, especially in emerging or developing markets.
- Strong understanding of marketing principles, including market research, advertising, digital marketing, and consumer behavior.
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Demonstrated experience in P&L management and budget control.
- Strong project management and organizational skills.
- Excellent written and verbal communication skills, with the ability to present effectively to diverse audiences.
- Ability to work independently and collaboratively in a remote team environment.
- Creative thinking and innovative approach to brand building.
- Fluency in English is required; proficiency in Swahili or other regional languages is a plus.
This opportunity is based in Malindi, Kilifi, KE , offering a fully remote work arrangement.
Senior Brand Manager - Emerging Markets
Posted today
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Job Description
Responsibilities:
- Develop and execute annual and long-term brand strategies to achieve business objectives, including market share, volume, and profit targets.
- Conduct in-depth market analysis, consumer research, and competitive intelligence to identify growth opportunities and unmet needs.
- Lead the development and implementation of integrated marketing campaigns across various channels, including digital, traditional media, and in-store activations.
- Manage the marketing budget effectively, ensuring optimal allocation of resources and strong ROI.
- Collaborate closely with cross-functional teams, including sales, product development, supply chain, and finance, to ensure seamless execution of brand plans.
- Oversee product innovation pipeline, from ideation to launch, ensuring alignment with brand positioning and consumer trends.
- Build and maintain strong relationships with external agencies, partners, and key stakeholders.
- Monitor brand performance metrics, analyze results, and provide regular reports and recommendations to senior management.
- Champion brand consistency and ensure adherence to brand guidelines across all touchpoints.
- Stay informed about the latest trends in consumer behavior, marketing, and the FMCG industry.
- Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 7 years of progressive experience in brand management within the FMCG sector.
- Proven track record of successfully launching and growing brands in competitive markets, ideally with experience in emerging economies.
- Strong understanding of consumer insights, market segmentation, and positioning strategies.
- Demonstrated expertise in developing and executing integrated marketing plans.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong leadership and influencing abilities, with experience managing cross-functional teams.
- Proficiency in digital marketing tools and platforms.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work independently, manage multiple priorities, and thrive in a fast-paced, remote environment.
Senior Brand Manager - Emerging Markets
Posted 21 days ago
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Job Description
The ideal candidate will possess a deep understanding of FMCG markets, consumer behavior, and brand management principles, with a strong focus on developing markets. You will be adept at market analysis, developing comprehensive marketing plans, managing advertising agencies, and leading cross-functional teams to achieve brand objectives. This role requires exceptional strategic thinking, creativity, and strong leadership skills, with the ability to thrive in a fast-paced, dynamic, and remote work environment.
Key responsibilities include:
- Developing and executing comprehensive brand strategies for key FMCG products in emerging markets.
- Conducting in-depth market research and consumer insights analysis to identify growth opportunities.
- Developing and managing annual marketing plans, including advertising, promotions, digital marketing, and trade marketing.
- Managing the brand's P&L, setting sales targets, and monitoring performance against key metrics.
- Leading and collaborating with internal teams (sales, R&D, supply chain) and external agencies to ensure seamless brand execution.
- Overseeing the development of compelling creative content and campaigns that resonate with target consumers.
- Monitoring competitor activities and market trends to adapt strategies accordingly.
- Ensuring brand consistency across all touchpoints and communication channels.
- Managing budgets for marketing activities and optimizing ROI.
- Mentoring junior brand team members.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 8 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successfully launching and growing brands, particularly in emerging markets.
- Strong understanding of marketing principles, consumer insights, and digital marketing strategies.
- Experience managing advertising agencies and cross-functional teams.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market analysis tools and methodologies.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work autonomously and manage multiple priorities effectively in a remote setting.
- Fluency in English is essential; proficiency in local languages relevant to emerging markets is an advantage.
This is a high-impact role for a driven marketer to lead brand strategy for a global FMCG leader, contributing remotely to significant market success from **Garissa, Garissa, KE**.
Senior Brand Manager, Emerging Markets
Posted 21 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and budgets.
- Conduct in-depth market analysis to identify consumer trends, unmet needs, and competitive threats.
- Oversee the development and execution of integrated marketing communications campaigns.
- Manage brand P&L and ensure profitable growth within designated markets.
- Lead product innovation initiatives from concept to launch, ensuring alignment with brand vision.
- Collaborate with sales teams to drive in-market execution and achieve sales targets.
- Build and maintain strong relationships with external agencies and partners.
- Monitor and report on brand performance, providing insights and recommendations for optimization.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 7 years of progressive experience in brand management within the FMCG sector.
- Proven track record of developing and launching successful brands in challenging markets.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent understanding of digital marketing and social media strategies.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work independently and manage multiple projects in a fast-paced, remote environment.
- Proficiency in market research tools and CRM software.
This role is based in **Kakamega, Kakamega, KE**, but operates entirely remotely, allowing you to contribute to our global success while maintaining a healthy work-life balance. Join us in shaping the future of FMCG.
Senior Brand Manager - Emerging Markets
Posted 16 days ago
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Job Description
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Senior Brand Manager - Emerging Markets
Posted 16 days ago
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Job Description
You will lead cross-functional teams, including marketing, sales, R&D, and supply chain, to ensure cohesive brand execution. A proven track record of successfully launching and growing brands, particularly in diverse cultural contexts, is essential. This role demands strong analytical skills, proficiency in market data analysis, and the ability to develop compelling business cases for new initiatives. Excellent communication, presentation, and negotiation skills are vital for influencing stakeholders and securing resources. We are looking for a creative, results-oriented individual who can operate independently, manage complex projects, and drive sustainable brand growth. Your ability to adapt to a virtual work environment, manage your time effectively, and inspire teams to achieve excellence will be paramount. Experience with digital marketing, social media strategy, and e-commerce is highly beneficial for this role.
Responsibilities:
- Develop and execute integrated brand strategies to drive growth and market share in emerging markets.
- Conduct in-depth consumer and market research to identify insights and opportunities.
- Oversee the development and implementation of marketing campaigns across various channels (digital, traditional, in-store).
- Manage brand P&L, ensuring profitability and effective resource allocation.
- Collaborate with product development teams to align brand strategy with innovation roadmaps.
- Lead cross-functional teams to ensure seamless execution of brand initiatives.
- Analyze brand performance metrics and provide regular reports to senior management.
- Manage relationships with advertising agencies, media partners, and other external vendors.
- Identify and capitalize on new market opportunities and product line extensions.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Stay abreast of industry trends, competitive activities, and consumer behavior changes.
- Mentor and develop junior members of the marketing team.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 6 years of progressive experience in brand management within the FMCG sector.
- Proven track record of successfully developing and managing brands, especially in emerging markets.
- Strong understanding of consumer insights, market segmentation, and strategic planning.
- Excellent analytical skills with experience in data analysis and financial forecasting.
- Proficiency in digital marketing, social media strategy, and e-commerce platforms.
- Exceptional communication, presentation, and influencing skills.
- Demonstrated ability to lead and manage cross-functional teams effectively.
- Ability to work independently and manage multiple priorities in a remote setting.
- Experience with global or multi-regional brand management is a plus.
Senior Brand Manager - Emerging Markets
Posted 14 days ago
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Job Description
Key Responsibilities:
- Develop and implement integrated brand strategies to drive market share and profitability in designated emerging markets.
- Conduct in-depth market research and consumer insights analysis to identify growth opportunities and competitive threats.
- Lead the innovation pipeline for new product development, from concept generation to commercialization, tailored for local market needs.
- Manage the annual marketing budget, ensuring optimal allocation of resources to achieve brand objectives.
- Oversee the execution of integrated marketing campaigns across various channels, including digital, ATL, and BTL activities.
- Collaborate closely with sales teams, distributors, and agencies to ensure effective brand execution at the point of sale.
- Monitor brand performance metrics, analyze campaign effectiveness, and provide regular reports with actionable recommendations.
- Manage brand positioning, pricing strategies, and promotional activities to maintain a competitive edge.
- Ensure consistent brand messaging and identity across all touchpoints.
- Mentor and develop junior brand team members.
- Master's degree in Business Administration, Marketing, or a related field.
- Minimum of 8 years of progressive experience in brand management within the FMCG industry, with a significant focus on emerging markets.
- Proven track record of successfully launching and growing brands in challenging market environments.
- Strong understanding of consumer behavior, market dynamics, and retail landscapes in emerging economies.
- Demonstrated experience in product innovation, go-to-market strategies, and integrated marketing communications.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional leadership, communication, and cross-functional collaboration abilities.
- Proficiency in market research tools and data analysis software.
- Experience managing marketing budgets and agency relationships.
- Ability to thrive in a fast-paced, dynamic, and fully remote work environment, demonstrating self-motivation and strong organizational skills.
Senior Brand Manager - Emerging Markets
Posted 14 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement long-term brand plans and annual marketing strategies aligned with business objectives.
- Conduct thorough market research and competitor analysis to identify opportunities and threats.
- Lead the creation and execution of integrated marketing campaigns across various channels (digital, ATL, BTL).
- Manage the P&L for assigned brands, ensuring profitable growth and efficient budget management.
- Collaborate with cross-functional teams, including Sales, R&D, Supply Chain, and Finance, to ensure seamless execution of brand strategies.
- Monitor brand performance metrics, analyze data, and provide actionable insights and recommendations to senior leadership.
- Drive product innovation pipeline, from concept to launch, ensuring market readiness and consumer appeal.
- Manage relationships with external agencies, partners, and suppliers.
- Mentor and develop junior marketing team members, fostering a collaborative and high-performing environment.
- Ensure consistent brand messaging and positioning across all touchpoints.
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 7 years of progressive experience in brand management within the FMCG industry.
- Proven track record of successfully launching and growing brands, with a strong understanding of consumer behavior and market dynamics in emerging economies.
- Exceptional strategic thinking, analytical, and problem-solving skills.
- Proficiency in digital marketing, social media strategy, and data analytics tools.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
- Demonstrated leadership capabilities and experience managing cross-functional teams.
- Ability to thrive in a fast-paced, remote work environment and manage multiple projects simultaneously.
- Fluency in English is required; knowledge of Swahili is a plus.