2 Brand Manager Emerging Markets Fmcg jobs in whatjobs
Brand Manager - Emerging Markets FMCG
Posted 21 days ago
Job Viewed
Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company with a global presence, is seeking an ambitious and strategic Brand Manager to lead their brand initiatives in emerging markets. This is a fully remote position, allowing you to drive brand growth from your home office. You will be responsible for developing and executing comprehensive brand strategies, from market analysis and product positioning to campaign management and performance tracking. The ideal candidate will possess a deep understanding of the FMCG landscape, consumer behavior, and marketing dynamics in diverse international markets. You should have a proven track record of successfully launching and growing brands, with excellent analytical, creative, and leadership skills. This role requires a proactive individual who can thrive in a dynamic, remote work environment.
Responsibilities:
Responsibilities:
- Develop and implement innovative brand strategies to increase market share and brand equity in key emerging markets.
- Conduct thorough market research and consumer insights analysis to identify new opportunities and competitive threats.
- Manage the entire product lifecycle, from concept development and market introduction to growth and maturity phases.
- Oversee the creation and execution of integrated marketing campaigns across all relevant channels, including digital, social media, PR, and traditional advertising.
- Collaborate with cross-functional teams, including sales, R&D, supply chain, and finance, to ensure aligned brand execution.
- Manage the brand's marketing budget, ensuring efficient allocation of resources and maximizing ROI.
- Monitor brand performance metrics, analyze sales data, and provide regular reports with actionable recommendations to senior management.
- Develop and maintain strong relationships with external agencies and partners.
- Ensure brand consistency and adherence to brand guidelines across all touchpoints.
- Identify and explore new distribution channels and market penetration strategies.
- Stay abreast of industry trends, competitive activities, and consumer preferences to adapt strategies accordingly.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7 years of experience in brand management within the FMCG sector, with significant exposure to emerging markets.
- Proven success in developing and executing effective brand strategies that have driven significant growth.
- Strong understanding of consumer insights, market analysis, and competitive intelligence.
- Demonstrated experience in managing integrated marketing campaigns and digital marketing.
- Excellent analytical skills with the ability to interpret complex data and translate it into strategic actions.
- Strong leadership, communication, and presentation skills.
- Ability to work independently, manage multiple priorities, and thrive in a fast-paced, remote work environment.
- Fluency in English is required; knowledge of other relevant languages is a plus.
- Passion for consumer brands and a strategic, results-oriented mindset.
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Brand Manager - Emerging Markets FMCG
Posted 12 days ago
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Job Description
Our client, a globally recognized leader in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking an innovative and results-oriented Brand Manager to spearhead their brand strategy in emerging markets. This is a fully remote position, empowering you to drive brand growth from your location in **Ongata Rongai, Kajiado, KE**. You will be responsible for developing and executing comprehensive marketing plans to enhance brand visibility, market share, and consumer engagement. Your role will involve in-depth market analysis, identifying consumer insights, and translating them into effective marketing campaigns across various channels. You will manage the product lifecycle, oversee advertising and promotional activities, and collaborate with cross-functional teams, including sales, product development, and external agencies. The ideal candidate will possess a Bachelor's or Master's degree in Marketing, Business Administration, or a related field, with a minimum of 5 years of experience in brand management within the FMCG industry, ideally with exposure to emerging markets. Proven success in developing and launching new products and executing impactful marketing strategies is essential. Strong analytical skills, market research expertise, and a deep understanding of consumer behavior are required. Excellent communication, presentation, and interpersonal skills are crucial for collaborating with diverse teams and stakeholders in a remote environment. You must be strategic, creative, and adept at managing budgets and measuring campaign effectiveness. We are looking for a passionate marketer who can build strong brands and drive sustainable growth in dynamic markets. If you are an experienced Brand Manager with a passion for FMCG and a desire to excel in a remote, international role, we invite you to submit your application.
This advertiser has chosen not to accept applicants from your region.
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