1,699 Senior Brand Manager Consumer Packaged Goods jobs in Kenya
Brand Manager, Consumer Packaged Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking a dynamic and results-oriented Brand Manager to oversee and grow key brands within their portfolio. This role is based in **Thika, Kiambu, KE**, a hub of industrial activity, and requires a candidate with a deep understanding of the Kenyan consumer landscape and the FMCG sector. You will be responsible for developing and executing comprehensive brand strategies, from market research and product development to marketing communications and sales support. Your mission will be to enhance brand equity, drive market share, and achieve revenue targets.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and tactical execution.
- Conduct market research and consumer insights analysis to identify opportunities and challenges.
- Manage the brand's advertising and promotional activities across various channels.
- Oversee product lifecycle management, including new product development and innovation.
- Collaborate with sales teams to ensure effective in-market execution and achieve sales targets.
- Manage the brand's budget, ensuring optimal allocation of resources.
- Monitor competitor activities and market trends, adapting strategies as necessary.
- Work closely with cross-functional teams (R&D, Supply Chain, Sales, Finance) to ensure brand success.
- Develop and maintain strong relationships with external agencies and partners.
- Ensure brand consistency across all touchpoints and communications within **Thika, Kiambu, KE** and beyond.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree or MBA is a plus.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector in Kenya.
- Proven track record of successfully launching and growing brands.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in MS Office Suite and marketing analytics tools.
- Ability to work effectively in a fast-paced, deadline-driven environment.
- Experience in managing budgets and forecasting.
- Demonstrated leadership potential and ability to influence stakeholders.
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Senior Brand Manager (Consumer Packaged Goods)
Posted 19 days ago
Job Viewed
Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is looking for a strategic and creative Senior Brand Manager to drive brand growth and market penetration. This is a fully remote position, offering a unique opportunity to shape brand identity and marketing strategies from a distance. You will be responsible for developing and executing comprehensive brand plans, including market analysis, product positioning, advertising campaigns, and promotional activities. Your role will involve working closely with cross-functional teams, including sales, marketing, R&D, and external agencies, to ensure consistent brand messaging and successful product launches. This position requires a deep understanding of consumer behavior, market trends, and the FMCG landscape. The ideal candidate will have a strong track record of building and managing successful brands, with excellent analytical, communication, and leadership skills. Proficiency in digital marketing and a data-driven approach to decision-making are essential for this remote role. You will be instrumental in identifying new market opportunities, developing innovative marketing strategies, and ensuring the long-term success and equity of our client’s brands. We are seeking a proactive and results-oriented individual who can inspire teams and deliver exceptional brand performance. This is a fantastic opportunity to contribute to a fast-paced industry and drive significant impact, all with the flexibility of remote work. The successful candidate will ideally be based in or near **Eldoret, Uasin Gishu, KE**, but the role is fully remote.
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Senior Brand Manager - Consumer Packaged Goods (CPG)
Posted 9 days ago
Job Viewed
Job Description
Our client, a renowned leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and creative Senior Brand Manager to lead brand initiatives within our fully remote marketing department. This pivotal role requires a visionary leader capable of developing and executing comprehensive brand strategies that drive market share and consumer engagement. As a remote-first organization, we empower our talent with the flexibility to work from anywhere, fostering a collaborative and innovative global marketing community. The ideal candidate will possess a deep understanding of brand development, consumer insights, and integrated marketing communications.
Responsibilities:
Responsibilities:
- Develop and execute annual brand plans, including marketing objectives, strategies, and tactical execution.
- Lead brand positioning, messaging, and communication strategies across all relevant channels.
- Conduct market research and consumer insights analysis to identify trends, opportunities, and competitive threats.
- Manage the brand's P&L, ensuring profitable growth and effective budget allocation.
- Oversee the development and execution of integrated marketing campaigns, including advertising, digital marketing, PR, and in-store promotions.
- Collaborate with product development teams to drive innovation and new product introductions.
- Manage relationships with external agencies, including advertising, media, and research partners.
- Monitor brand performance metrics and provide regular reports and recommendations to senior management.
- Ensure brand consistency across all consumer touchpoints.
- Identify and capitalize on new business opportunities to expand brand reach and penetration.
- Mentor and guide junior marketing team members.
- Stay abreast of industry best practices and emerging marketing trends.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a strong advantage.
- Minimum of 6 years of progressive experience in brand management, with a significant focus on the FMCG/CPG industry.
- Proven track record of developing and successfully launching brands and marketing campaigns.
- Deep understanding of consumer behavior, market segmentation, and brand strategy.
- Strong analytical skills with the ability to interpret data and translate insights into actionable plans.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in digital marketing strategies, social media management, and data analytics tools.
- Ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced remote environment.
- Creativity and a passion for building strong, resonant brands.
- Experience managing marketing budgets effectively.
- Demonstrated leadership capabilities and ability to influence stakeholders.
This advertiser has chosen not to accept applicants from your region.
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Remote Senior Brand Manager - Consumer Packaged Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a prominent force in the Fast-Moving Consumer Goods (FMCG) industry, is actively searching for a seasoned Senior Brand Manager to lead strategic brand initiatives. This is a fully remote position, offering flexibility and the opportunity to work from anywhere. The ideal candidate will be responsible for developing and executing comprehensive brand strategies that drive market share, revenue growth, and consumer engagement. You will oversee all aspects of brand management, including market research, consumer insights, product development, marketing communications, and digital presence. This role demands a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG sector. Responsibilities include crafting compelling brand narratives, managing marketing budgets effectively, and collaborating with cross-functional teams, including sales, product development, and creative agencies. You will lead the development of innovative marketing campaigns across various channels, ensuring consistent brand messaging and visual identity. Success in this role requires strong analytical skills to measure campaign performance, identify areas for improvement, and optimize ROI. The ability to translate complex data into actionable insights and strategic recommendations is crucial. We are looking for a proactive, creative, and results-oriented individual with a proven history of successfully launching and growing brands in competitive markets. Excellent communication, presentation, and interpersonal skills are essential, as you will be interacting with diverse stakeholders virtually. This is an exceptional opportunity to shape the future of well-known brands and drive their success from a remote setting. You will be empowered to innovate and lead impactful brand transformations, contributing significantly to the company's overall vision and growth objectives. Join our forward-thinking team and elevate iconic brands to new heights.
This advertiser has chosen not to accept applicants from your region.
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Regional Sales Manager - Consumer Packaged Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an ambitious and results-driven Regional Sales Manager to lead their sales efforts in a fully remote capacity. This is a strategic role focused on expanding market share, driving revenue growth, and managing key distribution channels across a designated region. You will be at the forefront of developing and executing sales strategies that align with the company's overarching objectives, ensuring strong brand presence and product penetration.
This position is designed for a remote professional who can effectively manage a sales team, cultivate client relationships, and analyze market dynamics without direct physical oversight. Your responsibilities will include setting ambitious sales targets, developing strategic account plans, and coaching your sales team to achieve and exceed performance goals. You will be responsible for identifying new business opportunities, expanding distribution networks, and ensuring optimal product placement and visibility in retail environments. Regular reporting on sales performance, market trends, and competitive activities will be a key component of the role.
The ideal candidate will possess a proven track record in sales management within the FMCG industry, demonstrating exceptional leadership, strategic thinking, and a deep understanding of consumer behavior and market dynamics. Strong analytical skills, the ability to interpret sales data, and proficiency in CRM software are essential. Excellent communication and negotiation skills are required to build and maintain strong relationships with distributors, retailers, and internal stakeholders. This role requires a high degree of self-motivation, proactivity, and the ability to thrive in a fast-paced, remote work environment. This exciting opportunity, located conceptually in **Kitale, Trans-Nzoia, KE**, is fully remote.
Key Responsibilities:
This position is designed for a remote professional who can effectively manage a sales team, cultivate client relationships, and analyze market dynamics without direct physical oversight. Your responsibilities will include setting ambitious sales targets, developing strategic account plans, and coaching your sales team to achieve and exceed performance goals. You will be responsible for identifying new business opportunities, expanding distribution networks, and ensuring optimal product placement and visibility in retail environments. Regular reporting on sales performance, market trends, and competitive activities will be a key component of the role.
The ideal candidate will possess a proven track record in sales management within the FMCG industry, demonstrating exceptional leadership, strategic thinking, and a deep understanding of consumer behavior and market dynamics. Strong analytical skills, the ability to interpret sales data, and proficiency in CRM software are essential. Excellent communication and negotiation skills are required to build and maintain strong relationships with distributors, retailers, and internal stakeholders. This role requires a high degree of self-motivation, proactivity, and the ability to thrive in a fast-paced, remote work environment. This exciting opportunity, located conceptually in **Kitale, Trans-Nzoia, KE**, is fully remote.
Key Responsibilities:
- Develop and implement strategic sales plans to achieve regional sales targets.
- Lead, mentor, and motivate a remote sales team to drive performance.
- Identify and pursue new business opportunities and market expansion initiatives.
- Manage and nurture relationships with key distributors and retail partners.
- Analyze sales data and market trends to inform strategy and decision-making.
- Ensure effective product placement, promotion, and pricing strategies.
- Conduct regular performance reviews and provide constructive feedback to the sales team.
- Prepare and present detailed sales reports to senior management.
- Collaborate with marketing teams to support promotional activities.
- Bachelor's degree in Sales, Marketing, Business Administration, or a related field.
- Minimum of 7 years of progressive experience in sales, with at least 3 years in a sales management role within the FMCG sector.
- Demonstrated success in achieving and exceeding sales targets.
- Strong understanding of sales methodologies and channel management.
- Excellent leadership, communication, and negotiation skills.
- Proficiency in CRM software and sales analytics tools.
- Ability to analyze market data and develop actionable insights.
- Self-starter with strong organizational and time management skills, suitable for remote work.
- Strategic thinker with a passion for driving business growth.
This advertiser has chosen not to accept applicants from your region.
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Senior Product Manager - Consumer Packaged Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a highly strategic and experienced Senior Product Manager to drive innovation and growth for their key product lines. This is a fully remote role, offering the opportunity to shape product roadmaps, define market strategies, and lead cross-functional teams from anywhere. You will be responsible for understanding consumer needs, identifying market opportunities, and translating them into successful product initiatives. Your ability to develop compelling product strategies and execute them with precision will be crucial for success.
Key Responsibilities:
Qualifications:
This is a fully remote position, allowing you to work from anywhere, contributing to product strategies conceptually relevant to regions like Bungoma, Bungoma, KE .
Key Responsibilities:
- Define and execute the product vision, strategy, and roadmap for assigned product categories.
- Conduct in-depth market research, consumer insights analysis, and competitive landscape assessment to identify growth opportunities.
- Develop business cases for new product development and product enhancements, outlining market potential, financial projections, and strategic alignment.
- Lead cross-functional product development teams, including R&D, marketing, sales, and operations, to ensure successful product launches.
- Manage the entire product lifecycle, from ideation and concept development through to launch, growth, and eventual discontinuation.
- Develop comprehensive go-to-market strategies, including pricing, promotion, and distribution plans.
- Monitor product performance against key metrics, analyzing sales data, market share, and customer feedback to drive continuous improvement.
- Collaborate closely with marketing teams to develop compelling brand messaging and campaigns.
- Act as the subject matter expert for your product portfolio, providing insights and guidance to internal stakeholders.
- Foster strong relationships with external partners, suppliers, and agencies.
- Stay abreast of industry trends, emerging technologies, and consumer behavior shifts.
- Mentor and coach junior product managers and team members.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is highly desirable.
- Minimum of 7 years of experience in product management within the FMCG sector.
- Proven track record of successfully launching and growing consumer product lines.
- Strong understanding of market research, consumer behavior, and category management principles.
- Excellent analytical and strategic thinking skills, with the ability to translate data into actionable product strategies.
- Demonstrated experience in developing product roadmaps and managing the product lifecycle.
- Strong project management and organizational skills.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to lead and influence cross-functional teams in a remote environment.
- Proficiency in data analysis and performance tracking tools.
- Passion for consumer products and a deep understanding of the FMCG market dynamics.
This is a fully remote position, allowing you to work from anywhere, contributing to product strategies conceptually relevant to regions like Bungoma, Bungoma, KE .
This advertiser has chosen not to accept applicants from your region.
5
Senior Product Manager - Consumer Packaged Goods (CPG)
Posted 19 days ago
Job Viewed
Job Description
Our client, a leading multinational Fast-Moving Consumer Goods (FMCG) company, is seeking an experienced Senior Product Manager to drive innovation and growth within their dynamic product portfolio. This fully remote role is ideal for a strategic thinker with a passion for understanding consumer needs and translating them into successful product strategies. You will be responsible for the entire product lifecycle, from ideation and market research to product development, launch, and ongoing lifecycle management. The ability to lead cross-functional teams, analyze market data, and make data-driven decisions is crucial for success in this position.
Responsibilities:
Qualifications:
This is an exceptional opportunity to shape the future of iconic consumer brands and drive significant business impact, working entirely remotely.
Responsibilities:
- Develop and execute comprehensive product strategies and roadmaps for assigned product categories.
- Conduct in-depth market research, consumer insights analysis, and competitive intelligence gathering.
- Define product requirements, features, and specifications based on consumer needs and business objectives.
- Collaborate closely with R&D, Marketing, Sales, Supply Chain, and other cross-functional teams to bring products to market.
- Lead the product development process, ensuring timely and successful launches.
- Develop and manage product positioning, messaging, and go-to-market plans.
- Monitor product performance, analyze sales data, and identify opportunities for improvement and innovation.
- Manage the product P&L and optimize pricing strategies.
- Stay current with industry trends, emerging technologies, and evolving consumer behavior.
- Present product strategies and performance updates to senior leadership.
Qualifications:
- Bachelor's degree in Business Administration, Marketing, or a related field. An MBA is preferred.
- Minimum of 7 years of experience in product management within the FMCG/CPG industry.
- Proven track record of successfully launching and managing consumer products.
- Strong understanding of market research methodologies, consumer insights, and data analysis.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Demonstrated ability to lead and influence cross-functional teams.
- Exceptional communication, presentation, and interpersonal skills.
- Experience with product lifecycle management and agile development methodologies.
- Proficiency in market analysis tools and project management software.
- Passion for consumer brands and a deep understanding of consumer behavior.
This is an exceptional opportunity to shape the future of iconic consumer brands and drive significant business impact, working entirely remotely.
This advertiser has chosen not to accept applicants from your region.
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Senior Product Manager - Consumer Packaged Goods (Remote)
Posted 4 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and experienced Senior Product Manager to lead product strategy and development for our Consumer Packaged Goods (CPG) portfolio. This is a fully remote position where you will be responsible for driving innovation, defining product roadmaps, and ensuring the successful launch and growth of new and existing CPG products. You will work closely with cross-functional teams, including marketing, R&D, sales, and supply chain, to deliver high-quality products that meet consumer needs and achieve business objectives.
The ideal candidate will possess a deep understanding of the CPG market, consumer behavior, and product lifecycle management. Your responsibilities will include conducting market research, identifying consumer trends, developing product positioning and messaging, and defining product requirements. You will oversee product development from concept to commercialization, manage product P&Ls, and analyze market performance to inform future strategies. This role demands strong leadership, strategic thinking, and excellent communication skills, with the ability to inspire and guide teams in a remote environment. We are looking for a results-oriented individual who can translate consumer insights into compelling product offerings and drive profitable growth. Your contributions will be instrumental in shaping our brand's presence and expanding our market share. Your strategic insights will be valuable for the region including **Naivasha, Nakuru, KE**.
Responsibilities:
The ideal candidate will possess a deep understanding of the CPG market, consumer behavior, and product lifecycle management. Your responsibilities will include conducting market research, identifying consumer trends, developing product positioning and messaging, and defining product requirements. You will oversee product development from concept to commercialization, manage product P&Ls, and analyze market performance to inform future strategies. This role demands strong leadership, strategic thinking, and excellent communication skills, with the ability to inspire and guide teams in a remote environment. We are looking for a results-oriented individual who can translate consumer insights into compelling product offerings and drive profitable growth. Your contributions will be instrumental in shaping our brand's presence and expanding our market share. Your strategic insights will be valuable for the region including **Naivasha, Nakuru, KE**.
Responsibilities:
- Develop and execute comprehensive product strategies for CPG products.
- Define product roadmaps based on market research, consumer insights, and business goals.
- Oversee the entire product lifecycle, from ideation to launch and post-launch analysis.
- Conduct in-depth market and competitive analysis to identify opportunities and threats.
- Develop product requirements, specifications, and business cases.
- Collaborate with R&D, marketing, sales, and operations teams to ensure successful product development and launch.
- Manage product pricing, positioning, and go-to-market strategies.
- Monitor product performance, sales data, and consumer feedback to drive improvements.
- Manage product P&Ls and work towards achieving revenue and profitability targets.
- Present product strategies and updates to senior management and stakeholders.
- MBA or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 8 years of experience in product management, with a significant focus on the Consumer Packaged Goods (CPG) industry.
- Proven track record of successfully launching and managing CPG products.
- Strong understanding of market research, consumer behavior, and category management.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Demonstrated leadership and cross-functional team management abilities.
- Exceptional communication, presentation, and interpersonal skills.
- Experience working effectively in a remote team environment.
- Proficiency in data analysis and experience with relevant business intelligence tools.
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Senior Product Manager (FMCG - Packaged Goods)
Posted 19 days ago
Job Viewed
Job Description
Our client is seeking an experienced and dynamic Senior Product Manager specializing in the Fast-Moving Consumer Goods (FMCG) sector, with a focus on packaged goods. This is a fully remote position, offering you the flexibility to work from anywhere while shaping product strategies. You will be responsible for the end-to-end product lifecycle management, from market research and concept development to product launch and post-launch analysis. Your duties will include identifying market opportunities, defining product roadmaps, developing business cases, and collaborating with cross-functional teams (R&D, marketing, sales, supply chain) to bring innovative products to market. The ideal candidate will possess a strong understanding of consumer behavior, market trends, and competitive landscapes within the FMCG industry. Proven experience in product management, including P&L responsibility, brand strategy, and go-to-market planning, is essential. You should have excellent analytical, strategic thinking, and communication skills, with the ability to influence stakeholders at all levels. This role requires a data-driven approach to decision-making and a passion for creating successful consumer products. You will be instrumental in driving growth and market share for our client's product portfolio. This remote role, with strategic oversight for products related to **Embu, Embu, KE**, is an excellent opportunity for a motivated professional.
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8
Senior Brand Manager - New Product Development
Posted 19 days ago
Job Viewed
Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and highly motivated Senior Brand Manager to spearhead new product development initiatives. This is a fully remote position, offering the flexibility to work from anywhere. You will be instrumental in identifying market opportunities, conceptualizing innovative products, and driving their successful launch from ideation to commercialization.
Responsibilities:
Qualifications:
Responsibilities:
- Conduct comprehensive market research and consumer insights analysis to identify unmet needs and emerging trends within the FMCG landscape.
- Develop and refine product concepts, including defining product features, benefits, positioning, and target audience.
- Create detailed product development roadmaps, timelines, and budgets, ensuring alignment with business objectives.
- Collaborate closely with cross-functional teams, including R&D, marketing, sales, supply chain, and regulatory affairs, to ensure seamless product development and launch.
- Develop compelling marketing strategies and launch plans to ensure maximum market penetration and brand adoption.
- Monitor product performance post-launch, analyzing sales data, market share, and consumer feedback to identify areas for improvement and future innovation.
- Manage external agencies and partners involved in product development, market research, and creative execution.
- Stay abreast of competitive activities and industry best practices to maintain a competitive edge.
- Present strategic recommendations and progress reports to senior leadership.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 7 years of progressive experience in brand management, product marketing, or new product development within the FMCG industry.
- Proven track record of successfully launching new products that have achieved significant market success.
- Strong understanding of consumer behavior, market dynamics, and brand strategy within the FMCG sector.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
- Proficiency in market research methodologies and data analysis tools.
- Demonstrated ability to manage complex projects with multiple stakeholders in a remote environment.
- Experience working with diverse teams across different geographies is highly desirable.
- Self-starter with a proactive approach and the ability to thrive in a fast-paced, autonomous setting.
This advertiser has chosen not to accept applicants from your region.
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