5 Senior Brand Manager New Product Development jobs in whatjobs
Senior Brand Manager - New Product Development
Posted 20 days ago
Job Viewed
Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and highly motivated Senior Brand Manager to spearhead new product development initiatives. This is a fully remote position, offering the flexibility to work from anywhere. You will be instrumental in identifying market opportunities, conceptualizing innovative products, and driving their successful launch from ideation to commercialization.
Responsibilities:
Qualifications:
Responsibilities:
- Conduct comprehensive market research and consumer insights analysis to identify unmet needs and emerging trends within the FMCG landscape.
- Develop and refine product concepts, including defining product features, benefits, positioning, and target audience.
- Create detailed product development roadmaps, timelines, and budgets, ensuring alignment with business objectives.
- Collaborate closely with cross-functional teams, including R&D, marketing, sales, supply chain, and regulatory affairs, to ensure seamless product development and launch.
- Develop compelling marketing strategies and launch plans to ensure maximum market penetration and brand adoption.
- Monitor product performance post-launch, analyzing sales data, market share, and consumer feedback to identify areas for improvement and future innovation.
- Manage external agencies and partners involved in product development, market research, and creative execution.
- Stay abreast of competitive activities and industry best practices to maintain a competitive edge.
- Present strategic recommendations and progress reports to senior leadership.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 7 years of progressive experience in brand management, product marketing, or new product development within the FMCG industry.
- Proven track record of successfully launching new products that have achieved significant market success.
- Strong understanding of consumer behavior, market dynamics, and brand strategy within the FMCG sector.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
- Proficiency in market research methodologies and data analysis tools.
- Demonstrated ability to manage complex projects with multiple stakeholders in a remote environment.
- Experience working with diverse teams across different geographies is highly desirable.
- Self-starter with a proactive approach and the ability to thrive in a fast-paced, autonomous setting.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager - New Product Development
Posted 20 days ago
Job Viewed
Job Description
Our client is looking for a dynamic and results-oriented Senior Brand Manager to spearhead new product development within the Fast-Moving Consumer Goods (FMCG) sector. This fully remote position offers a unique opportunity to shape the future of our product portfolio and drive significant market growth. You will be responsible for the end-to-end management of new product launches, from ideation and market research to strategic planning, execution, and post-launch analysis. This role requires a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG industry. As a Senior Brand Manager, you will collaborate closely with cross-functional teams, including R&D, sales, marketing, and supply chain, to ensure successful product introductions. Your responsibilities will include developing comprehensive marketing strategies, defining brand positioning, crafting compelling marketing communications, and managing marketing budgets effectively. You will also be tasked with monitoring product performance, identifying areas for improvement, and optimizing marketing campaigns for maximum ROI. The ideal candidate will have a proven track record of success in brand management, preferably within the FMCG sector, with demonstrable experience in new product development and launch. Strong analytical skills, strategic thinking, and excellent project management abilities are essential. You should be adept at interpreting market data, identifying consumer insights, and translating them into actionable brand strategies. We are seeking an individual with exceptional communication and interpersonal skills, capable of influencing stakeholders at all levels and fostering strong collaborative relationships in a remote setting. A Bachelor's degree in Marketing, Business Administration, or a related field is required. An MBA or a Master's degree in a relevant field is a significant advantage. This is a remote-first opportunity, allowing you to work from anywhere while making a substantial impact. You will need to be self-motivated, highly organized, and comfortable working independently. Our client is committed to fostering a collaborative and inclusive remote work environment. If you are passionate about building brands and driving innovation in the FMCG space, we encourage you to apply. Your strategic vision and execution excellence will be key to our shared success. This exciting role is located conceptually near **Kisumu, Kisumu, KE**, but is entirely remote.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager - New Product Development
Posted 12 days ago
Job Viewed
Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company with a diverse portfolio of popular brands, is seeking an innovative and strategic Senior Brand Manager to drive new product development and innovation. This role is entirely remote, offering flexibility and the opportunity to shape the future of our product lines from your chosen location. You will be responsible for identifying market opportunities, conceptualizing new product ideas, and leading cross-functional teams through the entire product lifecycle, from ideation to launch and post-launch analysis. Your deep understanding of consumer insights, market trends, and competitive landscapes will be critical in developing successful products that resonate with our target audiences. You will work closely with R&D, sales, marketing, and supply chain teams to ensure seamless execution of product strategies. This position requires a visionary leader with a passion for building strong brands and a proven ability to manage complex projects in a dynamic environment. Excellent communication and collaboration skills are essential for success in this remote setting, where you'll be coordinating efforts across various departments and potentially international markets. Responsibilities include:
- Leading the development and execution of new product innovation pipelines.
- Conducting market research and consumer insight analysis to identify unmet needs and opportunities.
- Developing comprehensive product strategies, positioning, and go-to-market plans.
- Managing the product development process from concept generation through to commercialization.
- Collaborating with R&D, design, sales, and marketing teams to ensure alignment and successful execution.
- Developing compelling marketing and communication strategies for new product launches.
- Monitoring product performance post-launch and recommending adjustments as needed.
- Analyzing competitive activity and market trends to maintain a competitive edge.
- Managing budgets and timelines for product development projects.
- Presenting business cases and strategies to senior leadership.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is highly desirable.
- Minimum of 6 years of experience in brand management or product marketing within the FMCG sector.
- Proven track record of successfully launching new products and driving brand growth.
- Strong understanding of consumer behavior, market research methodologies, and brand strategy.
- Excellent project management, leadership, and cross-functional collaboration skills.
- Proficiency in digital marketing, social media, and integrated marketing communications.
- Exceptional analytical, strategic thinking, and problem-solving abilities.
- Outstanding written and verbal communication skills, with the ability to influence and inspire.
- Ability to thrive in a fast-paced, remote work environment.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager, New Product Development
Posted 11 days ago
Job Viewed
Job Description
Our client, a dynamic force in the FMCG sector, is seeking a highly experienced and innovative Senior Brand Manager to spearhead new product development initiatives. This is a fully remote, strategic role where you will play a pivotal part in shaping the future of our product portfolio. You will be responsible for identifying market opportunities, conceptualizing new products, and driving their successful launch from ideation through to market penetration. The ideal candidate will possess a deep understanding of consumer insights, market trends, and competitive landscapes within the fast-moving consumer goods industry.
Key Responsibilities:
Key Responsibilities:
- Conduct comprehensive market research and analysis to identify unmet consumer needs and emerging trends.
- Develop and execute strategic brand plans for new product launches, including positioning, messaging, and go-to-market strategies.
- Collaborate with R&D, sales, and marketing teams to ensure alignment and effective execution of product development pipelines.
- Manage the P&L for new product categories, setting sales forecasts and monitoring performance against key metrics.
- Build and maintain strong relationships with external agencies and partners involved in product development and marketing.
- Lead and mentor a team of brand professionals, fostering a collaborative and high-performance culture.
- Present business cases and strategic recommendations to senior leadership.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- Minimum of 7 years of progressive experience in brand management within the FMCG industry, with a proven track record of successful new product launches.
- Strong analytical and strategic thinking skills, with the ability to translate complex data into actionable insights.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
- Demonstrated ability to manage projects effectively, work under pressure, and meet tight deadlines.
- Proficiency in market research tools and methodologies.
- Experience in managing budgets and P&Ls.
- Must be comfortable working in a fully remote environment, demonstrating self-discipline and excellent virtual collaboration skills.
This advertiser has chosen not to accept applicants from your region.
3
Senior Brand Manager - New Product Development
Posted 4 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and experienced Senior Brand Manager to spearhead new product development initiatives. This role is 100% remote, allowing you to contribute from your preferred location while collaborating with a globally distributed team. You will be at the forefront of innovation, driving the creation and launch of exciting new products that resonate with consumers. Responsibilities:
Qualifications:
- Lead the development and execution of comprehensive brand strategies for new product launches.
- Conduct market research, consumer insights analysis, and competitive landscape assessments to identify growth opportunities.
- Develop product concepts, positioning, and messaging that align with consumer needs and brand objectives.
- Collaborate closely with R&D, Sales, Marketing, and Supply Chain teams to ensure seamless product development and launch.
- Manage the product lifecycle from ideation through to market entry and beyond.
- Develop and manage the marketing budget for new product initiatives.
- Create compelling marketing plans, including advertising, promotions, digital marketing, and in-store activations.
- Monitor and analyze brand performance post-launch, making data-driven adjustments as needed.
- Present brand strategies and performance updates to senior management.
- Foster strong cross-functional relationships and ensure alignment across all departments.
- Identify and evaluate potential partnerships and collaborations to enhance brand growth.
- Stay informed about emerging consumer trends and industry innovations within the FMCG landscape.
- Contribute to the overall strategic direction of the brand portfolio.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- Minimum of 5-7 years of progressive experience in brand management within the FMCG industry.
- Proven success in developing and launching new products, from concept to commercialization.
- Strong understanding of consumer insights, market research methodologies, and strategic brand planning.
- Excellent analytical, problem-solving, and project management skills.
- Demonstrated ability to develop creative and effective marketing campaigns across various channels.
- Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders.
- Experience managing budgets and working with cross-functional teams.
- Proficiency in digital marketing tools and platforms.
- A passion for consumer brands and a deep understanding of consumer behavior.
- Ability to thrive in a fast-paced, remote work environment.
- Experience with category management or shopper marketing is advantageous.
This advertiser has chosen not to accept applicants from your region.
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