2,795 Senior Brand Manager Consumer Insights jobs in Kenya

• Develop and implement integrated brand strategies to drive market share and profitability.
• Conduct comprehensive market research, competitor analysis, and consumer insights gathering.
• Analyze sales data, market trends, and promotional effectiveness to inform brand decisions.
• Manage brand P&L and ensure marketing budgets are utilized efficiently.
• Oversee the development and execution of advertising, public relations, and promotional campaigns.
• Collaborate with product development teams on new product innovation and line extensions.
• Work closely with the sales team to develop effective go-to-market strategies.
• Ensure consistent brand messaging and visual identity across all marketing channels.
• Monitor brand performance and provide regular reports to senior management.
• Identify opportunities for brand growth and market expansion.
• Lead cross-functional teams in the planning and execution of brand initiatives.
• Stay current with industry trends and best practices in FMCG marketing.

• Bachelor's degree in Business Administration, Marketing, or a related field. An MBA is a strong asset.
• Significant experience in brand management within the FMCG sector.
• Proven track record of developing and executing successful marketing strategies.
• Strong analytical skills with the ability to interpret market data and consumer insights.
• Excellent understanding of marketing principles, including product, price, place, and promotion.
• Proficiency in market research methodologies and tools.
• Exceptional communication, presentation, and interpersonal skills.
• Demonstrated ability to lead and collaborate effectively in a remote team environment.
• Experience in the **FMCG** industry is mandatory.

Childfund Work Location
Nairobi, Kenya

Childfund Division
Global Impact

ChildFund Department
Country Management

Job Details
Position title: Sr. Specialist, Grants Writer
Location: Nairobi, Kenya
ChildFund office: Nairobi, Kenya
Manager/Supervisor title:
Sr. Manager, Regional Business Development

Position type:
Full-time fixed term

Work environment:
On-site

About ChildFund
ChildFund is a child-focused international development organization that works in 23 countries to connect children with the people, resources and institutions they need to grow up healthy, educated, skilled and safe, no matter where they are.

ChildFund's Values
We aspire for every person in our organization—program participants, supporters, staff, and volunteers alike—to feel free, safe, and confident to be themselves. In our culture of connection, you will have ample opportunity to grow, learn, and lead while contributing your talents and innovations to our inspiring mission.

ChildFund's Commitment
ChildFund International has a zero-tolerance policy regarding sexual exploitation, abuse and harassment (SEAH) and all other forms of harm by its staff, partners, and other representatives in the delivery of its mission and services for children. ChildFund is committed to creating a safe environment in the workplace as well as in the communities where it delivers programs and services. ChildFund expects every staff member, partner, and representative to adhere to this commitment and to ensure all organizational policies and standards are followed. This position is subject to a range of vetting checks, including a criminal records check and/or disclosure to ensure program participants are safeguarded.

About This Role
The Senior Specialist, Grants Writer plays a critical role in securing strategic funding in the Livelihoods sector across the Africa Region, contributing to portfolio growth, reaching more children, and expanding our impact. The Grants Writer will be responsible for developing high-quality, competitive proposals aligned with donor priorities and contextual intelligence to advance ChildFund's strategic goals in livelihoods and economic resilience. The specific responsibilities include preparation of technical narratives and corresponding annexes, providing technical support on proposals and concept note development, capacity strengthening on proposal preparation, and supporting the Country Offices (COs) and regional team in intelligence gathering and donor engagement.

Primary Responsibilities
Proposal and concept note development

• Lead the drafting of high-quality proposals and concept notes, ensuring alignment with donor strategies and regional/country priorities.
• Translate donor instructions into competitive proposal narratives.
• Collaborate with technical advisors, program and grant teams across COs, the International Office and the Region to gather inputs and shape proposals effectively.

Technical review and quality assurance

• Review drafts of proposals and concept notes for coherence, clarity, and alignment with intelligence gathered and donor expectations.
• Coordinate with the appropriate donor contact persons to submit preliminary drafts for early feedback and alignment.
• Ensure consistency of tone, branding, and technical accuracy across all livelihoods-related grant submissions.

Donor engagement and intelligence gathering

• Support the regional team in proactively reaching out and establishing contact with key bilateral and multilateral donor institutions relevant to Africa, including but not limited to: EU, African Development Bank (AfDB), African Union (AU), Africa CDC, FCDO, Global Affairs Canada (GAC), and others.
• Monitor and analyze donor trends, priorities, funding pipelines, and strategic shifts in the livelihoods sector across Africa.
• Maintain and regularly update a repository of donor intelligence relevant to livelihoods programming in Africa.

Capacity strengthening and sharing knowledge

• Build the capacity of regional and CO staff (especially technical specialists and program teams) in high-quality proposal and concept note writing.
• Design and deliver trainings, coaching sessions, and resources to strengthen institutional knowledge and practices in business development.
• Foster a learning culture around donor engagement and proposal development, promoting best practices across the region.

Safeguarding

• Remain alert and responsive to any safeguarding risks; acquire relevant knowledge and skills to enable you to understand the safeguarding policy and procedures; promote strong safeguarding practices; perform your duty and responsibility to safeguard, report violations, and promote appropriate behavior; and conduct yourself in a manner consistent with the organization's policies and procedures.

Other

• Travel internationally on a regular basis, as required by program and organizational needs.

Required Experience and Education

• At least 6 years of progressive experience in grant writing, donor engagement, or program development, preferably in the livelihoods or economic development sectors.
• Significant experience with proposal writing; full-time proposal writing experience preferred.
• Proven experience developing successful proposals for major donors, especially EU, FCDO, AfDB, GAC, etc.
• Demonstrated experience in gathering and analyzing donor intelligence to inform programming strategies.
• Demonstrated experience working in a range of different contexts in Africa.

Education

• Bachelor's degree in Development Studies, International Relations, Economics, Agriculture, or related field, or equivalent experience. Master's degree preferred.

Required Competencies
ChildFund's Core Competencies

• Teamwork: the ability to work effectively and collaborate with others; values and respects individual differences.
• Communication: demonstrates empathy and tact when communicating with others and uses a storytelling approach when appropriate.
• Results orientation: gets things done; takes proactive steps to achieve organizational goals and quality standards.
• Decision making: uses good judgement, critical thinking, and non-traditional ways to evaluate problems and opportunities; reflects and innovates to improve decisions and outcomes.
• Resilience: thrives and grows in rapidly changing, demanding, and complex environments.
• Digital literacy: adopts and champions new technology to relevant contexts, stays aware of technological trends and embraces technological solutions to business challenges.

Other Required Competencies

• The ability to read, speak, and write fluently in English. Fluency in French or a local African language is a plus.
• Excellent technical writing and editing skills, with the ability to synthesize complex information into compelling narratives.
• Strong organizational and coordination skills, with attention to detail and the ability to meet tight deadlines.
• Capacity-building and facilitation skills to support non-writers in contributing to high-quality proposals.
• The ability to work effectively in a multi-national, matrixed environment and in a hybrid environment.
• Willingness to innovate and iterate in support of ChildFund's growth goals.

Childfund Work Location
Nairobi, Kenya

Childfund Division
Global Impact

ChildFund Department
Country Management

Job Details
Position title: Specialist Sr, Grants Writer and Business Development
Location:
Nairobi

ChildFund office: Nairobi, Kenya
Manager/Supervisor title: Manager Sr, Grants Acquisition & Management
Position type:
Full-time fixed term

Work environment:
On-site

About ChildFund
ChildFund is a child-focused international development organization that works in 23 countries to connect children with the people, resources and institutions they need to grow up healthy, educated, skilled and safe, no matter where they are.

ChildFund's Values
ChildFund values a diverse, equitable, inclusive, and accessible environment where everyone is welcomed and celebrated equally. In our culture of connection, you will have ample opportunity to grow, learn, and lead while contributing your talents and innovations to our inspiring mission.

ChildFund's Commitment
ChildFund International has a zero-tolerance policy regarding sexual exploitation, abuse and harassment (SEAH) and all other forms of harm by its staff, partners, and other representatives in the delivery of its mission and services for children. ChildFund is committed to creating a safe environment in the workplace as well as in the communities where it delivers programs and services. ChildFund expects every staff member, partner, and representative to adhere to this commitment and to ensure all organizational policies and standards are followed. This position is subject to a range of vetting checks, including a criminal records check and/or disclosure to ensure program participants are safeguarded.

About This Role
The Specialist Sr, Grants Writer and Business Development will be a key driver in ChildFund Kenya's funding portfolio by securing transformative funding from global institutional donors, multilateral and bilateral donors, private sector donors, Foundations and Corporate donors. The Grants Writer will also lead end-to-end proposal development, enhance organizational capacity, and amplify ChildFund Kenya's ability to empower vulnerable children in Kenya through acquisition of diversified funding. This role requires a deep understanding of the Kenyan development sector, local and international donor landscapes, and compliance with Kenyan NGO regulatory frameworks.

The Specialist Sr, Grants Writer and Business Development will be responsible for leading the Proposal development process and writing project proposals and concept notes, will provide direct technical support as well advice to proposal teams throughout the proposal development processes. This includes but is not limited to preparing technical narratives and corresponding annexes, leading specific project proposals, and training staff on proposal development and grants writing. The successful candidate will evaluate funding opportunities, lead the preparation of competitive and donor-compliant proposals, and enhance the capacities of ChildFund Kenya's teams through targeted training and mentorship.

Primary Responsibilities
STRATEGIC FUNDING OPPORTUNITY ANALYSIS & POSITIONING

• The Grants Writer will conduct rigorous assessments of various funding opportunities from a variety of donors (US, FCDO, EU, Multilateral (UN), Bilateral, Foundations, and corporate funding opportunities for suitability, strategic alignment and organizational competitive viability, sharing findings with colleagues and advising on appropriate steps for the organization.
• Provide strategic advice to ChildFund Kenya's leadership on bid/no-bid decisions through data-driven risk-benefit analyses, aligned with ChildFund Kenya's priorities and capacities.
• The proposal writer will work with GAAM lead to ensure that all required documents including annexes, logframes, Theory Of Change, Organogram, Work plans, and all other required annexes are prepared and submitted to GAAM Lead in readiness for submission.

END-TO-END PROPOSAL DEVELOPMENT & WRITING

• The Grants Writer will lead the full proposal writing and guide the development process, ensuring alignment with donor guidelines, ChildFund Kenya's Policies and Kenyan NGO compliance.
• The Grants Writer will work with technical teams to guide the design of project proposals and concept notes by orchestrating diverse cross-functional teams' collaboration (including programs, finance, MEAL, Admin, Sponsorship and Partnerships Portfolio Management teams) to integrate technical, financial, and monitoring components into compelling competitive and compliant grant applications (technical project proposal narratives/financial budgets) based on donor guidelines.
• Ensure 100% donor compliance and zero-error submissions through meticulous quality assurance of technical content, annexes, and formatting.
• The Grants Writer will provide copy editing support to proposal teams in the last stages of proposal development.
• Respond to internal and external queries on drafted and submitted proposals.
• Maintain positive relationships with fund providers and other stakeholders as may be required
• Maintain records and submit reports related to grant opportunities to the manager on a regular basis.

CAPACITY STRENGTHENING & KNOWLEDGE MANAGEMENT

• Design/deliver training and coaching sessions for ChildFund Kenya's staff and partners on proposal writing skills, donor compliance awareness, and innovative resource mobilization approaches (e.g., logframe development, donor cultivation, pipeline development, proposals and concept notes development process), increasing proposal win rates.
• Develop and maintain knowledge management system for tracking opportunities from capture to award including maintaining a repository of proposal development templates, pre-award tools, program concepts, capacity statements, proposal templates, pricing tables etc.
• Curate/share best/promising practices, templates, and donor intelligence via Grants Acquisition & Business Development teams and ChildFund's digital resource hub.
• Lead the management of the knowledge database to ensure information is shared among technical team, field program and other concerned staff, to capture new opportunities and track the ongoing grants.

EXPERT/TECHNICAL ADVISORY & QUALITY CONTROL

• Serve as lead technical writer/ reviewer for Project Proposals and Concept Notes, providing real-time feedback and technical guidance on proposal structure, narrative strategy, theory of change articulation, logical frameworks, gender inclusion and risk analysis, tailored to the Kenyan development context and donor expectations.
• Conduct rigorous research including advanced intelligence gathering for grant opportunities including research institutional donors as appropriate
• Review and perform final copy-editing of project proposals and concept notes to ensure clarity, consistency, coherence, flow, technical accuracy, and persuasive impact as well as in complete adherence to donor and ChildFund standards.
• Ensure that project proposals and concept notes are culturally appropriate and sensitive to local contexts.
• Maintain effective communication channels with internal teams and external stakeholders including donors, partners, and government bodies.
• Support the development of strategic partnerships to enhance funding opportunities.

Required Experience and Education

• A master's degree in international development, Social Sciences, Economics, Development Studies, or relevant discipline.
• Certifications (APMP, PMD Pro).

• At least 8+ years progressive Institutional grants acquisition experience in grants acquisition and proposal writing within Kenya and/or East Africa, with documented success securing funds from local and international donors including:

• US Government Agencies (USAID, USDA, BHA, etc).
  Required Competencies

• European Union (EU)/European Governments (ECHO, FCDO, SIDA, etc.)

• Multilaterals/Bilateral Organizations (UNICEF, WFP, UN Habitat, WFP, UNHCR, World Bank, African Development Bank, etc)
• Foundations (>US$ 500k awards)
• Corporations (>US$ 500k awards)
• Proven success in leading proposal development processes for Kenyan registered NGOs or international organizations operating in Kenya.
• Experience navigating Kenyan NGO regulatory frameworks and donor compliance requirements.

ChildFund's Core Competencies

• Teamwork: the ability to work effectively and collaborate with others; values and respects individual differences.
• Communication: demonstrates empathy and tact when communicating with others and uses a storytelling approach when appropriate.
• Results orientation: gets things done; takes proactive steps to achieve organizational goals and quality standards.
• Decision making: uses good judgement, critical thinking, and non-traditional ways to evaluate problems and opportunities; reflects and innovates to improve decisions and outcomes.
• Resilience: thrives and grows in rapidly changing, demanding, and complex environments.
• Digital literacy: adopts and champions new technology to relevant contexts, stays aware of technological trends and embraces technological solutions to business challenges.

Other Required Competencies

• Languages: Excellent command Fluent Written and Spoken English (C2). Proficiency in Kiswahili is an advantage.
• Excellent writing skills of proposals, i.e. concise, appealing and clear writing that complies with the language and expectations of the donor. These writing skills will be tested for short-listed candidates.
• Strong organizational and project management skills with the ability to manage competing priorities and deadlines effectively.
• Exceptional interpersonal and communication skills to foster collaboration across multidisciplinary teams and external partners.
• Strong organizational and project management skills with the ability to manage competing priorities and deadlines effectively.
• Exceptional interpersonal and communication skills to foster collaboration across multidisciplinary teams and external partners.
• Ability to distill complex technical concepts into compelling, donor-aligned narratives (assessment required).
• Organized, detail-oriented, team player, self-starter and results-oriented individual.
• Ability to lead and coordinate multiple projects simultaneously, work well under pressure and meet deadlines.
• Excellent presentation, public speaking, and interpersonal skills.
• Donor Compliance Expertise: Mastery of EU PRAG, FCDO, UN, and USG rules, etc.
• Digital Fluency and Mastery: Advanced MS Office Suite Proficiency on digital proposal management tools (Word/PowerPoint), SharePoint, CRM (e.g., Salesforce), and virtual collaboration tools (Teams, Zoom, etc).

• Develop and execute comprehensive digital marketing strategies focused on performance metrics (CAC, ROAS, LTV).
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Conduct in-depth analysis of campaign performance, identify trends, and provide actionable recommendations for improvement.
• Implement A/B testing and conversion rate optimization (CRO) initiatives on landing pages and ad creatives.
• Manage marketing budgets effectively, ensuring optimal allocation of resources and maximum ROI.
• Develop customer segmentation strategies and personalized marketing approaches.
• Monitor industry trends, competitor activities, and emerging digital marketing technologies.
• Collaborate with content and SEO teams to ensure cohesive messaging and integrated campaigns.
• Generate regular performance reports and present findings to senior management.
• Stay up-to-date with data privacy regulations and best practices.

• Bachelor's degree in Marketing, Business Administration, Statistics, or a related quantitative field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and analytics.
• Proven track record of successfully managing and optimizing paid media campaigns to achieve aggressive growth targets.
• Expertise in marketing analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel) and data visualization platforms.
• Proficiency in Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
• Strong understanding of A/B testing methodologies and CRO best practices.
• Excellent analytical, problem-solving, and critical thinking skills.
• Exceptional communication and presentation skills, comfortable presenting data-driven insights.
• Ability to work autonomously, manage multiple projects simultaneously, and meet deadlines in a remote setting.
• Experience with marketing automation platforms is a plus.

Result of Service

Under the guidance and supervision of Human Settlements Officer (SDG localization and local government) and the Chief of the Urban Practices Branch, the consultant will contribute to the following objectives: 1) Knowledge management 2) Web development and maintenance

Work Location

Expected duration

Duties and Responsibilities

Qualifications/special Skills
Languages

Additional Information

No Fee

Apply Now

• Develop and implement comprehensive digital marketing strategies aligned with brand objectives and target audience.
• Manage and grow social media presence across key platforms, creating engaging content calendars and fostering community interaction.
• Oversee the creation and execution of content marketing initiatives, including blog posts, articles, videos, and infographics.
• Drive organic search visibility through SEO best practices and manage paid search campaigns (SEM) to maximize ROI.
• Develop and manage email marketing campaigns, including segmentation, automation, and A/B testing for optimal engagement.
• Plan, execute, and optimize digital advertising campaigns across various channels (e.g., Google Ads, social media ads).
• Analyze campaign performance data, website traffic, and customer behavior, providing regular reports and actionable insights to optimize strategies.
• Collaborate with internal creative teams and external agencies to ensure brand consistency and high-quality campaign execution.
• Stay ahead of digital marketing trends, emerging technologies, and competitor activities to identify new opportunities.
• Manage digital marketing budgets effectively to achieve desired outcomes.
• Lead and mentor a remote team of digital marketing specialists.
• Ensure all digital marketing activities adhere to brand guidelines and ethical standards.

• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
• Minimum of 7 years of progressive experience in digital marketing, with a significant focus on brand management in the consumer goods or FMCG sector.
• Proven success in developing and executing integrated digital marketing campaigns that drive measurable results.
• Expertise in SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising.
• Proficiency with digital analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
• Strong understanding of consumer behavior and digital trends.
• Excellent leadership, communication, and project management skills.
• Ability to think strategically and creatively, with a data-driven approach to decision-making.
• Demonstrated ability to work effectively and manage a remote team.
• Experience with e-commerce platforms is advantageous.

• Developing and executing comprehensive digital marketing strategies for e-commerce.
• Managing SEO/SEM, social media, email, and content marketing campaigns.
• Overseeing paid advertising efforts (PPC, social ads) to maximize ROI.
• Analyzing website traffic and campaign performance using tools like Google Analytics.
• Creating compelling marketing content and managing content calendars.
• Identifying and engaging with target audiences and customer segments.
• Optimizing conversion rates and customer journeys.
• Staying updated with the latest digital marketing trends and technologies.