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Company Description

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Role Description

This is a full-time on-site role for a Digital Marketing Specialist located in Nairobi County, Kenya. The Digital Marketing Specialist will be responsible for managing social media marketing campaigns, overseeing digital marketing strategies, analyzing web analytics, implementing online marketing initiatives, and ensuring effective communication with internal and external stakeholders. The role requires the ability to create and execute marketing strategies to drive brand awareness and engagement.

Qualifications

• Proficiency in Social Media Marketing and managing social media platforms
• Experience in Digital Marketing and implementing digital strategies
• Knowledge of Web Analytics to analyze and interpret data
• Experience in Online Marketing and developing online campaigns
• Strong Communication skills, both written and verbal
• Critical thinking and problem-solving skills
• Ability to work collaboratively within a team
• Bachelor's degree in Marketing, Business, or related field
• Previous experience in a similar role is a plus

Company Description

Carifika is a non-profit global organization focused on creating a unified social and economic system for African and Caribbean people. The organization aims to strengthen, preserve, and rebuild wealth, education, health, culture, and spiritual development for generations to come. Carifika brings visibility to Africa and the African diaspora through a network providing resources related to African and Caribbean culture.

Role Description

This is a volunteer remote role for a Digital Marketing Specialist at Carifika Inc. The role involves implementing social media marketing strategies, digital marketing campaigns, analyzing web analytics, and online marketing efforts to promote the organization's mission and initiatives.

Open Volunteer Roles

• Assistant Director of Marketing
• Marketing Specialist
• Social Media Content Creator
• Newsletter Publisher
• Graphics Specialist

Qualifications

• Social Media Marketing and Digital Marketing skills
• Experience in Web Analytics and Online Marketing
• Strong communication skills
• Experience in non-profit or community-based organizations is a plus
• Ability to work independently and remotely
• Proven track record of driving engagement and growth through digital marketing efforts
• Bachelor's degree in Marketing, Communications, or related field

Company Description

Spaza Communications specializes in harnessing the power of open-source technologies to drive growth. Our expertise spans content management, customer data management, e-commerce, and marketing automation. We are dedicated to utilizing innovative technologies to create impactful marketing solutions. Our focus is to support businesses in achieving their growth objectives.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist located in Nairobi County, Kenya. The Digital Marketing Specialist will be responsible for executing social media marketing campaigns, developing and implementing digital marketing strategies, analyzing web traffic, and managing online marketing initiatives. Day-to-day tasks will involve content creation, monitoring social media platforms, and ensuring effective communication with target audiences.

Qualifications

• Experience in Social Media Marketing, Digital Marketing, and Online Marketing
• Proficiency in Web Analytics tools and techniques
• Strong Communication skills, both written and verbal
• Ability to develop and execute marketing strategies
• Excellent organizational and time management skills
• Ability to work independently and as part of a team
• Bachelor's degree in Marketing, Communications, or related field
• Experience in using open-source technologies is a plus

• Assist in the creation and scheduling of engaging content for social media platforms (Facebook, Instagram, Twitter, LinkedIn).
• Support the execution of email marketing campaigns, including drafting copy and managing distribution lists.
• Help conduct keyword research and implement basic on-page SEO best practices.
• Monitor social media channels, respond to comments and messages, and foster community engagement.
• Assist in tracking and reporting on key digital marketing metrics (e.g., website traffic, engagement rates, conversion rates).
• Collaborate with senior marketing specialists on various digital marketing projects.
• Conduct research on industry trends, competitor activities, and emerging digital marketing tools.
• Help maintain and update website content and product listings.
• Contribute creative ideas for new marketing campaigns and content strategies.
• Provide administrative support to the marketing team as needed.

Company Description

At Nisc Cloud, we provide seamless and comprehensive 360° digital solutions. We specialize in advanced cloud hosting, creative visual brand identity, and results-driven digital marketing services designed to transform businesses. We help organisations scale, optimise, and succeed in a fast-changing digital landscape. We work with SMEs, corporates, and brands across Kenya to transform how they grow, compete, and win. Our mission is to offer sophisticated, professional, and affordable digital services to every business in Kenya.

Role Description

We are seeking a
strategic and results-driven Digital Marketing Specialist
to lead our marketing initiatives. You will play a dual role: driving
Nisc Cloud's internal brand and growth strategy
while also
supporting our clients with cutting-edge marketing campaigns
that deliver measurable results.

Key Responsibilities

• Brand & Marketing Strategy
  – Develop and execute comprehensive marketing strategies for Nisc Cloud and client brands, aligning with business objectives.
• Brand Positioning & Storytelling
  – Build and maintain a strong, differentiated brand identity across all platforms.
• Digital Advertising
  – Plan, launch, and optimise paid campaigns on
  Google Ads, Meta Ads, LinkedIn, and other platforms
  .
• SEO & Content Marketing
  – Drive organic traffic through SEO strategies, keyword optimization, and content planning.
• Above-the-Line (ATL) Marketing
  – Manage campaigns across
  radio, TV, billboards, and offline activations
  for brand visibility.
• Social Media & Community Management
  – Oversee content calendars, manage posting, and drive audience engagement across social platforms.
• Performance Tracking & Reporting
  – Set up analytics, monitor campaign KPIs (CTR, CPC, ROI, engagement), and provide actionable insights.
• Collaboration
  – Work closely with
  creative designers, videographers, and the sales team
  to deliver integrated campaigns.
• Lead Generation
  – Design and execute campaigns that generate qualified leads.
• Reputation Management
  – Monitor and enhance online brand presence across search, social, and review platforms
• Marketing Operations
  – Manage budgets, campaign timelines, and ensure smooth execution of both internal and client-facing initiatives.
• Market Intelligence & Innovation
  – Stay ahead of digital marketing trends, competitor activities, and introduce new strategies, channels, or technologies.

Requirements

• 5+ years of proven experience
  in 360 digital marketing and brand strategy.
• Strong expertise in
  SEO, SEM, Google Ads, LinkedIn Ads and Meta advertising
  .
• Experience in Above the Line (ATL)
  marketing campaigns
  (media buying, OOH).
• Solid understanding of
  marketing strategy,
  brand positioning, brand strategy and go-to-market strategy
  .
• Strong analytical and reporting skills with a results-oriented mindset.
• Excellent communication, leadership, and project management skills.

Why Join Us

• Be part of a
  fast-growing digital cloud company
  shaping the future of business automation and marketing in Kenya.
• Work on diverse projects for
  leading regional brands
  .
• A dynamic, ambitious, and innovative team culture.
• Competitive compensation and growth opportunities.

How to Apply:

Send your CV/portfolio and a short cover letter highlighting your most impactful campaign work to