2,060 Remote Fmcg Brand Manager jobs in Kenya
Fast-Moving Consumer Goods (FMCG) Brand Manager - Remote
Posted 20 days ago
Job Viewed
Job Description
Our client, a prominent player in the FMCG sector, is seeking an experienced and visionary Brand Manager to lead the strategic development and execution of their key brands. This is a fully remote opportunity, allowing you to contribute significantly to brand growth from any location. The successful candidate will be responsible for all aspects of brand management, from market research and product positioning to marketing strategy, campaign execution, and performance analysis. You will possess a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG industry. The ability to develop compelling brand narratives and drive growth through innovative marketing initiatives is essential. This role requires a strategic thinker with strong analytical skills and a passion for building strong, resonant brands.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive brand strategies to drive market share and profitability.
- Conduct market research, analyze consumer insights, and identify new market opportunities.
- Define product positioning, messaging, and target audience for assigned brands.
- Develop and execute integrated marketing campaigns across various channels (digital, traditional, in-store).
- Manage brand budgets and allocate resources effectively to maximize ROI.
- Collaborate with cross-functional teams including sales, product development, and supply chain.
- Monitor brand performance, track key metrics, and provide regular reports with actionable insights.
- Oversee the development of marketing collateral and promotional materials.
- Ensure brand consistency across all touchpoints and communications.
- Identify and manage relationships with external agencies and partners.
- Lead new product development initiatives from a brand perspective.
- Analyze competitive activities and adapt strategies accordingly.
This advertiser has chosen not to accept applicants from your region.
0
Remote Brand Manager - Fast-Moving Consumer Goods (FMCG)
Posted 9 days ago
Job Viewed
Job Description
Our client, a leading player in the FMCG sector, is seeking an innovative and results-driven Brand Manager to join their fully remote marketing team. This role is central to developing and executing successful brand strategies that enhance market share and drive consumer engagement. You will be responsible for managing the entire brand lifecycle, from market research and consumer insights to product positioning, advertising campaigns, and promotional activities. The ideal candidate will possess a deep understanding of the FMCG landscape, consumer behavior, and modern marketing techniques, including digital marketing and social media strategy. As this is a remote position, exceptional communication skills, strong organizational abilities, and proficiency in virtual collaboration tools are paramount. You will work closely with sales, product development, and external agencies to ensure brand consistency and achieve business objectives. This is an exciting opportunity to shape the future of recognized brands and contribute to significant business growth from a remote work setting. We are looking for a strategic thinker with a creative flair and a data-driven approach to decision-making. You will be tasked with identifying new market opportunities, analyzing competitor activities, and translating insights into actionable brand plans. The successful candidate will demonstrate leadership potential and the ability to inspire cross-functional teams. This role supports brand initiatives for markets that may include **Kitale, Trans-Nzoia, KE**, but the role itself is entirely remote. Responsibilities:
- Developing and implementing comprehensive brand strategies.
- Conducting market and consumer research to identify trends and opportunities.
- Managing brand budgets and ensuring optimal allocation of resources.
- Overseeing the creation of marketing collateral and advertising campaigns.
- Collaborating with sales teams to drive product adoption and market penetration.
- Monitoring brand performance metrics and making data-driven adjustments.
- Managing product launches and line extensions.
- Building and maintaining strong relationships with key stakeholders and agencies.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 4-6 years of experience in brand management, preferably within the FMCG industry.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of market research, consumer insights, and digital marketing.
- Excellent analytical, strategic thinking, and project management skills.
- Exceptional communication, presentation, and interpersonal skills for remote collaboration.
- Proficiency in marketing analytics tools and MS Office Suite.
This advertiser has chosen not to accept applicants from your region.
1
Remote FMCG Brand Strategy Manager
Posted 2 days ago
Job Viewed
Job Description
Our client is looking for a creative and analytical Remote FMCG Brand Strategy Manager to drive brand growth and market penetration for their fast-moving consumer goods portfolio. This is a fully remote position where you will develop and execute comprehensive brand strategies that resonate with target consumers and achieve business objectives. Your responsibilities will include conducting market research, analyzing consumer insights, and identifying market trends and competitive landscapes. You will be instrumental in defining brand positioning, developing marketing plans, and overseeing the execution of campaigns across various channels, including digital, social media, and traditional advertising. This role requires a deep understanding of the FMCG market, consumer behavior, and brand management principles. You will collaborate closely with product development, sales, and marketing teams to ensure brand consistency and optimize product launches. The ideal candidate will possess excellent strategic thinking, strong analytical skills, and exceptional communication and project management abilities to effectively lead remote teams and initiatives. You will be responsible for tracking brand performance, analyzing ROI of marketing activities, and making data-driven recommendations for continuous improvement. This is a dynamic opportunity for a passionate brand manager to shape the future of leading FMCG brands and significantly impact market share from a convenient remote location. You will be a key player in innovating brand messaging and driving consumer engagement in a competitive marketplace.
This advertiser has chosen not to accept applicants from your region.
2
Remote FMCG Brand Manager - Strategy & Innovation
Posted 23 days ago
Job Viewed
Job Description
Our client is seeking a highly strategic and innovative FMCG Brand Manager to lead brand strategy and innovation initiatives for their key product lines. This is a senior, fully remote position that requires a deep understanding of the Fast-Moving Consumer Goods market, consumer insights, and brand development. You will be responsible for developing and executing comprehensive brand strategies, driving product innovation, and ensuring strong brand positioning in a competitive landscape. Your role will involve conducting market research, analyzing consumer trends, identifying new product opportunities, and leading the go-to-market strategy for new launches. As a remote Brand Manager, you will collaborate closely with marketing, sales, product development, and external agencies, utilizing advanced digital collaboration tools to manage projects and drive alignment. We are looking for a data-driven leader with exceptional analytical, strategic thinking, and communication skills. You should have a proven track record of successfully launching and growing FMCG brands. Experience in developing integrated marketing campaigns, managing budgets, and leading cross-functional teams is essential. You will be expected to stay abreast of market dynamics, competitive activities, and emerging consumer behaviors to anticipate future needs and opportunities. This position demands a self-motivated individual with excellent organizational and project management skills, capable of working independently and driving results remotely. Key Responsibilities:
- Develop and implement overarching brand strategies to drive market share and revenue growth.
- Lead the innovation pipeline, from concept generation to commercialization, for new FMCG products.
- Conduct in-depth market research, consumer insights analysis, and competitive intelligence gathering.
- Develop and execute integrated marketing and communication plans across various channels.
- Manage brand budgets and P&L responsibilities for assigned product categories.
- Collaborate with sales teams to ensure effective in-market execution and distribution.
- Partner with product development and R&D to guide product innovation and improvements.
- Monitor brand performance metrics and provide actionable recommendations for optimization.
- Manage relationships with advertising agencies, research firms, and other external partners.
- Champion brand vision and ensure consistent brand messaging across all touchpoints.
- Stay current with FMCG industry trends, consumer behavior, and digital marketing advancements.
- A Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- A minimum of 8 years of progressive experience in brand management within the FMCG sector.
- Demonstrated success in launching and managing successful FMCG brands.
- Proven experience in consumer insights, market research, and data analysis.
- Strong understanding of innovation processes and product development cycles.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Superior communication, presentation, and interpersonal skills for remote collaboration.
- Experience managing cross-functional teams and external agencies.
This advertiser has chosen not to accept applicants from your region.
3
Remote FMCG Brand Manager - Growth Strategies
Posted 23 days ago
Job Viewed
Job Description
Our dynamic client, a fast-growing player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and results-driven Remote FMCG Brand Manager. This position is fully remote, offering the flexibility to drive brand strategy and execution from anywhere. You will be responsible for developing and implementing comprehensive brand plans to increase market share, enhance brand awareness, and achieve sales objectives for key product lines. Your duties will include conducting market research, analyzing consumer trends, and identifying new growth opportunities. As a remote team member, exceptional communication, project management, and virtual collaboration skills are essential. You will work closely with marketing, sales, and product development teams to ensure brand consistency and successful product launches. The ideal candidate will have a proven track record in brand management within the FMCG industry, demonstrating a strong understanding of marketing principles, consumer behavior, and digital marketing strategies. You should be adept at developing compelling marketing campaigns, managing budgets, and measuring the effectiveness of brand initiatives. This is an exciting opportunity to make a significant impact on brand perception and performance in a flexible, work-from-home capacity, with strategic oversight relevant to consumer markets in and around Garissa, Garissa, KE . You will be empowered to take ownership of your brands, driving innovation and creativity to connect with target audiences. Success in this role requires a strategic mindset, a passion for consumer insights, and the ability to lead cross-functional projects in a virtual setting. We are looking for a proactive individual who can anticipate market shifts and develop agile strategies to maintain a competitive edge. Your ability to translate market data into actionable brand strategies will be key to our continued success.
This advertiser has chosen not to accept applicants from your region.
4
Remote FMCG Brand Manager - Growth Strategy
Posted 6 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and results-driven Remote FMCG Brand Manager to spearhead their growth strategy. This pivotal role involves developing and executing comprehensive brand plans to enhance market share, drive consumer engagement, and ensure sustained revenue growth. As a remote-first professional, you will be instrumental in shaping brand perception and consumer loyalty through creative marketing campaigns, digital engagement initiatives, and insightful market analysis. Your responsibilities will span the entire brand lifecycle, from market research and consumer insights generation to product positioning, advertising strategy, and promotional activities. You will collaborate closely with cross-functional teams, including sales, product development, and digital marketing, all while operating in a virtual environment. The ideal candidate will possess a deep understanding of FMCG market dynamics, consumer behavior, and emerging trends. Exceptional analytical skills are required to interpret sales data, market research, and campaign performance metrics, translating these insights into actionable strategies. A proven track record in brand management, with a focus on digital marketing and e-commerce, is highly desirable. This is a unique opportunity to make a significant impact on brand development and market penetration for a forward-thinking company, all from your chosen remote location. You will be tasked with identifying new market opportunities, developing compelling brand narratives, and ensuring consistent brand messaging across all touchpoints. Your ability to foster strong relationships with external agencies and partners will be crucial in executing multi-channel marketing efforts. The role demands creativity, strategic thinking, and a proactive approach to identifying and capitalizing on competitive advantages. Success in this position will be measured by brand equity growth, sales performance, and overall market impact.
Key Responsibilities:
Key Responsibilities:
- Develop and implement annual brand plans to achieve business objectives.
- Conduct market research and analyze consumer insights to identify growth opportunities.
- Define brand positioning and messaging strategies.
- Oversee the creation and execution of integrated marketing campaigns across digital and traditional channels.
- Manage brand budget and track return on investment (ROI).
- Collaborate with sales teams to drive in-market execution and achieve sales targets.
- Monitor competitor activities and market trends to adapt strategies accordingly.
- Manage relationships with advertising agencies, media partners, and other vendors.
- Analyze campaign performance and provide regular reports on key metrics.
- Contribute to product innovation and new product development initiatives.
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 5 years of experience in brand management within the FMCG industry.
- Proven experience in developing and executing successful marketing strategies.
- Strong understanding of digital marketing, social media, and e-commerce principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated ability to manage budgets and measure campaign effectiveness.
- Experience working in a remote or hybrid team environment is advantageous.
- Creative thinker with a passion for building strong brands.
This advertiser has chosen not to accept applicants from your region.
5
Remote Brand Manager - FMCG
Posted 23 days ago
Job Viewed
Job Description
Our client, a leading company in the **FMCG** sector, is seeking an innovative and strategic Brand Manager for a **fully remote** position. This role is responsible for developing and executing comprehensive brand strategies to enhance market presence, drive consumer engagement, and achieve sales objectives. You will oversee all aspects of brand management, including market research, campaign development, product positioning, and performance analysis. The ideal candidate possesses a deep understanding of consumer behavior, market dynamics, and effective marketing communication channels. You will collaborate closely with marketing, sales, product development, and agency partners to build and maintain strong brand equity. This remote position requires exceptional strategic thinking, creative execution, strong analytical skills, and excellent communication abilities for effective remote collaboration. Responsibilities include:
- Developing and implementing integrated brand strategies to achieve business goals.
- Conducting market research and competitive analysis to identify consumer insights and market opportunities.
- Developing and executing marketing campaigns across various channels (digital, social media, traditional advertising).
- Managing brand messaging, positioning, and visual identity to ensure consistency.
- Collaborating with product development teams on new product launches and line extensions.
- Monitoring and analyzing brand performance, sales data, and market trends.
- Managing the marketing budget and optimizing spend for maximum ROI.
- Working with advertising agencies and other external partners to develop creative assets and media plans.
- Leading cross-functional teams to ensure alignment on brand objectives and initiatives.
- Identifying and evaluating new marketing opportunities and innovations.
- Building strong relationships with stakeholders, including sales teams and distribution partners.
- Ensuring all marketing activities comply with legal and regulatory requirements.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience as a Brand Manager or in a similar marketing role, preferably within the FMCG industry.
- Demonstrated success in developing and executing effective brand strategies and marketing campaigns.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Experience with digital marketing, social media, and content creation.
- Excellent analytical and project management skills.
- Strong communication, presentation, and interpersonal skills, vital for remote teamwork.
- Ability to think strategically and creatively, with a strong eye for detail.
- Proficiency in marketing analytics tools and platforms.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Master's degree or MBA is a plus.
This advertiser has chosen not to accept applicants from your region.
Be The First To Know
About the latest Remote fmcg brand manager Jobs in Kenya !
6
FMCG Brand Manager - Remote Strategy
Posted 9 days ago
Job Viewed
Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a strategic and experienced FMCG Brand Manager for a fully remote position. This role offers the unparalleled flexibility to manage brand initiatives from anywhere, driving brand growth and market share. You will be responsible for developing and executing comprehensive brand strategies, including market analysis, product positioning, advertising campaigns, and promotional activities. A deep understanding of consumer insights, market trends, and competitive landscapes within the FMCG industry is critical. You will collaborate closely with cross-functional teams, including sales, marketing, product development, and supply chain, in a virtual setting to ensure consistent brand messaging and successful product launches. Key responsibilities include managing brand budgets, evaluating campaign effectiveness, identifying new product opportunities, and fostering strong relationships with external agencies. The ideal candidate will possess a strong analytical mindset, exceptional creative and strategic thinking abilities, and outstanding communication and presentation skills. Proven experience in brand management within the FMCG sector is a must. This is an exciting opportunity to shape the future of well-known brands, drive innovation, and make a significant impact on business outcomes, all while enjoying the advantages of a remote work environment. This role will influence brand direction for products potentially distributed in areas such as Embu, Embu, KE .
This advertiser has chosen not to accept applicants from your region.
7
Remote Brand Manager - FMCG Innovation
Posted 23 days ago
Job Viewed
Job Description
Our client is seeking a strategic and creative Remote Brand Manager to drive growth and innovation within their Fast-Moving Consumer Goods (FMCG) portfolio. This position is ideal for a seasoned marketing professional who thrives in a remote work environment and possesses a deep understanding of brand strategy, consumer insights, and product lifecycle management. You will be responsible for developing and executing comprehensive brand plans, including marketing campaigns, product launches, and promotional activities, to enhance brand visibility and market share. The ideal candidate will have a proven ability to analyze market trends, identify consumer needs, and translate these insights into actionable brand initiatives.
Key responsibilities include managing brand P&Ls, setting strategic objectives, and ensuring consistent brand messaging across all communication channels. You will collaborate closely with cross-functional teams, including sales, R&D, and creative agencies, to deliver integrated marketing programs. This role involves developing go-to-market strategies, overseeing advertising and media planning, and monitoring campaign performance to optimize ROI. You will also be tasked with identifying new market opportunities, managing product innovation pipelines, and ensuring the successful commercialization of new products. Strong analytical skills are required to track brand performance metrics, conduct competitive analysis, and report on key business results.
Qualifications required include a Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus. A minimum of 5 years of experience in brand management, preferably within the FMCG sector, is essential. Demonstrated success in developing and executing impactful marketing strategies and launching new products is required. Excellent communication, presentation, and interpersonal skills are critical for effective remote collaboration and stakeholder management. Proficiency in digital marketing platforms, market research tools, and data analysis software is also necessary. This remote role offers an exciting opportunity to shape the future of leading brands for consumers in Bungoma, Bungoma, KE and beyond.
Key responsibilities include managing brand P&Ls, setting strategic objectives, and ensuring consistent brand messaging across all communication channels. You will collaborate closely with cross-functional teams, including sales, R&D, and creative agencies, to deliver integrated marketing programs. This role involves developing go-to-market strategies, overseeing advertising and media planning, and monitoring campaign performance to optimize ROI. You will also be tasked with identifying new market opportunities, managing product innovation pipelines, and ensuring the successful commercialization of new products. Strong analytical skills are required to track brand performance metrics, conduct competitive analysis, and report on key business results.
Qualifications required include a Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus. A minimum of 5 years of experience in brand management, preferably within the FMCG sector, is essential. Demonstrated success in developing and executing impactful marketing strategies and launching new products is required. Excellent communication, presentation, and interpersonal skills are critical for effective remote collaboration and stakeholder management. Proficiency in digital marketing platforms, market research tools, and data analysis software is also necessary. This remote role offers an exciting opportunity to shape the future of leading brands for consumers in Bungoma, Bungoma, KE and beyond.
This advertiser has chosen not to accept applicants from your region.
8
FMCG Brand Manager - Remote Strategy Lead
Posted 6 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and results-oriented FMCG Brand Manager to join their team. This position is entirely remote, allowing you to drive brand strategy and execution from anywhere. You will be responsible for developing and implementing comprehensive brand plans, managing marketing campaigns, analyzing market trends, and ensuring brand growth and profitability. The ideal candidate possesses a deep understanding of the FMCG market, a flair for creativity, and strong analytical capabilities. You will work closely with cross-functional teams to bring brand initiatives to life, ensuring consistent brand messaging and consumer engagement across all touchpoints.
Responsibilities:
Responsibilities:
- Develop and execute strategic brand plans to achieve market share and profitability goals.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Create and manage integrated marketing campaigns across various channels (digital, social media, traditional advertising).
- Oversee product lifecycle management, from concept to launch and post-launch analysis.
- Manage the brand's budget effectively, ensuring optimal allocation of resources.
- Collaborate with sales teams to develop effective sales strategies and promotions.
- Monitor brand performance, analyze sales data, and report on key metrics.
- Develop strong relationships with agencies, suppliers, and other external partners.
- Ensure brand consistency in all marketing materials and communications.
- Identify consumer insights and translate them into actionable brand strategies.
- Stay abreast of industry trends, consumer behavior, and emerging marketing technologies.
- Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a plus.
- Proven experience as a Brand Manager or similar role within the FMCG industry.
- Demonstrated success in developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of market research, consumer behavior, and marketing principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in digital marketing tools, social media platforms, and analytics software.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
- Experience with budget management and P&L responsibility.
- A creative mindset with a passion for building strong brands.
- Must have a reliable internet connection and a conducive remote work environment.
This advertiser has chosen not to accept applicants from your region.
9